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What is blockchain technology and how is it being used in decentralised finance and smart contracts?

Role of Blockchain Technology in Evolution of Smart Contracts: Explained!

As we navigate the digital age, the need for secure, transparent, and efficient solutions to manage transactions and agreements becomes increasingly critical. Enter smart contracts – self-executing digital contracts that facilitate, verify, and enforce the performance of a contract without the need for intermediaries. The backbone of these revolutionary tools is blockchain technology, which provides …

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What are the Key Elements of a Comprehensive Software Development Agreement and how do they impact your business in India

13+ Key Elements of a Robust Software Development Agreement (Analysed)

In today’s fast-paced digital world, software development has become a crucial aspect of business operations. A well-drafted software development agreement can ensure that both the developer and the client are on the same page, mitigating potential conflicts and fostering a successful working relationship. Under Indian law, software development agreements are primarily governed by the Information …

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How to implement psychographic driven marketing into your startup advertising and business growth.

How to Navigate Startup Laws for Your Business Growth Cycle

By Aaron D. Goldhamer, Attorney at Keating Wagner Polidori Free, P.C., specializing in Business Litigation, Professional Liability, and Trust & Estate Litigation Your startup must consider important legal issues. Failure to do so will cost you money. At all stages of the startup lifecycle—birth, growth, and merger or death—basic legal planning is crucial. If you …

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How startups should approach competitor research and why competitor research is important for startups and small businesses.,

Competitive Analysis: How to Outperform the Competition

Competitor research is critical for startups. It helps you understand the market and how your competitors are executing their business strategies. Competitive analysis helps you determine what you need to do to stay ahead of the competition. It will also help you understand where you can make changes in your business model and product development …

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What is the markup revenue model, when should you use it? What are the pros and cons of the markup revenue model and which industries use the markup revenue model?

Maximizing Profit with the Markup Revenue Model: An In-Depth Look

A markup revenue model is a pricing strategy in which a business sets a price for a product or service that is higher than the cost of producing or acquiring it. The difference between the cost and the price is the markup, which represents the profit margin for the business. For example, if a business …

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Retargeting in digital marketing: How you can use personalised messaging to reach the right audience effectively.

Retargeting in Digital Marketing: What It Is and Why It Matters?

When you’ve invested significant time and effort into growing your brand, retargeting can be the most effective way to boost your lead generation efforts, especially in the B2B space. Retargeting is really just a fancy way to restate a fundamental practice of marketing automation. It’s a system where you’re able to try, test, analyze and …

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How to use video in influencer marketing campaigns.

How to Leverage Influencer Video Marketing to Grow Your Brand

Are you using influencer video marketing to promote your brand? If not, then you are missing out on one of the most effective business strategies for growing your brand digitally. This is because influencer marketing stands out as the best way to create and increase brand awareness. Customers trust their favorite influencers and also trust …

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An In-Depth guide on what a business model canvas is and how a business model canvas template can help businesses strategize and operationalize better.

Business Model Canvas Template: All About It!

Do you find yourself filling up page after page with notes on how to fine-tune your business strategy, only to end up scratching your head trying to understand how all of this is going to fit together with your business model? Well, you need the Business Model Canvas Template to put it all in one …

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7Ps in Marketing Mix – What are They? (Explained)

The 7Ps of Marketing Mix refer to the various elements that go into creating a successful campaign. Some of these elements include price, packaging, branding, product placement, and digital placement. In this article we have explained the 7P’s in the marketing mix as well as show you why and how they are so …

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11 Types of Commercial Contracts: (And How to Create Them)

Disclaimer: This article is for informational purposes only. If you require legal help with your contract drafting, send us an email and we will help you out. What are Commercial Contracts? A commercial contract is a legally enforceable instrument that binds one party to either do or not do something. It is utilised by …

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