
Mobile App Subscriptions: Churn and ARPU Trends by Platform
Mobile subscriptions are the heartbeat of app monetization today. But they’re also a double-edged sword. While they promise recurring revenue, they also bring high churn risk, platform-specific challenges, and very different average revenue per user (ARPU) outcomes. If you’re building or managing a mobile app with subscriptions, you can’t afford to treat iOS and Android […]
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