Mailjet vs Omnisend: The Best Email Marketing Tool for 2024

Choose the perfect email marketing tool for 2024 with our comparison of Mailjet vs Omnisend. Elevate your campaigns with the best-in-class features!

Welcome to the decisive guide on choosing the best email marketing tool for 2024. In a world where email marketing continues to reign supreme in digital strategy, picking the right tool is critical for your success. Today, we’re diving deep into a detailed comparison between Mailjet and Omnisend. These two platforms have been making waves, but which one will give you the edge in 2024? Let’s find out.

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User Experience: Navigating the Platforms with Ease

In the realm of email marketing, the ease of navigating a platform can greatly influence your workflow and productivity. A tool should be intuitive, not a puzzle that leaves you scratching your head. Let’s see how Mailjet and Omnisend stack up in providing a user-friendly experience.

The Simplicity of Mailjet

Mailjet is known for its straightforward and clean interface. From the moment you log in, you’re greeted with a dashboard that’s clutter-free and easy to understand. Whether you’re crafting your first email or setting up a complex campaign, Mailjet makes it surprisingly simple.

The strength of Mailjet lies in its no-nonsense approach to email design. The drag-and-drop editor is a breeze to use, allowing you to create professional-looking emails without needing a background in design or coding. It’s like having a friendly guide by your side, making sure you don’t get lost in a maze of unnecessary features.

Omnisend’s Comprehensive Approach

Omnisend takes a different route, offering a more feature-rich interface. It’s designed for those who are no strangers to email marketing and crave a bit more firepower under the hood. With Omnisend, you get a more detailed dashboard that offers deeper insights right off the bat.

The platform’s email editor offers a wealth of customization options, giving you the freedom to let your creative juices flow. This is great for marketers who want to add a unique touch to their emails and stand out in a crowded inbox.

User Experience Face-Off

Choosing between Mailjet and Omnisend in terms of user experience depends largely on where you stand in your email marketing journey. If you’re starting out or prefer a streamlined, no-fuss approach, Mailjet is your ally. Its user-friendly interface ensures that you spend more time creating and less time figuring out how to use the tool. For the seasoned marketer or someone who loves delving into details, Omnisend’s robust interface offers the playground you need. The depth of features and customization options makes it a tool where your marketing skills can truly flourish.

Pricing Strategies: Balancing Cost and Features

When it comes to choosing the right email marketing tool, how much you pay versus what you get is a critical consideration. Let’s break down the pricing structures of Mailjet and Omnisend to see which offers better value for your investment in 2024.

MailjetFree Plan: Includes up to 6,000 emails per month (with a daily limit of 200) and unlimited contacts. Basic features like email creation and sending are included.
Essential Plan: Starting at around $15/month for 15,000 emails per month. This plan removes the daily sending limit and includes online customer support, no Mailjet logo, and sub-accounts.
Premium Plan: Starting at around $25/month for 15,000 emails per month. Includes additional features like segmentation, A/B testing, marketing automation, and multi-user collaboration.
Custom Enterprise Solutions: Offers custom volume of emails with advanced features and dedicated support. Pricing is custom and based on specific requirements.
OmnisendFree Plan: Includes basic email marketing features, allowing up to 15,000 emails per month but with a daily limit.
Standard Plan: Starts around $16 per month for up to 500 subscribers, including automation workflows, SMS campaigns, and audience segmentation.
Pro Plan: Starting from around $99 per month for up to 500 subscribers, adding features like advanced reporting, web push notifications, and unlimited emails.
Enterprise Plan: Custom pricing for large-scale businesses, offering features like dedicated account management, deliverability support, and custom IP address.

Mailjet’s Pricing: Affordability Meets Flexibility

Mailjet offers a range of pricing plans, including a free tier that’s perfect for small businesses or solo entrepreneurs just dipping their toes into the world of email marketing. This plan, while basic, provides enough features to get you started.

As your needs grow, so do Mailjet’s plans. The pricing scales up in a way that feels organic, adding more features like segmentation, A/B testing, and increased sending limits. What’s appealing here is the balance Mailjet strikes between cost and functionality. Even at higher tiers, the plans remain affordable, making it an attractive option for growing businesses watching their bottom line.

Omnisend’s Pricing Model: Comprehensive but Costlier

Omnisend’s pricing strategy is designed with a more feature-rich approach in mind. It starts with a free plan as well, which is slightly more generous than Mailjet’s in terms of features, but as you scale up, the costs rise quite noticeably.

The paid tiers offer advanced features like automation workflows, SMS marketing, and detailed segmentation. While these features are incredibly useful, especially for eCommerce businesses, the price jump between tiers can be significant. This makes Omnisend a potentially more expensive option, but one that could be justified if you make full use of its advanced capabilities.

Weighing Cost Against Features

In comparing the two, Mailjet emerges as the more budget-friendly option, especially for those at the early stages of email marketing or with simpler needs. Its pricing structure is designed to grow with your business, making it a cost-effective choice in the long run. Omnisend, with its more comprehensive feature set at each tier, caters to businesses that are ready to invest more in their email marketing from the outset. The higher cost can be worthwhile if you leverage these advanced features to their full extent. Pricing is always a delicate balance in choosing the right tool. Mailjet offers a more gradual investment, ideal for those scaling their efforts, while Omnisend demands a higher initial investment but provides more advanced features in return.

