In today’s digital age, email marketing remains one of the most effective ways to reach and engage with your target audience. A well-executed email marketing campaign can boost brand awareness, drive conversions, and strengthen customer relationships, ultimately leading to a higher return on investment (ROI).

With so many email marketing tools available in the market, finding the perfect solution for your business can be a daunting task. That’s why we’ve put together this comprehensive list of 51+ outstanding email marketing tools to help you skyrocket your ROI and make the most of your marketing efforts.

How We Chose the Top 51 Email Marketing Software

To create our list of the top 51 email marketing software, we took a methodical approach, analyzing several factors to ensure we only included the best of the best. Our evaluation process considered:

1. Features: We looked for tools that offer a wide range of features, from basic email building and customization to advanced automation, segmentation, and analytics capabilities. This ensures that the software can adapt and grow with your business as your marketing needs evolve.
2. Ease of Use: The user experience is crucial in determining the effectiveness of an email marketing tool. We prioritized solutions that are intuitive and easy to use, allowing marketers to focus on creating engaging content and achieving their objectives.
3. Pricing: We considered the pricing structure of each tool, aiming to include options suitable for various budgets and business sizes. We also took note of any free plans, trials, or money-back guarantees that allow users to test out the software before committing.
4. Integrations: A great email marketing tool should be able to seamlessly integrate with other platforms and services, such as CRM systems, e-commerce platforms, and social media channels. We looked for tools that offer a wide range of integrations, making it easier for businesses to streamline their marketing efforts.
5. Customer Support: Reliable customer support can make all the difference when it comes to successfully implementing and using an email marketing tool. We prioritized tools that offer excellent customer support, including live chat, phone support, and extensive knowledge bases.
6. User Reviews: Finally, we took into account user reviews and testimonials to gauge the overall satisfaction of customers who have used the tools. This helped us gain insight into the real-life experiences of users and the effectiveness of each tool in meeting their needs.

By carefully considering these factors, we’ve compiled a diverse list of top email marketing tools, ensuring that there’s a solution for every type of business and marketing objective.

#1. Mailchimp

Mailchimp is a popular email marketing tool that helps businesses create, send, and manage email campaigns with ease. It offers a comprehensive set of tools and features for businesses of all sizes, making it an excellent choice for both beginners and advanced marketers.

A1 Garage Door Service relies on *Mailchimp* for email marketing. This option was chosen because of its user-friendly design, scalability, and strong capabilities that extend beyond email marketing.

Tommy Mello
Entrepreneur- A1 Garage Door Service

Features

Mailchimp offers a user-friendly drag-and-drop email builder, allowing businesses to create visually appealing email campaigns without any technical expertise. The platform also provides a wide range of pre-designed templates and personalization options to enhance customer engagement. Additionally, Mailchimp offers tools for audience segmentation, automation, A/B testing, and in-depth analytics to optimize and track email campaign performance.

Mailchimp’s automation capabilities help us set up targeted campaigns based on user behavior, ensuring that our subscribers receive relevant content tailored to their preferences.

Anastasios Moulios
Founder- BEARDLONG

Pricing

Mailchimp offers a free plan with basic features, along with three paid plans – Essentials, Standard, and Premium – with pricing starting at $9.99, $14.99, and $299 per month, respectively. The plans differ in terms of features, subscriber limits, and monthly email sends.

USPs

• User-friendly email builder
• Comprehensive feature set for beginners and advanced users
• Generous free plan

Ideal User Base

Mailchimp is suitable for small to large businesses, as well as freelancers and non-profit organizations, looking for a user-friendly and feature-rich email marketing solution.

#2. Constant Contact

Constant Contact is an email marketing platform designed to help businesses reach their target audience effectively. It offers a range of powerful tools and features to create, send, and manage email campaigns, making it a popular choice among businesses of various sizes.

Constant Contact offers easy-to-use templates and automation tools, ideal for small to medium-sized businesses.

Sam Harris
Marketing Manager- Aphex Media LTD

Features

Constant Contact provides an intuitive drag-and-drop email editor and a wide selection of customizable templates to create visually appealing emails. The platform also includes features such as contact management, list segmentation, automation, and A/B testing to help businesses optimize their email campaigns. Additionally, Constant Contact offers event management and social media integration tools to broaden marketing efforts beyond email.

Pricing

Constant Contact offers two paid plans – Email and Email Plus – starting at $20 and $45 per month, respectively. The pricing varies depending on the number of contacts, and both plans include unlimited email sends.

USPs

• Easy-to-use email editor
• Event management and social media integration features
• Unlimited email sends

Ideal User Base

Constant Contact is ideal for small to medium-sized businesses, non-profits, and organizations looking for an email marketing tool with additional features like event management and social media integration.

#3. GetResponse

GetResponse is an all-in-one marketing platform that offers email marketing, marketing automation, landing pages, and webinar hosting. Its comprehensive set of features makes it an excellent choice for businesses looking to streamline their marketing efforts.

GetResponse is my go-to email marketing tool due to its comprehensive features, including landing pages, webinars, and of course, email marketing. 

VincentZhu
CEO and Founder- ShineACS Locks

Features

GetResponse offers a drag-and-drop email builder, customizable templates, and personalization options to create engaging email campaigns. The platform also includes features such as list segmentation, automation workflows, A/B testing, and detailed analytics to help businesses optimize their email marketing efforts.

Additionally, GetResponse provides tools for creating landing pages, hosting webinars, and managing e-commerce to extend marketing capabilities.

Pricing

GetResponse offers four pricing plans – Basic, Plus, Professional, and Max – starting at $15, $49, $99, and custom pricing per month, respectively. The features and subscriber limits vary with each plan.

USPs

• Comprehensive marketing solution with email, landing pages, and webinars
• Marketing automation workflows
• E-commerce management tools and marketing tools focused for e-commerce businesses.

Ideal User Base

GetResponse is suitable for businesses of all sizes looking for a comprehensive marketing platform that offers email marketing, landing pages, webinars, and e-commerce capabilities.

#4. AWeber

AWeber is a popular email marketing platform that offers a wide range of tools and features for creating, sending, and managing email campaigns. Its easy-to-use interface and powerful features make it an excellent choice for businesses of all sizes.

I rely heavily on their detailed analytics to fine-tune our campaigns, driving engagement and increasing open rates. Additionally, AWeber’s automation capabilities ensure timely follow-ups and personalized interactions.

Ranee Zhang
VP- Airgram

Features

AWeber provides a drag-and-drop email builder, a library of pre-built templates, and personalization options, enabling businesses to create visually appealing email campaigns. The platform also offers features such as contact management, list segmentation, automation, A/B testing, and in-depth analytics for optimizing email campaigns. Additionally, AWeber provides a library of stock images and the ability to create custom email templates.

Pricing

AWeber offers a free plan with basic features and a single paid plan, called AWeber Pro, starting at $19.99 per month. The Pro plan’s pricing depends on the number of subscribers and includes all available features.

USPs

• User-friendly email builder
• Library of stock images and custom templates
• Free plan available

Ideal User Base

AWeber is suitable for small to medium-sized businesses, bloggers, and non-profit organizations looking for a user-friendly email marketing solution with a range of features and a free plan option.

#5. ActiveCampaign

ActiveCampaign is a powerful email marketing and marketing automation platform that offers advanced features for businesses looking to automate and optimize their marketing efforts. It provides a comprehensive set of tools, making it an excellent choice for businesses seeking a more sophisticated marketing solution.

I’m obsessed with optimizing open and clickthrough rates. With ActiveCampaign’s reporting, I can easily see what subject lines, content and timing works best and keep improving my emails.

