HubSpot Email Marketing vs SendGrid: The Best Email Marketing Tool for 2024

Our 2024 comparison of HubSpot Email Marketing and SendGrid breaks down their features, ease of use, and pricing to help you choose the best tool for your needs.

Welcome to the comprehensive guide on choosing the best email marketing tool for 2024. In this article, we dive deep into comparing two prominent players in the field: HubSpot Email Marketing and SendGrid. Whether you’re a small business owner, a marketing manager, or someone exploring the vast landscape of email marketing, this guide is tailored for you. We aim to dissect, in simple yet engaging terms, the functionalities, benefits, and drawbacks of these tools. So, let’s embark on this journey to uncover which tool might be your ally in conquering the email marketing world in 2024.

HubSpot Email MarketingSendGrid
HubSpot Email Marketing toolsendgrid
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Deliverability: Ensuring Your Emails Reach the Inbox

Email deliverability is a critical factor in the success of your email marketing campaigns. It’s crucial that your chosen platform not only sends emails but ensures they land in your audience’s inbox. Let’s explore how HubSpot and SendGrid perform in this vital area.

HubSpot Email Marketing: Integrated Deliverability with Marketing Tools

HubSpot Email Marketing isn’t just an email tool; it’s a part of a larger suite of marketing tools. This integration offers a significant advantage in terms of email deliverability. HubSpot ensures that your emails are not only sent but also optimized for deliverability. It does this by maintaining a strong sender reputation, offering insights into spam filters, and providing tools to improve your email content for better inbox placement.

Moreover, HubSpot’s smart send features allow you to target your emails at the optimal time for each recipient, increasing the likelihood that they will be opened. HubSpot also provides detailed analytics on your email performance, giving you insights into open rates, bounce rates, and other key metrics that can help you fine-tune your strategies for better deliverability.

However, for those who need a more specialized approach to deliverability, or who are looking for a tool primarily focused on email rather than a full marketing suite, HubSpot might offer more than necessary.

SendGrid: Specialized Focus on Email Deliverability

SendGrid, on the other hand, is a platform dedicated to email, with a strong emphasis on deliverability. It is known for its robust infrastructure and advanced deliverability features, making it a popular choice for businesses that prioritize getting their emails into their recipients’ inboxes.

With SendGrid, you get detailed reports and analytics on deliverability, open rates, and click-through rates, which are crucial for tweaking your campaigns for better performance. SendGrid’s platform is built with a focus on scalability and reliability, ensuring that even large volumes of emails are delivered effectively.

Furthermore, SendGrid offers dedicated IP addresses and domain authentication tools, which are essential for businesses with high email sending volumes, as these features give more control over sender reputation.

In the realm of email deliverability, HubSpot offers a well-rounded approach with integrated marketing tools, suitable for businesses looking for an all-in-one marketing solution. SendGrid stands out as a specialized, robust solution for businesses whose primary focus is on maximizing email deliverability.

Automation and Personalization: Crafting Effective Email Campaigns

Automation and personalization are key to creating efficient and impactful email marketing campaigns. Let’s compare how HubSpot and SendGrid handle these crucial aspects, ensuring your messages resonate with your audience.

HubSpot Email Marketing: Advanced Automation with Deep Personalization

HubSpot is renowned for its powerful automation capabilities. It offers sophisticated workflow tools that enable you to automate various aspects of your email marketing, from simple autoresponders to complex, multi-step journeys. This automation is deeply integrated with HubSpot’s CRM, allowing you to personalize emails based on a wide range of customer data points.

The platform excels in segmenting audiences and personalizing content, ensuring that your messages are highly relevant and tailored to individual preferences and behaviors. With HubSpot, you can create dynamic content within emails that changes based on who’s viewing it, enhancing engagement and conversion rates.

However, the sophistication of HubSpot’s automation and personalization features may require a learning curve, especially for beginners or smaller teams without dedicated marketing resources.

