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List Building: 32 Tactics to Skyrocket Your Email List From 0 (Crazy Fast)

Firstly, why should you care about this post? Is building an email list really that important when you are just starting out? Well, the thing is, when you have just started a website or a blog, chances are you have got very few visitors, which is why you have to spend time to market your blog posts or website to potential leads. But, to do that you have to invest your time in stuff like SEO, social media marketing and the like. Building an email list is a similar form of marketing technique. It has been decisively shown in several stats that email beats out other marketing techniques when it comes to raw ROI results. However, beginner bloggers and new website owners often leave this technique in the dryer for too long. One reason behind this, according to me is that most new blogs have very little traffic and they also do not have a solid branding. I guess this is why, it is very hard to convert visitors to email subscribers. The infinite number of posts out th
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All You Need to Know about Registering Patents in India

Article by Charvi Sharma The 1970 Patent Act, which modified the current legislation pertaining to patents in India, came into force in 1972.  In addition, the Patents Act, 1970 was amended in 2005, which extended product patents to all technology fields such as food and medicines, chemical products, and microorganisms.  Related Read : Should You Copyright or Patent Your Software in India? What is a Patent? Patents are legal licenses issued by the government, giving the inventor of an invention, the right over its ownership and the exclusive right to make and sell it. The invention becomes the assets of the inventor that no one can take over or imitate unless assigned to the person or licensed to him by the inventor himself.  But, what is an invention for the purposes of Indian law, in the first place? The invention as described in Sec.2(1)(j) of the Patent Act, 2005 “Invention” means a new product or process involving an inventive step and capable of industrial application.  The ba

Can Your Protect Your Software by Patent or Copyright in India? Find Out

Software is a product of human intellect and hard work; it would be appropriate to term it as “intellectual property”. Considering the pivotal role, it plays in world economy and its development, protection of software is crucial and it needs to be dealt with. The problems faced by the said sector mainly deals with unauthorized production or piracy. The protection has become increasingly necessary because every day the economy loses out on staggering amount of money. Piracy is increasingly becoming a global menace. For this reason, some developers go to extreme lengths to keep their software codes secret and impenetrable to reverse-engineering. Software copyright is generally used by developers to curb piracy and the unauthorized copying of their software.[1]  In simple words, a software patent or copyright is a legal way to protect your software source code, idea, or invention. Thus infringement of the said copyright can lead to legal consequences. Countries worldwide are n

How to Create a Great Infographic that People Want to Share: Tips from Experts

You already know that an infographic is one of the most shared content formats. But, you don't know how to start. Or, you may have tried your hand at it, but failed to get any shares or people interested in your infographic. Well, I have had some bit of success with infographics. My infographic on 51 Startup Mistakes landed on amazing websites like HubSpot , Manta  and Addicted2Success as well as a lot many others. And, the only tool I use to make infographics. is a free Piktochart account! However, this post is not about me. This post is about real, accomplished experts - who managed to get their infographics shared far and wide. They'll share with you how they did that, down below!

Trade Secret Protection in USA

What is a trade secret? Well, in layman's terms, it is pretty much anything, that - is secret, the owner tries to keep it secret, and it provides the owner with economic benefit by reason of it being secret. A basic example is that of an email list. A business spends considerable marketing efforts in order to grow its email list. This is usually confidential information.   Now, if the list is stolen by a competitor, the business can sue the competitor in order to stop it from using the list or disclosing it or if it is already out in the open, then seek damages from the trade secret infringer. Related Reads: How to Grow Your Email List Fast Data Privacy Laws in India that Businesses Must Know of Impact of GDPR on Marketers in the European Union and Outside The trade secret law in USA is guided via two separate statutes – The Uniform Trade Secrets Act, 1979, as amended on 1985 and a federal statute called the Defend Trade Secrets Act, 2016.    Earlier the trade se

Business Laws Made Totally Simple - The Definitive Guide

So you've got the perfect business idea and wish to make a successful business surrounding the idea? Well, that would be great, provided you have a sound business plan , but a word of caution - you need to know the laws that govern your business domain. Now, it may seem really cut and dry, but hear me out. Suppose, you are in the manufacturing sector, you need to know laws relating to pollution if your business emits fumes or effluents. You might also need to know of the related laws in the labour sector so as to be sure you are not contravening any laws which can result in fines or even in other forms of prosecution. Even if you are in any other sector, I'd bet there are some laws that govern that niche and if you are not aware of the laws you can get prosecuted or even worse, you can get ripped off.  Keeping that in view, it isn't a surprise that 9 out of 10 startups fail . It isn't a surprise that lawyers nowadays make a killing! So, if you want to go ahead with your