Mailigen vs Iterable: The Best Email Marketing Tool for You

Make the right choice with Mailigen vs Iterable. Unlock the potential of your email marketing

Hey there, savvy marketers and business owners! Are you on the hunt for an email marketing tool that ticks all your boxes? Look no further. In this detailed exploration, we’re sizing up Mailigen and Iterable – two heavyweights in the email marketing ring. Whether you’re a startup, a growing business, or a marketing pro, this guide aims to shed light on which tool might be your perfect match. So, let’s dive right in and kick off with a key area of comparison.

G2 Score – 4.3 out of 5 starsG2 Score – 4.4 out of 5 stars
TrustRadius Score – 7.1/10TrustRadius Score – 8.6/10

User Interface and Experience: Your Daily Dashboard

The Entry Point to Your Email Marketing World

Step into Mailigen’s world, and it feels like walking into a well-organized workshop. Everything is laid out intuitively, making it a breeze for users of all skill levels. Right from the get-go, Mailigen offers a straightforward experience. The dashboard is clean and user-friendly, ensuring you don’t waste time hunting for features or tools.

Creating campaigns in Mailigen is smooth sailing. The process is streamlined, guiding you through each step with ease. Whether you’re crafting a quick promotional email or a complex newsletter, the platform’s simplicity doesn’t sacrifice functionality. It’s like having a reliable tool that gets the job done without any unnecessary complications.

Now, switch gears to Iterable. Here, you enter a more high-tech environment. Iterable’s interface is sleek and modern, appealing to those who love cutting-edge tools. The platform caters to users with a bit more experience in email marketing, offering advanced features right at their fingertips.

While Iterable is powerful, newcomers might find it a bit overwhelming at first glance. The array of features and options is extensive, offering great flexibility but requiring a steeper learning curve. It’s akin to stepping into a sophisticated control room – once you know how to operate the systems, the possibilities are almost limitless.

Customization and Flexibility in Campaign Creation

The ability to customize and adapt your email campaigns is crucial in today’s marketing landscape. It’s about striking the right chord with your audience, and this is where the customization and flexibility offered by Mailigen and Iterable become pivotal.


Exploring Mailigen’s campaign creation tools is akin to walking into an artist’s studio where the essentials for creating a masterpiece are at your fingertips. The platform offers a range of customizable templates, making it easy for even those without a design background to craft visually appealing emails. The drag-and-drop editor is a key feature here, simplifying the design process and making customization intuitive and accessible.

Mailigen’s strength in campaign creation lies in its balance of simplicity and flexibility. You have the freedom to tweak and tailor your emails to align with your brand’s identity, but without the complexity that can sometimes overburden the creative process. It’s like having a set of quality tools that are straightforward to use yet capable of producing beautiful, effective results.

The flexibility extends to audience segmentation and personalization. Mailigen allows you to segment your audience based on various criteria, enabling you to send targeted, relevant content. This level of personalization is crucial in increasing engagement and building stronger relationships with your subscribers.


In contrast, Iterable’s approach to campaign creation is like entering a high-tech lab filled with state-of-the-art equipment. The platform offers an extensive range of customization options, catering to the needs of marketers who seek depth and sophistication in their campaign designs. Iterable goes beyond basic customization, allowing you to intricately design each aspect of your email to ensure it not only reflects your brand but also resonates with your audience.

Iterable’s real prowess shines through in its advanced segmentation and personalization capabilities. You can create highly targeted campaigns based on detailed subscriber data, ensuring that each email is as relevant and engaging as possible. The platform’s AI-powered tools further enhance this, offering content recommendations and optimizations based on subscriber behavior and preferences.

Features and Capabilities: The Core of Your Email Marketing Strategy

Diving Into What Each Platform Has to Offer


Mailigen is like a Swiss Army knife – compact, efficient, and surprisingly versatile. It covers all the essential features needed for effective email marketing. The platform offers robust campaign management, allowing you to create, send, and monitor email campaigns with ease. Their automation capabilities are particularly noteworthy; setting up automated sequences like welcome emails or follow-up messages is a straightforward process.

Additionally, Mailigen excels in audience segmentation. You can easily categorize your subscribers based on various criteria, ensuring that your emails reach the most receptive audience. This tailored approach enhances the relevance of your campaigns, potentially boosting engagement and conversions.


