MailerLite vs Iterable: The Best Email Marketing Tool

MailerLite or Iterable in 2024? We compare these email marketing giants on performance, features, and value to help you choose the best for your business

In 2024, the digital marketing landscape is more competitive than ever, and choosing the right email marketing tool can be a game-changer for your business. In the ring today, we have MailerLite and Iterable, two popular contenders. But which one will best suit your needs? This isn’t just a comparison; it’s a deep dive into what makes each platform tick. So, grab a coffee, and let’s unravel these tools, feature by feature, in a simple and engaging way.

MailerLiteTool 2
G2 Score – 4.7 out of 5 starsG2 Score – 4.4 out of 5 stars
TrustRadius Score – 7.8/10TrustRadius Score – 8.6/10

User Interface and Ease of Use: The Digital First Impression

Getting Acquainted: First Login Experience


Imagine walking into a cozy cafe where the barista knows your name. That’s the feeling you get with MailerLite. From the moment you sign up, the platform welcomes you with its intuitive interface. It’s clean, uncluttered, and makes you feel right at home. This ease of use is particularly appealing to beginners or those who want a straightforward email marketing experience without the technical overwhelm.

Navigating through MailerLite’s dashboard feels smooth. It’s like a well-organized workspace where everything you need is within reach. Whether it’s setting up your first campaign, managing your subscriber list, or analyzing reports, each step is self-explanatory. This user-friendly approach extends to their campaign builder as well. With a drag-and-drop editor and a variety of templates, creating professional-looking emails is a breeze, even for those who aren’t design-savvy.


Now, picture entering a state-of-the-art tech store, where everything screams innovation. That’s Iterable for you. The first login experience is sleek and gives off a vibe of advanced capabilities. Iterable is designed for users who are looking for a comprehensive tool that can handle complex email marketing strategies.

The interface, while feature-rich, manages to remain user-friendly. It’s like having a high-tech car that’s also easy to drive. Navigating through Iterable’s features might take a bit of getting used to, especially if you’re new to email marketing tools, but once you get the hang of it, you’ll appreciate the depth it offers. The platform excels in customization and segmentation capabilities, allowing you to tailor your campaigns with precision.

Crafting Your First Email Campaign

The process of creating your first email campaign is a defining moment in your journey with an email marketing tool. It sets the tone for how you’ll engage with your audience and can significantly impact the effectiveness of your marketing efforts. Let’s explore how this process unfolds with MailerLite and Iterable.


Starting your first campaign in MailerLite is reminiscent of a beginner-friendly creative workshop. It’s designed to be approachable, with clear guidance at each step. You begin by selecting a template, which is straightforward thanks to MailerLite’s diverse range of professionally designed options. These templates cater to various styles and purposes, making it easy to find one that aligns with your brand’s aesthetic.

Once you choose a template, the next step is customization, and this is where MailerLite’s user-friendly interface shines. The drag-and-drop editor makes it simple to add, remove, or rearrange elements in your email. It’s like having a set of easy-to-use tools that allow you to craft visually appealing emails without needing advanced design skills.

MailerLite also excels in simplifying content management. Whether you’re adding text, images, or call-to-action buttons, the process is intuitive. Plus, the platform offers helpful features like built-in photo editing, making it easy to fine-tune your images within the campaign builder itself. This level of convenience ensures a smooth and enjoyable experience, even for those who are new to email marketing.


Creating your first campaign in Iterable, in contrast, is like stepping into a more advanced creative studio. It offers a platform for those who are ready to delve deeper into the nuances of email marketing. The array of templates available is extensive, and each comes with the potential for deep customization.

Iterable’s editor provides a rich set of tools for those who want to experiment and tailor their campaigns extensively. You have the freedom to modify layouts, adjust styles, and incorporate dynamic content to create emails that not only look great but also resonate strongly with your audience. This level of customization is particularly beneficial for marketers looking to create highly personalized and sophisticated email experiences.

