Constant Contact vs Elastic Email: Best Email Marketing Tool

Discover the best email marketing tool for 2024 with our thorough comparison of Constant Contact vs Elastic Email. Choose what fits your business.

Hey there! If you’re tangled up in the decision of choosing between Constant Contact and Elastic Email for your email marketing needs, you’re not alone. Both platforms have made a name for themselves, but how do you decide which one is right for you? In this detailed comparison, we’ll break down everything from features to pricing, so you can make an informed choice. Let’s jump right in!

Core Features: The Heart of the Matter

Constant Contact has been around for a while, and its maturity shows in its feature set. It’s like a Swiss Army knife – it has everything you might need. From an array of customizable templates to a robust email editor, it’s geared towards making email marketing as straightforward as possible. But that’s not all. Constant Contact also offers features like contact management, social media integration, and basic automation tools, which are great for keeping your marketing efforts streamlined.

Elastic Email, on the other hand, is like the tech-savvy newcomer. It may not have the same history as Constant Contact, but it packs a punch with its features. Elastic Email focuses heavily on deliverability and scalability. You get access to advanced email editors, A/X testing (their version of A/B testing), and detailed analytics. What stands out is their emphasis on transactional emails, which is a big plus if your marketing strategy hinges on these.

Customization: Making It Your Own

Customization is where things get interesting. You want your emails to scream “you,” right? Here’s how these two stack up.

Constant Contact’s templates are user-friendly. With a drag-and-drop editor, you can customize emails without needing to be a tech wizard. It’s perfect if you’re time-strapped but still want emails that align with your brand.

Elastic Email steps it up with more advanced customization options. Their templates are flexible, and the editor offers more control for those who like to tinker with every little detail. This is particularly useful if you’re looking to create more complex, unique email designs.

Automation: Set It and Forget It

Automation is like having a virtual assistant who takes care of the repetitive tasks for you. Both platforms offer automation, but they approach it differently.

Constant Contact provides basic automation features, like welcome emails and triggered email series based on user actions. It’s great if you’re just getting your feet wet with automation.

Elastic Email’s automation tools are a bit more sophisticated. They allow for more complex workflows and can handle large-scale campaigns efficiently. If you’re a pro marketer looking to automate intricate sequences, Elastic Email might be more up your alley.

Pricing and Value for Money

Constant Contact

  • Email Plan: Starting at $20/month based on the number of contacts. Includes email marketing, customizable templates, and reporting.
  • Email Plus Plan: Starting at $45/month based on contacts, including additional features like automated email series, online donations, and surveys & polls.

Elastic Email

  • Unlimited Email Plan: Offers unlimited email sends per month. Pricing starts at $15/month for up to 5,000 contacts, with increasing rates for more contacts.
  • Pay as You Go Plan: Charges based on the volume of emails sent. Starts at $0.09 per 1,000 emails, with the price decreasing for higher volumes.
  • Email API Plan: Tailored for developers and high-volume senders. Offers robust API with detailed reporting. Pricing is based on volume and specific requirements.

Understanding Constant Contact’s Pricing Dynamics

When we talk about Constant Contact’s pricing, it reflects a model that’s designed to cater to businesses of various sizes, primarily focusing on simplicity and predictability. The platform offers different plans, each escalating in features and price as your contact list grows. This tiered structure makes it relatively easy for businesses to estimate their monthly expenses and adjust their plans as their needs evolve.

Constant Contact’s basic plan is comprehensive enough for small businesses or those just starting out with email marketing. It includes a range of essential features like email templates, list management, and basic reporting tools. As businesses grow and their needs become more complex, upgrading to a higher tier unlocks advanced features like automated email series, online donations, and event marketing tools. This scalability in pricing ensures that businesses don’t pay for more than they need at each stage of their growth.

However, it’s important to note that while the base plans are reasonably inclusive, some advanced features might require additional investment. This could include add-ons for more sophisticated automation capabilities or increased access for multiple users.

Elastic Email’s Flexible Pricing Approach

Elastic Email’s pricing model stands out for its flexibility, catering particularly well to businesses with variable email sending requirements. The pay-as-you-go option is a distinguishing feature, setting Elastic Email apart from many other email marketing platforms. This model is especially advantageous for businesses whose email volumes fluctuate, as it allows them to pay based on their actual usage rather than a fixed monthly fee.

For businesses with higher or more consistent email volumes, Elastic Email’s unlimited monthly plans can be more economical. These plans offer unlimited email sends for a fixed price, making them ideal for heavy users who can benefit from cost predictability.

