Moosend vs Mailigen: The Best Email Marketing Tool for 2024

Elevate your email game in 2024! Moosend vs Mailigen - compare the features and functionalities to determine the most effective platform for your campaigns.

Hey there! Are you on the hunt for the perfect email marketing tool for your business in 2024? Well, you’re in luck because today we’re going to dive into a friendly face-off between two popular choices: Moosend and Mailigen. Let’s cut to the chase and find out which one could be your email marketing champion this year!

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User Experience: Navigating the Platforms

In the world of email marketing, the user experience (UX) is like the first impression at a job interview – it really matters. Let’s peek into how Moosend and Mailigen fare when it comes to UX.

Moosend: The Smooth Operator

Think of Moosend as that cool, intuitive friend who just gets you. From the moment you log in, it’s all about simplicity and clarity.

Moosend greets you with a dashboard that’s clean and uncluttered. It’s like walking into a well-organized room where you instantly know where everything is. The platform is designed keeping in mind that not everyone is a tech genius, so navigating through features feels like a breeze.

The drag-and-drop editor in Moosend is a real game-changer. It’s all about making email creation as fun as playing with building blocks. Whether you’re crafting a quick promotional email or a detailed newsletter, it’s smooth sailing. Plus, the editor is so intuitive that it almost feels like it’s reading your mind.

Mailigen: The Methodical Maestro

Mailigen, on the other hand, is like that methodical and organized colleague who loves structure. It takes a bit more time to get acquainted with, but once you do, it’s a powerhouse.

When you first step into Mailigen, you might feel a bit overwhelmed. There’s a bit of everything, everywhere. But here’s the catch – once you get the hang of it, you realize it’s packed with features that give you more control. It’s like having a Swiss Army knife for email marketing.

Mailigen doesn’t skimp on templates. You’re spoilt for choice with a variety of designs that cater to different styles and needs. Whether you’re announcing a big sale or sending out a heartfelt thank you message, there’s a template for that. The customization, though, can feel a bit more technical compared to Moosend’s easy-going nature. It’s great for those who love to tinker around and fine-tune every little detail.

User Experience Verdict

When it comes to user experience, it’s a bit of a toss-up. Moosend wins if you’re all about ease of use and a straightforward approach. Its user-friendly interface is perfect for those who want to get their campaigns up and running without a steep learning curve. Mailigen, while a bit more complex, is ideal for the detail-oriented marketer. If you love having control over every aspect of your email and don’t mind spending a bit more time in the dashboard, Mailigen could be your go-to tool.

In short, Moosend is like riding a swift, smooth bicycle on a sunny day, while Mailigen is like gearing up for a thrilling, feature-packed mountain bike adventure. Both are enjoyable; it just depends on what kind of ride you’re looking for!

Automation Capabilities: Setting Up Smart Campaigns

In the fast-paced digital world, automation is your secret weapon. It’s about working smarter, not harder. Let’s dive into how Moosend and Mailigen stack up when it comes to putting your email marketing on autopilot.

Moosend: Your Automation Ally

Moosend is like that efficient assistant who’s always two steps ahead. Its automation features are designed to save you time while keeping your campaigns highly personalized.

With Moosend, setting up automated email sequences feels less like work and more like creating a story. You can set triggers based on user behavior, like opening an email or visiting a specific page on your website. This means you can send emails that are not just timely but also super relevant to each subscriber.

What really sets Moosend apart in automation is its ability to integrate advanced segmentation. You can split your audience into detailed segments and tailor automated emails to each group. It’s like having a nuanced conversation with thousands of people at once, and everyone feels heard.

Mailigen: The Structured Strategist

Mailigen approaches automation with a touch of sophistication and structure. It’s like having a chess grandmaster planning your email moves.

Mailigen offers robust automation options, but they come with a bit more complexity. You get to create detailed workflows that can cater to various subscriber actions. However, this might require a bit more time and thought to set up compared to Moosend.

Mailigen shines in its ability to schedule emails with precision. You can fine-tune your campaigns to the smallest details, ensuring that your messages hit the inbox at the perfect moment.

Automation Verdict

In the realm of automation, Moosend is the champion if you value ease of use combined with powerful segmentation capabilities. It’s perfect for those who want to set up effective automated campaigns without getting bogged down in complexity. Mailigen, with its detailed and structured approach, is ideal for the meticulous marketer who enjoys crafting sophisticated automation strategies and doesn’t mind the steeper learning curve. Both platforms offer strong automation features, but the choice depends on your preference for simplicity and efficiency (Moosend) versus detailed control and precision (Mailigen).

Analytics and Reporting: Gauging Your Campaign’s Pulse

In email marketing, analytics aren’t just numbers; they’re the heartbeat of your campaign, telling you what’s working and what’s not. Let’s compare how Moosend and Mailigen help you keep your finger on the pulse of your campaigns.