Bart Waldon
Managing Partner- Land Boss

Features

ActiveCampaign offers a drag-and-drop email builder, customizable templates, and personalization options to create engaging email campaigns. The platform also includes advanced features such as contact management, list segmentation, automation workflows, CRM integration, and detailed analytics for campaign optimization.

Additionally, ActiveCampaign provides SMS marketing and site messaging capabilities, extending marketing efforts beyond email.

Pricing

ActiveCampaign offers four pricing plans – Lite, Plus, Professional, and Enterprise – starting at $9, $49, $129, and $229 per month, respectively. The plans differ in terms of features and contact limits.

USPs

• Advanced marketing automation features
• CRM integration
• SMS marketing and site messaging capabilities

Related Read: Best SMS Marketing tools for your business (Compared)

Ideal User Base

ActiveCampaign is ideal for small to large businesses, e-commerce stores, and agencies looking for a powerful email marketing solution with advanced automation features and CRM integration.

#6. ConvertKit

ConvertKit is an email marketing platform specifically designed for creators, such as bloggers, podcasters, and online course creators. Its user-friendly interface and powerful features make it an excellent choice for those looking to grow their audience and monetize their content.

I use ConvertKit for email marketing services. The software’s ecosystem has a feature known as a sequence; a set of emails I can send to my subscribers based on subscription forms. Using this feature, I have built relationships with new leads and made them my customers as they bought our products and services. 

Mike Falahee
Owner – Marygrove Awnings

Features

ConvertKit offers a user-friendly email editor with customizable templates and personalization options, allowing creators to design engaging email campaigns. The platform also provides features such as contact management, list segmentation, automation workflows, and detailed analytics to help optimize email marketing efforts. Additionally, ConvertKit includes landing page and form builders, making it easy for creators to capture leads and grow their audience.

Pricing

ConvertKit offers a free plan with basic features and a limited number of subscribers, along with two paid plans – Creator and Creator Pro – starting at $29 and $59 per month, respectively. The paid plans’ pricing depends on the number of subscribers, and they include additional features.

USPs

• Designed specifically for creators
• Landing page and form builders
• Free plan available

Ideal User Base

ConvertKit is best suited for bloggers, podcasters, online course creators, and other content creators who want a user-friendly email marketing solution tailored to their needs, along with audience growth tools.

#7. Campaign Monitor

Campaign Monitor is an email marketing platform that focuses on providing a simple and easy-to-use interface for businesses to create, send, and manage email campaigns. Its wide range of features and customization options make it a popular choice for businesses of all sizes.

Campaign Monitor, lauded for its usability and positive customer feedback; and AWeber, a lifesaver for smaller businesses with its simplistic interface and automated responses.

Enoch Omololu
Founder- Savvy New Canadians

Features

Campaign Monitor offers a drag-and-drop email builder, customizable templates, and personalization options to create visually appealing email campaigns. The platform also provides features such as list segmentation, automation, A/B testing, and detailed analytics to optimize email marketing efforts. Additionally, Campaign Monitor includes social media integration and transactional email capabilities.

Pricing

Campaign Monitor offers three pricing plans – Basic, Unlimited, and Premier – starting at $9, $29, and $149 per month, respectively. The plans differ in terms of features, email sends, and contact limits.

USPs

• User-friendly interface
• Social media integration
• Transactional email capabilities

Ideal User Base

Campaign Monitor is suitable for small to medium-sized businesses, non-profit organizations, and agencies looking for a user-friendly email marketing solution with a range of features and customization options.

#8. HubSpot Email Marketing

HubSpot Email Marketing is a part of the HubSpot suite of inbound marketing tools, designed to help businesses create, send, and manage email campaigns. Its user-friendly interface and powerful features make it a popular choice for businesses of all sizes.

Our KPIs depend on the engagement patterns shown by HubSpot’s analytics. To perfect, we create mobile-friendly designs, which are essential in our digital ecology.

Shanal Aggarwal
CCO- TechAhead

Features

HubSpot Email Marketing offers a drag-and-drop email builder, customizable templates, and personalization options to create engaging email campaigns. The platform also provides features such as contact management, list segmentation, automation, A/B testing, and detailed analytics to optimize email marketing efforts.

Additionally, HubSpot Email Marketing seamlessly integrates with other HubSpot tools, such as CRM, sales, and marketing automation, to streamline marketing efforts.

Pricing

HubSpot Email Marketing is available as part of the HubSpot Free CRM plan, with basic email marketing features. For more advanced features and higher email send limits, businesses can upgrade to one of HubSpot’s paid plans – Starter, Professional, or Enterprise – starting at $45, $800, and $3,200 per month, respectively.

USPs

• Seamless integration with HubSpot CRM and other tools
• User-friendly interface
• Free plan with basic email marketing features

Ideal User Base

HubSpot Email Marketing is suitable for businesses of all sizes, particularly those already using or considering using other HubSpot tools, looking for a user-friendly email marketing solution with seamless integration capabilities.

#9. MailerLite

MailerLite is an email marketing platform that focuses on simplicity and ease of use, making it an excellent choice for businesses looking for a straightforward solution to create and manage email campaigns.

 I’m happy with MailerLite. I’m using it for automated RSS campaigns, and for one-time emails, which I can craft easily in the visual editor, and it doesn’t take more than a few minutes to create something I’m happy with.

Ionut Popa
JPG MEDIA SRL

Features

MailerLite offers a drag-and-drop email builder, a selection of customizable templates, and personalization options to create visually appealing email campaigns. The platform also includes features such as contact management, list segmentation, automation, A/B testing, and in-depth analytics to optimize and track email campaign performance. Additionally, MailerLite provides tools for creating landing pages and pop-up forms to capture leads and grow your audience.

Pricing

MailerLite offers a free plan with basic features and a limited number of subscribers, along with four paid plans starting at $10 per month. The paid plans’ pricing depends on the number of subscribers and includes additional features.

USPs

• Easy-to-use interface
• Landing page and pop-up form builders
• Generous free plan

Ideal User Base

MailerLite is ideal for small to medium-sized businesses, bloggers, and non-profit organizations looking for a simple, user-friendly email marketing solution with a range of features and a free plan option.

#10. Benchmark Email

Benchmark Email is an email marketing platform that offers a wide range of features and tools for businesses to create, send, and manage email campaigns. Its user-friendly interface and customizable options make it a popular choice for businesses of all sizes.

Features

Benchmark Email provides a drag-and-drop email builder, customizable templates, and personalization options to create engaging email campaigns. The platform also offers features such as contact management, list segmentation, automation, A/B testing, and detailed analytics to optimize email marketing efforts. Additionally, Benchmark Email includes social media integration and event management tools to extend marketing efforts beyond email.

Pricing

Benchmark Email offers a free plan with basic features and a limited number of subscribers, along with a paid plan called Benchmark Email PRO, starting at $13 per month. The PRO plan’s pricing depends on the number of subscribers and includes additional features.

USPs

• User-friendly email builder
• Social media integration and event management features
• Free plan available

Ideal User Base

Benchmark Email is suitable for small to medium-sized businesses, non-profits, and organizations looking for a user-friendly email marketing solution with additional features like event management and social media integration.

#11. Mailjet

Mailjet is an email marketing platform that offers powerful tools for businesses to create, send, and manage email campaigns. Its focus on collaboration and real-time editing make it an excellent choice for teams working together on email marketing efforts.

I prefer Mailjet for email marketing due to the integration of email delivery service within the email marketing platform. There are many email marketing services but most of them are only a front end that utilize the user’s hosting IP address and infrastructure to deliver the email.