In terms of value for money, Elastic Email’s flexible pricing model can be highly beneficial for certain business models. However, like Constant Contact, additional costs can accrue for access to more advanced features or premium services. This is particularly relevant for businesses looking to leverage more sophisticated aspects of email marketing, such as detailed analytics or advanced automation tools.

Comparing the Value Propositions

The value for money offered by Constant Contact and Elastic Email can be perceived differently based on your business’s specific needs.

Constant Contact provides a straightforward, tier-based pricing model that grows with your business, making it an excellent choice for businesses looking for simplicity and scalability. The added value comes from its user-friendly interface, comprehensive feature set, and exceptional customer support, which are included in its base plans.

Elastic Email, with its flexible pricing, appeals to businesses looking for a cost-effective solution that aligns with their variable usage. The platform’s focus on deliverability and advanced features like A/X testing offers a strong value proposition for businesses that are more focused on the technical aspects of email marketing and need a pricing model that adapts to their changing requirements.

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Customer Support and Resources

Constant Contact: A Support-Centric Approach

When it comes to customer support, Constant Contact truly shines. This platform understands the importance of accessible and effective support, especially for businesses that might not have a dedicated technical team. Their approach is comprehensive, covering various channels like phone, email, and live chat. The standout feature here is the phone support, known for its minimal wait times and knowledgeable staff. This immediate assistance can be a lifesaver in urgent situations.

Apart from direct support, Constant Contact also excels in providing a wealth of self-help resources. Their online repository is rich with tutorials, guides, and webinars. These resources are particularly valuable for users who prefer to learn at their own pace or solve problems independently. Moreover, the availability of a community forum adds an extra layer of support. Here, you can share experiences, ask questions, and receive advice from fellow users and marketing experts. This community aspect fosters a learning environment and can be a treasure trove of practical tips and tricks.

Elastic Email: Efficient, Self-Service Oriented Support

Elastic Email, while not offering as broad a spectrum of direct support options as Constant Contact, still holds a commendable position in customer support. Their primary mode of support is email, and they have a reputation for being thorough and helpful in their responses. Although this might not provide the immediacy of phone support, it ensures that detailed, thoughtful assistance is just an email away.

A significant strength of Elastic Email lies in its extensive online resources. Their knowledge base is well-organized and covers a wide array of topics. Whether you’re looking for setup guides, troubleshooting tips, or ways to optimize your email campaigns, their online repository is a valuable resource. Additionally, Elastic Email maintains an informative blog filled with insights into email marketing trends, best practices, and platform updates. This can be a vital resource for marketers looking to stay ahead of the curve.

Comparing Support Philosophies

The difference in the support philosophies of Constant Contact and Elastic Email is quite pronounced. Constant Contact leans heavily towards providing direct and immediate support, understanding that timely help can be crucial for businesses. Their approach is well-suited for users who value the availability of human assistance at a moment’s notice. It’s about ensuring that help is always at hand, whether you’re dealing with a technical issue or seeking advice on optimizing your email campaigns.

Elastic Email, in contrast, adopts a more self-service oriented approach. Their focus is on empowering users with the information and resources they need to address their concerns independently. This approach is ideal for users who are comfortable navigating and resolving issues on their own. The emphasis on comprehensive online resources reflects an understanding that in the digital age, access to information is just as crucial as direct support.

Conclusion

Constant Contact has established itself as a reliable and user-friendly platform, particularly favored by small to medium-sized businesses. Its intuitive design, combined with a robust set of features, makes it an excellent choice for those who are either new to email marketing or prefer a straightforward approach.

The platform’s tiered pricing structure offers scalability, allowing businesses to grow their email marketing efforts in tandem with their contact list. The inclusion of a wide range of templates, social media integration, and basic automation tools, coupled with exceptional customer support, makes Constant Contact a well-rounded choice. It is particularly beneficial for businesses that value ease of use and require a predictable pricing model.

Elastic Email, with its flexible and innovative approach, appeals to a different segment of the market. It’s particularly suited for businesses with varying email volumes or those who need more advanced features like A/X testing and detailed analytics. The pay-as-you-go pricing model is a standout feature, offering businesses a cost-effective solution tailored to their actual usage.

Elastic Email’s focus on deliverability and scalability makes it a strong contender for businesses that are more technical in their approach to email marketing. While the platform may not offer the same level of direct customer support as Constant Contact, its comprehensive self-service resources are a boon for users who prefer to troubleshoot and learn independently.

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Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
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