Keap vs Mailercloud: The Best Email Marketing Tool for You

Decide with confidence! Explore our Keap vs Mailercloud guide to find the ultimate email marketing tool tailored to meet the unique needs of your business!

In the vast ocean of email marketing tools, choosing the right one can feel like finding a message in a bottle. Today, we’re casting our nets over Keap and Mailercloud, two notable players in the email marketing world. Each has its own charm, but which one will truly help your business sail smoothly? Let’s navigate through their features, ease of use, pricing, and more to discover your ideal email marketing companion.

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User Experience: Navigating the Platforms

Keap: The Organized Powerhouse

Keap, formerly known as Infusionsoft, is like the seasoned captain of the email marketing ship. It offers a comprehensive and organized dashboard that might seem a bit complex at first glance, but once you learn the ropes, it’s a powerful tool. The platform is designed for businesses that need more than just email marketing; it’s a full-fledged CRM system combined with advanced automation capabilities.

Creating email campaigns in Keap involves a bit of a learning curve. Think of it as learning to navigate a sophisticated vessel; it takes time but the journey and the destinations it can take you to are worth it. The platform allows for detailed customization, enabling you to tailor your email campaigns with precision, much like plotting a careful course on a nautical map.

Mailercloud: Smooth Sailing for Beginners

Mailercloud, on the other hand, is like a nimble speedboat – quick, easy to maneuver, and great for those starting their journey in email marketing. The interface is user-friendly and straightforward, making it easy for beginners to get started. Setting up an email campaign in Mailercloud is a breeze; you can quickly choose templates, add content, and hit the waters running.

Mailercloud’s simplicity is its biggest asset, especially for small businesses or individuals who need a no-frills, efficient email marketing tool. It’s like having a boat that’s easy to handle, yet still gets you where you need to go effectively.

User Experience: Choosing Your Vessel

The choice between Keap and Mailercloud in terms of user experience depends on your needs and expertise. If you’re looking for a tool that offers deep customization, advanced features, and don’t mind a steeper learning curve, Keap is your go-to. It’s ideal for businesses with more complex email marketing and CRM needs.

However, if ease of use is your priority and you prefer a tool that’s straightforward and gets the job done without much hassle, Mailercloud is a great choice. It’s perfect for those who are new to email marketing or small businesses that need a simple yet effective tool.

Feature Comparison: Exploring What They Offer

Keap: A Comprehensive Toolkit

Keap is akin to a fully-equipped ship, brimming with tools and features for a comprehensive email marketing journey. It’s not just about sending emails; Keap integrates advanced CRM features, sales pipeline management, detailed analytics, and powerful automation capabilities. This platform is tailored for businesses looking for an all-in-one solution to manage not only their email campaigns but also customer relationships and sales processes.

The automation tools in Keap are particularly noteworthy. Imagine setting a course and having your ship automatically navigate the best route – that’s what Keap’s automation feels like. It allows you to create complex, behavior-triggered email sequences, ensuring that your communication is always timely and relevant.

Mailercloud: Focused and User-Friendly

Mailercloud, in contrast, focuses on providing a straightforward and user-friendly experience. It offers the core functionalities needed for effective email marketing, including customizable templates, list management, basic automation, and essential analytics. This platform is designed for those who value simplicity and ease of use over a broad array of features.

While Mailercloud may not offer the depth of features found in Keap, it excels in its ease of use. Setting up and executing email campaigns is intuitive, making it ideal for beginners or businesses that want to launch campaigns quickly without getting entangled in complexities.

Choosing Based on Features

Your choice between Keap and Mailercloud should be guided by your business’s specific needs. If you require a robust tool that offers a wide range of features beyond email marketing, and you’re prepared to invest time in learning the platform, Keap is an excellent choice. Its extensive features make it a versatile tool for businesses with complex marketing and CRM requirements.

On the other hand, if your primary need is straightforward email marketing without the additional bells and whistles, Mailercloud is a great option. It offers the essential tools for effective email campaigns in an easy-to-use package, perfect for those who prefer simplicity and quick campaign setups.

Pricing Structure: Evaluating Cost-Effectiveness

KeapKeap Grow: Starting at approximately $79/month, offering basic CRM, email marketing, and automation capabilities.
Keap Pro: Starting at around $149/month, this plan includes more advanced CRM features, automation, and ecommerce functionalities.
Infusionsoft: Starting from $199/month, offering a comprehensive set of features for advanced business needs, including sales pipeline, advanced reporting, and ecommerce tools.
MailercloudFree Plan:

Includes up to 1,000 subscribers and 12,000 emails per month.
Access to basic features like email campaigns, reports, and list management.
Basic Paid Plans:

Up to 5,000 subscribers: Starting at approximately $10/month, with unlimited emails.
Up to 10,000 subscribers: Starting at approximately $15/month, also with unlimited emails.
As the number of subscribers increases, the price scales accordingly.
Higher Volume Plans:

Up to 25,000 subscribers: Starting at around $45/month.
Up to 50,000 subscribers: Starting at around $75/month.
Up to 100,000 subscribers: Pricing available on request.
For more than 100,000 subscribers, custom pricing is offered.