Faizan Fahim
Content Manager- Infracloud

Features

Mailjet offers a drag-and-drop email builder, customizable templates, and personalization options to create engaging email campaigns. The platform also provides features such as contact management, list segmentation, automation, A/B testing, and detailed analytics to optimize email marketing efforts. Additionally, Mailjet includes collaboration tools, such as real-time editing and comments, to streamline teamwork on email campaigns. Furthermore, the platform offers transactional email capabilities.

Pricing

Mailjet offers a free plan with basic features and a limited number of email sends per month. There are three paid plans – Basic, Premium, and Enterprise – starting at $9.65, $20.95, and custom pricing per month, respectively. The plans differ in terms of features, email sends, and the level of support.

USPs

• Collaboration tools for teams
• Real-time editing capabilities
• Transactional email features

Ideal User Base

Mailjet is suitable for small to large businesses, marketing teams, and agencies looking for an email marketing solution with collaboration tools and transactional email capabilities.

#12. Moosend

Moosend is an email marketing and marketing automation platform that offers a comprehensive set of features for businesses to create, send, and manage email campaigns. Its user-friendly interface and powerful tools make it an excellent choice for businesses of all sizes..

First off, Moosend has fantastic automation capabilities. You can do so much with your sequencing and react to a massive variety of occurrences. We’ve actually been able to send out emails based on specific weather events that greatly affect our market. 

Coty Perry
CMO- Anglers.com

Features

Moosend provides a drag-and-drop email builder, customizable templates, and personalization options, allowing businesses to create engaging email campaigns. The platform also includes features such as contact management, list segmentation, automation workflows, and detailed analytics to optimize email marketing efforts. Additionally, Moosend offers landing page and form builders, making it easy to capture leads and grow your audience.

Pricing

Moosend offers a free plan with basic features and unlimited email sends, along with three paid plans – Pro, Enterprise, and Custom – starting at $8 per month. The paid plans’ pricing depends on the number of subscribers and includes additional features.

USPs

• User-friendly interface
• Landing page and form builders
• Generous free plan with unlimited email sends

Ideal User Base

Moosend is ideal for small to medium-sized businesses, non-profit organizations, and agencies looking for a user-friendly email marketing solution with a range of features and a generous free plan.

#13. Omnisend

Omnisend is an e-commerce marketing automation platform that offers email marketing and omnichannel marketing tools to help online stores engage and retain customers. Its comprehensive set of features and e-commerce-focused capabilities make it an excellent choice for online retailers.

Features

Omnisend provides a drag-and-drop email builder, customizable templates, and personalization options to create engaging email campaigns tailored for e-commerce. The platform also includes features such as contact management, list segmentation, automation workflows, and detailed analytics to help businesses optimize their email marketing efforts. Additionally, Omnisend offers SMS and web push notifications, integrating multiple channels to reach your audience effectively.

Pricing

Omnisend offers a free plan with basic email marketing features and a limited number of email sends per month. There are three paid plans – Standard, Pro, and Enterprise – starting at $16, $99, and custom pricing per month, respectively. The plans differ in terms of features, email sends, and SMS credits.

USPs

• E-commerce focused marketing automation
• Omnichannel marketing capabilities
• Free plan available

Ideal User Base

Omnisend is best suited for e-commerce businesses and online retailers looking for a marketing automation platform tailored to their needs, with omnichannel marketing capabilities.

#14. Klaviyo

Klaviyo is a powerful email marketing and marketing automation platform designed specifically for e-commerce businesses. Its advanced features and integrations with popular e-commerce platforms make it an excellent choice for online retailers looking to engage and retain customers.

We currently use Klaviyo, just the email portion not SMS, we use Attentive for our SMS marketing. Over the years I’ve tried Mail Chimp and other services but Klaviyo is leaps and bounds better than any other platform I’ve tried. 

Gerrid Smith
Director of E-commerce- Joy Organics

Features

Klaviyo offers a drag-and-drop email builder, customizable templates, and personalization options to create engaging email campaigns tailored for e-commerce. The platform also includes features such as contact management, list segmentation, automation workflows, and detailed analytics to help businesses optimize their email marketing efforts. Additionally, Klaviyo provides integrations with popular e-commerce platforms like Shopify, WooCommerce, and Magento, streamlining marketing efforts for online retailers.

Pricing

Klaviyo offers a free plan with basic features and a limited number of subscribers. The pricing for paid plans depends on the number of subscribers and includes additional features. Prices start at $20 per month for up to 500 subscribers.

USPs

• E-commerce focused marketing automation
• Integrations with popular e-commerce platforms
• Free plan available

Ideal User Base

Klaviyo is best suited for e-commerce businesses and online retailers looking for a powerful email marketing and marketing automation platform tailored to their needs, with integrations for popular e-commerce platforms.

#15. SendGrid

SendGrid is a cloud-based email marketing platform that offers powerful tools for businesses to create, send, and manage email campaigns. Its focus on deliverability and scalability make it an excellent choice for businesses of all sizes.

Features

SendGrid provides a drag-and-drop email builder, customizable templates, and personalization options to create engaging email campaigns. The platform also offers features such as contact management, list segmentation, automation, A/B testing, and detailed analytics to optimize email marketing efforts. Additionally, SendGrid includes transactional email capabilities and focuses on high deliverability rates to ensure your emails reach your subscribers’ inboxes.

Pricing

SendGrid offers a free plan with basic features and a limited number of email sends per month. There are three paid plans – Basic, Advanced, and Premier – starting at $14.95, $89.95, and custom pricing per month, respectively. The plans differ in terms of features, email sends, and support levels.

USPs

• High deliverability rates
• Transactional email capabilities
• Scalable solution

Ideal User Base

SendGrid is suitable for small to large businesses, e-commerce retailers, and marketing teams looking for a scalable email marketing solution with a focus on deliverability and transactional email capabilities.

#16. Zoho Campaigns

Zoho Campaigns is an email marketing platform that is part of the Zoho suite of business tools. Its seamless integration with other Zoho applications and user-friendly interface make it an excellent choice for businesses using Zoho products.

We also use Zoho Campaign to develop and send cold email campaigns to leads who work in industries on which we focus, inviting them to opt in to our mailing list.

GaryMassey CPA
Director- Massey and Company 

Features

Zoho Campaigns offers a drag-and-drop email builder, customizable templates, and personalization options to create engaging email campaigns. The platform also provides features such as contact management, list segmentation, automation, A/B testing, and detailed analytics to optimize email marketing efforts.

Additionally, Zoho Campaigns integrates with other Zoho applications, such as CRM, SalesIQ, and Survey, to streamline marketing efforts.

Pricing

Zoho Campaigns offers a free plan with basic features and a limited number of email sends per month. There are two paid plans – Email-Based and Subscriber-Based – starting at $3 and $5 per month, respectively. The plans differ in terms of features and email sends or subscriber limits.

USPs

• Seamless integration with Zoho applications
• User-friendly interface
• Free plan available

Ideal User Base

Zoho Campaigns is suitable for businesses of all sizes, particularly those already using or considering using other Zoho tools, looking for an email marketing solution with seamless integration capabilities.

Learn about Zoho Campaigns for email campaigns

#17. Pabbly Email Marketing

Pabbly Email Marketing is a powerful email marketing platform that offers a range of features and tools for businesses to create, send, and manage email campaigns. Its focus on affordability and user-friendly interface make it an excellent choice for businesses looking for a cost-effective email marketing solution.

Features

Pabbly Email Marketing provides a drag-and-drop email builder, customizable templates, and personalization options to create engaging email campaigns. The platform also offers features such as contact management, list segmentation, automation, A/B testing, and detailed analytics to optimize email marketing efforts. Additionally, Pabbly Email Marketing includes SMTP routing, which allows users to connect multiple SMTPs for better email deliverability.

