SendGrid vs eSputnik: The Best Email Marketing Tool

Looking for 2024's top email marketing tool? Our SendGrid vs eSputnik comparison breaks down the pros and cons to help you decide

Welcome, digital marketers and business enthusiasts! As we navigate the ever-evolving world of email marketing in 2024, the choice of the right tool becomes crucial for our success. Today, we’re diving deep into a comparison between two significant players in the arena: SendGrid and eSputnik. Both have their accolades, but which one will truly amplify your email marketing efforts this year? Let’s embark on this journey to uncover the best tool that aligns with your marketing aspirations.

G2 Score – 4.0 out of 5 starsG2 Score – 4.7 out of 5 stars
TrustRadius Score – 7.6/10TrustRadius Score – 8/10

User Interface and Ease of Use: The First Step in Your Email Marketing Journey

Creating a Strong First Impression

In the realm of email marketing, the user interface (UI) is your first interaction with the tool – akin to the first handshake. It’s crucial that this initial experience is intuitive, welcoming, and sets the tone for your ongoing relationship with the tool. Let’s see how SendGrid and eSputnik fare in this vital aspect.

SendGrid: Professionalism Meets Sophistication

SendGrid welcomes you with a professional and sophisticated interface. It’s designed for the discerning marketer who values efficiency and a comprehensive suite of features. The dashboard is akin to the cockpit of a jet – equipped with all the controls and data you need to pilot your campaigns to success.

While SendGrid’s interface is feature-rich, it may initially seem daunting to beginners or those accustomed to more straightforward tools. The setup process involves some technical steps, but for those familiar with such environments, it’s a gateway to powerful email marketing capabilities.

eSputnik: Simplicity for Quick Starters

eSputnik, on the other hand, takes a different approach. It greets users with a more streamlined and straightforward interface, prioritizing ease of use and simplicity. It’s perfect for small business owners or marketers who are just stepping into the world of email marketing and need a tool that’s easy to understand and quick to set up.

The setup process in eSputnik is more guided and less technical, making it accessible even to those with minimal email marketing experience. This approach ensures that users can quickly start creating and sending out campaigns without a steep learning curve.

Crafting Your Campaigns: Tools at Your Disposal

Both SendGrid and eSputnik offer a range of tools for crafting your email campaigns, but their approaches cater to different preferences and skill levels.

SendGrid: A Toolbox for the Creative Marketer

SendGrid offers a variety of customizable templates along with a robust email builder. This setup is like an artist’s studio, stocked with every tool you could imagine for creating your masterpiece. If you have the skills, you can delve into HTML and CSS, offering a level of customization that caters to even the most intricate design requirements.

This level of customization is a boon for marketers who want their emails to stand out in an increasingly crowded inbox. However, this freedom also comes with a complexity that might not be suitable for everyone, especially those who prefer quick, straightforward solutions.

eSputnik: Streamlining the Email Creation Process

eSputnik, in contrast, focuses on simplifying the email creation process. Its intuitive drag-and-drop editor and a variety of templates make crafting professional-looking emails quick and easy.

This approach is particularly beneficial for those who want to produce attractive and effective email campaigns without spending excessive time on design. eSputnik ensures that effective email marketing is accessible to everyone, regardless of their technical or design expertise.

Deliverability and Reputation Management: Key to Successful Email Campaigns

Ensuring Your Emails Reach the Right Audience

In email marketing, deliverability isn’t just about sending emails; it’s about making sure they land in the right inbox and get noticed. Both SendGrid and eSputnik offer features aimed at optimizing email deliverability, but their approaches and effectiveness can differ. Let’s explore how they ensure your messages don’t just get sent but also get read.

SendGrid: Mastering the Art of Deliverability

SendGrid is well-known for its strong focus on email deliverability. Think of it as a skilled navigator expertly steering your email campaigns through the complex currents of internet service providers (ISPs) and spam filters to ensure they reach their intended destination.

Key to SendGrid’s success in this area is its advanced infrastructure, which includes dedicated IP options and a focus on maintaining a healthy sender reputation. This is coupled with their comprehensive analytics, which allow you to track and improve your deliverability rates actively. For businesses that rely heavily on email marketing, SendGrid’s deliverability expertise is a critical asset.

eSputnik: Balancing Simplicity and Effectiveness

eSputnik, while perhaps not as renowned as SendGrid in the deliverability arena, still takes a strong and effective approach. They prioritize user-friendly tools and best practices to optimize email content for better inbox placement.

Their platform is designed to help you craft email content that engages and avoids being flagged as spam. Plus, eSputnik offers insights and analytics to track your email performance, aiding in making necessary adjustments to enhance your deliverability rates.

For small to medium-sized businesses or those who prefer a more straightforward approach to email marketing, eSputnik’s deliverability features offer a balance of simplicity and effectiveness.

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Automation and Workflow Integration: Streamlining Your Marketing Campaigns

The Importance of Efficient Email Automation

In the digital marketing world, automation is the key to efficiency and effectiveness. It’s about sending the right message, to the right person, at the right time, without constant manual intervention. Let’s see how SendGrid and eSputnik handle automation and integrate it into the overall user experience.

SendGrid: Advanced Automation for Precision Targeting

SendGrid offers a robust suite of automation tools, making it a powerhouse for creating sophisticated, targeted email campaigns. It’s like having a team of expert marketers working around the clock, automating everything from customer journeys to complex, multi-tiered campaigns.

With SendGrid, you can create automated sequences that trigger based on subscriber actions, segment your audience for more personalized messaging, and schedule campaigns well in advance. The level of detail in SendGrid’s automation allows for highly customized communication strategies, enhancing engagement and conversion rates.