What sets Iterable apart is its powerful segmentation and automation features, which allow you to create targeted campaigns based on user behavior and preferences. This means your first campaign can be as simple or as complex as you need it to be. The platform supports your creative process with advanced tools and analytics, enabling you to craft campaigns that are both data-driven and highly engaging.

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Pricing and Value: Balancing Cost with Capabilities


  • Free Plan: For up to 1,000 subscribers and 12,000 emails per month, including basic features.
  • Premium Plans: Starting at $10/month for up to 1,000 subscribers, with pricing increasing for more subscribers. Includes unlimited emails, autoresponders, advanced segmentation, and more.
  • The premium plan cost varies based on the number of subscribers and additional features chosen.


  • Iterable does not publicly list its pricing, as it typically offers custom pricing based on the specific needs of a business.
  • The platform is designed for larger companies with advanced needs in cross-channel marketing campaigns, including email, SMS, push notifications, and more.
  • Features usually include workflow automation, segmentation, A/B testing, and personalized messaging.
  • Interested users need to contact Iterable directly for a customized quote based on their scale and requirements.

Deciphering the Investment


MailerLite’s pricing structure can be likened to a straightforward, value-for-money menu at your favorite eatery. It’s designed with transparency and affordability in mind. The platform offers a free plan, which is a great starting point for small businesses or individuals just stepping into the world of email marketing. This free version provides enough features to get you started, including access to basic templates, automation, and a limited number of subscribers and emails.

As your needs grow, MailerLite’s paid plans come into play. These plans are tiered based on the number of subscribers, ensuring that you only pay for what you need. The beauty of MailerLite’s pricing is its scalability – as your subscriber list grows, you can easily move to a higher plan, gaining access to more advanced features like A/B testing, advanced segmentation, and detailed analytics.


Iterable, on the other hand, is more like a fine dining experience – you’re investing in a premium service. The platform doesn’t offer a free plan, which speaks to its focus on providing a more comprehensive set of features tailored to businesses with larger or more complex email marketing needs.

The pricing for Iterable is based on the volume of interactions and the range of features you require. This can make it a more significant investment, particularly for small businesses or startups. However, for medium to large enterprises or marketing teams looking for an advanced, all-in-one email marketing platform, Iterable offers a wealth of functionalities that justify its price tag. Features like advanced personalization, multichannel orchestration, and sophisticated analytics are part of the package, providing a high level of control and customization in your campaigns.

Assessing the Return on Investment

In the world of email marketing, evaluating the return on investment (ROI) for the tools you use is as crucial as any other business decision. It’s about understanding not just the financial investment but also the value it brings to your marketing efforts. The ROI from MailerLite and Iterable may differ significantly based on their offerings and how they align with your business needs.


When considering MailerLite, the ROI is often seen through the lens of efficiency and accessibility. Its affordable pricing model makes it an attractive option for small businesses, startups, or individual entrepreneurs. The platform’s strength lies in providing the essentials of email marketing without overcomplicating the process. This means that even with a smaller investment, you can achieve professional-level email marketing.

The ROI with MailerLite can be particularly evident for those who are just starting out or have limited resources. The platform allows you to create engaging, well-designed emails and automations without needing a large budget or specialized skills. This democratization of email marketing tools means that you can compete effectively in the digital space, potentially leading to higher engagement rates, better subscriber retention, and ultimately, more conversions or sales.

Additionally, the time saved due to MailerLite’s user-friendly interface and straightforward features should not be underestimated. In a business environment where time is a valuable asset, being able to quickly set up campaigns and analyze their performance can contribute significantly to the overall ROI.


The ROI from using Iterable, however, takes on a different dimension. Given its more advanced feature set and higher price point, Iterable is often chosen by medium to large businesses or by those where email marketing is a central part of their marketing strategy. The investment here goes beyond the financial aspect – it’s about investing in a tool that can drive substantial marketing results.