Pricing

Pabbly Email Marketing offers a free plan with basic features and a limited number of subscribers. There are three paid plans – Rookie, Pro, and Advance – starting at $29, $49, and $99 per month, respectively. The plans differ in terms of features, email sends, and the number of subscribers.

USPs

• Affordable pricing
• SMTP routing for better deliverability
• User-friendly interface

Ideal User Base

Pabbly Email Marketing is suitable for small to medium-sized businesses, non-profit organizations, and agencies looking for an affordable and user-friendly email marketing solution with a range of features and a free plan option.

Read on how to use Pabbly

#18. Automizy

Automizy is an email marketing and marketing automation platform that offers a comprehensive set of features for businesses to create, send, and manage email campaigns. Its user-friendly interface and powerful tools make it an excellent choice for businesses of all sizes.

Features

Automizy provides a drag-and-drop email builder, customizable templates, and personalization options, allowing businesses to create engaging email campaigns. The platform also includes features such as contact management, list segmentation, automation workflows, and detailed analytics to optimize and track email campaign performance. Additionally, Automizy offers AI-driven subject line optimization, which helps improve open rates by providing suggestions for more effective subject lines.

Pricing

Automizy offers a 14-day free trial, and its paid plans start at $9 per month. The pricing for paid plans depends on the number of subscribers and includes additional features.

USPs

• User-friendly interface
• AI-driven subject line optimization
• Marketing automation capabilities

Ideal User Base

Automizy is ideal for small to medium-sized businesses, marketing teams, and agencies looking for a user-friendly email marketing solution with a range of features, including AI-driven subject line optimization and marketing automation capabilities.

#19. SendinBlue

SendinBlue is a powerful email marketing platform that offers a range of features for creating, sending, and managing email campaigns. In addition to email marketing, SendinBlue provides SMS marketing and marketing automation features, making it a versatile marketing solution for businesses.

Integrating Sendinblue with our website allows us to track user behavior and optimize our email campaigns for better KPIs.

Nikita Sherbina
Co-Founder & CEO- AIScreen

Features

SendinBlue offers a user-friendly drag-and-drop email editor, along with customizable templates and personalization options, enabling businesses to create engaging email campaigns. The platform also includes list segmentation, marketing automation, A/B testing, and detailed analytics to optimize and track email campaign performance. Furthermore, SendinBlue provides SMS marketing capabilities, allowing businesses to reach their audience through multiple channels.

Pricing

SendinBlue offers a free plan with limited features and email sends, as well as three paid plans – Lite, Premium, and Enterprise – starting at $25, $65, and custom pricing per month, respectively. The plans differ in terms of features, email sends, and SMS credits.

USPs

• Email and SMS marketing capabilities
• Marketing automation tools
• Generous free plan

Ideal User Base

SendinBlue is suitable for small to medium-sized businesses, e-commerce stores, and agencies looking for a marketing solution that offers both email and SMS marketing capabilities, along with marketing automation features.

#20. Drip

Drip is an e-commerce marketing automation platform that offers email marketing and CRM tools to help online stores engage and retain customers. Its comprehensive set of features and e-commerce-focused capabilities make it an excellent choice for online retailers.

Features

Drip provides a drag-and-drop email builder, customizable templates, and personalization options to create engaging email campaigns tailored for e-commerce. The platform also includes features such as contact management, list segmentation, automation workflows, and detailed analytics to help businesses optimize their email marketing efforts. Additionally, Drip offers integrations with popular e-commerce platforms, such as Shopify and WooCommerce, to streamline marketing efforts.

Pricing

Drip offers a single pricing plan that starts at $19 per month for up to 500 contacts. The pricing increases based on the number of contacts, and all features are included in the plan.

USPs

• E-commerce focused marketing automation
• Integrations with popular e-commerce platforms
• Comprehensive feature set

Ideal User Base

Drip is best suited for e-commerce businesses and online retailers looking for a marketing automation platform tailored to their needs, with integrations for popular e-commerce platforms.

Read this guide on Drip.

#21. Keap (formerly Infusionsoft)

Keap, formerly known as Infusionsoft, is an email marketing and CRM platform that offers a comprehensive set of features for small businesses to create, send, and manage email campaigns. Its focus on automation and integration with CRM functionality makes it an excellent choice for businesses looking for a robust email marketing solution.

Keap allows me to make custom email lists and create appointments automatically while being an easy-to-use interface. Plus I pay based on the size of my contact lists.

Tiffany Homan
Editor- Rental Property Calculator

Features

Keap provides a drag-and-drop email builder, customizable templates, and personalization options for creating engaging email campaigns. The platform also offers features such as contact management, list segmentation, automation workflows, and detailed analytics to optimize and track email campaign performance. Additionally, Keap includes CRM functionality, lead scoring, and pipeline management to help businesses manage their leads and customers more effectively.

Pricing

Keap offers three pricing plans: Lite, Pro, and Max, starting at $56, $105, and $140 per month, respectively. The plans differ in terms of features and the number of users, with CRM and marketing automation capabilities included in the higher-tier plans.

USPs

• CRM functionality and integration
• Marketing automation capabilities
• Robust feature set for small businesses

Ideal User Base

Keap is ideal for small businesses and entrepreneurs looking for a comprehensive email marketing solution with CRM functionality and marketing automation capabilities.

Related Read: Best Email Marketing Software for Small Businesses: Find the one that’s right for your needs and budget

#22. iContact

iContact is an email marketing platform that offers a range of features and tools for businesses to create, send, and manage email campaigns. Its user-friendly interface and strategic advisory services make it an excellent choice for businesses looking to improve their email marketing efforts.

 I use iContact’s A/B testing feature to compare results and refine my approach for better KPIs.

Kathryn Schwab
Content Specialist- New School Consulting LLC

Features

iContact provides a drag-and-drop email builder, customizable templates, and personalization options for creating engaging email campaigns. The platform also includes features such as contact management, list segmentation, automation, A/B testing, and detailed analytics to optimize and track email campaign performance. Additionally, iContact offers strategic advisory services to help businesses develop and execute successful email marketing strategies.

Pricing

iContact offers two pricing plans: Base and Pro, starting at $15 and $30 per month, respectively. The plans differ in terms of features, email sends, and the level of strategic advisory services included.

USPs

• User-friendly interface
• Strategic advisory services
• Automation capabilities

Ideal User Base

iContact is suitable for small to medium-sized businesses, marketing teams, and agencies looking for a user-friendly email marketing solution with strategic advisory services to help improve their email marketing efforts.

#23. VerticalResponse

VerticalResponse is an email marketing platform that offers a range of features and tools for businesses to create, send, and manage email campaigns. Its focus on ease of use and integration with social media platforms make it an excellent choice for businesses looking to engage their audience through multiple channels.

Features

VerticalResponse provides a drag-and-drop email builder, customizable templates, and personalization options for creating engaging email campaigns. The platform also offers features such as contact management, list segmentation, automation, A/B testing, and detailed analytics to optimize and track email campaign performance. Additionally, VerticalResponse includes social media integration, allowing businesses to easily share their email campaigns on platforms like Facebook and Twitter.

Pricing

VerticalResponse offers a free plan with basic features and a limited number of email sends per month. There are three paid plans – Basic, Pro, and Pro+ – starting at $11, $16, and $196 per month, respectively. The plans differ in terms of features, email sends, and support levels.

USPs

• User-friendly interface
• Social media integration
• Free plan available

Ideal User Base

VerticalResponse is suitable for small to medium-sized businesses, marketing teams, and agencies looking for an easy-to-use email marketing solution with social media integration and a free plan option.

#24. Mailigen

Mailigen is an email marketing platform that offers a range of features and tools for businesses to create, send, and manage email campaigns. Its focus on simplicity and powerful automation capabilities make it an excellent choice for businesses looking to streamline their email marketing efforts.

