Mailigen vs ReachMail: The Best Email Marketing Tool for You

Compare Mailigen and ReachMail for your email marketing campaigns. Our expert review guides you to the right choice for your business.

Hey there, fellow marketer! Are you in a fix choosing between Mailigen and ReachMail for your email marketing campaigns? Well, you’re in the right place. Today, we’re diving deep into these two platforms to see which one could be your marketing soulmate. Let’s cut through the marketing jargon and find out which tool can truly elevate your email game.

G2 Score – 4.3 out of 5 starsG2 Score – 4.0 out of 5 stars
TrustRadius Score – 7.1/10TrustRadius Score – 10/10

User Interface and Ease of Use

One of the first things that any marketer looks at in an email marketing tool is how easy it is to use. Let’s face it, we’ve all got a million things on our plate, and the last thing we need is a tool that requires a PhD to operate.

Mailigen: Simplicity Meets Functionality

When it comes to Mailigen, simplicity is the name of the game. The platform offers a user-friendly interface that even beginners can navigate with ease. Once you log in, you’re greeted with a clean dashboard that gives you a quick overview of your campaigns, subscriber lists, and more.

Creating emails in Mailigen is a breeze. Their drag-and-drop email builder lets you design professional-looking emails without needing to know a single line of coding. Plus, they have a bunch of pre-designed templates that are not only beautiful but also responsive. This means your emails will look great whether they’re opened on a computer, tablet, or mobile phone.

But Mailigen isn’t just about looks. The platform also offers a robust set of tools to segment your audience, ensuring that the right emails get to the right people. With their segmentation features, you can divide your audience based on various criteria like demographics, past behavior, or engagement levels. This targeted approach can significantly boost the effectiveness of your campaigns.

ReachMail: Power at Your Fingertips

Now, let’s talk about ReachMail. ReachMail is like the Swiss Army knife of email marketing tools – it’s packed with features. The interface might seem a bit overwhelming at first, especially if you’re new to email marketing. But once you get the hang of it, you’ll appreciate the level of control and customization it offers.

ReachMail’s strength lies in its extensive customization options. You can tailor almost every aspect of your email campaign, from the layout and design to the way you segment your audience. Their advanced tools allow for detailed segmentation and personalization, which can be a game-changer for your campaigns.

However, this power comes with a bit of complexity. The platform’s interface and vast array of options might require a bit of a learning curve. But if you’re willing to spend some time getting acquainted with the system, ReachMail can be an incredibly powerful tool in your marketing arsenal.

WinSavvy helps grow VC-funded startups digitally

Related: Check out our free SEO suite

Free SEO Suite by WinSavvy

Pricing and Value for Money

Diving deeper into the realm of affordability and value, the pricing structures of Mailigen and ReachMail are pivotal for businesses of all sizes. Navigating the nuances of their pricing models is essential for marketers to ensure they’re getting the most out of their investment.


  • Pricing Structure: Based on the number of subscribers.
  • Basic Plans:
  • Up to 500 subscribers: Starts at approximately $10/month.
  • Up to 2,500 subscribers: Starts at approximately $25/month.
  • Up to 5,000 subscribers: Starts at approximately $40/month.
  • Higher Volume Plans:
  • Up to 10,000 subscribers: Pricing available upon request.
  • Up to 25,000 subscribers and more: Custom pricing.


  • Pricing is based on the volume of emails sent per month:
  • Plans start from around $10 per month for up to 7,500 emails, with various tiers up to over $70 per month for higher volumes.
  • Features include list management, detailed reporting, and advanced segmentation.
  • Custom enterprise solutions are also available, which include additional features and dedicated support.


Starting with Mailigen, their pricing strategy is notably flexible, catering to a wide range of businesses from small startups to large enterprises. The tiered pricing model, based on the size of the email list, ensures that businesses only pay for what they need. This scalability is particularly beneficial for growing businesses that can start small and expand their plan as their audience grows. The unlimited email sends across all plans is a significant advantage, offering businesses the freedom to engage with their audience without the constraint of hitting a limit. This aspect is especially valuable for businesses that rely heavily on frequent communication with their customers.

On top of the base pricing, Mailigen also provides additional features like advanced segmentation and automation as you move to higher tiers. These features enable more targeted and effective email campaigns, potentially increasing the return on investment (ROI) for businesses that leverage them effectively. However, it’s important for businesses to assess whether they will utilize these advanced features to justify moving to a higher-priced plan.


ReachMail, in contrast, presents a more feature-rich offering at each pricing level. Their plans are designed to provide more advanced functionalities, even at lower tiers, which is a boon for smaller businesses seeking comprehensive tools without a hefty price tag. The inclusion of features like A/B testing and detailed analytics at lower-tier plans is commendable, allowing businesses to optimize their campaigns from the outset.

Furthermore, ReachMail’s pay-as-you-go option introduces a flexible approach for businesses with irregular emailing schedules. This model can be cost-effective for businesses that do not engage in frequent email campaigns but still require access to robust email marketing tools occasionally. It’s a thoughtful inclusion that caters to a niche but important segment of the market.

However, with ReachMail’s extensive feature set, there’s a consideration to be made regarding usability. For businesses that lack the time or expertise to delve into advanced features, some of the value offered by ReachMail might go untapped. This underscores the importance of evaluating not just the cost but also the practical usability of the features included in each plan.