Keap: Premium Investment for Robust Features

When it comes to pricing, Keap is like a luxury liner – it comes with a higher price tag but offers a level of sophistication and capability that justifies the cost. It provides multiple pricing tiers, each offering a progression in features and capacity. The investment in Keap is substantial, particularly for smaller businesses or solopreneurs, but it’s important to consider the breadth of tools and functionalities you’re getting, especially if you need a comprehensive CRM along with your email marketing.

Keap’s pricing plans are designed to cater to businesses at different stages of growth. As you scale up, the platform grows with you, offering more advanced features and capabilities. This scalable approach ensures that businesses can start with a plan that fits their current size and scale up as they grow.

Mailercloud: Affordability Meets Efficiency

Mailercloud, in contrast, is more like a practical speedboat – it offers efficiency at a more affordable price. With a straightforward pricing structure based on the number of subscribers, it provides an economical option for businesses that are conscious of their budget. The lower entry cost of Mailercloud makes it an attractive choice for small businesses or startups just beginning their email marketing journey.

Despite its affordability, Mailercloud doesn’t skimp on the essential features needed for effective email campaigns. It offers a balance of functionality and cost, making it a compelling choice for those who need an efficient, no-frills email marketing tool.

Making Your Pricing Choice

The decision between Keap and Mailercloud on the pricing front depends on your budget and the level of functionality you need. If you’re looking for a comprehensive tool that can handle complex marketing and CRM tasks and are willing to invest more, Keap is the way to go. Its pricing reflects the extensive features and capabilities it offers.

However, if you are more budget-conscious and your primary need is straightforward email marketing, Mailercloud presents an affordable and effective solution. Its pricing structure makes it accessible for smaller businesses or those just starting out, without compromising on the necessary features for successful email campaigns.

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Customer Support and Learning Resources

Keap: Dedicated Support for Complex Needs

Keap understands that with a sophisticated platform comes the need for equally sophisticated support. This is why it offers a comprehensive range of customer support options including phone support, live chat, and email assistance. This is coupled with a wealth of online resources such as training videos, webinars, and a detailed knowledge base. It’s akin to having a seasoned crew at your disposal, ready to assist you in navigating through the complexities of the platform.

For businesses that might find themselves in uncharted waters with Keap’s advanced features, this level of support is invaluable. It ensures that help is readily available, allowing users to leverage the full potential of the platform. Additionally, Keap’s active user community provides a platform for exchanging ideas, strategies, and best practices.

Mailercloud: Streamlined Support for Easy Navigation

Mailercloud, aligning with its ethos of simplicity, offers a more streamlined approach to customer support. This includes prompt email support and an easily navigable knowledge base filled with informative articles and how-to guides. For a platform as straightforward as Mailercloud, this level of support often suffices.

This approach is like having a user-friendly guidebook that enables you to quickly find solutions to your queries, ensuring a smooth sailing experience. For users who prefer a self-service style of learning and problem-solving, Mailercloud’s resources are more than adequate.

Choosing Based on Support

Your decision between Keap and Mailercloud in terms of customer support should be influenced by your comfort level with the platform and the complexity of your needs. If you’re venturing into the deep waters of email marketing and CRM with Keap, having access to its extensive support network can be a major advantage.

Conversely, if you’re navigating the more straightforward currents of Mailercloud, the efficient and self-sufficient support system aligns well with the platform’s user-friendly nature. It’s ideal for those who prefer a more direct and hands-on approach to learning and problem-solving.

Integration Capabilities: Enhancing Your Marketing Ecosystem

Keap: Comprehensive Integration for a Unified Approach

Keap’s integration capabilities are extensive, making it a versatile tool in a diverse digital marketing ecosystem. It seamlessly integrates with a wide array of other business tools, including popular CRM systems, e-commerce platforms, accounting software, and more. This is like having a vessel equipped with advanced navigation systems that can connect and communicate with various ports and harbors seamlessly.

For businesses that rely on a suite of tools to manage their operations, Keap’s ability to integrate is a significant advantage. It ensures that all systems communicate effectively, streamlining processes and enhancing efficiency. Additionally, Keap offers an API for custom integrations, providing flexibility and customization options for unique business needs.

Mailercloud: Focused Integrations for Core Functions

Mailercloud, while not as extensive in its integration offerings as Keap, still provides key integrations that are essential for effective email marketing. These include connections with popular e-commerce platforms, CRM systems, and other marketing tools. This is akin to a boat equipped with the necessary tools for a specific journey, ensuring you have everything you need for the trip.

These integrations are straightforward and easy to set up, reflecting Mailercloud’s overall emphasis on user-friendliness. For businesses that need basic integration with their primary systems, Mailercloud offers a practical and uncomplicated solution.