SendGrid: Streamlined Automation for Effective Communication

SendGrid, while primarily focused on email deliverability, also offers robust automation features. It allows you to create triggered email sequences based on user actions, like sign-ups, purchases, or engagement with previous emails. These automation tools are intuitive and easy to set up, making them accessible even to those who are new to email marketing.

Personalization in SendGrid is centered around customizing emails based on recipient data. While it might not offer the depth of personalization that HubSpot does through its CRM integration, SendGrid still provides ample capabilities to ensure your emails feel personal and relevant to your audience.

In the realm of automation and personalization, HubSpot offers a more comprehensive and deeply integrated solution, ideal for businesses seeking advanced marketing strategies. SendGrid provides straightforward and effective automation tools, well-suited for businesses focused primarily on email communications.

Analytics and Reporting: Understanding Your Campaign’s Impact

The ability to analyze and understand the impact of your email campaigns is crucial in refining your strategy and achieving better results. Let’s delve into how HubSpot and SendGrid provide insights through their analytics and reporting features.

HubSpot Email Marketing: In-Depth Analytics for Strategic Insights

HubSpot’s analytics are comprehensive and integrated across its entire marketing platform. This means you can not only track the usual metrics like open rates, click-through rates, and bounces but also understand how your email campaigns influence broader marketing goals and sales performance.

With HubSpot, you gain insights into the customer journey, from the first email interaction to the final conversion. This depth of analysis is invaluable for businesses looking to understand the ROI of their email marketing and its role in a larger marketing context.

However, the breadth and depth of HubSpot’s analytics can be overwhelming for some users, especially those without a background in data analysis or smaller businesses with limited time to dive into detailed reports.

SendGrid: Focused Analytics for Email Performance

SendGrid offers a suite of analytics tools focused specifically on email performance. You can track deliverability rates, open rates, click rates, and more, with detailed reports that help you understand the success of your campaigns.

A standout feature of SendGrid’s analytics is its real-time monitoring capability, allowing you to see how your campaigns perform as soon as they are sent. This immediacy is useful for businesses looking to quickly adjust their strategies based on immediate feedback.

While SendGrid’s analytics are robust and valuable, they may not offer the same level of integration with broader marketing data as HubSpot’s.

HubSpot provides a more holistic view of your marketing efforts, with in-depth analytics that integrate email performance with overall marketing and sales data. SendGrid focuses on delivering detailed, real-time analytics specifically for email campaigns, ideal for businesses that want straightforward, immediate insights into their email marketing performance.

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Integration Capabilities: Enhancing the Marketing Ecosystem

The ability of an email marketing tool to integrate seamlessly with other software is a critical factor in today’s interconnected digital landscape. Let’s explore how HubSpot and SendGrid fare in terms of integration capabilities, which can significantly enhance the effectiveness of your email marketing efforts.

HubSpot Email Marketing: A Hub for Diverse Integrations

HubSpot shines in its integration capabilities, offering a wide range of options through its extensive ecosystem. As a comprehensive marketing platform, it seamlessly integrates with various CRM systems, social media platforms, content management systems, and more. The HubSpot App Marketplace is a treasure trove of integrations, each designed to complement and extend its email marketing capabilities.

These integrations enable a unified approach to marketing, where data and insights flow seamlessly across different tools and platforms. This interconnectedness ensures that all aspects of your marketing strategy are informed by consistent, up-to-date data, enhancing efficiency and effectiveness.

However, navigating and setting up these integrations can sometimes be complex, especially for smaller businesses or those with limited technical resources.

SendGrid: Focused Integrations for Email Excellence

SendGrid offers a focused set of integrations, primarily centered around enhancing its core email delivery and marketing services. These include integrations with popular e-commerce platforms, CRM systems, and web development tools.

While the range of integrations offered by SendGrid may not be as extensive as HubSpot’s, they are highly relevant and beneficial for businesses whose primary focus is on email marketing. The integrations are generally straightforward to set up and use, making them accessible even to those without extensive technical expertise.

