MailerLite vs SendinBlue: The Best Email Marketing Tool

SendinBlue vs MailerLite: Compare their features, pricing, and customer support to see which is 2024's top email marketing solution

Navigating the world of email marketing tools can feel like walking through a maze. With so many options, pinpointing the right one can be daunting. As 2024 rolls in, the spotlight shines on two major players: MailerLite and SendinBlue. Both are vying for your attention, but which one truly deserves it? In this article, we’ll embark on a detailed exploration, comparing these tools across various features. Let’s start by dissecting their pricing structures.

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Pricing and Affordability


  • Free Plan: For up to 1,000 subscribers and 12,000 emails per month, including basic features.
  • Premium Plans: Starting at $10/month for up to 1,000 subscribers, with pricing increasing for more subscribers. Includes unlimited emails, autoresponders, advanced segmentation, and more.
  • The premium plan cost varies based on the number of subscribers and additional features chosen.


  • Free Plan: Includes unlimited contacts with 300 emails per day.
  • Lite Plan: Starting around $25/month, this plan includes no daily sending limit and is suitable for smaller businesses.
  • Premium Plan: Starting from around $65/month, offering advanced features like marketing automation, Facebook ads, landing pages, and multi-user access.
  • Enterprise Plan: Custom pricing with advanced and custom features, dedicated account manager, and priority support.

Understanding the Value for Money

When comparing MailerLite and SendinBlue, especially in terms of their pricing and what you get for your investment, it’s crucial to delve deeper into what each platform offers. This understanding helps in making an informed decision on which service provides better value for money for your specific email marketing needs.

MailerLite: Affordability Meets Essential Features

MailerLite is often celebrated for its affordability, particularly appealing to small businesses and startups. The platform’s free plan, though limited in features, is a great starting point, allowing users to explore basic email marketing functionalities without any financial commitment. As you scale up, the paid plans are structured based on the number of subscribers, making it easier for businesses to forecast their email marketing costs as they grow.

What stands out about MailerLite is the range of features offered even at lower-tier plans. Users get access to essential tools like a user-friendly email editor, automation capabilities, and basic analytics. These features, though basic, are designed to be highly effective and are sufficient for most standard email marketing activities. The value here is in the simplicity and effectiveness of the tools provided, making it a cost-efficient solution for those who need to execute straightforward email marketing campaigns.

SendinBlue: Comprehensive Features at a Flexible Cost

SendinBlue, with its flexible pricing model, offers a distinct value proposition. Its pricing is based not just on subscriber count but also on the volume of emails sent. This model can be particularly beneficial for businesses that have irregular sending patterns or varying campaign sizes.

In terms of features, SendinBlue provides a more comprehensive suite compared to MailerLite. Even on its free and lower-tier plans, the platform offers advanced tools such as transactional email support, SMS marketing, and more detailed analytics. These features make SendinBlue a versatile platform suitable for businesses looking for a more all-encompassing email marketing solution. The ability to access a broader range of tools at each pricing tier presents a significant value, especially for businesses that require more than just basic email marketing functionalities.

Breaking Down the Cost Implications

When evaluating MailerLite and SendinBlue, understanding the cost implications of each service is essential for businesses to make an informed decision that aligns with their budget and email marketing objectives.

MailerLite: Straightforward Pricing for Budget-Conscious Users

MailerLite’s pricing model is characterized by its straightforwardness, making it highly appealing for budget-conscious businesses, particularly small to medium-sized enterprises (SMEs) and startups. The platform’s free plan, although limited, provides essential features that allow businesses to kickstart their email marketing efforts without any upfront investment. As the needs of a business grow, the pricing scales up based on the number of subscribers, providing a clear and predictable expense path.

The cost-effectiveness of MailerLite is one of its standout features. Even as businesses move to paid plans, the increase in cost is incremental and proportional to the growth in their subscriber base. This model is particularly beneficial for businesses that are gradually building their email list and want to ensure that their email marketing costs are aligned with their growth. Additionally, the inclusion of key features like automation and analytics in all plans, including the free tier, ensures that businesses get essential functionalities without additional costs.

SendinBlue: Flexible Pricing Tailored to Usage

SendinBlue’s pricing structure is designed to cater to a broader range of business sizes and types, offering flexibility that can be particularly advantageous for certain marketing strategies. Unlike MailerLite, SendinBlue’s pricing is based not only on the number of subscribers but also on the volume of emails sent. This dual-factor pricing can be more cost-effective for businesses that have a large number of subscribers but send emails less frequently.

For businesses that frequently send a high volume of emails, SendinBlue’s pricing model can offer a more suitable and economical solution. The ability to choose a plan based on email volume allows businesses to tailor their expenses according to their specific usage patterns. Furthermore, SendinBlue offers a range of advanced features even in its lower-tier plans, which can be a significant advantage for businesses looking for more comprehensive email marketing tools without a hefty price tag.