Iterable, in comparison, is like a high-end, multi-tool gadget. It offers a broader range of features, catering to more complex email marketing needs. Beyond standard campaign management, Iterable shines in multi-channel marketing, allowing you to integrate email campaigns with SMS, push notifications, and more. This omnichannel approach ensures a cohesive customer experience across all touchpoints.

Another area where Iterable stands out is its advanced automation and AI-driven capabilities. The platform enables you to create sophisticated customer journeys based on user behavior and preferences. Iterable’s use of AI for personalized content recommendations takes email marketing to a new level, offering highly relevant and dynamic content to each subscriber.

Book a meeting with digital marketing agency WinSavvy. Learn how we can help grow your business.

Analyzing the Depth and Breadth of Features

When choosing between Mailigen and Iterable, the depth and breadth of their features play a crucial role. This comparison is akin to selecting between two toolkits, each offering different instruments suited for various tasks in email marketing.


Mailigen presents itself as a comprehensive toolkit, equipped with all the necessary tools to perform most email marketing tasks effectively. The platform excels in the fundamentals – campaign creation, list management, and basic automation. These features are designed to be user-friendly, ensuring that even those new to email marketing can use them without a steep learning curve.

The platform’s strength lies in its ability to provide a streamlined experience. You won’t find overly complex tools here, but rather a well-curated selection that covers the essentials. This makes Mailigen an ideal choice for small to medium-sized businesses or those who prefer a straightforward approach to their email marketing efforts.

The automation features in Mailigen, while not as advanced as some competitors, are sufficient for creating effective, automated communication flows. These can be set up based on subscriber actions or milestones, allowing for a degree of personalization and timeliness in your email marketing strategies.


Iterable, in contrast, is like a high-end, professional-grade toolkit, offering a wide array of advanced features for those who want to delve deeper into email marketing. It’s designed for businesses that need more than just the basics – those looking for comprehensive, multi-channel marketing strategies.

Iterable stands out with its advanced automation capabilities and detailed segmentation tools. The platform allows for the creation of complex, behavior-based email sequences that can significantly enhance subscriber engagement. This level of sophistication is particularly beneficial for businesses that rely on detailed data analytics to tailor their marketing efforts.

Another area where Iterable excels is in its multi-channel marketing capabilities. Unlike Mailigen, Iterable isn’t just about email; it integrates various channels like SMS, push notifications, and social media into a cohesive marketing strategy. This omnichannel approach is crucial for businesses aiming to create a seamless customer experience across all touchpoints.

Pricing and Scalability

Balancing Cost with Growth

In the dynamic landscape of email marketing, choosing the right tool often hinges on finding the sweet spot between cost and scalability. This decision is crucial, as it affects not only your current marketing capabilities but also how well you can adapt to future growth and changes.


  • Pricing Structure: Based on the number of subscribers.
  • Basic Plans:
  • Up to 500 subscribers: Starts at approximately $10/month.
  • Up to 2,500 subscribers: Starts at approximately $25/month.
  • Up to 5,000 subscribers: Starts at approximately $40/month.
  • Higher Volume Plans:
  • Up to 10,000 subscribers: Pricing available upon request.
  • Up to 25,000 subscribers and more: Custom pricing.


  • Iterable does not publicly list its pricing, as it typically offers custom pricing based on the specific needs of a business.
  • The platform is designed for larger companies with advanced needs in cross-channel marketing campaigns, including email, SMS, push notifications, and more.
  • Features usually include workflow automation, segmentation, A/B testing, and personalized messaging.
  • Interested users need to contact Iterable directly for a customized quote based on their scale and requirements.


When you consider Mailigen’s pricing, it feels like walking into a cafe where the menu offers something for everyone. The pricing structure is designed to accommodate businesses of different sizes, from small startups to larger enterprises. Starting with an accessible free plan, Mailigen’s pricing scales up based on the number of subscribers, making it relatively easy for businesses to forecast their email marketing budget.

The beauty of Mailigen’s approach lies in its simplicity and transparency. There are no hidden fees or unexpected costs – what you see is what you get. This clarity is particularly appealing to small and medium-sized businesses that need to manage their expenses closely. Moreover, as your subscriber list grows and your needs become more complex, Mailigen’s plans scale up to offer more advanced features, ensuring that the platform grows alongside your business.


