WinSavvy

From traditional advertisement to the current type of advertising, reaching people to promote a business has radically changed. The change has been brought by the purchasing behaviour of a lot of consumers and the aid of technologies.


This Guest Post has been written by Amit Sancheti. (Author Bio is at the end of the post)
Back in 2018, approximately 1.8 billion people shopped online, and it suddenly climbed to 1.92 billion people in 2019. By 2021, the number of people who'll purchase online will reach the count of 2.14 billion people globally. This proves not going digital can only be a fatal mistake to your business.
These modifications only demonstrate that an alternate plan will be required to secure more potential customers. To be able to attain this, digital marketing, a sort of marketing strategy, turned into a common way to advertise a business. But what exactly is digital marketing and how is it going to help boost your business?


What is Digital Marketing?Before plunging deep…

There are rules to get success in any PPC Campaign-
You have to increase clicks to your ad.You need to lower cost per click.You need to convert the audience who clicks the PPC ads.
Despite the ROI of PPC ads being a solid deal, it is in fact a tough nut to crack. Most people after failing to achieve their goals and spending their initial budgets, think PPC ads to be a game of the past and leave it altogether.
In fact, the average earning for a business via Google adwords is $2 for every $1 spent. So, even if you fall in the average tier of marketers using PPC you get double your ad spend.
Plus, the top three ads in Google searches garner somewhat more than 40% of all clicks, which is very hard to get if done organically.
Now, Google is not the only ad stream where you can use PPC ads. There are tons of places you can place your PPC ads, such as Facebook, Amazon, Bing etc. 
For example, if you are selling products via Amazon, it is the best place to put your PPC ads.
Related: Why and How You …

Just like the Constitution is the fundamental document that governs the relations between a State and its people, a Memorandum of Association is the Constitution of a Company that governs the fundamental relations that exists between the company and the people including its shareholders, creditors, debenture-holders or others associated with the company.

A Memorandum is a public document, which is why people who do business with the company are advised to go through it.



Considering that a memorandum is the most important piece of text when it comes to incorporating a company, it is advisable you take the advice of a lawyer or a Corporate Secretary when you want to frame your business.

That said, in this article, I will show you the main contents that has to be put in the Memorandum as well as how you can do it yourself and get it registered.

Keep in mind that this article is mainly framed towards the Indian businesses and is a part of the Investing in India series wherein I put content th…

Okay, so considering the recent spurt of outsourcing all over the world, I wanted to talk about whether you should invest or set up businesses in other countries than USA such as India and China (the biggest business destinations in the world) as well as other countries.



In this post and some of my subsequent posts, I will share with you some key stuff you must know about, before you set up business in India.
So, I am inclined to call this and some of my later posts part of an Investing in India series! Don't worry, before every such Investing In India series, I will make sure to notify you at the top.

And also, I will make other Investing in series which will be similarly comprehensive in terms of the business statistics, economics and laws of the countries which I will talk about.

In this Investing in India series, I will share with you the Business Economics of India and some must-know laws in very simple terms so that you get a basic understanding of what can come when you invest …