Mailigen vs EmailOctopus: The Best Email Marketing Tool for You

Deciding between Mailigen and EmailOctopus? Read our detailed comparison to determine the best email marketing tool for your needs.

Hey there! If you’re tangled in the web of choosing between Mailigen and EmailOctopus for your email marketing, you’re not alone. It’s like picking your favorite ice cream flavor – tough, but oh so important. In this detailed guide, we’ll unravel the pros, cons, and unique quirks of both platforms to help you find your perfect email marketing partner. No fluff, no jargon – just the good stuff to help you make that all-important decision.

G2 Score – – 4.3 out of 5 starsG2 Score – 4.2 out of 5 stars
TrustRadius Score – 7.1/10TrustRadius Score – 9/10

Ease of Use

Navigating the Platforms

When it comes to email marketing tools, user-friendliness is king. You need a platform that’s easy to navigate, so you can focus on crafting those perfect emails without getting bogged down in technical mazes.

Mailigen: The Smooth Operator

Mailigen is like that friendly neighbor who’s always easy to chat with. Its interface is clean, intuitive, and doesn’t require you to be a tech whiz. Right from the get-go, setting up is a breeze. You’re greeted with a dashboard that’s as welcoming as a warm cup of coffee, offering a clear view of your campaigns, subscriber lists, and analytics.

Creating emails in Mailigen? It’s a walk in the park. The drag-and-drop email builder is a dream, letting you put together professional-looking emails in no time. Even if you’re as far from being a designer as I am from being an astronaut, Mailigen’s got your back with a range of snazzy templates.

But here’s the cherry on top: Mailigen doesn’t just make things look good; it also makes managing your audience a piece of cake. Their segmentation tools let you slice and dice your audience, so you’re sending the right messages to the right folks. It’s like having a GPS for your email campaigns.

EmailOctopus: The Cool, Capable Kid on the Block

Enter EmailOctopus – it’s the new kid on the block, but it’s got moves. This platform prides itself on a minimalist interface that’s as sleek as a sports car. If you’re someone who gets overwhelmed by too many buttons and options, EmailOctopus will be your breath of fresh air.

Setting up your campaign in EmailOctopus feels like playing with Lego – simple, fun, and creative. The platform is straightforward, and you won’t find yourself lost in a labyrinth of features. It’s all about getting you from point A (your great idea) to point B (a killer email campaign) with as few roadblocks as possible.

Designing emails in EmailOctopus is also a smooth experience. While it might not have as many templates as Mailigen, the ones it offers hit the sweet spot between simplicity and style. Plus, the customization options are just right – not too few to feel restricted, but not too many to get lost.

And when it comes to audience management, EmailOctopus keeps it neat. The segmentation options are robust, allowing you to target your emails effectively. It’s like having a smart assistant who knows exactly who needs to hear your message.

Pricing Models

Balancing Cost and Features

Let’s talk money – a crucial factor for any business. When it comes to Mailigen and EmailOctopus, understanding their pricing models is key to figuring out which service offers you more bang for your buck.


  • Pricing Structure: Based on the number of subscribers.
  • Basic Plans:
  • Up to 500 subscribers: Starts at approximately $10/month.
  • Up to 2,500 subscribers: Starts at approximately $25/month.
  • Up to 5,000 subscribers: Starts at approximately $40/month.
  • Higher Volume Plans:
  • Up to 10,000 subscribers: Pricing available upon request.
  • Up to 25,000 subscribers and more: Custom pricing.


  • Free Plan: Offers basic features for up to 2,500 subscribers and 10,000 emails per month.
  • Pro Plan: Pricing starts based on the number of subscribers, beginning at $20 per month for up to 5,000 subscribers, with unlimited emails. The price increases as the number of subscribers grows.
  • The Pro Plan also includes more advanced features like enhanced reporting, priority support, and access to more detailed analytics.

Mailigen: Flexible Pricing for Growing Businesses

Mailigen’s pricing structure is like a tailor-made suit – it fits your needs at every stage of your business growth. They offer a variety of plans based on the size of your email list, making it a cost-effective choice for both small startups and larger enterprises. The beauty here is in the scalability; you can start small and gradually move up as your audience grows.

What’s really appealing about Mailigen’s pricing is that all plans come with unlimited email sends. That’s a big deal, especially if you’re an avid communicator who likes to keep in constant touch with your audience. Plus, even their entry-level plan is packed with a good range of features, including basic automation and segmentation tools, making it a great starting point for small businesses.

However, it’s worth noting that as you climb the pricing ladder with Mailigen, the costs can add up, especially if your list size grows significantly. This means keeping an eye on your subscriber count and ensuring that the additional features you get with higher plans are truly beneficial for your campaigns.

EmailOctopus: Cost-Effective Simplicity

EmailOctopus’s pricing model is like a happy hour menu – it offers a lot of value at a more affordable price. Their plans are straightforward and tend to be more wallet-friendly, especially for small to medium-sized businesses. This makes EmailOctopus a strong contender for budget-conscious marketers who still want a robust email marketing tool.

One of the unique aspects of EmailOctopus is their free plan, which is quite generous compared to many competitors. It allows a good number of subscribers and email sends per month, making it an attractive option for startups or businesses just dipping their toes into email marketing. And even when you do need to upgrade, the jump in price isn’t as steep as some other platforms.

While EmailOctopus offers great value, it’s important to consider that their lower pricing also reflects the simplicity of the platform. This means some of the more advanced features that Mailigen offers, like complex automation capabilities, might be more limited or not available. It’s a trade-off between cost and functionality that needs careful consideration.