In the realm of integrations, HubSpot stands out for its wide range and depth, making it an ideal choice for businesses looking for a fully integrated marketing ecosystem. SendGrid, with its more focused and streamlined integration options, is well-suited for businesses that prioritize email marketing and need specific enhancements to their email campaigns.

Customer Support and Educational Resources: Ensuring a Smooth Experience

The quality of customer support and the availability of educational resources are crucial aspects that can significantly influence your experience with an email marketing tool. Let’s assess how HubSpot and SendGrid support their users in these areas.

HubSpot Email Marketing: Extensive Support and Rich Learning Materials

HubSpot is known for its exceptional customer support and extensive range of educational resources. They offer various support channels, including email, phone, and live chat, ensuring that help is readily available when needed. This is complemented by a comprehensive knowledge base filled with helpful articles, guides, and FAQs.

A key strength of HubSpot is the HubSpot Academy, an online learning platform offering in-depth courses, certifications, and training materials. These resources cover a broad range of topics, not just limited to email marketing but encompassing all aspects of digital marketing. This makes it an invaluable resource for businesses looking to expand their marketing knowledge and skills.

However, it’s important to note that some advanced support options might be available only with higher-tier plans.

SendGrid: Focused Support and Practical Guides

SendGrid provides effective customer support, with options like email and live chat. Their support team is known for being knowledgeable, especially in areas directly related to email deliverability and marketing.

In terms of educational resources, SendGrid offers a solid collection of guides, tutorials, and webinars, primarily focused on email marketing and deliverability. These resources are practical and geared towards helping users get the most out of the SendGrid platform.

While SendGrid’s support and educational materials are robust, they might not offer the same breadth as HubSpot, particularly in areas outside the specific scope of email marketing.

HubSpot offers a more comprehensive support system and a wider array of educational resources, suitable for those seeking extensive learning and support. SendGrid provides targeted support and practical resources, focusing on the specific needs of email marketing and deliverability.

Pricing and Scalability: Matching Your Business Needs

The cost of an email marketing tool and its ability to scale with your business are crucial considerations. Let’s examine how HubSpot and SendGrid stack up in terms of pricing and scalability, to see which might offer the best value for your business.

HubSpot Email MarketingHubSpot’s email marketing tool is part of the HubSpot Marketing Hub, which offers the following plans:
Free Tools: Basic email marketing features with HubSpot branding.
Starter Plan: Starting at $45/month, includes email marketing, ad management, landing pages, forms, and more.
Professional Plan: Starting at $800/month, offers advanced marketing automation, smart content, and A/B testing.
Enterprise Plan: Starting at $3,200/month, adds features like adaptive testing, advanced reporting, and custom event triggers.
SendGridFree Plan: Offers up to 100 emails per day forever.
Essentials Plan: Starting at $14.95 per month for 50,000 emails per month, with no daily sending limit. Includes basic email features.
Pro Plan: Starting at $89.95 per month for 100,000 emails per month, includes advanced features like dedicated IP addresses and sub-user management.
Premier Plan: Custom pricing for high-volume senders needing advanced features and customization.

HubSpot Email Marketing: Flexible Pricing with Scalable Features

HubSpot offers a tiered pricing model, designed to accommodate businesses of different sizes and needs. The basic plans are generally affordable and provide a solid set of features for small to medium-sized businesses. As your business grows and your needs become more complex, you can scale up to more advanced plans, which offer additional features like enhanced automation, deeper analytics, and greater customization.

One of the advantages of HubSpot is its comprehensive nature. Even at lower tiers, you get access to a range of marketing tools beyond email, making it a valuable investment for businesses looking to consolidate their marketing efforts. However, for smaller businesses or those focused solely on email marketing, the cost of higher-tier plans can be a significant factor.

SendGrid: Competitive Pricing with a Focus on Email

SendGrid offers a competitive pricing structure, particularly appealing to businesses primarily focused on email marketing. They provide a range of plans, including a free option with basic features, which is great for startups or small businesses. As your email marketing needs grow, you can move to higher-tier plans, which offer increased sending limits and additional features.

