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What is Porter's Five Forces Model (And Why Your Business Needs It)

It is advisable for any entrepreneur, that before you venture into a business, you should test the waters first. The key to this advice is blue ocean thinking. You don’t want to fight large corporations when you are executing a business idea.   Instead you want to find something that is very innovative and profitable and serves a customer problem that others have not thought of yet.   And here’s where the Porter’s Five Forces Model and Analysis comes into play. The Porter’s Five Forces Model is basically a market research tool. It is an analytical took wherein you consider five forces to find whether the market that you are about to enter into, is profitable and non-competitive or not. The Five Forces of the Porter’s Five Forces Analysis The five forces that you must watch out for, are – The rivals in the industry, The threat of entry of new players in the market, The bargaining power of suppliers, The bargaining power of buyers, and The threat of substitutes. In this a
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Decoding the Technicalities of the CAN-SPAM Act, 2003

Article by  Kshitij Kumar . Check out his LinkedIn to learn more about him. Editor’s Note: So your startup is on its way to create the next path breaking innovation . And, you need to tell everyone about it. So, what’s better than buying emails, right!?   I was working with a startup in the US who just had this bright idea! Although saner minds prevailed, that got me the thinking – most marketers may not know of the regulations governing marketing, in the US.   And, that’s nothing to be surprised about. While states are free to enact their own laws, the digital sphere has no boundaries – and that might affect well-meaning marketers from their digital marketing efforts.   And, that’s why – if you need to know the most important piece of legislation governing digital marketing , it is this.   And, in this article, Kshitij will decode all there is to know about the CAN-SPAM Act, 2003.

How to Create the Right Business Strategy for Your Startup

All businesses have goals. But goals are meaningless if you do not have a well-defined plan set in place detailing how you will achieve them.   And that’s the job of a business strategy. However, a business strategy is not as simple as you may think. If you want a plan that you can stick with through till the end, the strategy has to go to the nitty-gritty of things.   In this article, I will show you how to create a business strategy that is suited to your own organization while at the same time, making you aware of some of the conceptual issues and future problems that may arise when you are creating or implementing a business strategy.   And, if you need any help in formulating your business strategy, shoot us an email . We help startups formulate their business strategy and even provide a free consultation in that regard! Why You Need to Have a Business Strategy If the business strategy is not detailed or does not keep individuals accountable, it is bound to fail . Therefor

How to Write a Patent Specification (in India): All You Need to Know

If you want to get a patent in India, the specification of the patent is arguably one of the most important things you need to keep in mind, other than the claims. Getting a patent application done right, involves ensuring that the claim that you put forward in your application is well-supported by the patent specification. Patent specification is just a section of the patent application, among other sections, such as- The Title, The Abstract, The Claims, etc. While these areas are legally different from that of the patent specification, we shall be slightly touching up on them too so as to provide you with a clearer understanding of how you can draft your patent specification in the best method possible. As always, if you are stuck and need a free consultation, shoot us an email or let us draft your patent specification for you !

Legalities that New York Real Estate Developers Must Know Of

For being a real estate developer in the state of New York, there are certain generalised licenses and permits required. Further, there are certain special permits and licenses as well, required in certain cities or regions of the state. The purpose of this article is to lay down an exhaustive guide for real estate developers in the state of New York. Contractor’s License As was described in a nother article on real estate laws in the state of California , there is a requirement of a contractor’s license in the state of New York as well, for becoming a real estate developer.   Contractor’s license is essential in many states of the United States if someone wants to engage themselves with a business concerning with improving properties. Such a job would include those of construction, plumbing, carpentry, etc. This is why general contractors are also known as home improvement contractors. The license is provided by the Department of Labour, New York.   In the state of New Yor