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How to Create a Law Firm Marketing Plan: A Step-by-Step Guide

A law firm marketing plan can improve your business in countless ways.  A properly laid out law firm marketing plan will show you how to attract new clients, retain old clients, and increase the number of clients you have on retainer. Your law firm marketing plan should not feel overwhelming or take up too much time. You need to create something that takes the least amount of time but provides the most benefit. This article will guide you through the entire process of creating a marketing plan for your law firm, step-by-step. First, You Need to Know What Your Law Firm Stands For #1. Get clear on your law firm's mission and goals. Your first step is to get clear on your mission and goals. How do you want your law firm to contribute to the world? What is your purpose? Why do you want to be in business? Ask yourself why you want to start a law firm. What problem are you solving? What are some ways that other lawyers haven’t solved this problem? What is the difference between your solu
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