Turning to Iterable, you’re looking at a more premium pricing model. It’s like dining at a high-end restaurant, where the prices reflect the quality and sophistication of the experience. Iterable targets larger businesses and enterprises with its advanced features and capabilities, and its pricing is structured accordingly.

While this might mean a higher initial investment, the scalability and depth of features offered by Iterable can justify the cost, especially for businesses with complex, data-driven marketing needs. The platform’s ability to handle large volumes of data, sophisticated automation, and multi-channel campaigns makes it a powerful ally for large-scale operations.

One of the standout features of Iterable’s pricing is its adaptability to business growth. As your marketing strategies evolve and become more intricate, Iterable can accommodate these changes, offering the tools and functionalities needed to manage complex campaigns effectively.

Integration and Collaboration: Extending Your Marketing Reach

Connecting Your Tools for a Unified Strategy


In the world of Mailigen, integration is like finding the perfect puzzle pieces that fit seamlessly into your existing marketing strategy. The platform offers a range of integrations with popular CRM systems, e-commerce platforms, and social media tools. These integrations are straightforward, making it easy to synchronize your email marketing efforts with other aspects of your business.

For instance, connecting your e-commerce platform with Mailigen can automate specific email triggers based on customer behavior, such as abandoned cart emails or post-purchase follow-ups. The simplicity of these integrations makes Mailigen an attractive option for businesses looking for an efficient way to create a cohesive marketing strategy without the need for complex technical setups.


Iterable takes integration a step further, transforming it into a symphony of interconnected tools working in harmony. The platform boasts a wide array of integrations with leading marketing tools, data warehouses, and analytics platforms. These connections are not just surface-level; Iterable allows for deep integration, enabling you to leverage data from various sources to create more personalized and effective marketing campaigns.

The platform’s capability to integrate seamlessly with advanced analytics tools means you can gain deeper insights into your campaigns, refining your strategies based on comprehensive data. Iterable’s integration prowess is ideal for businesses that have a robust digital ecosystem and require their email marketing tool to be a fully integrated component of this system.

Enhancing Collaboration Across Teams

Both Mailigen and Iterable recognize the importance of collaboration in marketing. However, their approaches cater to different operational scales and complexities.

Mailigen Mailigen’s integrations are designed to enhance collaboration among smaller teams or within businesses where email marketing is one of several marketing functions. The platform facilitates easy sharing of data and insights across different tools, ensuring that everyone is on the same page. It’s like having a reliable relay team, where each member plays a crucial part in the race.

Iterable Iterable, with its advanced integration capabilities, is more like a conductor orchestrating a large orchestra. It is well-suited for larger teams or businesses where marketing efforts are highly segmented and require extensive collaboration across various platforms. Iterable’s ability to integrate deeply with other tools allows for a more synchronized effort across different marketing channels.


As we conclude our in-depth comparison of Mailigen and Iterable, it’s clear that each platform offers unique strengths tailored to different marketing needs and preferences. Your choice between these two should be guided by your specific requirements, the complexity of your marketing strategies, and the scale of your operations.

Mailigen emerges as a robust and user-friendly platform, perfect for small to medium-sized businesses or those just embarking on their email marketing journey. Its strength lies in its simplicity, straightforward integrations, and an intuitive interface that makes email campaign management a breeze. If you’re seeking a tool that offers essential email marketing features with an uncomplicated approach, Mailigen is an excellent choice.

Iterable, on the other hand, is like a powerhouse of email marketing. It’s designed for larger businesses or those with sophisticated, data-driven marketing strategies. With its advanced features, deep integrations, and extensive customization options, Iterable is well-suited for marketers who demand a high level of control and complexity in their campaigns. If your business requires a comprehensive, multi-channel approach and you’re comfortable navigating a more intricate platform, Iterable stands out as the go-to option.

In conclusion, whether you choose the straightforward, efficient approach of Mailigen or the advanced, feature-rich capabilities of Iterable, ensure that your selected platform aligns with your business objectives and marketing goals. The success of your email marketing campaigns hinges not just on the tool you use, but also on how well it integrates with your overall marketing strategy and how effectively you leverage its strengths.

Read Next:

author avatar
Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
Scroll to Top