SendGrid vs Gist: The Best Email Marketing Tool for 2024

Find out if SendGrid or Gist is the superior email marketing tool for 2024. Our detailed review provides all the insights

In the ever-evolving world of digital marketing, email remains a stalwart. As we step into the year 2024, the competition to claim the title of “The Best Email Marketing Tool” is fiercer than ever before. Your choice of email marketing platform can have a profound impact on the success of your campaigns. In this comprehensive comparison, we’ll pit two formidable contenders against each other: SendGrid and Gist. Let’s embark on this journey to determine which of these email marketing powerhouses deserves the crown.

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Deliverability and Inbox Placement

The journey of an email campaign begins with ensuring that your carefully crafted messages reach the intended recipients’ inboxes. In this crucial area, both SendGrid and Gist have their strengths and strategies.

SendGrid’s Deliverability

SendGrid has earned its reputation as a leader in email deliverability, and for good reason. The key to SendGrid’s exceptional deliverability rates lies in its strong relationships with Internet Service Providers (ISPs). These relationships are akin to having influential connections in the digital world. They significantly enhance the chances of your emails making it to the inbox rather than being consigned to the dreaded spam folder.

SendGrid also arms you with a comprehensive suite of email authentication mechanisms, including SPF, DKIM, and DMARC. These protocols work in harmony to establish your emails as legitimate and trustworthy in the eyes of ISPs. This reduces the risk of your messages being tagged as spam and enhances their chances of landing safely in the inbox.

Moreover, SendGrid offers the option of dedicated IP addresses. This means you can have a unique IP address solely dedicated to your emails. The benefits are twofold: it helps in isolating your sender reputation from others, and it can lead to higher deliverability rates. A pristine sender reputation is gold in email marketing.

Gist’s Deliverability

Gist also understands the significance of email deliverability and has implemented strategies to ensure that your emails reach the inbox. Gist employs proactive measures to enhance deliverability and avoid the spam folder.

One of Gist’s strengths is its email list verification feature. This tool allows you to clean your email list by identifying and removing invalid or inactive email addresses. By sending emails exclusively to engaged and responsive recipients, you can minimize bounce rates and improve deliverability.

Additionally, Gist offers anti-spam features that automatically scan your emails for elements that might trigger spam filters. This proactive approach reduces the likelihood of your emails being classified as spam and boosts overall deliverability

Email Automation and Personalization

In the world of email marketing, automation and personalization are the dynamic duo that can take your campaigns to the next level. Let’s dive into how SendGrid and Gist measure up in these pivotal areas.

SendGrid’s Email Automation

SendGrid’s email automation platform is designed with both beginners and seasoned marketers in mind.

With SendGrid, you can set up automated triggers based on subscriber behavior, such as email opens or clicks. This empowers you to send follow-up emails or personalized messages tailored to how your subscribers interact with your previous emails. Such tailored communication can significantly boost engagement and conversion rates.

One of SendGrid’s standout features is dynamic content. It allows you to customize email content for individual recipients based on their preferences, location, or past interactions with your brand. Whether it’s showcasing tailored product recommendations or delivering location-specific offers, SendGrid equips you to create highly relevant and engaging emails.

Gist’s Email Automation

Gist offers a robust email automation system that caters to businesses with varying automation needs.

With Gist, you can create intricate workflows triggered by various actions, such as form submissions, website visits, or specific dates. This level of automation allows for highly personalized and targeted email campaigns. Gist’s strength lies in its ability to nurture leads and guide subscribers through complex customer journeys.

Gist also provides advanced personalization options, allowing you to insert custom fields and variables in your emails to address recipients by their first name or other personalized information. This personal touch can significantly enhance engagement and response rates.

A notable feature of Gist is its visual automation builder. This drag-and-drop interface simplifies the process of creating and managing email automation workflows, making it accessible to marketers with varying technical skills.

Pricing and Scalability

Affordability and scalability are crucial considerations when selecting an email marketing platform. Let’s dive into how SendGrid and Gist handle pricing and scalability.


  • Free Plan: Offers up to 100 emails per day forever.
  • Essentials Plan: Starting at $14.95 per month for 50,000 emails per month, with no daily sending limit. Includes basic email features.
  • Pro Plan: Starting at $89.95 per month for 100,000 emails per month, includes advanced features like dedicated IP addresses and sub-user management.
  • Premier Plan: Custom pricing for high-volume senders needing advanced features and customization.


  • Gist offers a range of tools including email marketing, live chat, and marketing automation.
  • Free Plan: Includes basic features with limits on the number of contacts and emails.
  • Professional Plan: Starting at $29/month when billed annually, includes full marketing automation, live chat, and other advanced features.
  • Premium Plan: Custom pricing based on the specific needs of a business, offering additional customization and dedicated support.

SendGrid’s Pricing and Scalability

SendGrid offers a range of pricing plans designed to cater to businesses of all sizes. Their pricing structure is primarily based on the number of emails you send each month. This pay-as-you-go model ensures that you only pay for the resources you actually use, making it a cost-effective choice for businesses with varying email marketing needs.

For smaller businesses or those just starting with email marketing, SendGrid provides a free plan with limited features. As your business grows and your email marketing requirements expand, SendGrid’s scalability becomes a valuable asset. They offer a seamless transition to higher-tier plans, allowing you to adjust your email marketing budget as your needs evolve. This flexibility is particularly advantageous for businesses that anticipate scaling their email marketing efforts in the future.

Furthermore, SendGrid’s pay-as-you-go model is ideal for businesses with fluctuating email sending volumes. Whether you experience seasonal fluctuations or rapid growth, this approach enables you to scale your email marketing up or down without being tied to fixed costs, providing financial agility and cost-effectiveness.

