Mailchimp vs Mailjet: The Best Email Marketing Tool for 2024

Mailjet or Mailchimp for 2024? Our analysis delves into their features, pricing, and ease of use to help you decide

In the rapidly evolving digital marketing landscape of 2024, selecting the right email marketing tool is more critical than ever. Among the myriad of options available, Mailchimp and Mailjet have emerged as prominent contenders. But which one stands as the best choice for your email marketing needs this year? This detailed comparison aims to dissect the features, benefits, and limitations of both platforms, helping you make an informed decision. Let’s start by exploring a key area where they differ significantly.

User Interface and Ease of Use

In the world of email marketing, the usability of a platform can make or break your campaign’s success. A tool that is intuitive and straightforward can save valuable time and reduce frustration, especially in a fast-paced marketing environment. Let’s dive into how Mailchimp and Mailjet stack up in terms of user interface (UI) and ease of use.

Mailchimp: A Benchmark of Simplicity

Mailchimp has long been acclaimed for its user-friendly interface. It’s designed with simplicity in mind, making it an ideal choice for both beginners and seasoned marketers. The platform features a clean, intuitive dashboard, and a straightforward drag-and-drop email builder, simplifying the process of creating and managing email campaigns.

Navigating through Mailchimp’s features is a breeze, whether you’re setting up campaigns, managing contact lists, or analyzing data. This ease of use is particularly beneficial for small businesses or solo marketers who need to launch effective campaigns swiftly and without a steep learning curve.

Mailjet: Streamlined Efficiency

Mailjet, while providing a robust set of email marketing tools, also focuses on maintaining a user-friendly experience. Known for its streamlined interface and logical layout, Mailjet makes it straightforward to create, send, and manage email campaigns.

The platform balances powerful features with accessibility, making it a suitable choice for users of all skill levels. Whether it’s designing emails, segmenting lists, or analyzing campaign results, Mailjet ensures a smooth and efficient user experience, which is key for businesses looking for quick and effective email marketing solutions.

Deciding Based on User Experience

When choosing between Mailchimp and Mailjet based on UI and ease of use, consider your team’s experience and the complexity of your email marketing needs.

If you value a platform known for its straightforward, user-friendly approach and a wide range of features, Mailchimp is an excellent choice. It’s particularly suitable for users who seek simplicity without sacrificing functionality.

On the other hand, if you prefer an equally intuitive but slightly more streamlined platform, Mailjet is a strong contender. It is well-suited for businesses that desire efficiency and ease of use, along with the essential tools for effective email marketing.

Pricing and Affordability

When it comes to choosing the ideal email marketing tool, pricing and affordability are often at the forefront of decision-making. In the comparison between Mailchimp and Mailjet, understanding their pricing structures is key to determining which platform offers the best value for your needs in 2024.


  • Free Plan: Available with basic features, suitable for up to 2,000 contacts and 10,000 sends per month with a daily limit of 2,000.
  • Essentials Plan: Starting at around $9.99/month, this plan includes all email templates, A/B testing, custom branding, and support for up to 50,000 contacts.
  • Standard Plan: Starting at approximately $14.99/month, this offers additional features like retargeting ads, advanced insights, and automation tools, catering to up to 100,000 contacts.
  • Premium Plan: Starting from $299/month, aimed at larger businesses, offering advanced segmentation, multivariate testing, and unlimited seats and role-based access.


  • Free Plan: Includes up to 6,000 emails per month (with a daily limit of 200) and unlimited contacts. Basic features like email creation and sending are included.
  • Essential Plan: Starting at around $15/month for 15,000 emails per month. This plan removes the daily sending limit and includes online customer support, no Mailjet logo, and sub-accounts.
  • Premium Plan: Starting at around $25/month for 15,000 emails per month. Includes additional features like segmentation, A/B testing, marketing automation, and multi-user collaboration.
  • Custom Enterprise Solutions: Offers custom volume of emails with advanced features and dedicated support. Pricing is custom and based on specific requirements.

Mailchimp: Flexible Pricing for a Range of Needs

Mailchimp’s pricing model is designed to cater to businesses of various sizes and stages. It starts with a free plan, which is perfect for small businesses or individuals just starting with email marketing. This free option provides basic features that can be quite sufficient for those with modest needs. As your business grows and your email marketing requirements become more complex, Mailchimp offers several paid plans.

Each higher tier in Mailchimp’s pricing adds more advanced features. These include enhanced automation capabilities, more detailed analytics, and greater customization options, all of which can be crucial for a growing business. The scalable nature of Mailchimp’s pricing means that businesses can start small and upgrade their plan as they expand, aligning their email marketing costs with their growth.

However, it’s important to consider that as your subscriber base grows, so does the cost. For businesses with a rapidly expanding audience, this can mean significantly higher expenses. Thus, for larger businesses, Mailchimp’s higher-tier plans can represent a more substantial portion of the marketing budget.

Mailjet: Competitive Pricing with Essential Features

On the other hand, Mailjet presents a more uniform pricing structure that is often more affordable, especially for businesses that are mindful of their budget. Mailjet’s pricing model is straightforward, offering a free plan with basic features and scaling up to more comprehensive paid options.

While the free plan from Mailjet includes essential features suitable for small-scale campaigns, its paid plans are competitively priced and include advanced features like automation and segmentation. This makes Mailjet an attractive option for small to medium-sized businesses or those looking for an effective email marketing tool without a hefty investment.

Assessing the Value for Your Investment

When evaluating Mailchimp and Mailjet in terms of pricing and affordability, it’s essential to weigh the features offered against the cost. If your email marketing strategy requires a wide array of features and you have the budget to match, Mailchimp’s flexible pricing model can be a suitable choice. It offers a comprehensive set of tools that cater to both basic and advanced email marketing needs.

