If you’re like most entrepreneurs, your business is constantly changing. You may be at the beginning stages of a new venture, or you might be in the midst of a major transition. Either way, it’s important to understand who your customers are and what they want from you. You can use buyer personas — fictional …
How to Create Buyer Personas for Your Business in 6 Steps Read More »
Competitor research is critical for startups. It helps you understand the market and how your competitors are executing their business strategies. Competitive analysis helps you determine what you need to do to stay ahead of the competition. It will also help you understand where you can make changes in your business model and product development …
Competitive Analysis: How to Outperform the Competition Read More »
A markup revenue model is a pricing strategy in which a business sets a price for a product or service that is higher than the cost of producing or acquiring it. The difference between the cost and the price is the markup, which represents the profit margin for the business. For example, if a business …
Maximizing Profit with the Markup Revenue Model: An In-Depth Look Read More »
When you’ve invested significant time and effort into growing your brand, retargeting can be the most effective way to boost your lead generation efforts, especially in the B2B space. Retargeting is really just a fancy way to restate a fundamental practice of marketing automation. It’s a system where you’re able to try, test, analyze and …
Retargeting in Digital Marketing: What It Is and Why It Matters? Read More »
Are you using influencer video marketing to promote your brand? If not, then you are missing out on one of the most effective business strategies for growing your brand digitally. This is because influencer marketing stands out as the best way to create and increase brand awareness. Customers trust their favorite influencers and also trust …
How to Leverage Influencer Video Marketing to Grow Your Brand Read More »
If you run a business and are looking to manage your leads, customers and vendors and already have experience with CRMs like Zoho or HubSpot then it can be tricky to decide which system is best for you. In this article I’ll walk you through what to look for when choosing a CRM system between …
HubSpot CRM vs Zoho CRM: Which One Should You Choose? Read More »
An Enterprise Resource Planning (ERP) system is a software platform that integrates and automates various business processes, such as finance, accounting, human resources, procurement, supply chain, and manufacturing. Why Does Your Business Need An ERP System? There are several reasons why an ERP system should be used: #1. Improved data accuracy and consistency: An ERP …
So, you’re here because you’ve heard of Zapier and IFTTT — two automation platforms you can use to make life easier for yourself (maybe for your business, too?). But which is better? Which one should you use? All these questions seem a lot! Well, this article would answer the questions by giving you an in-depth …
Do you find yourself filling up page after page with notes on how to fine-tune your business strategy, only to end up scratching your head trying to understand how all of this is going to fit together with your business model? Well, you need the Business Model Canvas Template to put it all in one …
What makes a high-converting landing page? Is it the layout or design of the landing page? Or do they have some sort of offer that nobody can pass up on? Whatever it is, there’s tons of lessons we can learn from them. In this article, I will be listing out all of the design elements …
22 Design Elements To Create A High-Converting Landing Page! Read More »