WinSavvy helps grow VC-funded startups digitally

Integration Capabilities

Connecting Your Marketing Tools

In the digital marketing world, the ability of your email marketing tool to seamlessly integrate with other applications can significantly streamline your workflow and enhance the overall efficiency of your campaigns. Both Mailigen and EmailOctopus offer integration capabilities, but they differ in range, depth, and ease of use, catering to varied marketing needs.

Mailigen: The Integration Powerhouse

Mailigen stands out as a robust integration hub, designed to synergize with a wide array of other marketing tools and systems. This extensive integration capacity is particularly beneficial for businesses that have a diverse array of digital tools in their arsenal. From CRM systems and e-commerce platforms to social media management tools, Mailigen’s integration options are vast, enabling businesses to create a cohesive and interconnected marketing ecosystem.

The true value of Mailigen’s integrations lies in the seamless flow of data between different systems. For instance, being able to import customer data directly from a CRM into Mailigen can save time and reduce the risk of errors, allowing for more personalized and effective email campaigns. Similarly, linking e-commerce platforms can enable automated, targeted emails based on purchase history or browsing behavior, enhancing the customer experience and potentially increasing sales.

Additionally, for businesses with specific needs or those who use bespoke systems, Mailigen offers a developer-friendly API. This allows for custom integrations, providing a solution tailored exactly to a business’s unique requirements. Such flexibility is invaluable for larger companies or those with complex marketing tech stacks that need a more customized approach.

EmailOctopus: Simple, Effective Integration Solutions

EmailOctopus, while not as extensive in its range of direct integrations as Mailigen, offers a streamlined and effective integration experience. It focuses on providing essential integrations with key platforms commonly used by small to medium-sized businesses. This approach ensures that even with fewer integrations, the available ones are highly relevant and cover the critical aspects of most marketing workflows.

The platform’s integration process is designed with simplicity in mind, making it accessible even to those with limited technical expertise. This ease of integration means that businesses can quickly connect EmailOctopus with other tools, reducing setup time and allowing marketers to focus more on creating and managing campaigns.

For additional flexibility, EmailOctopus’s integration with Zapier opens up a world of possibilities. Zapier acts as a bridge to thousands of other apps, compensating for any direct integration gaps. This means that even if EmailOctopus doesn’t directly integrate with a certain tool, chances are it can be connected through Zapier. This is a significant advantage for businesses that use less common or niche tools.

Email Deliverability and Performance Tracking

An often overlooked but crucial aspect of email marketing tools is email deliverability and the ability to track performance. After all, what’s the point of crafting the perfect email if it never reaches your audience’s inbox or you can’t measure its impact? Let’s see how Mailigen and EmailOctopus stack up in this arena.

Mailigen: Ensuring Your Emails Hit the Mark

Mailigen takes email deliverability seriously. They understand that reaching the inbox is the first critical step in successful email marketing. To achieve this, Mailigen employs sophisticated delivery infrastructure and best practices to maintain high deliverability rates. This means they constantly monitor their servers and maintain good relationships with Internet Service Providers (ISPs) to ensure your emails don’t end up in the spam folder.

But Mailigen doesn’t stop there. They also provide you with tools to enhance your deliverability. Features like spam score checking and email authentication protocols (like DKIM and SPF) are part of their service. These tools help identify potential delivery issues before your emails are sent, increasing the chances that your message lands where it should.

On the performance tracking front, Mailigen offers detailed analytics. You can track open rates, click-through rates, unsubscribe rates, and more. This data is not just numbers; it’s a treasure trove of insights that can help you refine your email strategy. Knowing what works and what doesn’t is key to optimizing your campaigns, and Mailigen delivers this information in an easy-to-digest format.

EmailOctopus: Maximizing Reach and Insights

EmailOctopus also understands the importance of deliverability. They leverage Amazon SES (Simple Email Service), which is known for its high deliverability rates, to ensure your emails reach their destination. This underlying infrastructure gives EmailOctopus a solid foundation in ensuring your messages get through.

While EmailOctopus may not offer as many specialized deliverability tools as Mailigen, they do provide essential features like bounce tracking and automated unsubscribe management. These features are crucial in maintaining a clean email list, which is a key factor in deliverability.

In terms of performance tracking, EmailOctopus provides comprehensive analytics. You can monitor the effectiveness of your campaigns with metrics like open rates, click rates, and bounce rates. These insights are presented in a clear, intuitive dashboard, making it easy to gauge the success of your campaigns and make data-driven decisions.


In conclusion, when it comes to choosing the right email marketing tool for your business, both Mailigen and EmailOctopus present compelling features and capabilities, each catering to different needs and preferences.

Mailigen stands out as a versatile and robust option, especially favorable for businesses looking for a wide range of integrations with other marketing tools, advanced automation capabilities, and extensive email deliverability and tracking features. Its scalable pricing model and unlimited email sends make it an attractive choice for businesses of all sizes, particularly those that anticipate growth and require a platform that can grow with them.

On the other hand, EmailOctopus shines with its simplicity, cost-effectiveness, and user-friendly interface, making it an ideal choice for small to medium-sized businesses or those just starting with email marketing. Its straightforward integration options, coupled with the flexibility provided by Zapier, ensure that essential marketing tools can be easily connected, even if the direct integration list is not as extensive as Mailigen’s.

Ultimately, the decision between Mailigen and EmailOctopus should be based on a thorough assessment of your specific marketing needs, budget constraints, and the level of complexity you’re comfortable handling. Both platforms offer unique strengths: Mailigen with its comprehensive features and scalability, and EmailOctopus with its simplicity and affordability.

Read Next:

author avatar
Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
Scroll to Top