Conversely, if you’re focused on affordability while still needing access to essential email marketing tools, Mailjet offers a compelling package. Its competitive pricing makes it particularly suitable for those who want to balance cost with functionality.

In essence, the choice between Mailchimp and Mailjet in terms of pricing should be aligned with your marketing needs, the size of your subscriber list, and how much you are willing to invest in your email marketing platform. Both services offer valuable features, but the best choice will depend on your specific requirements and budget constraints.

Integration Capabilities

In an increasingly connected digital marketing landscape, a tool’s ability to integrate seamlessly with other platforms and services is a critical factor in its overall utility. Let’s examine the integration capabilities of Mailchimp and Mailjet to determine which platform might better suit your marketing ecosystem.

Mailchimp: Extensive Integration Options

Mailchimp is renowned for its wide array of integration options, making it an adaptable choice for various business models and marketing needs. It supports seamless connections with numerous e-commerce platforms, CRM systems, social media networks, and other essential marketing tools. This extensive range of integrations enables businesses to create a synchronized marketing strategy, ensuring cohesive workflows and efficient data management across multiple channels.

The strength of Mailchimp’s integrations lies in their diversity and the added functionality they bring to the platform. Integrating with services like Shopify or Salesforce, for example, allows Mailchimp users to leverage customer data for more targeted campaigns, enhancing the overall effectiveness of their marketing efforts.

Mailjet: Strategic and Effective Integrations

While Mailjet may offer a smaller range of integrations compared to Mailchimp, it focuses on providing high-quality, strategic integrations that align with its core functionalities. These integrations are chosen to complement Mailjet’s strengths in email marketing, covering essential areas such as e-commerce, CRM, and analytics.

Mailjet’s approach to integrations ensures that users have access to key functionalities needed to integrate their email marketing with other critical business processes effectively. This targeted approach to integrations is particularly beneficial for businesses that require straightforward and impactful synchronization with their existing tools.

Deciding Based on Integration Needs

When selecting between Mailchimp and Mailjet based on their integration capabilities, your decision should be grounded in your specific business requirements and the other tools you use.

If your business strategy involves utilizing a variety of tools and platforms, and you need an email marketing tool that can integrate with a broad spectrum of applications, Mailchimp is an excellent option. Its extensive range of integrations is suitable for businesses that employ multiple tools in their marketing and operational processes.

On the other hand, if your requirements are more focused and you need a tool with high-value integrations that cover the essentials of email marketing, Mailjet is a strong contender. Its streamlined integration options are ideal for businesses looking for efficiency and simplicity in connecting their email marketing with other key business functions.

Automation and Personalization Features

In the realm of email marketing, the capabilities of automation and personalization play a pivotal role in engaging effectively with your audience. Let’s delve into how Mailchimp and Mailjet handle these essential features.

Mailchimp: Advanced Automation and Extensive Personalization

Mailchimp is known for its sophisticated automation features, enabling users to create complex, targeted email sequences based on subscriber behavior and other triggers. This level of automation is crucial for businesses looking to streamline their marketing processes while maintaining a personalized approach.

Personalization in Mailchimp goes beyond basic tactics. It offers extensive options for customizing content based on a variety of subscriber data points. This includes everything from basic demographic information to more complex behavioral insights. The platform’s robust segmentation tools enable the creation of highly relevant and targeted emails, enhancing the effectiveness of your campaigns.

Mailjet: Streamlined Automation with Essential Personalization

Mailjet offers effective automation tools that cater to a variety of email marketing strategies. While not as extensive as Mailchimp’s, these features are well-suited for setting up basic automated sequences like welcome emails, anniversary messages, and follow-up communications.

In terms of personalization, Mailjet provides the necessary tools to tailor your emails, ensuring they resonate with your audience. Although it might not offer the same depth of personalization as Mailchimp, Mailjet covers the fundamental aspects well, enabling businesses to create personalized emails that are both effective and engaging.

Evaluating Automation and Personalization Options

When choosing between Mailchimp and Mailjet for automation and personalization, consider the complexity of your email marketing needs and the level of customization you aim to achieve.

If your marketing strategy requires advanced automation capabilities and deep personalization, Mailchimp is a strong choice. Its comprehensive tools enable you to craft highly targeted, dynamic email campaigns that can significantly enhance subscriber engagement and conversion rates.

Conversely, if you’re looking for a platform that offers straightforward automation and essential personalization features, Mailjet is a viable option. It’s ideal for businesses that need effective and efficient email marketing solutions without the complexity of more advanced tools.


When comparing Mailchimp and Mailjet as email marketing tools for 2024, it’s evident that each platform brings its unique strengths and offerings to the table, catering to different needs and preferences in the email marketing landscape.

Mailchimp, with its user-friendly interface, flexible pricing, and extensive range of features, stands out as a comprehensive solution. It’s particularly well-suited for businesses of various sizes, offering scalability and a broad spectrum of advanced tools. Whether you’re just starting out or looking to enhance your established email marketing strategies, Mailchimp provides the flexibility and functionality to meet diverse marketing needs.

Mailjet, on the other hand, offers a more streamlined and budget-friendly approach. Its competitive pricing and focus on essential email marketing features make it an attractive option for small to medium-sized businesses or those operating with tighter budget constraints. While it may not have the extensive feature set of Mailchimp, Mailjet delivers the core capabilities required for effective email marketing, making it a strong contender for those who prioritize affordability and efficiency.

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Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
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