SendGrid’s pricing model is based on the volume of emails sent, making it a scalable solution for businesses with varying email marketing demands. While it may not offer the broad range of marketing tools that HubSpot does, its pricing and features are well-aligned with the needs of businesses that prioritize email communication.

In terms of pricing and scalability, HubSpot and SendGrid cater to different business requirements. HubSpot is a more comprehensive solution, offering a wide range of marketing tools with its plans, ideal for businesses seeking an all-in-one marketing platform. SendGrid, with its competitive pricing and focus on email marketing, is better suited for businesses that need a scalable, email-centric solution.

Customization and Design Capabilities: Creating Visually Appealing Emails

The design and customization of your emails play a crucial role in engaging your audience and conveying your brand message. Let’s compare HubSpot and SendGrid in terms of their email design capabilities and the flexibility they offer in customizing email templates.

HubSpot Email Marketing: Versatile Design with Creative Freedom

HubSpot provides a robust email editor with a wide range of customizable templates, suitable for various types of email campaigns. The drag-and-drop interface makes it easy to design emails without needing any coding skills. You can effortlessly add images, calls-to-action, and customize layouts to align with your brand’s aesthetic.

One of HubSpot’s strengths is the ability to create dynamic content within emails. This means you can design emails that change based on the recipient’s behavior or preferences, enhancing personalization and engagement. Additionally, HubSpot offers the flexibility to create custom HTML templates for more advanced design needs.

However, while HubSpot offers significant creative freedom, fully leveraging its design capabilities might require a bit of design savvy or a willingness to experiment with different layouts and content types.

SendGrid: Streamlined Design with Efficient Customization

SendGrid offers an intuitive email design experience, focusing on efficiency and ease of use. Its email editor is user-friendly, providing a good selection of customizable templates that cater to various email marketing needs. The drag-and-drop functionality allows for quick modifications, making it straightforward to create professional-looking emails.

SendGrid also supports custom HTML templates, giving you the option to design emails from scratch if you have specific design requirements or branding guidelines. Additionally, SendGrid’s design features are optimized for deliverability, ensuring that your creatively designed emails also perform well in terms of reaching the inbox.

While SendGrid’s design capabilities are strong, they may not offer the same level of intricate customization and dynamic content options as HubSpot.

Both HubSpot and SendGrid offer strong email design and customization capabilities, but with different focuses. HubSpot provides more versatility and creative freedom, suitable for businesses that want highly personalized and dynamically changing content. SendGrid, on the other hand, offers streamlined and efficient design capabilities, ideal for businesses looking for simplicity and effectiveness in their email designs.


In conclusion, both HubSpot and SendGrid present compelling but distinct options for email marketing in 2024. HubSpot stands out as a comprehensive, all-in-one marketing solution, ideal for businesses seeking a wide range of integrated marketing tools, advanced automation, deep personalization, and in-depth analytics. Its scalable pricing model and extensive customization options make it suitable for a diverse range of businesses looking to grow and evolve their marketing strategies.

SendGrid, with its focus on email deliverability and streamlined email marketing processes, is a strong choice for businesses primarily centered on email communication. Its competitive pricing, ease of use in design and customization, and focused analytics cater well to businesses that prioritize efficient and effective email marketing. Your choice between HubSpot and SendGrid should be guided by your specific business needs, marketing objectives, and budget considerations. Each platform has its unique strengths, and selecting the right one will depend on what aligns best with your email marketing goals for 2024.

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Poulomi Chakraborty
Poulomi Chakraborty is at the heart of our digital marketing team at WinSavvy. With a keen grasp on the ever-evolving world of SEO and digital trends, she is known for her thoughtful and strategic approach. Poulomi blends deep industry knowledge with a genuine enthusiasm for helping businesses shine online. Her ability to translate complex digital concepts into clear, actionable strategies is what sets her apart.
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