Mailjet vs Klaviyo: The Best Email Marketing Tool for 2024

Optimize your email strategy in 2024 with the ultimate choice. Mailjet vs Klaviyo - a comprehensive comparison to help you make an informed decision.

In the fast-paced world of digital marketing, staying ahead of the competition is crucial. And when it comes to email marketing, having the right tools at your disposal can make all the difference. In this comprehensive guide, we’ll delve deep into the battle of two prominent email marketing platforms: Mailjet and Klaviyo. We’ll analyze their features, pricing, ease of use, and performance to help you determine which one is the best choice for your email marketing needs in 2024.

Mailjet Klaviyo
Mailjet Email Toolklaviyo
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User Interface and Ease of Use

User-friendliness is a significant factor when choosing an email marketing tool. After all, you don’t want to waste time navigating a complicated interface when you could be crafting compelling email campaigns. Let’s see how Mailjet and Klaviyo stack up in this aspect.

Mailjet: Simplified Simplicity

Mailjet prides itself on its straightforward and intuitive user interface. Whether you’re a seasoned marketer or a newbie, you’ll find it easy to navigate through the platform. The dashboard is clean and uncluttered, allowing you to focus on what matters most: creating and sending emails.The email editor in Mailjet is a breeze to use. It offers a drag-and-drop interface, which means you can design your emails without any coding skills. You can choose from a range of pre-designed templates or start from scratch, giving you full creative control. Plus, Mailjet’s responsive design ensures your emails look great on both desktop and mobile devices. Managing your contacts is a breeze with Mailjet’s contact list management tools. You can segment your audience based on various criteria, making it easy to send targeted campaigns. The analytics dashboard provides real-time insights into your email performance, helping you refine your strategy as you go along.

Klaviyo: A Learning Curve with Power

While Klaviyo offers powerful features, its user interface may require a bit more time to get used to, especially if you’re new to email marketing. The platform is robust, catering to advanced marketers who want to harness the full potential of email automation and personalization. Klaviyo’s email editor is feature-rich and flexible, allowing you to create highly customized emails. It provides advanced options for A/B testing and dynamic content, which can significantly improve your email marketing results. However, this richness can be overwhelming for beginners.

Segmentation and audience management in Klaviyo are top-notch. You can create highly specific segments based on customer behavior, purchase history, and more. This precision can lead to highly targeted campaigns that convert well. In terms of analytics, Klaviyo offers in-depth insights, including revenue tracking from email campaigns. While this data is valuable, it may be more than what some users need, adding to the learning curve.

So, when it comes to user interface and ease of use, Mailjet offers simplicity and a quick learning curve. It’s an excellent choice for those who want to get started with email marketing without a steep learning curve. On the other hand, Klaviyo’s powerful features come with a bit of a learning curve. However, for experienced marketers looking to take their email marketing to the next level with advanced automation and personalization, Klaviyo might be the right choice.

Email Automation and Personalization

In the world of email marketing, automation and personalization can make or break your campaigns. Let’s see how Mailjet and Klaviyo measure up in these critical aspects.

Mailjet: Automation Made Easy

Mailjet offers robust automation features without overwhelming users. Their automation workflows are easy to set up, even for those with limited experience. You can create drip campaigns, welcome series, and abandoned cart recovery sequences effortlessly.

Personalization in Mailjet is decent. You can personalize emails with recipient’s names and other basic information. However, when it comes to advanced personalization like dynamic content, Mailjet’s capabilities are limited compared to Klaviyo.

Klaviyo: Automation and Personalization Powerhouse

Klaviyo is renowned for its advanced automation and personalization capabilities. With Klaviyo, you can create complex automation workflows triggered by specific user actions, such as email clicks, website visits, or product purchases. This level of automation can help you send highly relevant emails at the right time. Personalization in Klaviyo is on another level. You can customize emails with dynamic content based on a user’s preferences, behavior, and purchase history. This means you can send personalized product recommendations, tailored offers, and more, leading to higher engagement and conversions. Klaviyo also offers predictive analytics, which can help you anticipate customer behavior and send timely, personalized messages.

If you’re looking for powerful email automation and personalization, Klaviyo is the clear winner. Its advanced features can help you create highly targeted and relevant email campaigns that drive results. Mailjet, while capable of basic automation and personalization, is more suitable for those who need simplicity and ease of use in their email marketing efforts.

Pricing and Value for Money

Pricing is a critical factor when choosing an email marketing tool, especially for small businesses and startups. Let’s examine the pricing structures of Mailjet and Klaviyo to determine which one offers the best value for your money.

