SendGrid vs Mailercloud: The Best Email Marketing Tool

Explore the battle of 2024's top email marketing tools: SendGrid vs Mailercloud. Find out which one fits your business

Hey there, savvy marketer! You’re probably here because you’ve heard the buzz around SendGrid and Mailercloud and you’re itching to know which one will skyrocket your email marketing game in 2024. Well, you’re in luck! We’re diving deep into the world of these two email titans to uncover which one deserves the crown. No fluff, no tech jargon – just straight-up, easy-to-digest info to help you make the best choice for your business. So, buckle up, and let’s get this comparison party started!

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Ease of Use: Navigating the User Experience

The First Impression: Getting Started

When it comes to choosing an email marketing tool, the ease of use can be a deal-breaker. After all, who wants to spend hours figuring out a complex system? So, let’s kick things off by talking about how user-friendly SendGrid and Mailercloud are.

SendGrid: A Walk in the Park?

SendGrid, a veteran in the email marketing arena, prides itself on its user-friendly interface. From the moment you sign up, you’re greeted with a clean, intuitive dashboard. It’s like walking into a well-organized room where everything is exactly where you expect it to be.

Setting up your first email campaign in SendGrid is a breeze. The platform guides you through each step with clear instructions and helpful tooltips. Even if you’re not a tech wizard, you’ll feel like one with SendGrid. It’s like having a friendly guide by your side, showing you the ropes.

But it’s not just about sending emails. SendGrid also makes managing your contact lists as easy as pie. You can import your contacts in a snap, segment them into different lists, and even personalize your emails without breaking a sweat.

Mailercloud: A Smooth Sail or Choppy Waters?

Mailercloud, a rising star in the email marketing sky, aims to make your experience as smooth as butter. The moment you step into Mailercloud’s world, you’re met with a modern, sleek interface that’s both inviting and easy on the eyes.

Creating your first campaign with Mailercloud feels like a walk in a serene park. The platform takes you by the hand, leading you through a straightforward process. You don’t need to be a tech guru to master Mailercloud – it’s designed for everyone, from beginners to seasoned pros.

But what really sets Mailercloud apart is its focus on simplicity without sacrificing power. Importing contacts, segmenting lists, and personalizing emails is not just simple; it’s downright enjoyable. Mailercloud transforms what could be a mundane task into an enjoyable part of your day.

Feature Set: The Toolbox Comparison

Unpacking the Tools: What’s in the Box?

In the ever-evolving landscape of email marketing, the feature set of a platform can be the deciding factor in crafting successful campaigns. Think of it as choosing between two toolboxes, each brimming with different tools and gadgets. SendGrid and Mailercloud, with their unique assortments, offer varied landscapes of features. Let’s delve into what each of these platforms brings to the table.

SendGrid: A Tool for Every Job?

SendGrid, with its long history in the email marketing domain, is akin to a veteran craftsman’s toolbox. It’s packed with a wide array of tools, reflecting its depth of experience and understanding of email marketers’ needs. SendGrid’s feature set is comprehensive, addressing almost every aspect of email marketing.

At the heart of SendGrid’s offerings is its robust deliverability. It ensures that your emails reach their intended inboxes, navigating through the complex web of spam filters and email regulations. This feature is crucial for marketers who need assurance that their carefully crafted messages actually reach their audience.

Another key aspect of SendGrid’s toolset is scalability. This platform stands out in its ability to handle large volumes of emails effortlessly. Whether you’re a small business or a large enterprise, SendGrid scales alongside your growth, handling increasing demands without a hitch.

The integration capabilities of SendGrid are also worth noting. It seamlessly connects with a myriad of other systems and platforms, making it a versatile tool in your marketing arsenal. This interconnectedness allows for smoother workflows and better synchronization across different marketing channels.

Mailercloud: The New Kid with Cool Gadgets?

On the other side, we have Mailercloud, resembling a modern, tech-savvy newcomer in the world of toolboxes. It might not have the long history of SendGrid, but it compensates with innovative features and an intuitive approach. Mailercloud is designed to cater to the contemporary marketer, focusing on ease of use without compromising on power.

Mailercloud’s standout feature is its automation tools. These tools allow marketers to set up sophisticated email sequences that run on autopilot, ensuring consistent engagement with audiences without constant manual input. This automation is not just about sending out emails at predetermined times; it’s about creating a personalized journey for each subscriber.

Another area where Mailercloud excels is in its analytics. The platform provides detailed insights into the performance of your email campaigns. This feature is like having a microscope that reveals the finer details of your campaign’s impact, from open rates to click-throughs, helping you fine-tune your strategies for maximum effectiveness.

Personalization is a key trend in email marketing, and Mailercloud embraces this with a range of customization options. Its tools enable you to tailor your messages to resonate more deeply with your audience, creating a sense of one-to-one communication, a critical factor in today’s crowded digital landscape.

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Cost-Effectiveness: Analyzing the Bang for Your Buck

The Price Tag: What Are You Really Paying For?

In the competitive world of email marketing, the cost can be a significant factor. After all, you want the most bang for your buck, right? Let’s break down the pricing structures of SendGrid and Mailercloud to see which one gives you more value for your investment.