Automation Features: Enhancing Efficiency and Engagement

Email marketing automation is a game-changer, allowing you to send timely, personalized content to your audience without constant manual intervention. Let’s compare how Mailjet and Omnisend handle automation, a key to effective and scalable email marketing.

Mailjet’s Approach to Automation: Simple Yet Effective

Mailjet’s automation features are designed with simplicity in mind. It offers essential automation options like welcome emails, anniversary messages, and basic triggered campaigns based on user actions. Setting these up is straightforward, making it an excellent choice for those who are new to automation or prefer a more streamlined approach.

While Mailjet might not offer the most complex automation tools, it covers the basics effectively. This simplicity ensures that you won’t be overwhelmed with options, focusing instead on creating efficient, automated campaigns that resonate with your audience.

Omnisend’s Automation Capabilities: Advanced and Sophisticated

Omnisend takes automation to another level. It offers a wide array of pre-built automation workflows designed for various stages of the customer journey. This includes abandoned cart emails, customer reactivation sequences, and much more, making it a powerhouse for eCommerce businesses.

The real strength of Omnisend’s automation lies in its customization capabilities. You can tailor each workflow to your specific needs, ensuring that your messages are highly relevant and engaging. Combined with its detailed analytics, Omnisend’s automation tools allow for a highly targeted and effective email marketing strategy.

Automation: A Key Differentiator

When it comes to automation, Omnisend clearly stands out with its advanced and customizable features. It’s ideally suited for businesses with more sophisticated email marketing strategies or those in the eCommerce space who can benefit from its specialized workflows. Mailjet, while more basic in its automation offerings, provides a user-friendly and effective solution for businesses that need straightforward, time-saving email marketing tools.

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Analytics and Reporting: Gaining Insights into Your Campaigns

The power of analytics in email marketing cannot be overstated. Understanding how your audience interacts with your emails is key to refining your strategy and improving engagement. Let’s see how Mailjet and Omnisend equip you with the data you need.

Mailjet’s Analytics: Clear and Concise

Mailjet offers a straightforward approach to analytics. Its dashboard provides essential metrics like open rates, click-through rates, and bounce rates in a clear and accessible format. This simplicity is great for quickly getting a sense of how your campaigns are performing without getting bogged down in data.

Additionally, Mailjet includes basic segmentation in its analytics, allowing you to see how different groups respond to your emails. This can be incredibly useful for tailoring your content to various segments of your audience.

Omnisend’s Reporting: Detailed and In-Depth

Omnisend steps it up with a more comprehensive suite of analytics tools. You get all the standard metrics, but with added layers of detail. Features like click heat maps and customer journey tracking give you a deeper understanding of how subscribers interact with your emails.

What sets Omnisend apart is its ability to integrate these insights with other marketing channels. This holistic view of your marketing efforts provides a more complete picture of your audience’s behavior, helping you craft more effective cross-channel strategies.

Decoding the Data

When it comes to analytics, the choice between Mailjet and Omnisend depends on the depth of insights you’re looking for. Mailjet’s straightforward and user-friendly approach is ideal for those who need basic insights quickly and easily. Omnisend, however, is the better fit for businesses that require a more granular understanding of their email performance and how it ties into broader marketing efforts. Analytics play a crucial role in shaping successful email campaigns. Whether you opt for the simplicity of Mailjet or the detailed analysis of Omnisend, make sure your choice aligns with your business’s data needs.

Deliverability: Ensuring Your Emails Hit the Mark

Deliverability is a critical factor in email marketing. It’s not just about sending emails; it’s about ensuring they land in your audience’s inbox. Let’s examine how Mailjet and Omnisend fare in this key area.

Mailjet’s Deliverability: Consistently Reliable

Mailjet has built a strong reputation for high deliverability rates. This is due in part to its robust infrastructure and strict adherence to email sending best practices. For businesses that send large volumes of email, Mailjet offers dedicated IP options, which can significantly enhance sender reputation and deliverability.

Mailjet also places a strong emphasis on user education, providing resources and tips to help you maintain good email practices. This proactive approach can be particularly beneficial in navigating the complex landscape of email deliverability.

Omnisend’s Deliverability Strategy: Advanced and Adaptive

Omnisend also boasts strong deliverability, underpinned by sophisticated technology and compliance with the latest email standards. One of Omnisend’s standout features is its adaptive email delivery, which optimizes sending times based on when users are most likely to open emails.

Additionally, Omnisend offers detailed analytics on deliverability, empowering you to understand and address potential issues that might affect your email performance. This level of insight is invaluable for constantly refining your strategy to achieve the best possible inbox placement.

Hitting the Inbox

Both Mailjet and Omnisend offer reliable solutions for deliverability, but they approach it differently. Mailjet’s strengths lie in its solid infrastructure and educational resources, making it a dependable choice for businesses of all sizes. Omnisend, with its advanced delivery algorithms and detailed deliverability analytics, offers a more nuanced approach. It’s particularly well-suited for marketers who want to dive deep into optimizing their email performance. Ensuring your emails reach your audience is paramount. Whether you choose Mailjet for its reliable infrastructure and educational approach or Omnisend for its advanced deliverability features, make sure your email marketing tool aligns with your deliverability needs.

