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List Building: 32 Tactics to Skyrocket Your Email List From 0 (Crazy Fast)

Firstly, why should you care about this post? Is building an email list really that important when you are just starting out?

Well, the thing is, when you have just started a website or a blog, chances are you have got very few visitors, which is why you have to spend time to market your blog posts or website to potential leads. But, to do that you have to invest your time in stuff like SEO, social media marketing and the like.
Building an email list is a similar form of marketing technique. It has been decisively shown in several stats that email beats out other marketing techniques when it comes to raw ROI results.
However, beginner bloggers and new website owners often leave this technique in the dryer for too long. One reason behind this, according to me is that most new blogs have very little traffic and they also do not have a solid branding. I guess this is why, it is very hard to convert visitors to email subscribers.
The infinite number of posts out there which share tips and tact…
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Four Upcoming Labour Law Bills that Can Change India's Business Landscape

Article by Shivangi Tokas, Edited by Aditya Bhushan.

India Inc. is ready once again. While it had fallen from the grace of the fastest growing country in the world due to the dual effects of demonitisation and COVID-19, the country might have just escaped its worst economic downturn and now seems to be pushing up.


However while there still are problems, due to the US-China trade war, several manufacturing hubs seem to be leaving China and setting up business in India.

But why did businesses leave out India and turn to China in the first place?

Turns out the problem lay in the tax and labour laws of our country. And, while we made a significant improvement in the tax laws (related read: professional tax in India), we still have a very old set of labour laws that are pushing India's manufacturing businesses in a very hard path - a path which prevents them from effectively competing with foreign businesses.

But India has taken notice and has redrafted its compilation of 44 major laws…

Impact Of GDPR On Marketers in EU and Outside

Article by Laghima Jain, Edited by Chinmay Jain.
The General Data Protection Regulation (GDPR) of the European Union (EU) is a data governance law, providing the consumer’s control over their personal data.


GDPR, the core of Europe’s digital privacy laws, is designed to reflect the digital world in which we are living and helps the laws and policies revolving around the personal data, privacy, and consent across Europe keep pace with the internet-driven era.

It applies to the organisation operating within the EU and the organisation outside the EU dealing with the consumers and businesses in the EU.

This article will provide you a touch-up of everything you need to know relating to the impact of GDPR on marketers in European Union.

How to Effectively Protect Your Start-Up from Hackers and Other Online Adversaries

Article by Julie Hughes of TurnOnVPN.


Starting your own business can be exciting, but the road to becoming an entrepreneur is thickly sown with thorns. In the age of the internet, one of the biggest challenges start-ups face is cybersecurity.
And while cyberattacks targeting government agencies and big corporations garner the headlines, it’s the tech-driven start-ups and small businesses that are often far more vulnerable to digital intrusion.

Recent reports show that small businesses, including start-ups, are the target of 43 percent of cyber-attacks. The excitement around young, innovative companies creates a false sense of security leading to complacency towards cybersecurity.

Most start-ups don’t even start thinking about cybersecurity until they are targeted. In this article, we tell you why you should take your start-up’s cybersecurity seriously and some proactive steps you can take to mitigate the risks.
The Cost of a Data Breach For a large organization, a cyberattack is mostly…

Legal Troubles for Platform Business Models

Author Bio: Manan Daga is a law student at West Bengal National University of Juridical Sciences, one of the most premier law institutes in India. You can connect with him on LinkedIn.

Platform business models have become an integral part of start-ups, established businesses, and every other business line. They are growing all around us, from Facebook to Uber to even Tinder.

The convenience it offers in setting up the business has made it an attractive option for many young, and even many experienced entrepreneurs.

It becomes pertinent to delve into the legal aspect associated with such platform business models. In this paper, a brief introduction of the platform business model is given. Then, the legal troubles existing for these businesses are addressed.

However, there are many kinds of platform business models, and it can be challenging to address each one’s legal troubles. So, a general analysis is given to cover all the platform business models. Apart from this, a detailed analys…

Recent Trends in Mergers and Acquisitions in India

Article by Varsha Chamakura.



The concept of Mergers and Acquisitions (M&A) has attracted the corporate sphere all over the world. Mergers and acquisitions (M&A) activity in India is no different. 

M&A culture in India increased over the years, after the removal of constrictive arrangements and liberalisation of the Indian economy.

M&As are strategic tools that are used for the development of the economy. 

This is done by expanding to low cost markets or emerging markets, especially those which have a high number of skilled workers or by acquiring well established corporate entities. 

M&A culture in India has been prevalent since 2015, and has only become grown in popularity over the years. 

M&As is most common in the sectors of Energy, Mining and Utilities, followed by Telecommunication, Consumer Durables and Pharmaceuticals.
Related Read: An In-Depth Guide on Localisation of Your Business in the Indian MarketWhat is a merger? A merger is an agreement between two or m…