SendPulse vs eSputnik: The Best Email Marketing Tool for You

SendPulse vs eSputnik compared! Decide on the best email marketing platform with our thorough, feature-by-feature evaluation.

Hey there! Are you in a fix trying to choose between SendPulse and eSputnik for your email marketing needs? You’re not alone in this quest. In the bustling world of digital marketing, picking the right tool is crucial for your success. Both SendPulse and eSputnik come with their own set of impressive features, but which one aligns best with your goals? Let’s dive into a detailed, side-by-side comparison, starting with one of the most pivotal aspects: User Interface and Experience.

SendPulse eSputnik
sendpulse eSputnik
G2 Score – 4.6 out of 5 stars
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User Interface and Experience: Navigating with Ease

The ease with which you can navigate an email marketing platform plays a critical role in your campaign’s success. A user-friendly interface not only saves time but also makes the process less stressful. Let’s see how SendPulse and eSputnik fare in offering an intuitive and efficient user experience.

SendPulse: Simplicity and Intuitiveness Combined

SendPulse is renowned for its straightforward, user-friendly interface. From the moment you log in, the clean and organized dashboard makes you feel at ease. Whether you’re crafting an email, setting up a campaign, or analyzing reports, the process is intuitive. For beginners and seasoned marketers alike, this ease of use is a big plus.

The platform’s strength lies in its ability to simplify complex tasks. The drag-and-drop email editor, for instance, is a breeze to use. You can effortlessly create visually appealing emails without needing any technical know-how. This level of simplicity, combined with powerful features, makes SendPulse a go-to for businesses of all sizes.

eSputnik: Focused Functionality for Marketers

eSputnik, on the other hand, takes a slightly different approach. It offers a detailed dashboard that provides a comprehensive overview of your campaigns at a glance. For marketers who love to dive into data, this is a treasure trove. The platform is robust, offering a range of tools and features geared towards enhancing your email marketing strategy.

While eSputnik might have a steeper learning curve compared to SendPulse, it pays off in terms of functionality. Once you get the hang of it, the platform’s extensive features, such as advanced segmentation and personalized content options, become invaluable assets in your marketing arsenal.

Choosing the Right Interface for Your Needs

In terms of user interface and experience, both SendPulse and eSputnik have their unique strengths. SendPulse is ideal if you’re looking for an easy-to-use platform that doesn’t sacrifice functionality for simplicity. Its user-friendly design is great for those who want to get their campaigns up and running quickly without a steep learning curve.

eSputnik, meanwhile, is perfect for users who prefer a more data-driven approach and don’t mind a bit of complexity. Its detailed dashboard and advanced features are well-suited for marketers who want in-depth control over their campaigns.

Your choice between SendPulse and eSputnik will depend on your comfort level with technology and how much detail you want in managing your email campaigns. Do you value a straightforward, intuitive experience, or are you looking for a platform that offers detailed insights and control?

Email Automation: Streamlining Your Marketing Workflow

Let’s shift gears to a feature that can significantly enhance your email marketing efficiency: automation capabilities. Both SendPulse and eSputnik offer automation features, but they bring different strengths to the table. Let’s explore how these platforms can help you automate your email campaigns effectively.

SendPulse: Flexibility and Advanced Automation

SendPulse truly excels in the realm of email automation. Its automation tools are not only robust but also incredibly flexible, allowing for a wide range of automated email scenarios. Whether you need to set up simple autoresponders or intricate, behavior-triggered sequences, SendPulse has you covered.

The standout aspect of SendPulse’s automation is its user-friendly nature. The platform offers a visual automation builder, making it easy to create and understand your email workflows. You can easily set up triggers based on subscriber actions, segment your audience within automation flows, and personalize content, all within a visually intuitive interface.

eSputnik: Specialized Automation for Targeted Campaigns

eSputnik approaches automation with a focus on targeted and personalized communication. Its automation features are designed to cater to sophisticated marketing strategies, particularly for e-commerce and retail businesses. eSputnik excels in segmenting audiences and triggering emails based on specific customer behaviors, such as past purchases or website interactions.

While eSputnik’s automation capabilities are powerful, they might require a bit more time to master compared to SendPulse. However, for marketers focused on creating highly personalized and behavior-driven email sequences, the learning curve is worth it. eSputnik’s detailed analytics also play a crucial role in fine-tuning these automated campaigns.

Tailoring Automation to Your Needs

Choosing between SendPulse and eSputnik for email automation depends largely on your specific requirements and how deep you want to go into personalized marketing. If you value a platform that offers a blend of simplicity and advanced automation capabilities, SendPulse is an excellent choice. It’s ideal for a range of users, from those new to email marketing to experienced marketers looking for powerful automation tools.

