Mobile subscriptions are the heartbeat of app monetization today. But they’re also a double-edged sword. While they promise recurring revenue, they also bring high churn risk, platform-specific challenges, and very different average revenue per user (ARPU) outcomes. If you’re building or managing a mobile app with subscriptions, you can’t afford to treat iOS and Android […]

The way e-commerce works is changing fast. More brands are moving away from one-time transactions and looking to build long-term relationships. One of the most powerful tools in this shift is the membership model. It’s not just about loyalty points or free shipping anymore. It’s about real community, exclusivity, and consistent value exchange. In this

Retention matters more than ever. In a world full of choices, the way you communicate with your users can make or break their decision to stick with your product or service. The big question? Should you lean on email, in-app messaging, or SMS to keep your users coming back? The answer isn’t as simple as

When it comes to SaaS success, getting someone to start a trial is only half the battle. What really matters is whether they stick around. Retention is everything. But how long should your free trial be to maximize retention? A few days? Two weeks? A month? 1. SaaS products with 14-day trials have a 65%

The COVID-19 pandemic changed the way we live, work, and buy. One of the biggest shifts came in how we pay for products and services. Instead of buying things once, more people and companies started paying regularly through subscriptions. From entertainment and fitness to software and learning, everything moved to a recurring model. Between 2020

In the world of subscription businesses, growth doesn’t always come from new customers. A huge portion of revenue actually comes from the customers you already have. And one of the most powerful ways to increase this revenue is through upsells and add-ons. These are the small but valuable extras that people pay for on top

Subscription businesses are everywhere today — from software and streaming to coaching and even meal kits. But as easy as launching a subscription model might sound, pricing it correctly is not. Get it wrong, and you risk scaring away users or leaving money on the table. This article breaks down real-world pricing benchmarks that shape

Personalization has gone from being a “nice to have” to a “must-have.” In the world of subscriptions, it’s often the deciding factor between a loyal customer and a lost one. This post dives deep into how personalization directly affects retention, using real data. Each stat is unpacked with simple language and clear takeaways you can

Subscription-based models have transformed how companies grow. But they come with a challenge few talk about in depth: subscription fatigue. As customers sign up for more services, they start feeling overwhelmed, even if they once loved those same services. This fatigue doesn’t just affect satisfaction—it hits your bottom line through rising churn and falling retention.

When you run a subscription-based business, knowing your customer’s lifetime value—or LTV—isn’t just a nice-to-know metric. It’s the foundation of everything: your marketing budget, pricing decisions, and growth forecasts. But what’s normal? What’s great? And how does SaaS compare with DTC? 1. The average LTV of a SaaS customer is $35,000 across mid-market companies What