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Feature Comparison: Email Campaign Creation and Design

Crafting Your Ideal Email

MailerLite: User-Friendly Design Tools

MailerLite stands out for its intuitive and straightforward email campaign creation tools. Its drag-and-drop editor is a delight for those who are not technically inclined, allowing for quick assembly of professional-looking emails. The platform offers a variety of templates that cater to different needs – from newsletters to sales promotions. These templates are not just visually appealing but also responsive, ensuring that your emails look great on any device. The ease with which you can customize these templates to fit your brand’s style makes MailerLite a preferred choice for businesses that want to create effective campaigns without investing a lot of time in design.

SendinBlue: Advanced Customization Capabilities

SendinBlue, on the other hand, provides a more robust set of design tools that cater to both beginners and advanced users. While it also offers a drag-and-drop editor, the platform excels with its advanced customization options. You have the freedom to start from scratch or modify existing templates to a greater extent. For users with HTML knowledge, SendinBlue offers the flexibility to dive into code and fine-tune designs. This level of control is ideal for businesses with specific branding requirements or those who wish to stand out with unique email designs.

Template Variety and Quality

When it comes to email marketing, the templates you use can significantly impact the effectiveness of your campaigns. The quality and variety of these templates often dictate how well your brand communicates its message. MailerLite and SendinBlue, while both offering a range of templates, have distinct offerings that cater to different preferences and needs.

MailerLite: Focused on Clarity and Simplicity

MailerLite’s approach to templates emphasizes clarity and simplicity. The platform provides a selection of templates that are designed to be clean and easy to navigate. These templates are created with a focus on user experience, ensuring that the end recipients find the emails engaging and easy to interact with. For businesses looking to send straightforward, clean, and professional-looking emails, MailerLite’s templates are a perfect fit.

The strength of these templates lies in their adaptability. Users can easily tweak the designs to align with their brand’s aesthetics without needing extensive design skills. This adaptability makes MailerLite’s templates versatile, suitable for a wide range of industries and campaign types. The platform’s emphasis on responsive design also ensures that these emails render well on both desktop and mobile devices, an essential aspect in today’s mobile-first world.

SendinBlue: Catering to Diverse Aesthetic Needs

SendinBlue takes a different approach by offering a more extensive and varied collection of templates. This variety caters to a wider range of aesthetic preferences and marketing goals. Whether you’re looking for something minimalistic, sophisticated, or thematic, SendinBlue’s library likely has options to match your needs.

The diversity in SendinBlue’s templates is not just about the look and feel; it extends to functionality as well. These templates are designed to cater to different types of email campaigns – from newsletters and promotions to transactional emails. The advanced customization options available with SendinBlue also mean that users who have specific design requirements or who wish to maintain a high level of brand consistency can modify templates to a granular level.

Ease of Use vs. Flexibility

In the duel between MailerLite and SendinBlue, understanding their approach to balancing ease of use with flexibility is key. This balance is crucial as it impacts how efficiently businesses can implement and benefit from their email marketing strategies.

MailerLite: Championing User-Friendly Experiences

MailerLite’s philosophy revolves around user-friendliness. The platform is designed to ensure that even users with minimal technical skills can navigate and use its features effectively. This focus on ease of use is evident from the moment you start using the platform. From setting up an account to creating your first campaign, MailerLite guides you through each step with intuitive controls and helpful prompts.

The platform’s simplicity, however, doesn’t limit its capabilities. It offers a suite of tools that cover the essentials of email marketing – from campaign creation to analytics. While these tools may not have the depth of customization that some advanced platforms offer, they strike an admirable balance between functionality and simplicity. This makes MailerLite an excellent choice for small businesses or individuals who need an efficient and straightforward solution for their email marketing needs.

SendinBlue: Offering Greater Flexibility and Control

SendinBlue, contrastingly, leans more towards providing flexibility and control in its features. This approach is particularly evident in the platform’s campaign creation and automation tools. SendinBlue gives you more leeway to customize various aspects of your campaigns, from email design to segmentation and automation workflows.

This flexibility is a significant advantage for businesses with specific requirements or those looking to execute more complex email marketing strategies. The ability to delve into detailed customization means that you can tailor your campaigns very precisely to fit your brand’s voice and objectives. However, this level of flexibility can also mean a slightly steeper learning curve. Users might need to invest more time in understanding and utilizing the full range of features offered by SendinBlue.


Choosing between MailerLite and SendinBlue for your email marketing needs in 2024 comes down to understanding your specific requirements, growth expectations, and budgetary constraints.

MailerLite shines as a highly user-friendly and budget-conscious option, perfect for small to medium-sized businesses or startups stepping into the realm of email marketing. Its straightforward pricing based on subscriber count, coupled with an array of essential features, makes it an ideal choice for those who seek simplicity and cost-effectiveness. MailerLite’s focus on ease of use, without compromising on the quality of essential features, ensures that businesses can create effective email campaigns even with limited resources.

SendinBlue, on the other hand, stands out for its flexible pricing model and a comprehensive suite of advanced features. It caters well to businesses with varied email sending patterns or those that require a more robust set of tools, including SMS marketing and advanced automation capabilities. The platform’s ability to accommodate a wide range of email marketing strategies, from high-volume campaigns to more targeted, segmented approaches, makes it a versatile choice for a diverse set of users.

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author avatar
Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
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