On the other hand, if your email marketing heavily focuses on e-commerce and you need sophisticated, behavior-based automation, eSputnik might be more your speed. Its detailed automation features are well-suited for businesses that prioritize highly personalized and targeted email campaigns.

Deliverability and Email Performance: Ensuring Your Messages are Seen

A crucial aspect of any email marketing tool is its deliverability rate – the ability to ensure your emails consistently land in your audience’s inbox, not their spam folder. Let’s compare how SendPulse and eSputnik perform in this essential area, ensuring your carefully crafted messages reach their intended recipients.

SendPulse: Focused on Reliable Inbox Placement

SendPulse places a strong emphasis on high deliverability rates. The platform uses sophisticated algorithms and adheres to best email practices to maximize the chances of your emails hitting the inbox. This focus on deliverability is a crucial factor, as it directly impacts the effectiveness of your campaigns.

SendPulse also offers tools to monitor your email campaign performance, including open rates, click rates, and spam complaints. This data is invaluable for adjusting your strategies and maintaining good sender reputation. Plus, their customer support provides helpful advice on how to improve deliverability based on your specific campaign results.

eSputnik: Advanced Deliverability for Targeted Campaigns

eSputnik also takes deliverability seriously, especially given its focus on sophisticated, behavior-based email campaigns. The platform ensures that emails are not only sent out but also reach the intended inboxes. eSputnik’s robust infrastructure is designed to handle large volumes of emails, which is particularly beneficial for businesses with substantial mailing lists.

In addition, eSputnik provides detailed analytics on email deliverability. This includes tracking opens, bounces, and even providing insights into why certain emails may not be performing as expected. This level of detail is instrumental in fine-tuning your campaigns for optimal performance.

Choosing Based on Deliverability Needs

When it comes to deliverability, both SendPulse and eSputnik offer strong capabilities, but with slightly different focuses. SendPulse is a great choice if you’re looking for a platform that combines reliable deliverability with extensive performance tracking. It’s suitable for a wide range of businesses, from startups to larger enterprises.

eSputnik, with its advanced deliverability features, is ideal for marketers who run complex, data-driven campaigns, especially in the e-commerce sector. Its detailed analytics and robust infrastructure make it a strong contender for businesses with high-volume email campaigns.

Pricing Comparison

In the competitive landscape of email marketing and automation platforms, SendPulse and eSputnik emerge as two distinct solutions tailored to meet the varied needs of marketers and businesses. SendPulse is recognized for its multi-channel marketing capabilities, enabling users to engage with their audience through email, SMS, web push notifications, and more. eSputnik, on the other hand, specializes in advanced email marketing and automation tools, focusing on providing sophisticated solutions to medium and large enterprises. This comparison seeks to unravel the pricing structures of SendPulse and eSputnik, offering insights to help marketers decide which platform aligns best with their marketing strategies and budget constraints.

SendPulseFree Plan: Allows up to 2,500 subscribers and 15,000 emails per month.
Standard Plan: Starts around $6.40/month for up to 500 subscribers, with unlimited emails, and scales up with more subscribers.
Pro Plan: For larger businesses, with advanced features. Pricing starts at higher rates and varies based on the number of subscribers.
eSputnikeSputnik operates on a pay-as-you-go model, where you pay for the number of emails sent.
Email Marketing: Charges per email sent, starting at around $1.5 per 1,000 emails.
SMS Marketing: Charges per SMS sent, with prices varying based on the country.
Viber Messaging: Also offers Viber messaging services, with prices depending on the volume.
The platform also provides advanced features like automation, segmentation, and personalization, with prices varying based on usage.

SendPulse Pricing Overview

SendPulse prides itself on offering a flexible and accessible pricing model, designed to accommodate businesses of all sizes, from startups to large enterprises.

The platform offers a generous free tier, allowing businesses to send a substantial number of emails per month to a limited number of subscribers. This free option is particularly appealing to small businesses and startups looking to kickstart their email marketing efforts without initial investment. For those requiring more capacity and advanced features, SendPulse provides various paid plans based on the volume of emails sent, as well as additional services like SMS and web push notifications. These tiered plans are scalable, allowing businesses to adjust their subscription as their marketing needs evolve.

SendPulse’s pricing for paid plans scales with the number of emails and usage of other channels, offering a pay-as-you-go option for SMS campaigns. This approach ensures that businesses only pay for the resources they use, providing flexibility and cost-effectiveness for companies with variable marketing needs.

eSputnik Pricing Overview

eSputnik targets medium to large enterprises with its comprehensive email marketing and automation solutions, emphasizing personalization and advanced segmentation.