Features

Mailigen provides a drag-and-drop email builder, customizable templates, and personalization options for creating engaging email campaigns. The platform also offers features such as contact management, list segmentation, automation workflows, and detailed analytics to optimize and track email campaign performance. Additionally, Mailigen includes SMS marketing capabilities, allowing businesses to reach their audience through multiple channels.

Pricing

Mailigen offers a 30-day free trial, and its paid plans start at $10 per month. The pricing for paid plans depends on the number of subscribers and includes additional features.

USPs

• User-friendly interface
• Powerful automation capabilities
• SMS marketing integration

Ideal User Base

Mailigen is ideal for small to medium-sized businesses, marketing teams, and agencies looking for a user-friendly email marketing solution with powerful automation capabilities and SMS marketing integration.

#25. Emma

Emma is an email marketing platform that offers a range of features and tools for businesses to create, send, and manage email campaigns. Its focus on personalized marketing and advanced segmentation make it an excellent choice for businesses looking to improve their email marketing results.

Features

Emma provides a drag-and-drop email builder, customizable templates, and personalization options for creating engaging email campaigns. The platform also offers features such as contact management, list segmentation, automation, A/B testing, and detailed analytics to optimize and track email campaign performance. Additionally, Emma includes advanced segmentation capabilities, allowing businesses to create highly targeted email campaigns based on customer data and behavior.

Pricing

Emma offers three pricing plans: Pro, Plus, and Enterprise, starting at $89, $159, and custom pricing, respectively. The plans differ in terms of features, support levels, and the number of users.

USPs

• Advanced segmentation capabilities
• Personalized marketing focus
• Scalable plans for businesses of all sizes

Ideal User Base

Emma is suitable for small to large businesses, marketing teams, and agencies looking for an email marketing solution with advanced segmentation capabilities and a focus on personalized marketing.

#26. Aritic Mail

Aritic Mail is an email marketing platform that offers a range of features and tools for businesses to create, send, and manage email campaigns. Its focus on deliverability and powerful automation capabilities make it an excellent choice for businesses looking to improve their email marketing results.

Features

Aritic Mail provides a drag-and-drop email builder, customizable templates, and personalization options for creating engaging email campaigns.

The platform also offers features such as contact management, list segmentation, automation workflows, and detailed analytics to optimize and track email campaign performance. Additionally, Aritic Mail includes SMTP relay services and dedicated IP options, ensuring better email deliverability and inbox placement.

Pricing

Aritic Mail offers a 14-day free trial, and its paid plans start at $29 per month. The pricing for paid plans depends on the number of subscribers and includes additional features.

USPs

• High email deliverability focus
• Powerful automation capabilities
• SMTP relay services and dedicated IP options

Ideal User Base

Aritic Mail is ideal for small to medium-sized businesses, marketing teams, and agencies looking for an email marketing solution with a focus on deliverability and powerful automation capabilities.

#27. MoonMail

MoonMail is an email marketing platform that offers a range of features and tools for businesses to create, send, and manage email campaigns. Its focus on simplicity and scalability make it an excellent choice for businesses of all sizes looking to improve their email marketing efforts.

Features

MoonMail provides a drag-and-drop email builder, customizable templates, and personalization options for creating engaging email campaigns. The platform also offers features such as contact management, list segmentation, automation workflows, and detailed analytics to optimize and track email campaign performance. Additionally, MoonMail includes features like A/B testing, email scheduling, and integrations with popular platforms like Zapier, Shopify, and more.

Pricing

MoonMail offers a free plan with basic features and a limited number of email sends per month. There are three paid plans – Starter, Growth, and Enterprise – starting at $23.99, $47.99, and custom pricing, respectively. The plans differ in terms of features, email sends, and support levels.

USPs

• User-friendly interface
• Scalable plans for businesses of all sizes
• Free plan available

Ideal User Base

MoonMail is suitable for small to large businesses, marketing teams, and agencies looking for a user-friendly and scalable email marketing solution with a free plan option.

#28. SendPulse

SendPulse is an email marketing platform that offers a range of features and tools for businesses to create, send, and manage email campaigns. Its focus on multi-channel marketing and artificial intelligence (AI) make it an excellent choice for businesses looking to improve their email marketing results.

Features

SendPulse provides a drag-and-drop email builder, customizable templates, and personalization options for creating engaging email campaigns. The platform also offers features such as contact management, list segmentation, automation workflows, and detailed analytics to optimize and track email campaign performance.

Additionally, SendPulse includes AI-powered features like predictive sending, which helps businesses send emails at the optimal time for each subscriber. The platform also supports SMS, web push notifications, and chatbot messaging, allowing businesses to reach their audience through multiple channels.

Pricing

SendPulse offers a free plan with basic features and a limited number of email sends per month. There are three paid plans – Basic, Pro, and Enterprise – starting at $6.40, $7.68, and custom pricing, respectively. The plans differ in terms of features, email sends, and support levels.

USPs

• Multi-channel marketing capabilities
• AI-powered features like predictive sending
• Free plan available

Ideal User Base

SendPulse is suitable for small to large businesses, marketing teams, and agencies looking for a multi-channel marketing solution with AI-powered features and a free plan option.

#29. Mad Mimi

Mad Mimi is an email marketing platform that offers a range of features and tools for businesses to create, send, and manage email campaigns. Its focus on simplicity and user-friendly design make it an excellent choice for businesses new to email marketing or looking for a straightforward solution.

Features

Mad Mimi provides a drag-and-drop email builder, customizable templates, and personalization options for creating engaging email campaigns. The platform also offers features such as contact management, list segmentation, and detailed analytics to optimize and track email campaign performance.

Additionally, Mad Mimi includes features like email scheduling, social media sharing, and integrations with popular platforms like Google Analytics and CRM systems.

Pricing

Mad Mimi offers four pricing plans – Basic, Pro, Silver, and Gold – starting at $10, $42, $199, and $1,049 per month, respectively. The plans differ in terms of features, email sends, and support levels.

USPs

• User-friendly interface
• Simplified email marketing features
• Integrations with popular platforms

Ideal User Base

Mad Mimi is suitable for small businesses, marketing teams, and agencies looking for a simple and user-friendly email marketing solution with essential features and integrations.

#30. SendX

SendX is an email marketing platform that offers a range of features and tools for businesses to create, send, and manage email campaigns. Its focus on affordability and automation capabilities make it an excellent choice for businesses looking to streamline their email marketing efforts.

Features

SendX provides a drag-and-drop email builder, customizable templates, and personalization options for creating engaging email campaigns. The platform also offers features such as contact management, list segmentation, automation workflows, and detailed analytics to optimize and track email campaign performance. Additionally, SendX includes features like A/B testing, email scheduling, and integrations with popular platforms like Shopify, Zapier, and more.

Pricing

SendX offers a 14-day free trial, and its paid plans start at $7.49 per month. The pricing for paid plans depends on the number of subscribers and includes additional features.

USPs

• Affordable pricing
• Powerful automation capabilities
• Integrations with popular platforms

Ideal User Base

SendX is ideal for small to medium-sized businesses, marketing teams, and agencies looking for an affordable email marketing solution with powerful automation capabilities and integrations.

#31. Mailercloud

Mailercloud is an email marketing platform that offers a range of features and tools for businesses to create, send, and manage email campaigns. Its focus on deliverability and ease of use make it an excellent choice for businesses looking to improve their email marketing results.

Features

Mailercloud provides a drag-and-drop email builder, customizable templates, and personalization options for creating engaging email campaigns. The platform also offers features such as contact management, list segmentation, automation workflows, and detailed analytics to optimize and track email campaign performance.