Moosend: The Data Storyteller

Imagine Moosend as a data storyteller, turning numbers into narratives. Its analytics and reporting tools give you a comprehensive story of your campaign’s performance.

Moosend’s reporting dashboard offers a wealth of information presented in an easily digestible format. You get to see not just the basics like open rates and click-through rates, but also deeper insights like which links were clicked, the geolocation of your subscribers, and even what devices they used to read your emails.

The real game-changer with Moosend is its real-time analytics. You can see how your campaigns perform the moment they’re sent out, allowing for quick adjustments and A/B testing. It’s like having a live feed of your campaign’s health.

Mailigen: The Detailed Analyst

Mailigen, like a detail-oriented analyst, offers analytics that delve deep. It’s for those who love to immerse themselves in data.

Mailigen’s analytics are robust, giving you a detailed view of your campaign’s performance. You can track everything from basic metrics to the more advanced ones like email client usage and social media shares.

What makes Mailigen stand out in reporting is the level of customization it offers. You can tailor your reports to focus on the metrics that matter most to you, making it easier to track specific goals and KPIs.

Analytics and Reporting Verdict

Moosend wins if you’re looking for analytics that are both comprehensive and easy to understand at a glance. Its real-time reporting allows for agile campaign management, ideal for those who need to make quick, data-driven decisions. Mailigen, with its in-depth and customizable reporting, is perfect for those who want to dive deep into the data and enjoy analyzing every aspect of their campaign’s performance. Both platforms provide powerful analytics tools, but your choice will depend on whether you prefer an overarching, easy-to-digest view of your data (Moosend) or a more detailed, customizable approach (Mailigen).

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Pricing and Affordability: Getting the Most Bang for Your Buck

When it comes to choosing an email marketing tool, budget plays a big role. Let’s break down the pricing structures of Moosend and Mailigen to see which gives you more bang for your buck.

MoosendFree Plan: Offers access to basic features for up to 1,000 subscribers, including email campaigns, automation, and landing pages.
Pro Plan: Pricing starts at $8 per month for up to 2,000 subscribers, with unlimited emails. Includes advanced features like transactional emails, landing page builder, and phone support. The price scales with the number of subscribers.
Enterprise Plan: Custom pricing for businesses needing custom features like account management, SSO (Single Sign-On), and more.
MailigenPricing Structure: Based on the number of subscribers.
Basic Plans:
Up to 500 subscribers: Starts at approximately $10/month.
Up to 2,500 subscribers: Starts at approximately $25/month.
Up to 5,000 subscribers: Starts at approximately $40/month.
Higher Volume Plans:
Up to 10,000 subscribers: Pricing available upon request.
Up to 25,000 subscribers and more: Custom pricing.

Moosend: Cost-Effective and Transparent

Moosend is like that budget-friendly shopping spree – you get more than what you pay for. It’s known for its straightforward and affordable pricing.

Moosend offers various pricing tiers, including a free plan for starters, making it accessible for businesses of all sizes. As your subscriber list grows, you can scale up your plan. The beauty here is that even the lower-tier plans are packed with features, so you don’t feel like you’re missing out.

What’s refreshing about Moosend is its transparent pricing. There are no hidden costs or surprise charges. You know exactly what you’re paying for, and you get a full suite of features even with the basic plan.

Mailigen: Tailored Pricing for Specific Needs

Mailigen approaches pricing like a tailor-made suit – it fits your specific needs but at a cost. It’s designed for those who want more customization in their plans.

Mailigen’s pricing is based on the size of your email list and the features you choose. This means you can customize your plan based on your specific requirements, which is great for businesses with unique needs.

With Mailigen, you pay for exactly what you need. If you have a small list but require advanced features, or a large list with basic needs, Mailigen allows you to adjust your plan accordingly.

Pricing and Affordability Verdict

Moosend takes the lead if you’re looking for a cost-effective solution with transparent pricing and a rich feature set right from the get-go. It’s ideal for small to medium-sized businesses or startups that need to maximize their budget. Mailigen, with its customizable pricing, is suitable for businesses that have specific needs and are willing to pay a bit more for tailored plans. It offers flexibility in terms of list size and feature selection, which can be advantageous for larger businesses or those with specialized requirements. Both platforms offer competitive pricing, but the best choice depends on your budget constraints and how much customization you need in your pricing plan.

Integration Capabilities: Expanding Your Digital Ecosystem

The ability of an email marketing tool to seamlessly integrate with other digital platforms and tools can significantly enhance its effectiveness. Let’s see how Moosend and Mailigen fare in this vital area.

Moosend: The Integration Powerhouse

Moosend is like a social butterfly in the digital tool ecosystem – it integrates well with almost everything.

Moosend offers a plethora of integration options with popular CRMs, e-commerce platforms, and other marketing tools. This wide-ranging compatibility means you can easily connect Moosend with the tools you already use, streamlining your marketing processes and data management.