  • Free Plan: Offers up to 100 emails per day forever.
  • Essentials Plan: Starting at $14.95 per month for 50,000 emails per month, with no daily sending limit. Includes basic email features.
  • Pro Plan: Starting at $89.95 per month for 100,000 emails per month, includes advanced features like dedicated IP addresses and sub-user management.
  • Premier Plan: Custom pricing for high-volume senders needing advanced features and customization.


Free Plan:

Includes up to 1,000 subscribers and 12,000 emails per month.
Access to basic features like email campaigns, reports, and list management.
Basic Paid Plans:

Up to 5,000 subscribers: Starting at approximately $10/month, with unlimited emails.
Up to 10,000 subscribers: Starting at approximately $15/month, also with unlimited emails.
As the number of subscribers increases, the price scales accordingly.
Higher Volume Plans:

Up to 25,000 subscribers: Starting at around $45/month.
Up to 50,000 subscribers: Starting at around $75/month.
Up to 100,000 subscribers: Pricing available on request.
For more than 100,000 subscribers, custom pricing is offered.

SendGrid: A Premium Price for a Premium Service?

SendGrid’s pricing model is like a multi-tiered cake, offering different layers depending on your needs and budget. From a free plan for beginners to more advanced plans for email marketing veterans, SendGrid seems to have something for everyone.

But here’s the catch: as you start to scale up, SendGrid’s prices can climb pretty steeply. Think of it as paying for a first-class seat on a flight. You’re getting premium service, but at a premium price. For large businesses sending massive volumes of emails, this might be a worthwhile investment.

Additionally, some of SendGrid’s more advanced features, like dedicated IP addresses and advanced analytics, are locked behind the higher-tier plans. So, if you’re on a tight budget but need those advanced features, SendGrid might stretch your wallet a bit thin.

Mailercloud: A Budget-Friendly Powerhouse?

Mailercloud takes a slightly different approach to pricing. It’s like a buffet where you pay one reasonable price for a wide range of features, regardless of the size of your business.

One of the most appealing aspects of Mailercloud’s pricing is its scalability. The platform is designed to grow with your business without breaking the bank. Whether you’re a small startup or a growing enterprise, Mailercloud’s pricing remains competitive and accessible.

Moreover, Mailercloud doesn’t hold back on features, even in its lower-tier plans. You get access to most of its tools and capabilities without having to shell out extra cash. This makes Mailercloud an attractive option for businesses that want a full-featured email marketing tool without a hefty price tag.

Customer Support: The Lifeline of Your Email Marketing Journey

The Support System: How Well Are You Backed Up?

In the dynamic world of email marketing, encountering hiccups is pretty common, and that’s where the real test of customer support comes in. It’s not just about having a safety net; it’s about having a responsive and knowledgeable team ready to jump in when you need them. So, how do SendGrid and Mailercloud fare in this crucial arena?

SendGrid: Experienced Guides at Your Service?

SendGrid, with its long-standing presence in the market, brings a wealth of experience to its customer support. Imagine having a seasoned guide who knows the ins and outs of email marketing – that’s SendGrid for you. Their support system is comprehensive, designed to address a wide range of issues, from basic queries to complex technical challenges.

The standout feature of SendGrid’s support is the depth and breadth of its resources. They offer a rich knowledge base that’s like a treasure trove of information, packed with articles, how-to guides, and best practices. This is complemented by an active community forum where users can share experiences and solutions, creating a collaborative environment for problem-solving.

However, when it comes to one-on-one support, the experience can be a bit uneven, depending on your subscription level. Premium plans enjoy priority support, which includes faster responses and more in-depth assistance. But if you’re on a basic or free plan, you might find yourself in a longer queue, which can be a bit of a downer if you’re facing urgent issues.

Mailercloud: Responsive Support for the Modern Marketer?

Enter Mailercloud, the newer but no less impressive player in the email marketing field. Their approach to customer support is like having a friendly and responsive neighbor who’s always ready to help. Mailercloud seems to understand that effective support is not just about solving problems, but about building relationships and trust with their users.

One of the most appealing aspects of Mailercloud’s support is its accessibility. They don’t discriminate based on your plan size or budget. Whether you’re a small startup or a growing enterprise, you get the same level of attention and care. This egalitarian approach is a breath of fresh air, especially for smaller businesses or those just venturing into the world of email marketing.

Mailercloud’s support extends beyond just reactive problem-solving. They offer a well-organized help center that includes easy-to-follow tutorials, FAQs, and step-by-step guides. Their live chat and email support are known for being responsive and helpful, often going the extra mile to ensure customer satisfaction. In some cases, they even provide phone support, adding a personal touch to their service.


As we wrap up our deep dive into SendGrid and Mailercloud, it’s clear that both platforms bring their unique strengths to the table. The choice between them isn’t black and white but depends on what you value most in your email marketing journey.

SendGrid stands out as a seasoned player with a rich feature set, excellent deliverability, and scalability. It’s a robust choice for larger businesses or those with complex, high-volume email marketing needs. Its extensive integration capabilities and comprehensive resources make it a powerhouse for seasoned marketers who need a tool that can keep up with their expansive campaigns.

Mailercloud, on the other hand, shines as a modern, intuitive platform that balances ease of use with powerful features. It’s an ideal pick for small to medium-sized businesses, startups, or anyone stepping into email marketing. With its user-friendly interface, advanced automation, and detailed analytics, Mailercloud offers a fresh and accessible approach to email marketing.

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author avatar
Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
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