Unlike SendPulse, eSputnik’s pricing model is primarily based on custom quotes, tailoring its plans to the specific needs of each business. This custom pricing approach allows eSputnik to offer solutions that closely match the requirements of companies looking for advanced marketing automation tools. The platform does not advertise a free tier, focusing instead on delivering value through personalized service and advanced features.

The cost of using eSputnik is determined by several factors, including the volume of emails sent, the size of the subscriber list, and the complexity of the automation workflows required. This custom pricing strategy is designed to provide businesses with a solution that scales seamlessly with their growth, ensuring that they have access to the necessary tools to execute sophisticated marketing strategies.

Comparative Insights

When comparing SendPulse and eSputnik, key differences in their target audience, pricing flexibility, and service offerings become apparent:

  • Multi-Channel Marketing vs. Advanced Email Automation: SendPulse offers a broad suite of multi-channel marketing tools, making it suitable for businesses looking to engage their audience across various platforms. eSputnik, with its focus on email marketing and automation, caters to companies requiring more sophisticated, data-driven marketing strategies.
  • Pricing Flexibility vs. Custom Solutions: SendPulse provides a clear, scalable pricing model with a free tier and pay-as-you-go options, ideal for businesses with fluctuating marketing needs. eSputnik’s custom pricing approach is tailored to meet the specific needs of medium to large enterprises looking for advanced automation capabilities.
  • Target Audience: SendPulse is designed to serve a wide range of businesses, from small startups to larger organizations seeking versatile marketing solutions. eSputnik targets medium to large enterprises with complex marketing requirements, offering personalized solutions to match their sophisticated needs.

The choice between SendPulse and eSputnik should be guided by your business’s specific marketing needs, size, and budget. SendPulse offers an accessible and flexible solution for businesses seeking to utilize multiple marketing channels, while eSputnik provides a bespoke, advanced platform for companies focused on leveraging sophisticated email marketing and automation strategies. By carefully assessing the features, pricing models, and capabilities of each platform, marketers can make an informed decision that best supports their strategic objectives, ensuring effective and efficient marketing campaigns.

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Analytics and Reporting: Gaining Insightful Data for Tactical Decisions

In email marketing, the power lies in understanding your audience through data. Analytics and reporting capabilities of an email marketing tool can significantly influence your strategy and outcomes. Let’s see how SendPulse and eSputnik stack up in providing insightful analytics and comprehensive reporting.

SendPulse: Comprehensive Analytics for Data-Driven Marketing

SendPulse offers a robust analytics platform that goes beyond basic open and click rates. You get detailed insights into subscriber behavior, such as how they interact with your emails, which links they click on, and even the best time of day for engagement. This depth of analysis is crucial for refining your strategies and understanding your audience on a deeper level.

Another impressive feature of SendPulse’s analytics is its real-time reporting. This allows you to see the immediate impact of your campaigns, offering opportunities for quick adjustments and A/B testing. The platform also provides geographic and device data, giving you a broader view of your audience’s preferences and behaviors.

eSputnik: Targeted Analytics for Precision Marketing

eSputnik also offers a powerful suite of analytics, but with a slightly different approach. While you still get the essential metrics, eSputnik emphasizes data that supports targeted and personalized marketing efforts, particularly valuable for e-commerce businesses.

The strength of eSputnik’s analytics lies in its detailed segmentation capabilities. You can dissect your audience based on a variety of factors, from demographic details to past interactions with your emails. This granularity allows for highly personalized and effective email campaigns. Additionally, eSputnik’s reporting tools are user-friendly, making it easy to interpret complex data and derive actionable insights.

Making an Informed Decision on Analytics

Choosing between SendPulse and eSputnik for analytics and reporting should be based on your specific needs and how you plan to use these insights. If you require in-depth, real-time analytics with a broad view of subscriber behavior, SendPulse is an excellent choice. It’s ideal for businesses that base their strategies on detailed data analysis and quick campaign adjustments.

On the other hand, if your focus is on targeted, behavior-based marketing, especially in the e-commerce sector, eSputnik might be more suited to your needs. Its detailed segmentation and user-friendly reporting tools are key for businesses that prioritize precision in their marketing efforts.

Template Variety and Customization: Creating Visually Appealing Emails

A crucial aspect of email marketing is the ability to create visually appealing and engaging emails. The availability and customization of email templates play a significant role in this. Let’s compare how SendPulse and eSputnik stack up in terms of template variety and the customization options they offer.

