SendGrid vs Pabbly Email Marketing: The Best Email Marketing Tool

Evaluating 2024's top email marketing tools? Our SendGrid vs Pabbly comparison gives you the insights for the best choice

Hey there, fellow marketers and business owners! Are you on the hunt for the perfect email marketing tool that doesn’t just send emails but actually gets results in 2024? The digital world is buzzing with options, and today, we’re putting two popular choices under the microscope: SendGrid and Pabbly Email Marketing. Let’s slice and dice through their features, usability, pricing, and more to help you make an informed choice. No jargon, no fluff – just the good stuff.

SendGridPabbly Email Marketing
sendgridPabbly email marketing
G2 Score – 4.0 out of 5 starsG2 Score – 4.4 out of 5 stars
TrustRadius Score – 7.6/10TrustRadius Score – 8.1/10

Feature Set: The Toolbox of Email Marketing

SendGrid – The Power-Packed Performer

When we talk about SendGrid, think of it as the Swiss Army knife of email marketing tools. Loaded with features, it’s designed to cater to a range of needs – from small startups to large enterprises. SendGrid is like that friend who’s always got something up their sleeve, no matter what the situation demands.

The heart of SendGrid’s offering is its robust email delivery system. It’s engineered to ensure that your emails don’t just get sent but actually land in your recipient’s inbox. But SendGrid isn’t just about sending emails; it’s about sending them smartly. With features like dynamic content, A/B testing, and advanced analytics, SendGrid lets you fine-tune your campaigns for maximum impact.

Another feather in SendGrid’s cap is its email builder. Even if you’re not a tech wizard, creating stunning, responsive emails is a breeze. Plus, for the coding gurus, there’s the flexibility to tinker with HTML and CSS, offering the best of both worlds.

Pabbly Email Marketing – The Rising Challenger

Enter Pabbly Email Marketing, a tool that’s been making waves for its simplicity and effectiveness. Pabbly is like that new kid on the block who’s quickly becoming everyone’s favorite. It’s straightforward, user-friendly, and gets the job done.

Pabbly’s standout feature is its simplicity in design and use. This tool strips away the complexity of email marketing, making it accessible even to those who are new to the game. With Pabbly, you get the essentials done right – email automation, subscription forms, and basic analytics to track your campaign performance.

One area where Pabbly shines is its built-in SMTP. This means you don’t need to integrate an external SMTP service for sending emails, which simplifies the setup process. For small businesses or solopreneurs, this can be a huge time-saver.

Deliverability: The Key to Email Success

SendGrid – The Inbox Champion

In the world of email marketing, deliverability is king. It’s not just about sending emails; it’s about ensuring they actually reach your audience. This is where SendGrid truly shines. With a reputation for high deliverability rates, SendGrid is like a seasoned navigator, expertly steering your emails through the tumultuous seas of spam filters and blacklists.

One of the reasons behind SendGrid’s stellar deliverability is its sophisticated infrastructure. It’s designed to adapt to the ever-changing email landscape, constantly tweaking its algorithms to stay ahead of the curve. SendGrid also offers dedicated IP plans, allowing larger senders to have complete control over their sending reputation.

Moreover, SendGrid provides detailed reports and analytics. These insights help you understand your email performance, identify issues, and make necessary adjustments. Think of it as having a GPS for your email campaigns, guiding you towards better open rates and engagement.

Pabbly Email Marketing – The Reliable Contender

Pabbly Email Marketing might not have the same level of sophistication as SendGrid when it comes to deliverability, but it’s no slouch either. It boasts a respectable deliverability rate, ensuring that your emails have a fighting chance to land in the inbox.

Pabbly’s integrated SMTP service plays a crucial role here. It simplifies the process and removes the need for third-party SMTP services, which can sometimes complicate deliverability. Pabbly also offers features like autoresponders and email tracking, which are essential in maintaining and improving email engagement.

What Pabbly lacks in advanced deliverability features, it makes up for in simplicity and reliability. It’s like having a steady and dependable car – it may not be the fastest on the race track, but it’ll get you where you need to go, reliably.

WinSavvy helps grow VC-funded startups digitally

Related: Check out our free SEO suite

Free SEO Suite by WinSavvy

Pricing and Affordability: Finding the Right Fit for Your Budget


  • Free Plan: Offers up to 100 emails per day forever.
  • Essentials Plan: Starting at $14.95 per month for 50,000 emails per month, with no daily sending limit. Includes basic email features.
  • Pro Plan: Starting at $89.95 per month for 100,000 emails per month, includes advanced features like dedicated IP addresses and sub-user management.
  • Premier Plan: Custom pricing for high-volume senders needing advanced features and customization.

Pabbly Email Marketing

  • Rookie Plan: Starting at $29/month for up to 5,000 subscribers with unlimited emails.
  • Pro Plan: Starting at $49/month for up to 15,000 subscribers.
  • Advance Plan: Ranges from $99/month (for 50,000 subscribers) to $1,749/month (for 1,000,000 subscribers), offering advanced features and higher sending limits.
  • All plans include SMTP routing, workflow automation, and multi-user access.

SendGrid – Flexible Pricing for Diverse Needs

When it comes to pricing, SendGrid understands that one size does not fit all. They offer a variety of pricing plans, each tailored to different types and sizes of email marketing campaigns. This approach is like having a tailor custom-fit a suit for you – it’s made to match your specific requirements.

