Track churn and ARPU patterns across iOS and Android, revealing which platforms offer better long-term mobile revenue.

Mobile App Subscriptions: Churn and ARPU Trends by Platform

Mobile subscriptions are the heartbeat of app monetization today. But they’re also a double-edged sword. While they promise recurring revenue, they also bring high churn risk, platform-specific challenges, and very different average revenue per user (ARPU) outcomes. If you’re building or managing a mobile app with subscriptions, you can’t afford to treat iOS and Android […]

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Compare average customer LTV across SaaS and DTC models. Use benchmark data to optimize monetization in your subscription strategy.

Average LTV in the Subscription Economy [SaaS vs DTC Benchmarks]

When you run a subscription-based business, knowing your customer’s lifetime value—or LTV—isn’t just a nice-to-know metric. It’s the foundation of everything: your marketing budget, pricing decisions, and growth forecasts. But what’s normal? What’s great? And how does SaaS compare with DTC? 1. The average LTV of a SaaS customer is $35,000 across mid-market companies What

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