SendPulse: Diverse Templates with Extensive Customization

SendPulse boasts a rich collection of email templates suitable for various purposes and industries. From newsletters and promotions to event announcements, you’re likely to find a template that fits your needs. These templates are not only varied but also highly customizable.

The platform’s drag-and-drop editor makes customizing these templates a breeze. You can easily add your own images, text, and branding elements, turning a basic template into an email that aligns perfectly with your brand identity. This level of customization is particularly beneficial for businesses that want their emails to stand out in a crowded inbox.

eSputnik: Targeted Templates for Effective Communication

eSputnik offers a selection of email templates, with a focus on effectiveness and engagement. While the variety may not be as extensive as SendPulse’s, the available templates are crafted to suit the most common email marketing scenarios, especially for e-commerce and retail businesses.

Customization in eSputnik is straightforward, allowing you to personalize templates with ease. You can modify layouts, insert images, and tweak the color scheme to match your brand. The platform provides a balanced mix of simplicity and customization, catering to those who need quick yet effective email designs.

Choosing the Right Platform for Email Design

Your choice between SendPulse and eSputnik in terms of templates and customization should align with your design needs and marketing goals. If you’re looking for a wide range of template choices with extensive customization options, SendPulse is an excellent choice. It’s ideal for marketers who want creative freedom and the ability to craft distinct, brand-aligned emails.

On the other hand, if you prefer a platform that offers effective, ready-to-use templates with straightforward customization, eSputnik is a great option. It’s particularly suited for businesses that want to create professional-looking emails quickly and without much hassle.

A/B Testing: Refining Your Campaigns for Optimal Results

A/B testing is a valuable feature in email marketing that allows you to optimize your campaigns for better results. It involves sending two variations of an email to a segment of your audience to determine which one performs better. Let’s compare how SendPulse and eSputnik handle A/B testing.

SendPulse: Comprehensive A/B Testing

SendPulse offers a comprehensive A/B testing feature that allows you to test various elements of your email campaigns. You can create A/B tests for subject lines, email content, and even the time of day your emails are sent. This flexibility enables you to fine-tune your campaigns based on real data.

One standout aspect of SendPulse’s A/B testing is its reporting. You receive detailed statistics on the performance of each variation, including open rates, click-through rates, and conversions. This data is invaluable for making informed decisions and optimizing your future email campaigns.

eSputnik: A/B Testing for Precision Marketing

eSputnik also provides A/B testing capabilities, although it is primarily focused on testing subject lines and message content. The platform allows you to send different versions of your email to small segments of your audience to determine which one resonates better.

While eSputnik’s A/B testing is not as extensive as SendPulse’s, it is well-suited for marketers who want to refine their message and improve engagement. The platform provides clear reporting on the performance of your A/B tests, helping you make data-driven decisions.

Selecting the Right A/B Testing Approach

Your choice between SendPulse and eSputnik for A/B testing depends on the specific elements you want to test and the depth of reporting you require. If you’re looking for comprehensive A/B testing that covers various aspects of your email campaigns and provides detailed reporting, SendPulse is an excellent choice. It’s ideal for marketers who want to fine-tune every aspect of their emails for optimal results.

On the other hand, if your focus is primarily on testing subject lines and message content and you prefer a more straightforward approach, eSputnik’s A/B testing features will serve your needs well. It’s particularly suited for those who want to improve the effectiveness of their email messaging.


In conclusion, choosing between SendPulse and eSputnik for your email marketing needs ultimately comes down to your specific requirements and preferences. If you value a user-friendly interface, advanced automation, comprehensive analytics, and an extensive range of customizable templates, SendPulse is an excellent choice. It’s suitable for a wide range of users, from beginners to experienced marketers. On the other hand, if you prioritize a more data-driven, behavior-based approach to email marketing, especially for e-commerce businesses, eSputnik offers targeted automation, advanced deliverability, and straightforward customization.

Both platforms have their unique strengths and cater to different types of marketing strategies. Your decision should be guided by your business goals, the complexity of your campaigns, and your comfort level with technology. Regardless of your choice, both SendPulse and eSputnik are equipped to support and enhance your email marketing efforts.

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Poulomi Chakraborty
Poulomi Chakraborty is at the heart of our digital marketing team at WinSavvy. With a keen grasp on the ever-evolving world of SEO and digital trends, she is known for her thoughtful and strategic approach. Poulomi blends deep industry knowledge with a genuine enthusiasm for helping businesses shine online. Her ability to translate complex digital concepts into clear, actionable strategies is what sets her apart.
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