Additionally, Mailercloud includes features like A/B testing, email scheduling, and integrations with popular platforms like WordPress, WooCommerce, and more.

Pricing

Mailercloud offers a 30-day free trial, and its paid plans start at $10 per month. The pricing for paid plans depends on the number of subscribers and includes additional features.

USPs

• High email deliverability focus
• User-friendly interface
• Integrations with popular platforms

Ideal User Base

Mailercloud is ideal for small to medium-sized businesses, marketing teams, and agencies looking for an email marketing solution with a focus on deliverability, ease of use, and integrations.

#32. Iterable

Iterable is an email marketing platform that offers a range of features and tools for businesses to create, send, and manage email campaigns. Its focus on personalized marketing and advanced segmentation make it an excellent choice for businesses looking to improve their email marketing results.

Features

Iterable provides a drag-and-drop email builder, customizable templates, and personalization options for creating engaging email campaigns. The platform also offers features such as contact management, list segmentation, automation workflows, and detailed analytics to optimize and track email campaign performance.

Additionally, Iterable includes advanced segmentation capabilities, allowing businesses to create highly targeted email campaigns based on customer data and behavior. The platform also supports multi-channel marketing, including SMS, push notifications, and in-app messaging.

Pricing

Iterable offers custom pricing based on the number of subscribers and features required.

USPs

• Advanced segmentation capabilities
• Personalized marketing focus
• Multi-channel marketing support

Ideal User Base

Iterable is suitable for small to large businesses, marketing teams, and agencies looking for an email marketing solution with advanced segmentation capabilities, personalized marketing focus, and multi-channel marketing support.

#33. Elastic Email

Elastic Email is an email marketing platform that offers a range of features and tools for businesses to create, send, and manage email campaigns. Its focus on affordability and high email deliverability make it an excellent choice for businesses looking to improve their email marketing results.

Features

Elastic Email provides a drag-and-drop email builder, customizable templates, and personalization options for creating engaging email campaigns. The platform also offers features such as contact management, list segmentation, automation workflows, and detailed analytics to optimize and track email campaign performance. Additionally, Elastic Email includes features like A/B testing, email scheduling, and integrations with popular platforms like Zapier and WordPress. The platform also offers SMTP relay and API services to ensure high email deliverability.

Pricing

Elastic Email offers a free plan with basic features and a limited number of email sends per month. Its paid plans start at $15 per month, with pricing depending on the number of subscribers and additional features required.

USPs

• Affordable pricing
• High email deliverability focus
• SMTP relay and API services

Ideal User Base

Elastic Email is ideal for small to medium-sized businesses, marketing teams, and agencies looking for an affordable email marketing solution with a focus on deliverability and essential features.

#34. Sender

Sender is an email marketing platform that offers a range of features and tools for businesses to create, send, and manage email campaigns. Its focus on ease of use and affordability make it an excellent choice for businesses new to email marketing or looking for a straightforward solution.

Features

Sender provides a drag-and-drop email builder, customizable templates, and personalization options for creating engaging email campaigns. The platform also offers features such as contact management, list segmentation, automation workflows, and detailed analytics to optimize and track email campaign performance.

Additionally, Sender includes features like A/B testing, email scheduling, and integrations with popular platforms like WordPress, WooCommerce, and more.

Pricing

Sender offers a free plan with basic features and a limited number of email sends per month. Its paid plans start at $11 per month, with pricing depending on the number of subscribers and additional features required.

USPs

• User-friendly interface;
• Affordable pricing;
• Free plan available.

Ideal User Base

Sender is suitable for small businesses, marketing teams, and agencies looking for a user-friendly and affordable email marketing solution with essential features and integrations.

#35. Mailify

Mailify is an email marketing platform that offers a range of features and tools for businesses to create, send, and manage email campaigns. Its focus on advanced features and personalized marketing make it an excellent choice for businesses looking to improve their email marketing results.

Features

Mailify provides a drag-and-drop email builder, customizable templates, and personalization options for creating engaging email campaigns. The platform also offers features such as contact management, list segmentation, automation workflows, and detailed analytics to optimize and track email campaign performance.

Additionally, Mailify includes advanced features like A/B testing, email scheduling, and integrations with popular platforms like Salesforce, Magento, and more. The platform also supports SMS marketing, allowing businesses to reach their audience through multiple channels.

Pricing

Mailify offers a 30-day free trial, and its paid plans start at $69 per month. The pricing for paid plans depends on the number of subscribers and includes additional features.

USPs

• Advanced features and integrations
• Personalized marketing focus
• SMS marketing integration

Ideal User Base

Mailify is suitable for small to large businesses, marketing teams, and agencies looking for an email marketing solution with advanced features, personalized marketing focus, and SMS marketing integration.

#36. Mailshake

Mailshake is an email marketing platform that focuses on cold email outreach and sales automation. It offers a range of features and tools for businesses to create, send, and manage email campaigns, making it an excellent choice for businesses looking to generate leads and improve their sales results.

Features

Mailshake provides a range of pre-built email templates, personalization options, and a user-friendly interface for creating engaging email campaigns. The platform also offers features such as contact management, list segmentation, automation workflows, and detailed analytics to optimize and track email campaign performance. Additionally, Mailshake includes advanced features like A/B testing, email scheduling, and integrations with popular platforms like Salesforce, HubSpot, and more. The platform also offers built-in phone dialing and SMS capabilities for more effective outreach.

Pricing

Mailshake offers three pricing plans – Basic, Pro, and Omni – starting at $59, $99, and $149 per month, respectively. The plans differ in terms of features, support levels, and automation capabilities.

USPs

• Focus on cold email outreach and sales automation
• Built-in phone dialing and SMS capabilities
• Integrations with popular CRM platforms

Ideal User Base

Mailshake is suitable for small to large businesses, marketing teams, and agencies looking for an email marketing solution focused on cold email outreach, sales automation, and multi-channel communication.

#37. Sendy

Sendy is a self-hosted email marketing platform that offers a range of features and tools for businesses to create, send, and manage email campaigns. Its focus on affordability and high email deliverability make it an excellent choice for businesses looking to improve their email marketing results.

Features

Sendy provides a user-friendly interface, customizable templates, and personalization options for creating engaging email campaigns. The platform also offers features such as contact management, list segmentation, automation workflows, and detailed analytics to optimize and track email campaign performance.

Additionally, Sendy includes features like A/B testing, email scheduling, and integrations with popular platforms like WordPress and Zapier. The platform uses Amazon SES for sending emails, ensuring high email deliverability at a low cost.

Pricing

Sendy is a one-time purchase of $59, and businesses must also pay for Amazon SES email sending costs, which are usually significantly lower than traditional email marketing platforms.

USPs

• Self-hosted solution with high email deliverability
• Affordable one-time purchase
• Integrations with popular platforms

Ideal User Base

Sendy is suitable for small to large businesses, marketing teams, and agencies looking for an affordable and self-hosted email marketing solution with high email deliverability and essential features.

#38. Gist

Gist is an all-in-one marketing and communication platform that offers a range of features and tools for businesses to create, send, and manage email campaigns, as well as live chat, chatbots, and customer support. Its focus on comprehensive marketing capabilities make it an excellent choice for businesses looking to streamline their marketing and communication efforts.

Features

Gist provides a drag-and-drop email builder, customizable templates, and personalization options for creating engaging email campaigns. The platform also offers features such as contact management, list segmentation, automation workflows, and detailed analytics to optimize and track email campaign performance.

Additionally, Gist includes features like A/B testing, email scheduling, and integrations with popular platforms like Shopify, Zapier, and more. The platform also supports live chat, chatbots, and customer support ticketing for a comprehensive marketing and communication solution.