SendGrid’s pricing structure includes a free plan, which is perfect for small businesses or individual marketers just starting out. This plan offers basic features and a certain number of emails per month, allowing you to test the waters without financial commitment. As your needs grow, you can move up to more advanced plans, which offer higher email volumes and additional features like dedicated IPs and advanced analytics.

The most appealing aspect of SendGrid’s pricing is its scalability. Whether you’re a small business that sends a few thousand emails a month or a large enterprise that sends millions, SendGrid has a plan for you. And for those with fluctuating email volumes, the pay-as-you-go option ensures you only pay for what you use.

Pabbly Email Marketing – Cost-Effective Simplicity

Pabbly Email Marketing takes a different approach to pricing. Their plans are straightforward and affordable, making it an attractive option for those on a tighter budget or who need simpler email marketing solutions. Think of Pabbly like a budget-friendly car that gets you from point A to B without the bells and whistles – it’s reliable, does the job, and doesn’t break the bank.

One of the standout features of Pabbly’s pricing model is the lack of restrictions on features across all plans. Even on the lower-tier plans, you get access to all the features Pabbly offers, including automation, integrations, and advanced analytics. This is a refreshing approach, as it allows businesses of all sizes to leverage the full power of the tool without needing to invest in the most expensive plan.

Pabbly also offers a free plan, which is great for those just starting out. While it has limitations in terms of the number of subscribers and emails, it’s a good way to experience the tool before committing financially.

User Experience and Ease of Use: Navigating the Tools

SendGrid – Intuitive and Advanced

Delving into SendGrid’s user experience, it’s like stepping into a well-designed cockpit of a modern jet. It’s sophisticated yet intuitive, catering to both novice pilots and seasoned aces. The platform’s interface strikes a fine balance between functionality and usability, making it a hit with a diverse user base.

The standout feature for many is SendGrid’s email builder. It’s a playground for creativity, allowing users to craft visually appealing emails with ease. The drag-and-drop functionality makes it simple to design emails without needing extensive technical know-how. It’s akin to an artist having a palette where colors blend effortlessly; in SendGrid’s case, it’s your content elements and design features.

For the more tech-savvy users, SendGrid doesn’t hold back. It offers a rich set of advanced features like custom API integration and granular analytics. These features might seem daunting at first, but they’re invaluable tools in the hands of the experienced marketer. It’s the difference between driving a standard sedan and a sports car; both get you to your destination, but the latter offers more control and a more exhilarating ride.

Pabbly Email Marketing – Simplified and Streamlined

Pabbly Email Marketing takes a different route. It’s akin to entering a cozy café where everything feels familiar and easy. The platform is designed with a focus on simplicity and clarity, ensuring that even those new to email marketing can navigate it with ease.

The interface of Pabbly is straightforward and user-friendly. It does away with unnecessary complexities, presenting users with a clean dashboard and intuitive tools. This approach is particularly beneficial for small business owners or individual marketers who may not have the time or inclination to climb a steep learning curve. It’s like having a simple yet effective toolkit; you might not have a plethora of tools, but the ones you have do their job well.

Pabbly might not offer the breadth of advanced features that SendGrid does, but it covers all the essentials effectively. From setting up campaigns to viewing campaign analytics, every process is streamlined. The platform embodies the principle of less is more, ensuring that users spend less time figuring out the system and more time creating impactful email campaigns.

Customer Support and Resources: Getting Help When You Need It

SendGrid – Comprehensive Support at Your Fingertips

In the fast-paced world of email marketing, having responsive and helpful customer support can make a huge difference. SendGrid understands this and offers an extensive support system to ensure you’re never left in the dark. It’s like having a team of experts on speed dial.

SendGrid provides various support channels, including email, live chat, and phone support. The level of support you receive depends on the plan you choose, with premium plans offering more immediate and in-depth assistance. This tiered approach ensures that everyone from small businesses to large enterprises gets the help they need.

In addition to direct support, SendGrid offers a wealth of resources like a comprehensive knowledge base, community forums, and regular webinars. These resources are invaluable for self-help and learning, offering insights into best practices and new features.

Pabbly Email Marketing – Dedicated and User-Friendly Support

Pabbly Email Marketing may not have the same scale of resources as SendGrid, but it offers dedicated and user-friendly support. It’s like having a friendly guide who’s always ready to assist you on your journey.

Pabbly provides support via email and live chat, ensuring that users can get assistance in a timely manner. The support team is known for being approachable and helpful, which can be a huge relief, especially for those new to email marketing.

Beyond direct support, Pabbly also offers a range of tutorials, FAQs, and documentation. These resources are designed to be easy to understand and follow, making it simple for users to find answers to their questions or learn more about the platform’s capabilities.


As we reach the end of our deep dive into SendGrid and Pabbly Email Marketing, it’s clear that both platforms offer unique strengths that cater to different needs in the realm of email marketing.

SendGrid stands out as a powerhouse, equipped with advanced features, high deliverability rates, and a flexible pricing structure. Its user-friendly interface, combined with sophisticated functionalities, makes it an ideal choice for businesses of all sizes looking to scale their email marketing efforts. SendGrid is particularly well-suited for those who require detailed analytics, extensive integration capabilities, and a platform that grows with their evolving needs.

Pabbly Email Marketing, on the other hand, shines with its simplicity and cost-effectiveness. It’s a straightforward, no-nonsense tool that covers the essentials of email marketing without overwhelming the user. The platform’s ease of use, combined with a straightforward pricing model, makes it an excellent choice for small businesses, startups, and individuals who are new to email marketing or those who prefer a more streamlined approach.

Read Next:

author avatar
Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
Scroll to Top