MailjetFree Plan: Includes up to 6,000 emails per month (with a daily limit of 200) and unlimited contacts. Basic features like email creation and sending are included.
Essential Plan: Starting at around $15/month for 15,000 emails per month. This plan removes the daily sending limit and includes online customer support, no Mailjet logo, and sub-accounts.
Premium Plan: Starting at around $25/month for 15,000 emails per month. Includes additional features like segmentation, A/B testing, marketing automation, and multi-user collaboration.
Custom Enterprise Solutions: Offers custom volume of emails with advanced features and dedicated support. Pricing is custom and based on specific requirements.
KlaviyoFree Plan: Allows up to 250 contacts and 500 email sends, with Klaviyo branding on emails.
Email Plans: Pricing starts based on the number of contacts. For example, for up to 500 contacts, the cost is around $20 per month. Includes email and SMS capabilities, segmentation, and automation. Pricing scales with the number of contacts.
SMS and Email Combined Plans: Offers combined packages for businesses that want to use both email and SMS marketing. Pricing is based on the number of contacts and SMS messages sent.

Mailjet: Budget-Friendly Options

Mailjet offers a range of pricing plans to accommodate businesses of all sizes. They have a free plan with limited features, which is an excellent option for beginners or small businesses with a tight budget. For more advanced features, Mailjet offers paid plans starting at a reasonable monthly fee. The pricing is based on the number of contacts in your list and the volume of emails you send. This scalability makes Mailjet an attractive choice for businesses that want to start small and grow gradually. Additionally, Mailjet’s pay-as-you-go option allows you to purchase email credits, which can be a cost-effective solution for occasional senders.

Klaviyo: Premium Features with a Price Tag

Klaviyo, on the other hand, positions itself as a premium email marketing platform. While they do offer a free plan for up to 250 contacts, the real power of Klaviyo comes with its paid plans, which can be quite expensive. Klaviyo’s pricing is based on the number of contacts in your list. As your list grows, so does the cost. This can be a significant investment for businesses with large subscriber bases. However, it’s essential to note that Klaviyo’s premium features, advanced automation, and personalization capabilities may justify the higher price tag for businesses looking to maximize their ROI from email marketing.

When it comes to pricing and value for money, Mailjet is the more budget-friendly option, making it an excellent choice for startups and small businesses on a tight budget. The scalability of Mailjet’s pricing plans allows you to grow your email marketing efforts gradually. Klaviyo, on the other hand, is on the pricier side but offers a wealth of premium features and advanced capabilities. It’s best suited for businesses willing to invest in top-tier email marketing tools to achieve maximum results.

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Deliverability and Performance

The effectiveness of an email marketing tool relies heavily on its deliverability rate and overall performance. Let’s assess how Mailjet and Klaviyo perform in terms of ensuring your emails reach the intended recipients and how they impact your campaign’s success.

Mailjet: A Focus on Deliverability

Mailjet places a strong emphasis on email deliverability. They have a dedicated team that works tirelessly to maintain high deliverability rates and ensure your emails land in the inbox, not the spam folder. Their infrastructure is designed to handle large email volumes, reducing the risk of being flagged as spam. Mailjet also provides tools to monitor your email sender reputation, helping you identify and rectify any issues that could affect your deliverability. Additionally, they offer features like dedicated IP addresses for users who require a high level of control over their email deliverability.

Klaviyo: Deliverability with a Learning Curve

Klaviyo, with its advanced features, can deliver excellent results in terms of email performance. However, achieving optimal deliverability may require some technical know-how. Klaviyo expects users to adhere to best practices to maintain a good sender reputation. Klaviyo offers features like list segmentation and email personalization that can enhance deliverability by sending more targeted and relevant emails. However, if not used correctly, these features could potentially harm your deliverability.

In terms of deliverability and performance, Mailjet is a solid choice for users who want a platform that prioritizes email deliverability and provides the necessary tools to maintain a good sender reputation. It’s a safe bet for those who want to avoid the spam folder and ensure their emails reach their audience. Klaviyo, with its advanced features, can deliver excellent performance, but it may require a deeper understanding of email marketing best practices to maintain optimal deliverability. If you’re willing to invest the time and effort to learn and implement these practices, Klaviyo can be a powerful tool.

Customer Support and Resources

Having access to reliable customer support and valuable resources can be a lifesaver when you encounter issues or need assistance with your email marketing campaigns. Let’s see how Mailjet and Klaviyo compare in terms of customer support and available resources.

Mailjet: Responsive Support and Educational Content

Mailjet offers a range of customer support options. Their customer support team is known for being responsive and helpful. You can reach out to them via email, and they usually provide timely assistance to address your queries or concerns. In addition to direct support, Mailjet provides an extensive knowledge base and documentation. They offer tutorials, guides, and FAQs to help users navigate the platform and troubleshoot common issues. This self-help resource can be invaluable for users who prefer a DIY approach.

Klaviyo: Extensive Educational Content

Klaviyo is committed to educating its users. They offer an extensive library of educational content, including webinars, guides, and video tutorials. This wealth of resources can be incredibly helpful for both beginners and experienced marketers looking to leverage Klaviyo’s advanced features. Klaviyo’s customer support is known for its quality, but it may not be as fast as some users would like. However, the comprehensive educational materials often make up for this by enabling users to find solutions to their problems independently.