Integration Capabilities: Expanding Your Email Marketing Ecosystem

In our digital world, the ability to integrate with other tools and platforms can significantly amplify your email marketing efforts. Let’s explore how Mailjet and Omnisend handle integrations with other software and services.

Mailjet’s Integration Options: Simple and Efficient

Mailjet offers a solid range of integrations with key CRM systems, eCommerce platforms, and other essential business tools. The integration process is designed to be user-friendly, allowing for seamless synchronization of data and workflows between Mailjet and your other software systems.

One of the advantages of Mailjet’s integrations is the ease of setup. Even those with limited technical expertise can connect Mailjet to their existing tools without much hassle. This straightforward integration process is a time-saver and ensures a smooth flow of information across your marketing tools.

Omnisend’s Integration Ecosystem: Extensive and Robust

Omnisend steps up with a more extensive suite of integrations, catering to a wide array of business tools and systems. This expansive range of integration options means more flexibility and potential for customization in your marketing stack.

What sets Omnisend apart is not just the quantity of integrations but the depth of integration offered. The platform ensures that data flows seamlessly between your email marketing campaigns and other digital marketing channels, enhancing the efficiency and effectiveness of your overall strategy.

Choosing Your Integration Path

In the realm of integrations, Omnisend appears to have an edge with its broader and more in-depth options. This makes it a strong contender for businesses with a complex digital infrastructure or those looking for comprehensive integration capabilities. On the other hand, Mailjet’s straightforward and efficient integration approach is well-suited for businesses that value simplicity and ease of use. It offers enough flexibility to meet most standard business needs without overwhelming users with technical complexity. The ability to integrate effectively with other tools is a key consideration in your choice of an email marketing platform. Whether you go with Mailjet for its simplicity or Omnisend for its extensive integration capabilities, ensure it aligns with your business’s technological needs and marketing goals.

Customer Support and Resources: Ensuring You’re Never Left in the Dark

In the fast-paced world of email marketing, having responsive and helpful customer support can be a lifesaver. Additionally, access to educational resources can greatly enhance your marketing efforts. Let’s assess how Mailjet and Omnisend stack up in terms of support and learning materials.

Mailjet’s Customer Support: Responsive and Accessible

Mailjet offers a variety of support channels, including email, live chat, and a comprehensive knowledge base. The platform is known for its responsive support team, ready to assist with any issues or questions you might have. This level of accessibility is crucial, especially when dealing with time-sensitive email campaigns.

The knowledge base provided by Mailjet is extensive, covering a wide range of topics from basic setup to more advanced features. This resource is neatly organized and easy to navigate, making it a valuable tool for users at all levels.

Omnisend’s Educational Approach: Beyond Just Support

Omnisend takes customer support a step further by not only offering traditional support channels like email and live chat but also providing a wealth of educational content. This includes detailed tutorials, webinars, and a rich blog filled with marketing insights and tips.

Omnisend’s approach to support is comprehensive, focusing not just on resolving issues but also on educating users. This educational content is particularly beneficial for users looking to deepen their knowledge of email marketing and implement more effective strategies.

Weighing Support and Educational Offerings

Both Mailjet and Omnisend excel in providing quality customer support. Mailjet’s straightforward and efficient support system is great for quick resolutions, while its extensive knowledge base serves as a handy reference tool. Omnisend, with its blend of responsive support and rich educational content, offers a more holistic approach to user assistance. This is particularly appealing for those who want to continually learn and improve their email marketing skills. Effective customer support and access to educational resources are essential for navigating the complexities of email marketing. Whether you prefer Mailjet’s direct and efficient support or Omnisend’s comprehensive educational approach, ensure your chosen platform meets your needs in these areas.


In conclusion, both Mailjet and Omnisend offer compelling features for email marketers in 2024, each with its unique strengths. Mailjet stands out for its user-friendly interface, straightforward pricing, and efficient customer support, making it an excellent choice for those new to email marketing or preferring simplicity. On the other hand, Omnisend excels with its advanced automation capabilities, comprehensive analytics, extensive integration options, and educational resources, catering to more experienced marketers or businesses with complex marketing needs.

Ultimately, the choice between Mailjet and Omnisend depends on your specific requirements. If you value ease of use and a no-frills approach, Mailjet is the way to go. However, if you need a feature-rich platform with extensive customization and learning opportunities, Omnisend might be the better fit. Whichever you choose, ensure it aligns with your marketing strategies and goals for 2024.

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Poulomi Chakraborty
Poulomi Chakraborty is at the heart of our digital marketing team at WinSavvy. With a keen grasp on the ever-evolving world of SEO and digital trends, she is known for her thoughtful and strategic approach. Poulomi blends deep industry knowledge with a genuine enthusiasm for helping businesses shine online. Her ability to translate complex digital concepts into clear, actionable strategies is what sets her apart.
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