Pricing

Gist offers a free plan with basic features, and its paid plans start at $29 per month. The pricing for paid plans depends on the number of subscribers and includes additional features.

USPs

• All-in-one marketing and communication platform
• Live chat, chatbots, and customer support integration
• Free plan available

Ideal User Base

Gist is suitable for small to large businesses, marketing teams, and agencies looking for an all-in-one marketing and communication solution with email marketing, live chat, chatbots, and customer support capabilities.

#39. Sendloop

Sendloop is an email marketing platform that offers a range of features and tools for businesses to create, send, and manage email campaigns. Its focus on simplicity and ease of use make it an excellent choice for businesses looking for a straightforward email marketing solution.

Features

Sendloop provides a drag-and-drop email builder, customizable templates, and personalization options for creating engaging email campaigns. The platform also offers features such as contact management, list segmentation, automation workflows, and detailed analytics to optimize and track email campaign performance. Additionally, Sendloop includes features like A/B testing, email scheduling, and integrations with popular platforms like Shopify, Zapier, and more.

Pricing

Sendloop offers a 14-day free trial, and its paid plans start at $9 per month. The pricing for paid plans depends on the number of subscribers and includes additional features.

USPs

• User-friendly interface
• Affordable pricing
• Integrations with popular platforms

Ideal User Base

Sendloop is suitable for small businesses, marketing teams, and agencies looking for a user-friendly and affordable email marketing solution with essential features and integrations.

#40. Delivra

Delivra is an email marketing platform that offers a range of features and tools for businesses to create, send, and manage email campaigns. Its focus on advanced features and personalized marketing make it an excellent choice for businesses looking to improve their email marketing results.

Features

Delivra provides a drag-and-drop email builder, customizable templates, and personalization options for creating engaging email campaigns. The platform also offers features such as contact management, list segmentation, automation workflows, and detailed analytics to optimize and track email campaign performance.

Additionally, Delivra includes advanced features like A/B testing, email scheduling, and integrations with popular platforms like Salesforce, Magento, and more. The platform also supports SMS marketing, allowing businesses to reach their audience through multiple channels.

Pricing

Delivra offers custom pricing based on the number of subscribers and features required.

USPs

• Advanced features and integrations
• Personalized marketing focus
• SMS marketing integration

Ideal User Base

Delivra is suitable for small to large businesses, marketing teams, and agencies looking for an email marketing solution with advanced features, personalized marketing focus, and SMS marketing integration.

#41. Pure360

Pure360 is an email marketing platform that offers a range of features and tools for businesses to create, send, and manage email campaigns. Its focus on personalized marketing and advanced segmentation make it an excellent choice for businesses looking to improve their email marketing results.

Features

Pure360 provides a drag-and-drop email builder, customizable templates, and personalization options for creating engaging email campaigns. The platform also offers features such as contact management, list segmentation, automation workflows, and detailed analytics to optimize and track email campaign performance.

Additionally, Pure360 includes advanced segmentation capabilities, allowing businesses to create highly targeted email campaigns based on customer data and behavior. The platform also supports multi-channel marketing, including SMS and push notifications.

Pricing

Pure360 offers custom pricing based on the number of subscribers and features required.

USPs

• Advanced segmentation capabilities;
• Personalized marketing focus;
• Multi-channel marketing support.

Ideal User Base

Pure360 is suitable for small to large businesses, marketing teams, and agencies looking for an email marketing solution with advanced segmentation capabilities, personalized marketing focus, and multi-channel marketing support.

#42. BenchmarkONE (formerly Hatchbuck)

BenchmarkONE, previously known as Hatchbuck, is an all-in-one sales and marketing software designed for small to medium-sized businesses. It offers a range of email marketing features along with CRM and marketing automation tools to help businesses grow their audience, engage with customers, and drive sales.

Features

BenchmarkONE offers a drag-and-drop email builder, customizable templates, and personalization options for creating engaging email campaigns. Additionally, the platform includes contact management, list segmentation, automation workflows, and detailed analytics to optimize and track email campaign performance.

With BenchmarkONE’s CRM integration, businesses can seamlessly manage customer relationships and sales pipelines. The platform also offers lead scoring, email scheduling, and integrations with popular platforms like Zapier, WordPress, and more.

Pricing

BenchmarkONE offers three pricing plans, starting at $39 per month for the Basic plan. The pricing depends on the number of contacts and the features included in each plan.

USPs

• All-in-one sales and marketing software
• CRM integration
• Lead scoring capabilities

Ideal User Base

BenchmarkONE is ideal for small to medium-sized businesses, marketing teams, and agencies looking for an all-in-one sales and marketing solution with email marketing features, CRM integration, and lead scoring capabilities.

#43. Maropost

Maropost is a comprehensive marketing automation platform that offers a range of email marketing features and tools for businesses to create, send, and manage email campaigns. With its focus on personalization and customer engagement, Maropost is an excellent choice for businesses looking to improve their email marketing results.

Features

Maropost provides a drag-and-drop email builder, customizable templates, and personalization options for creating engaging email campaigns. The platform also offers features such as contact management, list segmentation, automation workflows, and detailed analytics to optimize and track email campaign performance.

Additionally, Maropost includes advanced features like A/B testing, email scheduling, and integrations with popular platforms like Salesforce, Shopify, and more. The platform also supports multi-channel marketing, including SMS and push notifications.

Pricing

Maropost offers custom pricing based on the number of subscribers and features required.

USPs

• Comprehensive marketing automation platform
• Advanced features and integrations
• Multi-channel marketing support

Ideal User Base

Maropost is suitable for small to large businesses, marketing teams, and agencies looking for a comprehensive marketing automation solution with email marketing features, advanced integrations, and multi-channel marketing support.

#44. dotdigital Engagement Cloud

dotdigital Engagement Cloud is an email marketing and marketing automation platform designed for businesses of all sizes. With its focus on customer engagement, segmentation, and personalization, dotdigital is an excellent choice for businesses looking to improve their email marketing results.

Features

dotdigital Engagement Cloud provides a drag-and-drop email builder, customizable templates, and personalization options for creating engaging email campaigns. The platform also offers features such as contact management, list segmentation, automation workflows, and detailed analytics to optimize and track email campaign performance.

Additionally, dotdigital includes advanced features like A/B testing, email scheduling, and integrations with popular platforms like Magento, Shopify, and more. The platform also supports multi-channel marketing, including SMS, push notifications, and social media.

Pricing

dotdigital Engagement Cloud offers custom pricing based on the number of subscribers and features required.

USPs

• Focus on customer engagement and personalization
• Advanced features and integrations
• Multi-channel marketing support

Ideal User Base

dotdigital Engagement Cloud is suitable for small to large businesses, marketing teams, and agencies looking for an email marketing solution with a focus on customer engagement, advanced features, and multi-channel marketing support.

#45. eSputnik

eSputnik is a marketing automation platform that offers a range of email marketing features and tools for businesses to create, send, and manage email campaigns. It focuses on helping businesses improve their email marketing results through personalization, segmentation, and automation.

Features

eSputnik provides a drag-and-drop email builder, customizable templates, and personalization options for creating engaging email campaigns. The platform also offers features such as contact management, list segmentation, automation workflows, and detailed analytics to optimize and track email campaign performance.

Additionally, eSputnik includes advanced features like A/B testing, email scheduling, and integrations with popular platforms like Shopify, WooCommerce, and more. The platform also supports multi-channel marketing, including SMS, push notifications, and web push.

Pricing

eSputnik offers a free plan with basic features and pay-as-you-go pricing for additional features, starting at $1.99 per 1,000 emails sent. There are also custom pricing plans available for enterprise users.