Assessing Integration Needs

When considering integration capabilities, your choice between Keap and Mailercloud will depend on the complexity of your business’s digital infrastructure. If you need a tool that can integrate with a wide range of systems and offer a high level of customization, Keap is the ideal choice. Its extensive integration options make it a powerful tool for businesses with complex needs.

However, if your integration requirements are more straightforward and you’re looking for a tool that provides essential connections without the complexity, Mailercloud is a suitable option. It offers focused integrations that cover the basic needs of most email marketing strategies.

Analytics and Reporting: Measuring Success

Keap: Advanced Analytics for Informed Strategies

Keap’s approach to analytics and reporting is like having an advanced navigational system on board. It offers detailed insights into every facet of your email marketing campaigns. You can dive deep into metrics like customer engagement, campaign effectiveness, conversion rates, and more. This level of detail is crucial for businesses that base their strategies on data-driven insights.

With Keap, you’re not just looking at basic open and click-through rates; you’re getting a comprehensive view of how your marketing efforts are impacting your business goals. The platform’s analytics allow you to tailor your campaigns with precision, ensuring that every message you send out is as effective as possible.

Mailercloud: Clear and Concise Reporting

Mailercloud takes a more streamlined approach to analytics and reporting. While it might not offer the depth of Keap’s analytics, it covers all the essential metrics that small to medium-sized businesses typically need. You can easily track opens, clicks, bounces, and unsubscribes, presented in a user-friendly format.

This approach is ideal for those who need straightforward, actionable insights. Mailercloud’s reporting tools provide a clear overview of your campaign performance, allowing you to make quick adjustments and improvements without getting bogged down in overly complex data.

Choosing the Right Analytics Tool

The decision between Keap and Mailercloud in terms of analytics and reporting should align with your business’s need for data analysis. If you require comprehensive analytics to inform complex marketing strategies and decisions, Keap’s advanced reporting capabilities will serve you well.

Conversely, if your focus is on basic, easy-to-understand reporting that gives you a snapshot of your campaign’s performance, Mailercloud is an excellent choice. It’s perfect for businesses that need clear and concise analytics without the need for in-depth data analysis.

Scalability: Growing with Your Business

Keap: Scaling Up to Match Ambitions

Scalability is an important consideration, especially for businesses with plans for significant growth. Keap is designed to scale with your business. As your marketing strategies become more sophisticated and your customer base grows, Keap can handle the increasing complexity with its wide range of features and robust integrations.

This scalability makes Keap a suitable choice for businesses that foresee a substantial increase in their marketing activities or complexity. The platform’s ability to adapt and grow with your needs ensures that it remains a relevant and effective tool over time.

Mailercloud: Accommodating Growth with Simplicity

Mailercloud, while simpler in functionality compared to Keap, still offers good scalability for small to medium-sized businesses. Its straightforward approach and ease of use make it a tool that can grow with your business, accommodating an increasing subscriber base and more complex campaigns without overwhelming the user.

For businesses that anticipate steady growth and prefer to maintain simplicity in their marketing tools, Mailercloud offers the necessary features to scale your email marketing efforts in a manageable way.

Selecting for Future Growth

Your choice between Keap and Mailercloud for scalability depends on your anticipated growth trajectory and the complexity of your future marketing needs. If you expect rapid expansion and an increase in the sophistication of your marketing strategies, Keap is better equipped to support this growth. For moderate growth and a preference for simplicity, Mailercloud offers the necessary features in an accessible and user-friendly format.


Deciding between Keap and Mailercloud is about choosing a tool that not only meets your current needs but also aligns with your future vision. Keap, with its comprehensive suite of features, advanced analytics, and robust integration capabilities, is like a well-equipped ship ready for a long, complex voyage. It’s ideal for businesses with intricate marketing needs and those looking for a platform that can scale as they grow.

Mailercloud, in contrast, offers a more streamlined journey, focusing on simplicity and ease of use. It’s akin to a swift, agile boat that’s perfect for smooth sailing. This platform suits small to medium-sized businesses or those starting their email marketing journey, providing essential features without overwhelming complexity.

Ultimately, the choice depends on your business’s size, complexity of marketing needs, and growth trajectory. Whether it’s Keap’s depth and scalability or Mailercloud’s simplicity and user-friendliness, your decision will set the course for your business’s email marketing success. Navigate wisely, and you’ll find the perfect tool to help your business reach its destination.

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Poulomi Chakraborty
Poulomi Chakraborty is at the heart of our digital marketing team at WinSavvy. With a keen grasp on the ever-evolving world of SEO and digital trends, she is known for her thoughtful and strategic approach. Poulomi blends deep industry knowledge with a genuine enthusiasm for helping businesses shine online. Her ability to translate complex digital concepts into clear, actionable strategies is what sets her apart.
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