Gist’s Pricing and Scalability

Gist also understands the importance of offering pricing plans that accommodate businesses of different sizes and budgets. They provide a variety of pricing tiers, making it possible to find a plan that aligns with your specific needs.

Gist’s pricing tiers are typically based on the number of contacts or subscribers you have. This allows you to choose a plan that matches the size of your email list. Gist’s pricing structure is transparent and straightforward, helping you plan your budget effectively.

In terms of scalability, Gist offers the flexibility to upgrade your plan as your subscriber list grows. This ensures that you can continue using the platform seamlessly as your business expands. Gist’s commitment to scalability means that you won’t outgrow the platform, regardless of the size of your audience.

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Email Analytics and Reporting

Measuring and analyzing the performance of your email campaigns is essential for making data-driven decisions and achieving success in email marketing. Both SendGrid and Gist offer comprehensive email analytics and reporting tools. Let’s delve into how they excel in this critical area.

SendGrid’s Email Analytics

SendGrid equips users with a robust set of email analytics tools designed to provide valuable insights into campaign performance. One of its standout features is the real-time tracking and reporting dashboard, offering up-to-the-minute insights into how your emails perform as they are delivered and opened.

This dashboard includes essential metrics such as open rates, click-through rates, and bounce rates, allowing you to assess the immediate impact of your campaigns. SendGrid’s real-time tracking is particularly valuable for monitoring the progress of your emails as they navigate through the digital landscape.

SendGrid also provides comprehensive email deliverability reporting, helping you monitor and ensure that your emails reach their intended destinations without getting lost in spam folders. The platform’s deliverability analytics enable you to identify and address any deliverability issues promptly, ensuring that your emails consistently land in the inbox.

To delve even deeper into your email data, SendGrid allows you to create custom reports tailored to specific aspects of your campaigns or audience behavior. This level of flexibility is invaluable when you need to analyze data aligned with your unique marketing goals or specific key performance indicators.

Gist’s Email Analytics

Gist also offers robust email analytics and reporting tools aimed at providing actionable insights to marketers. Like SendGrid, Gist provides users with essential metrics such as open rates, click-through rates, and unsubscribe rates, allowing you to assess the overall performance of your email campaigns at a glance.

Where Gist excels is in its focus on user engagement analytics. The platform provides detailed insights into how subscribers are engaging with your emails over time. You can track engagement trends, enabling you to identify patterns and adjust your content accordingly. Additionally, Gist offers conversion tracking, allowing you to measure the revenue generated from your email marketing efforts.

Gist’s reporting capabilities extend to cohort analysis, enabling you to analyze the behavior of specific groups of subscribers over time. This feature can help you tailor your campaigns to better meet the needs and preferences of different segments of your audience, ultimately leading to more effective and personalized email marketing.

Customer Support and Integration

In the world of email marketing, having access to reliable customer support and seamless integration with other tools and platforms can make a significant difference in your overall experience. Let’s delve into how SendGrid and Gist handle customer support and integration.

SendGrid’s Customer Support

SendGrid takes customer support seriously and offers various channels to assist users. Their customer support team is available through email, chat, and phone, ensuring that you can reach out for assistance in a way that suits your preferences.

One notable aspect of SendGrid’s support is their extensive knowledge base and documentation. You can find a wealth of resources, tutorials, and guides that cover various aspects of the platform. This self-help approach is invaluable for users who prefer to troubleshoot issues independently or want to explore advanced features.

SendGrid also provides users with the option to submit support tickets, allowing you to get personalized assistance for specific challenges or technical issues. Their support team is generally responsive and strives to resolve issues promptly.

Gist’s Customer Support

Gist places a strong emphasis on customer support and offers multiple channels for users to seek assistance. You can reach out to their support team through email, chat, or even schedule a demo or training session for a more in-depth understanding of the platform.

Similar to SendGrid, Gist provides an extensive knowledge base and documentation. Here, you can find step-by-step guides, video tutorials, and FAQs that cover a wide range of topics. Whether you’re a beginner or an advanced user, Gist’s knowledge base can be a valuable resource for mastering the platform.

Gist’s support team is known for its responsiveness and willingness to help users with their inquiries. They are generally quick to address questions, resolve issues, and provide guidance on making the most of the platform.

Integration Capabilities

Both SendGrid and Gist understand the importance of seamless integration with other tools and platforms. They offer integrations with a variety of popular software and services, making it easier for you to streamline your marketing efforts.

SendGrid offers integrations with popular email marketing tools, e-commerce platforms, and customer relationship management (CRM) systems. This allows you to sync your email marketing activities with your other business processes and tools seamlessly.

Gist also provides a range of integrations with marketing automation platforms, CRMs, e-commerce systems, and more. Their goal is to ensure that you can connect Gist with the tools you already use to create a cohesive and efficient marketing ecosystem.


As we conclude this in-depth comparison between SendGrid and Gist, it’s time to reflect on their key strengths and attributes, helping you make an informed decision for your email marketing strategy in 2024.

SendGrid has earned its reputation as a leader in email deliverability, thanks to strong relationships with ISPs and comprehensive email authentication mechanisms. The platform’s real-time tracking, dynamic content, and customizable reports provide simplicity and flexibility. It’s an excellent choice for marketers at all levels, seeking an accessible and reliable email marketing solution.

Gist impresses with its robust email automation and personalization capabilities, making it ideal for businesses looking to create highly targeted and sophisticated email campaigns. The platform’s focus on user engagement analytics, cohort analysis, and visual automation builders sets it apart in terms of personalization and automation. Gist’s transparent pricing and extensive knowledge base add to its appeal.

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author avatar
Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
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