Additionally, SendGrid integrates these automation features seamlessly into its platform, ensuring a smooth and cohesive workflow. This is particularly beneficial for larger businesses or those with advanced marketing strategies that need a high degree of automation.

eSputnik: Simplifying Automation for Broad Use

eSputnik, while not as advanced as SendGrid in terms of automation, still offers a strong set of features that are more streamlined and accessible. It’s like having a smart assistant who takes care of the basics, ensuring your campaigns run smoothly without constant oversight.

eSputnik’s automation tools are designed to be user-friendly, allowing you to set up effective automated email sequences with ease. These include basic autoresponders, behavioral triggers, and scheduled campaigns. While it may not offer the depth of SendGrid’s automation capabilities, eSputnik provides enough functionality for most standard email marketing needs.

The integration of these automation features into the overall platform of eSputnik is intuitive and hassle-free. It allows for a user-friendly experience, where even those with limited technical skills can easily manage automated campaigns.



  • Free Plan: Offers up to 100 emails per day forever.
  • Essentials Plan: Starting at $14.95 per month for 50,000 emails per month, with no daily sending limit. Includes basic email features.
  • Pro Plan: Starting at $89.95 per month for 100,000 emails per month, includes advanced features like dedicated IP addresses and sub-user management.
  • Premier Plan: Custom pricing for high-volume senders needing advanced features and customization.


  • eSputnik operates on a pay-as-you-go model, where you pay for the number of emails sent.
  • Email Marketing: Charges per email sent, starting at around $1.5 per 1,000 emails.
  • SMS Marketing: Charges per SMS sent, with prices varying based on the country.
  • Viber Messaging: Also offers Viber messaging services, with prices depending on the volume.
  • The platform also provides advanced features like automation, segmentation, and personalization, with prices varying based on usage.

Analytics and Reporting: Deciphering Campaign Success

The Power of Data in Shaping Email Marketing Strategies

Analytics and reporting in email marketing are like the navigational tools of a ship; they help you chart your course and adjust your sails based on the winds of campaign performance. Both SendGrid and eSputnik offer analytics and reporting features, but their capabilities and user-friendliness can vary. Let’s dive into how these platforms help you understand and optimize your email campaigns.

SendGrid: Comprehensive Analytics for In-Depth Insights

SendGrid offers a robust analytics suite, perfect for those who want to deep-dive into the data ocean. It provides detailed insights into various aspects of your email campaigns, such as open rates, click-through rates, bounces, and more.

This comprehensive approach to analytics is excellent for businesses that base their strategies on data-driven insights. SendGrid allows you to segment your reports, track user engagement, and understand how different components of your campaigns perform. This level of detail empowers you to fine-tune your strategies for maximum impact.

However, the wealth of data and complexity of analytics tools provided by SendGrid might be overwhelming for some users, especially those looking for a more straightforward, quick-to-understand approach.

eSputnik: Streamlined Reporting for Quick Decision Making

eSputnik, on the other hand, takes a more streamlined approach to analytics. It offers a user-friendly reporting system that provides clear and concise insights into your campaign’s performance. This approach is like having a clear and easy-to-read map that shows you where you are and where you need to go.

For businesses that need quick and actionable insights, eSputnik’s analytics are ideal. They provide enough information to gauge the effectiveness of your campaigns and make informed decisions, without the need to sift through a mountain of data.

Customization and Flexibility in Reporting

Tailoring Analytics to Your Unique Marketing Needs

In the intricate world of email marketing, the ability to customize your reporting and analytics is like having a bespoke suit tailored to your exact measurements. It ensures that the insights you glean are perfectly aligned with your specific marketing goals and strategies. Let’s delve deeper into how SendGrid and eSputnik accommodate this need for customization and flexibility in their reporting features.

SendGrid: The Artisan of Custom Reporting

SendGrid approaches analytics with a craftsman’s eye for detail. It offers a rich suite of customization options in its reporting, allowing marketers to drill down into the specifics of their campaigns. Imagine being able to dissect every aspect of your email performance, from subscriber behavior to the most minute engagement metrics. SendGrid turns this into reality, offering a level of customization in reporting that caters to the most data-hungry marketers.

This detailed approach enables you to tailor your reports to focus on what matters most to your business. Whether it’s segmenting data to understand different audience behaviors or tracking the performance of a specific campaign element, SendGrid provides the tools to create highly customized reports.

eSputnik: Streamlining Reporting for Clarity and Action

eSputnik takes a different approach, focusing on streamlined and efficient reporting. It understands that not every marketer wants to – or has the time to – dive deep into complex data analysis. Therefore, it provides a reporting system that delivers clear, actionable insights without overwhelming the user with too much information.

eSputnik’s reporting tools are designed for quick interpretation, making it easy for you to glean important insights at a glance. This approach is particularly beneficial for small to medium-sized businesses or marketers who need to make quick, informed decisions based on their campaign performance.


In our comprehensive journey through the features and capabilities of SendGrid and eSputnik, it’s evident that both platforms offer distinct strengths and cater to different preferences and needs in the email marketing domain.

SendGrid emerges as a formidable player for those who demand a high degree of customization, in-depth analytics, and robust deliverability. Its extensive features and detailed reporting make it an ideal choice for larger businesses or marketers who delve deep into data-driven strategies. SendGrid is akin to a high-performance sports car in the email marketing world – powerful, sophisticated, and equipped for those who know the ins and outs of email marketing.

eSputnik, on the other hand, shines with its user-friendly interface, streamlined reporting, and effective yet simplified deliverability approach. It’s a perfect match for small to medium-sized businesses or those new to email marketing, offering an intuitive platform that simplifies creating and managing email campaigns. eSputnik is like a reliable, easy-to-navigate sedan – it gets you where you need to go with efficiency and ease, making it an excellent choice for straightforward, effective email marketing.

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author avatar
Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
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