In the realm of customer support and resources, both Mailjet and Klaviyo offer valuable assistance to users. Mailjet provides responsive support along with a knowledge base for quick reference. Klaviyo, on the other hand, stands out with its extensive educational content, which can empower users to maximize the potential of the platform.

Integration and Ecosystem

The ability to seamlessly integrate with other tools and platforms is crucial for many businesses. It allows you to streamline your marketing efforts and automate various tasks. Let’s see how Mailjet and Klaviyo stack up in terms of integration options and their respective ecosystems.

Mailjet: A Solid Range of Integrations

Mailjet offers a respectable selection of integrations with popular marketing tools, e-commerce platforms, and CRM systems. You can connect Mailjet to platforms like WordPress, Shopify, and Salesforce, among others. While the number of integrations is decent, Mailjet’s ecosystem might not be as extensive as some other email marketing tools. However, it covers essential areas that most businesses would require.

Klaviyo: A Robust Ecosystem

Klaviyo has built a robust ecosystem of integrations, especially in the e-commerce space. It seamlessly integrates with major e-commerce platforms like Shopify, WooCommerce, Magento, and more. This integration allows you to sync customer data, track purchase behavior, and create highly personalized email campaigns. Klaviyo also offers a wide range of integrations with other marketing tools, including advertising platforms like Facebook and Google Ads. This enables you to create cohesive, omnichannel marketing strategies.

In terms of integration and ecosystem, Klaviyo shines with its extensive list of integrations, particularly within the e-commerce realm. It provides businesses with the flexibility to connect their email marketing efforts with other essential tools and platforms. Mailjet, while offering a solid range of integrations, may not be as comprehensive in terms of the ecosystem. However, it covers the essential bases for most businesses.

Data Privacy and Compliance

Maintaining strict compliance with data privacy regulations, such as GDPR and CCPA, is crucial to protect your subscribers’ personal information and avoid potential legal issues. Let’s examine how Mailjet and Klaviyo handle data privacy and compliance.

Mailjet: Data Privacy Commitment

Mailjet takes data privacy seriously and is committed to complying with international data protection regulations. They provide tools and features that help users adhere to these regulations, including GDPR. Mailjet offers features like double opt-in confirmation to ensure that subscribers have explicitly consented to receiving emails. Additionally, they provide options for subscribers to easily unsubscribe and manage their preferences, which is a key requirement under data privacy laws. Their data centers are located within the European Union (EU), which can be a significant advantage for businesses serving EU customers, as it ensures data is processed in accordance with GDPR.

Klaviyo: Compliance Support

Klaviyo also places a strong emphasis on data privacy compliance. They provide tools to help users manage consent and preferences effectively. Klaviyo’s segmentation and targeting options enable users to send emails to subscribers who have given explicit consent, ensuring compliance with regulations. Klaviyo offers data storage options in both the United States and the European Union, allowing users to choose a location that aligns with their data privacy requirements.

Both Mailjet and Klaviyo are committed to data privacy and offer features that support compliance with data protection regulations. They provide tools to help you obtain consent, manage subscriber preferences, and store data in compliance with legal requirements. When choosing between the two, consider your specific data privacy needs and whether your audience falls under any particular regulations. Both platforms provide the necessary tools to help you maintain compliance.


In summary, choosing between Mailjet and Klaviyo for your email marketing needs in 2024 depends on your specific requirements and priorities. If you value simplicity and ease of use, Mailjet offers a user-friendly interface with a low learning curve. It’s budget-friendly and suitable for beginners and small businesses. However, it may lack some advanced features and personalization capabilities. On the other hand, if you seek advanced automation, deep personalization, and are willing to invest in a premium solution, Klaviyo stands out. It caters to experienced marketers and offers powerful tools to create highly targeted and personalized email campaigns.

Mailjet excels in email deliverability and maintains a strong focus on compliance with data privacy regulations. Their customer support is responsive, and they provide valuable educational content. Klaviyo offers an extensive ecosystem of integrations, particularly in the e-commerce space. While it may have a steeper learning curve, its comprehensive educational resources can empower users to make the most of its advanced features. In terms of pricing, Mailjet offers cost-effective options, while Klaviyo’s premium features come at a higher cost. Ultimately, the choice between Mailjet and Klaviyo should align with your business goals, technical expertise, and budget. Carefully evaluate your specific needs, and consider the aspects that matter most to your email marketing strategy in 2024.

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Poulomi Chakraborty
Poulomi Chakraborty is at the heart of our digital marketing team at WinSavvy. With a keen grasp on the ever-evolving world of SEO and digital trends, she is known for her thoughtful and strategic approach. Poulomi blends deep industry knowledge with a genuine enthusiasm for helping businesses shine online. Her ability to translate complex digital concepts into clear, actionable strategies is what sets her apart.
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