For those who need more than the standard integrations, Moosend also provides an API. This allows for custom integrations, giving you the flexibility to connect Moosend with bespoke systems or niche tools that are specific to your business needs.

Mailigen: Essential Integrations with a Focus on Essentials

Mailigen might not be the jack-of-all-trades like Moosend, but it covers the essentials well.

Mailigen offers integrations with key platforms, including major CRM systems, e-commerce platforms, and social media tools. These integrations are generally straightforward to set up and use, making it easy for users to connect their email campaigns with other essential business tools.

While Mailigen provides the necessary integrations, it doesn’t offer the same breadth as Moosend, especially when it comes to custom integration capabilities. This might be a limiting factor for businesses that rely on a wider variety of tools or need more specialized integrations.

Integration Capabilities Verdict

Moosend takes the lead in integration capabilities with its extensive range of options and the ability to create custom integrations via its API. It’s an ideal choice for businesses that use a diverse array of digital tools and need a high level of integration flexibility. Mailigen, offering essential integrations, is more suitable for businesses that need straightforward, no-fuss integrations with the most commonly used platforms and do not require extensive customization.

Deliverability: Ensuring Your Message Gets Through

The success of your email campaign largely depends on whether your emails actually land in your audience’s inbox. Let’s compare the deliverability aspects of Moosend and Mailigen.

Moosend: The Reliable Postman

Moosend takes deliverability seriously, like a reliable postman who ensures your mail gets delivered come rain or shine.

Moosend uses advanced technologies and follows best practices to maintain high deliverability rates. This includes proper authentication methods like SPF and DKIM, along with proactive management of their sending servers to maintain a good sender reputation.

Moosend actively monitors deliverability and provides support and guidance to help users optimize their email campaigns for better inbox placement. This proactive approach is key in maintaining high deliverability rates.

Mailigen: Solid but Standard Deliverability

Mailigen, like a steady courier service, offers reliable deliverability with a focus on the basics.

Mailigen employs standard best practices for email deliverability, such as authentication protocols and regular monitoring. They ensure that the foundational elements of getting your emails to the inbox are well taken care of.

Mailigen also places emphasis on educating its users about best email practices. This includes providing tips on how to craft emails that are less likely to be flagged as spam and how to maintain a healthy email list, which indirectly aids deliverability.

Deliverability Verdict

In the deliverability showdown, Moosend edges out slightly with its advanced technologies and proactive monitoring, ensuring higher chances of your emails landing in the inbox. It’s a great fit for those who prioritize high deliverability rates in their email marketing strategy. Mailigen, while not as advanced as Moosend in deliverability tactics, still provides solid and dependable email delivery. It’s suitable for businesses looking for reliable deliverability without the need for highly advanced features.

Both Moosend and Mailigen offer unique strengths across various aspects, from user experience and automation capabilities to pricing, integration, and deliverability. Moosend stands out with its ease of use, advanced features, and extensive integration capabilities, making it ideal for businesses looking for a comprehensive, all-in-one email marketing solution. Mailigen, on the other hand, with its focused approach, is well-suited for businesses that need a straightforward, reliable tool with essential features and functionalities. The choice between Moosend and Mailigen will ultimately depend on your specific business needs, the complexity of your email marketing strategies, and the level of integration and customization you require.


In the quest for the best email marketing tool for 2024, Moosend and Mailigen emerge as two strong contenders, each with its unique strengths and offerings. Moosend is the all-rounder, excelling in user-friendly design, advanced automation, comprehensive analytics, and a wide range of integrations. Its cost-effectiveness combined with a robust set of features makes it an excellent choice for businesses of all sizes looking for a versatile and efficient email marketing solution.

Mailigen, on the other hand, stands out for its focused approach. It offers essential features with a straightforward user experience and reliable deliverability. Its customizable pricing and solid foundational features make it a great option for small to medium-sized businesses that prioritize ease of use and essential functionalities. Both platforms have their merits: Moosend, with its extensive features and integrations, is ideal for those who seek depth and flexibility in their email marketing campaigns. Mailigen, offering simplicity and essential tools, caters well to those who prefer a no-frills, efficient approach.

Ultimately, the choice between Moosend and Mailigen will hinge on your specific marketing needs, budget, and the level of sophistication you desire in your email marketing endeavors. Whether you choose the comprehensive capabilities of Moosend or the streamlined functionality of Mailigen, both tools are equipped to take your email marketing to new heights in 2024.

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Poulomi Chakraborty
Poulomi Chakraborty is at the heart of our digital marketing team at WinSavvy. With a keen grasp on the ever-evolving world of SEO and digital trends, she is known for her thoughtful and strategic approach. Poulomi blends deep industry knowledge with a genuine enthusiasm for helping businesses shine online. Her ability to translate complex digital concepts into clear, actionable strategies is what sets her apart.
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