Mailigen vs MailUp: The Best Email Marketing Tool for You

Discover which is superior for your email marketing needs: Mailigen or MailUp. Get an in-depth comparison to enhance your strategy

Hello, marketing enthusiasts and business owners! Today, we’re diving into the vibrant world of email marketing tools, specifically comparing two popular choices: Mailigen and MailUp. Whether you’re just starting out or looking to enhance your current email marketing strategy, this guide will help you understand which tool aligns best with your business goals. Let’s embark on this journey of discovery and find out which of these platforms can elevate your email marketing game.

G2 Score – 4.3 out of 5 starsG2 Score – 3.7 out of 5 stars
TrustRadius Score – 7.1/10TrustRadius Score – 6/10

User Interface and Experience: The Gateway to Effective Campaigns

Navigating Through the Platforms


Entering the Mailigen interface feels like walking into a well-organized, inviting office. The platform is designed with user-friendliness at its core, making it a hit among users of varying expertise in email marketing. For beginners, Mailigen is a breath of fresh air – intuitive and straightforward, without bombarding you with complex features from the onset.

The journey of creating campaigns in Mailigen is smooth and intuitive. The platform guides you through each step, from crafting your email to selecting your audience and finally, dispatching your message. The process is streamlined, akin to having a friendly guide by your side, ensuring you don’t miss a step. The drag-and-drop editor is a standout feature, simplifying the design process and making email creation accessible for those without advanced design skills.


Contrastingly, stepping into MailUp is like entering a high-tech, modern workspace. The interface is sleek and professional, appealing to users who are comfortable with technology and seek depth in their email marketing platform. While it might present a slightly steeper learning curve than Mailigen, MailUp rewards users with a rich array of features once acclimatized.

MailUp offers a comprehensive suite of tools for those who seek sophistication in their email marketing efforts. It’s more than just crafting and sending emails; it’s about creating intricate, data-driven campaigns. Though it may initially seem overwhelming to novices, MailUp reveals its true potential as a robust email marketing solution capable of handling complex strategies for those willing to scale the learning curve.

Customization and Flexibility in Campaign Creation

The art of crafting an engaging email campaign lies in how well you can tailor your message to resonate with your audience. Customization and flexibility are key elements in this process, allowing you to infuse creativity and personal touch into your campaigns. Mailigen and MailUp both offer these capabilities, but they approach them in distinct manners to cater to different user needs.


Exploring Mailigen’s customization options is like walking into an artist’s studio where the tools are intuitive and easy to use. The platform provides a variety of templates that serve as a solid foundation for any email campaign. These templates are not just aesthetically pleasing but also responsive, ensuring your emails look great on any device.

The strength of Mailigen lies in its ability to balance simplicity with effective customization. You can effortlessly modify these templates to align with your brand’s visual identity. Adding your own images, tweaking the color scheme, and rearranging elements can be done with just a few clicks. This user-friendly approach to customization makes Mailigen an excellent choice for those who want to create personalized, professional-looking emails without needing extensive design skills.


MailUp, in contrast, offers a realm of customization akin to a high-end design studio, equipped with advanced tools for crafting unique email experiences. The platform provides a broader range of templates, each with extensive customization options. This allows for greater creative freedom to tailor every aspect of your emails.

With MailUp, the customization goes beyond basic aesthetics. You have the power to incorporate dynamic content, integrate with external data sources, and use advanced segmentation to create highly personalized emails. This level of customization is particularly beneficial for businesses aiming to create sophisticated and highly targeted email campaigns. For marketers who view each email as a crucial element of their overall marketing strategy, MailUp provides the depth and flexibility needed to bring creative visions to life.

WinSavvy helps grow VC-funded startups digitally

Related: Check out our free SEO suite

Free SEO Suite by WinSavvy

Email Automation and Segmentation: Mastering Targeted Campaigns

Streamlining Communication for Maximum Impact


Mailigen’s approach to email automation and segmentation is like having a trusty assistant who’s always on top of things. The platform offers robust automation features that make setting up automated email sequences a breeze. Whether it’s sending out welcome emails to new subscribers, birthday greetings, or targeted follow-up messages based on user actions, Mailigen automates these tasks efficiently.

Where Mailigen really shines is in its segmentation capabilities. You can easily group your subscribers based on various criteria like demographics, behavior, or engagement levels. This allows for highly personalized and relevant email campaigns. Such targeted communication is key to increasing open rates, click-through rates, and overall engagement with your audience.


MailUp takes email automation and segmentation to a more advanced level, akin to having a sophisticated command center at your fingertips. The platform allows for complex automation workflows that cater to nuanced marketing strategies. You can set up automated emails triggered by specific subscriber actions or engagement patterns, providing a highly personalized experience to each recipient.

In terms of segmentation, MailUp offers in-depth capabilities, enabling you to slice and dice your audience into highly specific segments. This level of granularity allows for extremely targeted and effective email campaigns. For businesses that rely on detailed data analysis to tailor their marketing efforts, MailUp’s segmentation and automation tools are invaluable.

Optimizing Campaigns for Better Engagement

The essence of a successful email marketing campaign lies in its ability to engage the audience effectively. Both Mailigen and MailUp offer tools and features to optimize campaigns, but they do so in ways that cater to different marketing strategies and business needs.


Mailigen’s approach to optimizing campaigns is rooted in its user-friendly and intuitive design. The platform provides a suite of tools that enable you to easily create, manage, and track email campaigns. This simplicity is key for businesses looking to execute successful campaigns without delving into overly complex processes.

