Marketing

What is Strategic Marketing?

Strategic marketing allows an organization to focus limited resources on the greatest opportunities. This can increase brand awareness, get you leads, improve sales and create a sustainable competitive advantage.   What is Strategic Marketing? Without an organized marketing campaign in place, you are just doing a bit of guest posting, bit of outreach, trying to …

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25 Ways to Get More Views and Engagement on Your Instagram Reels (Fast!)

If you’re interested in growing your Instagram account, one of the most effective ways to do it is by using their Instagram Reels. Apart from several other functions, it helps your account differentiate itself. In our previous post on how to use Instagram Reels for Businesses, more specifically small businesses, I explained what they were, …

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