Email Automation and Campaign Management

When it comes to email automation and campaign management, both Mailigen and ReachMail offer distinct features and capabilities that cater to different marketing needs and preferences. Understanding these nuances can greatly impact the effectiveness and efficiency of your email marketing strategies.


Mailigen is widely recognized for its user-friendly automation tools. The platform’s strength lies in its intuitive automation builder, which simplifies the creation of complex, multi-step email campaigns. This feature is particularly beneficial for marketers who want to set up automated sequences such as welcome emails, follow-up messages, and targeted promotions based on subscriber behavior. The ease of setting up triggers based on various actions like email opens, clicks, or specific dates is a testament to Mailigen’s commitment to user experience. This level of automation not only saves time but also ensures that the communication with subscribers is relevant and timely.

In addition to its automation capabilities, Mailigen’s campaign management tools are noteworthy. The platform provides detailed analytics that cover a wide range of metrics, allowing marketers to gain insights into the performance of their campaigns. This data is crucial for understanding subscriber engagement and optimizing future campaigns for better results. The ability to track metrics like open rates, click-through rates, and even subscriber geolocation enhances the marketer’s ability to tailor their strategies to specific audience segments.


On the other side, ReachMail offers a more advanced suite of automation and campaign management tools. The platform caters to marketers who are looking for granular control over their email campaigns. ReachMail’s automation capabilities are extensive, allowing for highly customized and personalized email sequences. This level of customization is ideal for marketers who want to delve deep into subscriber behavior and preferences to create highly targeted campaigns.

ReachMail’s campaign management tools are equally impressive, offering detailed analytics that go beyond standard metrics. The platform’s capability to provide in-depth campaign analysis, including A/B testing, enables marketers to test and optimize various elements of their emails for maximum effectiveness. The integration capabilities with third-party applications further enhance ReachMail’s appeal, as it allows for seamless data flow and utilization across different marketing tools and platforms.

However, the advanced nature of ReachMail’s features can be a double-edged sword. While they offer powerful capabilities for campaign optimization, they also come with a steeper learning curve. Marketers using ReachMail need to invest time in understanding and leveraging these advanced features to fully benefit from the platform’s potential.

Customer Support and Community Resources

In the ever-changing world of email marketing, having reliable customer support and robust community resources is crucial. Whether you’re a newbie or a seasoned pro, there will be times when you need a helping hand. Let’s see how Mailigen and ReachMail stack up in this department.

Mailigen: Personalized Support and Helpful Resources

Mailigen takes customer support seriously. They offer various channels for support, including email, live chat, and phone. What sets them apart is the personalized attention they provide. Users often praise the responsiveness and helpfulness of Mailigen’s support team, which can be a lifesaver when you’re dealing with email marketing crunches.

Apart from direct support, Mailigen also offers a wealth of online resources. Their website features a comprehensive knowledge base, complete with guides, FAQs, and articles that cover a wide range of topics from basic setup to advanced strategies. This makes it easy for users to find answers to common questions and learn new tactics at their own pace.

Furthermore, Mailigen hosts webinars and provides training sessions, which are great for those who want to expand their email marketing skills. These educational resources not only help in resolving immediate issues but also in building long-term expertise.

ReachMail: Extensive Resources and Community Engagement

ReachMail also excels in providing customer support and educational resources. They offer support via email, phone, and live chat, with a reputation for being knowledgeable and responsive. Users appreciate the technical expertise of ReachMail’s support team, especially when dealing with complex issues.

In terms of community resources, ReachMail goes the extra mile. They have an extensive library of tutorials, case studies, and best practice guides. These resources are not just about using ReachMail; they also delve into broader email marketing strategies and techniques, making them valuable for overall professional development.

ReachMail also has a strong community presence. They encourage user interaction through forums and social media channels, creating a space for users to share tips, ask questions, and learn from each other. This community aspect can be incredibly beneficial, especially for those looking to stay on top of the latest trends and best practices in email marketing.


In conclusion, choosing between Mailigen and ReachMail for your email marketing needs is a decision that hinges on your specific requirements, preferences, and capabilities.

Mailigen stands out with its user-friendly interface, making it an excellent choice for those new to email marketing or for businesses that prefer simplicity and ease of use. Its straightforward pricing model, inclusive of unlimited email sends, and its efficient automation and campaign management tools, make it a great fit for small to medium-sized businesses focused on growing their audience without needing overly complex functionalities.

ReachMail, on the other hand, caters to those looking for a more feature-rich platform. With its advanced automation capabilities, detailed analytics, and comprehensive campaign management tools, it is well-suited for marketers who are comfortable delving into more complex functionalities and who desire a high degree of customization and control over their campaigns. Its competitive pricing and comprehensive feature set at each pricing tier make it an attractive option for businesses that want to maximize their email marketing efforts.

Both platforms offer strong customer support and a wealth of resources, whether you prefer personalized assistance or a community-driven approach to learning and troubleshooting.

Ultimately, the choice between Mailigen and ReachMail should be guided by your business’s size, the complexity of your email marketing campaigns, and your comfort level with email marketing tools. Consider not just the current needs of your business, but also how your chosen platform will scale with your growth and evolving marketing strategies.

Read Next:

author avatar
Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
Scroll to Top