USPs

• Marketing automation platform with a focus on personalization and segmentation
• Advanced features and integrations
• Multi-channel marketing support

Ideal User Base

eSputnik is suitable for small to large businesses, marketing teams, and agencies looking for a marketing automation solution with a focus on personalization, segmentation, and multi-channel marketing support.

#46. MailUp

MailUp is a versatile email marketing platform designed for businesses of all sizes. The platform offers a range of tools for creating, sending, and managing email campaigns, helping businesses improve their email marketing results.

Features

MailUp offers a drag-and-drop email builder, customizable templates, and personalization options for creating engaging email campaigns. The platform also provides contact management, list segmentation, automation workflows, and detailed analytics to optimize and track email campaign performance.

Additionally, MailUp includes advanced features like A/B testing, email scheduling, and integrations with popular platforms such as Salesforce, Magento, and more. MailUp also supports multi-channel marketing, including SMS and social media.

Pricing

MailUp offers a free trial and four pricing plans, starting at $25 per month for the Basic plan. Pricing depends on the number of subscribers and the features included in each plan.

USPs

• Versatile email marketing platform
• Advanced features and integrations
• Multi-channel marketing support

Ideal User Base

MailUp is suitable for small to large businesses, marketing teams, and agencies looking for a versatile email marketing solution with advanced features, integrations, and multi-channel marketing support.

#47. Stripo

Stripo is an email marketing platform that focuses on providing businesses with an easy-to-use email design and template creation solution. With its drag-and-drop email builder, Stripo makes it easy for businesses to create visually appealing and responsive email campaigns.

Stripo and Really Good Emails are two really great email marketing tools that I use together. 

NickMueller
COO- HawaiianIslands.com

Features

Stripo offers a drag-and-drop email builder with a wide range of customizable templates and personalization options for creating engaging email campaigns.

The platform also provides features such as contact management, list segmentation, automation workflows, and detailed analytics to optimize and track email campaign performance. Additionally, Stripo includes advanced features like A/B testing, email scheduling, and integrations with popular platforms like Salesforce, Mailchimp, and more.

Pricing

Stripo offers a free plan with basic features and two paid plans, starting at $12.50 per month for the Business plan. Pricing depends on the number of projects and the features included in each plan.

USPs

• Focus on email design and template creation
• Easy-to-use drag-and-drop email builder
• Advanced features and integrations

Ideal User Base

Stripo is suitable for small to large businesses, marketing teams and agencies looking for an email marketing solution with a focus on email design, template creation, and advanced features and integrations.

#48. Campaigner

Campaigner is a powerful email marketing platform designed for businesses of all sizes. It offers a range of tools for creating, sending, and managing email campaigns, helping businesses improve their email marketing results through personalization, segmentation, and automation.

We use campaigner because it has a whole host of features that allow us to execute advanced email marketing strategies. It also allows us to scale our email marketing automation. We’re also able to tailor our marketing strategies based on consumer behavior.

Young Pham
Co-Founder and Project Manager- Biz Report

Features

Campaigner provides a drag-and-drop email builder, customizable templates, and personalization options for creating engaging email campaigns. The platform also offers features such as contact management, list segmentation, automation workflows, and detailed analytics to optimize and track email campaign performance.

Also, Campaigner includes advanced features like A/B testing, email scheduling, and integrations with popular platforms like Salesforce, Magento, and more. Campaigner also supports multi-channel marketing, including SMS and social media.

Pricing

Campaigner offers a 30-day free trial and four pricing plans, starting at $19.95 per month for the Basic plan. Pricing depends on the number of subscribers and the features included in each plan.

USPs

• Powerful email marketing platform
• Advanced features and integrations
• Multi-channel marketing support

Ideal User Base

Campaigner is suitable for small to large businesses, marketing teams, and agencies looking for a powerful email marketing solution with advanced features, integrations, and multi-channel marketing support.

Read this article to understand more about Campaigner.

#49. SalesHandy

SalesHandy is an email marketing and sales engagement platform designed for businesses looking to improve their email marketing results and streamline their sales processes. The platform offers a range of tools for creating, sending, and managing email campaigns, as well as sales engagement features like email tracking, document tracking, and more.

Features

SalesHandy offers a drag-and-drop email builder, customizable templates, and personalization options for creating engaging email campaigns. The platform also provides contact management, list segmentation, automation workflows, and detailed analytics to optimize and track email campaign performance.

SalesHandy also has advanced features like A/B testing, email scheduling, and integrations with popular platforms like Gmail, Outlook, and more. The platform also offers sales engagement features like email tracking, document tracking, and email productivity tools.

Pricing

SalesHandy offers a free plan with basic features and three paid plans, starting at $9 per month for the Regular plan. Pricing depends on the number of users and the features included in each plan.

USPs

• Email marketing and sales engagement platform
• Advanced features and integrations
• Sales engagement features like email tracking and document tracking

Ideal User Base

SalesHandy is suitable for small to large businesses, marketing teams, and agencies looking for an email marketing solution with sales engagement features, advanced features, and integrations.

Read this guide to learn about SalesHandy.

#50. ReachMail

ReachMail is an email marketing platform designed for businesses of all sizes. It offers a range of tools for creating, sending, and managing email campaigns, helping businesses improve their email marketing results through personalization, segmentation, and automation.

Features

ReachMail provides a drag-and-drop email builder, customizable templates, and personalization options for creating engaging email campaigns.

The platform also offers features such as contact management, list segmentation, automation workflows, and detailed analytics to optimize and track email campaign performance. Additionally, ReachMail includes advanced features like A/B testing, email scheduling, and integrations with popular platforms like Salesforce, Shopify, and more.

Pricing

ReachMail offers a free plan with basic features and three paid plans, starting at $10 per month for the Plus plan. Pricing depends on the number of subscribers and the features included in each plan.

USPs

• Flexible email marketing platform
• Advanced features and integrations
• Focus on personalization, segmentation, and automation

Ideal User Base

ReachMail is suitable for small to large businesses, marketing teams, and agencies looking for a flexible email marketing solution with advanced features, integrations, and a focus on personalization, segmentation, and automation.

Read this guide to know more about ReachMail.

#51. EmailOctopus

EmailOctopus is a user-friendly email marketing platform designed for businesses of all sizes. The platform offers a range of tools for creating, sending, and managing email campaigns, with a focus on simplicity and affordability.

Features

EmailOctopus provides a drag-and-drop email builder, customizable templates, and personalization options for creating engaging email campaigns.

The platform also offers features such as contact management, list segmentation, automation workflows, and detailed analytics to optimize and track email campaign performance. EmailOctopus also has advanced features like A/B testing, email scheduling, and integrations with popular platforms like Zapier, WordPress, and more.

Pricing

EmailOctopus offers a free plan with basic features and two paid plans, starting at $20 per month for the Pro plan. Pricing depends on the number of subscribers and the features included in each plan.

USPs

• User-friendly email marketing platform
• Focus on simplicity and affordability
• Advanced features and integrations

Ideal User Base

EmailOctopus is suitable for small to large businesses, marketing teams, and agencies looking for a user-friendly and affordable email marketing solution with advanced features and integrations.

Learn all you need to know about EmailOctopus from this guide.

Wrapping it up

Email marketing is vast and filled with a wide variety of outstanding tools that cater to businesses of all sizes and industries. With the 51+ email marketing tools we’ve covered in this article, you have more than enough options to find the perfect solution to skyrocket your ROI and achieve your marketing goals.

However, I understand that with so many choices, finding the right tool for your business can be an overwhelming task. That’s where I come in! As a seasoned marketing consultant, I can help you navigate the email marketing landscape and guide you towards the best tool tailored to your specific needs and objectives.