Iterable’s advanced personalization, segmentation capabilities, and multichannel approach enable businesses to create highly targeted and sophisticated marketing campaigns. The potential ROI is seen in the form of increased customer engagement, higher conversion rates, and more effective customer retention strategies. For businesses that have the capacity to utilize Iterable’s full range of features, the returns can be significant.

Moreover, Iterable’s analytics and reporting capabilities allow businesses to gain deep insights into subscriber behavior and campaign performance. This level of understanding can lead to more informed marketing decisions, better targeting, and ultimately, a more effective use of the marketing budget.

Integration and Automation: Streamlining Email Marketing Operations

The Power of Integration


Integration in MailerLite is like adding a set of useful accessories to a reliable vehicle, enhancing its functionality. The platform offers a range of integrations with popular business tools and services, including eCommerce platforms, CRM systems, and social media networks. These integrations are straightforward to set up and use, making it easy to synchronize your email marketing efforts with other aspects of your business.

The benefit of MailerLite’s integrations is the ability to automate parts of your marketing workflow. For instance, you can automatically update subscriber lists based on customer interactions on your eCommerce site or sync subscriber data with your CRM for more personalized marketing efforts. This seamless integration helps in maintaining consistency across different channels and saves valuable time by reducing manual data entry.


Iterable approaches integration like building a high-tech command center where every piece of technology is interconnected. It offers extensive integration capabilities with a wide range of tools, including advanced CRM systems, analytics tools, and various third-party apps. These integrations are more than just add-ons; they are central to how you can leverage the full potential of Iterable.

With Iterable, the integrations enable you to create a highly personalized and cohesive customer experience across all touchpoints. You can gather detailed customer data from different sources, analyze it within Iterable, and use those insights to create highly targeted and effective marketing campaigns. This level of integration is particularly valuable for businesses that rely on data-driven strategies and need their email marketing tool to seamlessly work in tandem with other systems.

Automating the Marketing Workflow


MailerLite’s approach to automation is like setting up a smart home system – it’s designed to make life easier without being overly complex. The platform provides straightforward automation capabilities that are easy to set up and manage. You can create basic automated sequences like welcome emails, follow-up messages, or birthday greetings with just a few clicks.

The automation in MailerLite is powerful enough to cater to most standard email marketing needs. It allows you to automate responses based on subscriber actions, segment audiences for more targeted communications, and schedule emails to ensure they reach your audience at the right time. This automation saves time and ensures consistent engagement with your subscribers.


Iterable treats automation like orchestrating a symphony – every instrument and note needs to be in perfect harmony. The platform offers advanced automation features that allow you to create complex, multi-step email sequences based on detailed subscriber behavior and interactions.

This level of automation is highly customizable and can accommodate intricate marketing strategies. Iterable enables you to segment your audience with precision, trigger emails based on real-time behaviors, and create dynamic content that adapts to each subscriber. For marketers who want to push the boundaries of what’s possible with email marketing automation, Iterable provides the tools and flexibility to do so.


As we conclude our thorough examination of MailerLite and Iterable, it’s evident that both platforms offer distinct advantages, tailored to different types of users and marketing strategies.

MailerLite stands out as a user-friendly, efficient, and straightforward tool, perfect for small businesses, startups, or individuals who are venturing into the realm of email marketing. Its intuitive interface, ease of use, and affordable pricing make it an ideal choice for those who need a reliable and straightforward solution for their email marketing needs. The platform simplifies the process of creating, automating, and analyzing email campaigns, ensuring that even users with limited technical expertise can achieve professional results.

Iterable, on the other hand, caters to a more advanced audience, offering robust features that suit medium to large businesses or marketing professionals who demand a higher level of customization and sophistication in their campaigns. With its extensive integration capabilities, advanced automation features, and detailed analytics, Iterable is well-suited for data-driven marketing strategies and complex campaign orchestrations. It’s the tool of choice for those who are looking to leverage comprehensive data insights and engage in multi-channel marketing efforts.

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author avatar
Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
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