The platform’s strength lies in its ability to deliver targeted content through effective segmentation and personalization. You can customize your messages based on subscriber data, ensuring that each email speaks directly to the interests and needs of your audience. Additionally, Mailigen offers A/B testing capabilities, allowing you to experiment with different aspects of your emails to see what works best with your audience. This feature is invaluable for continuously refining your strategies and improving engagement rates.


MailUp, on the other hand, offers a more comprehensive set of tools for campaign optimization. The platform is designed for those who need a deeper level of control over their email marketing strategies. With MailUp, you can access advanced features such as dynamic content, detailed segmentation, and sophisticated automation workflows.

These advanced features enable you to create highly personalized and engaging email campaigns. The dynamic content feature, for instance, allows you to tailor the content of your emails in real-time based on subscriber interactions and behaviors. This level of personalization ensures that your campaigns are not only relevant but also highly engaging. Furthermore, MailUp’s robust analytics tools provide deeper insights into campaign performance, helping you make data-driven decisions to optimize your email strategies.



  • Pricing Structure: Based on the number of subscribers.
  • Basic Plans:
  • Up to 500 subscribers: Starts at approximately $10/month.
  • Up to 2,500 subscribers: Starts at approximately $25/month.
  • Up to 5,000 subscribers: Starts at approximately $40/month.
  • Higher Volume Plans:
  • Up to 10,000 subscribers: Pricing available upon request.
  • Up to 25,000 subscribers and more: Custom pricing.


  • Pay Per Speed Plans: MailUp’s pricing is based on sending speed rather than the number of contacts. Starts at around $65/month for the slowest sending speed.
  • Monthly Plans: Also offers traditional monthly plans based on the number of emails sent, with prices starting at around $85/month for up to 400,000 sends.
  • Prepaid Credits: Alternatively, you can buy prepaid credits for sending emails without a monthly fee.
  • All plans include features like email automation, transactional emails, and analytics.

Deliverability and Performance: Ensuring Your Emails Make an Impact

Making Sure Your Messages Reach Their Destination


Mailigen treats email deliverability with the seriousness it deserves. It’s akin to a reliable postal service, ensuring that your carefully crafted emails actually land in the inboxes of your subscribers. The platform employs a range of strategies to maintain high deliverability rates, including regular list cleaning to weed out inactive subscribers and implementing best practices for email sending.

What’s commendable about Mailigen is its commitment to providing users with clear guidelines and tools to enhance deliverability. This includes features like spam testing and authentication protocols, which help in maintaining a good sender reputation. For businesses that want a straightforward yet effective way to manage deliverability, Mailigen offers a dependable solution.


MailUp, on the other hand, approaches deliverability with a more technical and comprehensive strategy. It’s like having an expert team dedicated to ensuring your emails not only reach inboxes but also engage recipients. The platform provides advanced deliverability features, including sophisticated monitoring and reporting tools that give you insights into how your emails are performing.

With MailUp, you can expect more in-depth analysis and optimization options for your email campaigns. This includes tools for managing your sender reputation and detailed analytics to track opens, clicks, and engagement over time. For businesses with a large volume of emails or those requiring detailed insights into email performance, MailUp’s deliverability features are invaluable.

Ensuring Your Emails Have the Desired Impact

The journey of an email from its creation to the recipient’s inbox is pivotal in the success of any email marketing campaign. Ensuring that these emails not only reach their destination but also create the desired impact is a critical aspect of both Mailigen and MailUp. Each platform brings distinct strengths to this crucial area.


Mailigen approaches email deliverability with a keen understanding of what it takes to get your messages across effectively. This platform focuses on key aspects of email deliverability, including maintaining a strong sender reputation and ensuring compliance with email sending best practices. It’s like having a reliable guide who ensures your emails navigate through the digital landscape and land in the right inboxes.

The platform’s commitment to high deliverability rates is complemented by features that help you optimize your email content for maximum impact. Mailigen offers tools for spam testing and provides insightful feedback on your email performance, helping you refine your strategies for better engagement. For businesses that need a straightforward yet effective way to manage deliverability and impact, Mailigen’s approach is both practical and reliable.


Maropost, with its advanced deliverability features, is like a skilled navigator charting the best course for your emails. The platform offers a comprehensive suite of tools designed to maximize email deliverability and performance. This includes sophisticated monitoring of email campaigns, detailed reporting on deliverability issues, and tools to optimize sending practices.

In addition to its focus on deliverability, Maropost provides in-depth analytics to understand how subscribers interact with your emails. This data allows you to tailor your content for better engagement and conversion rates. For businesses that require a granular view of email performance and a robust set of tools to ensure deliverability, Maropost offers an extensive solution.


As we wrap up our thorough comparison of Mailigen and MailUp, it’s clear that both platforms offer distinct features and strengths, tailored to cater to diverse email marketing requirements. The choice between these two should be guided by your specific marketing goals, the scale of your campaigns, and the level of sophistication you need in your email marketing tools.

Mailigen emerges as an excellent choice for small to medium-sized businesses or those at the beginning of their email marketing journey. Its intuitive interface, straightforward functionalities, and ease of use make it ideal for teams seeking a no-fuss approach to effective email marketing. Mailigen offers the essential tools needed for successful email campaigns without overwhelming users with complexities or advanced technicalities.

MailUp, on the other hand, is more suited for larger businesses or those with complex, data-driven marketing strategies. Its comprehensive suite of advanced features, in-depth customization, and robust analytics make it a powerful tool for businesses looking for a sophisticated email marketing solution. MailUp is well-suited for teams that require detailed segmentation, dynamic content, and a data-focused approach to their campaigns.

Read Next:

author avatar
Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
Scroll to Top