Campaign Monitor vs Drip: The Best Email Marketing Tool

Drip or Campaign Monitor for 2024? Our review compares their automation, analytics, and pricing for the best email tool choice.

Welcome to the ultimate showdown in email marketing tools for 2024 – Campaign Monitor versus Drip. In a world where email marketing continues to be a vital part of digital strategy, choosing the right tool can make or break your campaign’s success. Let’s dive in and compare these two powerhouses, not just in features, but in how they can transform your email marketing efforts.

Ease of Use: Getting Started with Campaign Monitor and Drip

The First Steps in Email Marketing

Starting with email marketing can feel like stepping into a jungle without a map. That’s where the ease of use for any tool becomes crucial. Campaign Monitor and Drip, both offer unique experiences right from the get-go, but how do they really stack up against each other?

Campaign Monitor: A Smooth Sail for Beginners

Campaign Monitor is like that friendly guide who holds your hand through the journey. It’s designed with beginners in mind, boasting a user-friendly interface that makes navigation a breeze. Setting up your first campaign? You’ll find a range of templates that are not just beautiful but also customizable. This means you can add your brand’s personal touch without needing a degree in design.

The real charm of Campaign Monitor lies in its simplicity. The dashboard is clean, intuitive, and doesn’t bombard you with too many options. This simplicity extends to its campaign creation process. You can easily import contacts, create segments, and even automate parts of your campaign without feeling overwhelmed.

Drip: For the Tech-Savvy Marketer

Drip takes a different approach. It’s like that advanced toolset you give to someone who loves to tinker. It offers a more sophisticated platform, aimed at users who are no strangers to email marketing. The interface is sleek, but it packs more features, which can be a bit intimidating for beginners.

The strength of Drip lies in its automation capabilities and detailed segmentation. It allows for a deep dive into customer behavior, enabling you to create highly targeted campaigns. The segmentation tools are robust, allowing you to slice and dice your audience based on various criteria, from their purchase history to their engagement level.

Building Your First Campaign: A Comparative Look

Campaign Monitor: Quick and Effective

With Campaign Monitor, building your first campaign is as easy as pie. The drag-and-drop email builder is a highlight, allowing you to craft professional-looking emails in minutes. You can add images, text, and buttons effortlessly, and preview your emails across different devices to ensure they look great everywhere.

Campaign Monitor also offers a range of integrations with popular tools like Salesforce and Shopify, making it easier to connect your email marketing with other aspects of your business.

Drip: Precision and Personalization

Drip, on the other hand, offers a more nuanced approach to campaign building. Its email builder is equally intuitive but offers more advanced options for personalization. You can use tags and events to create highly personalized emails that speak directly to the user’s interests and actions.

Drip’s automation workflows are where it truly shines. You can set up complex sequences based on triggers and actions, ensuring that your audience receives the most relevant content at the right time. This level of personalization can lead to higher engagement and conversion rates.

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Analytics and Reporting

In the realm of email marketing, the power of analytics and reporting cannot be overstated. They are the lenses through which businesses view the effectiveness of their email campaigns, gaining insights that drive future marketing strategies. Campaign Monitor and Drip offer distinct approaches to analytics and reporting, each catering to different user needs and preferences.

Campaign Monitor has designed its analytics with clarity and simplicity in mind, making it ideal for users who require straightforward insights into their campaign’s performance. The platform provides essential metrics like open rates, click-through rates, and subscriber engagement over time. This information is presented in a user-friendly format, featuring intuitive charts and graphs that allow for easy comprehension of data. Campaign Monitor’s approach to reporting is geared towards providing actionable insights quickly. Users can see at a glance which campaigns are performing well and which ones need tweaking. The world map feature, showing where emails are being opened, adds an interesting dimension to the analytics, helping users understand their geographical reach. This level of simplicity and clarity is particularly beneficial for small businesses or individuals who may not have extensive experience in data analysis.

Drip, on the other hand, takes a more granular approach to analytics. It provides users with a comprehensive set of data points, diving deep into the behavior of subscribers. Beyond the standard metrics, Drip offers insights into individual subscriber engagement, allowing users to track how each person interacts with their emails. This level of detail is invaluable for businesses focused on building detailed customer profiles and tailoring their marketing efforts accordingly. Drip’s analytics also stand out in terms of segmentation. Users can analyze the performance of their campaigns across different segments of their audience, gaining insights into what content resonates with each group. This detailed analysis is particularly useful for businesses with diverse customer bases or those employing complex, targeted marketing strategies.

The aspect of A/B testing further distinguishes the analytics capabilities of both platforms. Campaign Monitor offers a simple yet effective A/B testing tool, enabling users to test different elements like subject lines and email content. This feature is designed to be accessible, even for those new to email marketing, and provides essential insights into what aspects of an email are driving engagement. Drip’s A/B testing capabilities, in contrast, are more advanced. Users can test a wide array of elements, from subject lines to the entire layout of the email. This allows for a comprehensive understanding of what works best, enabling users to refine their emails for maximum impact.

Pricing and Value

Campaign Monitor

  • Basic Plan: Starting at $9/month, includes basic email sending features, with a limit of 2,500 emails across your campaigns and automated emails.
  • Unlimited Plan: Starting at $29/month, offering unlimited sends, time zone sending, countdown timers, and more.
  • Premier Plan: Starting at $149/month, includes advanced features like pre-built engagement segments, send-time optimization, and advanced link tracking.
  • Custom enterprise solutions are also available with custom pricing.


  • Pricing is based on the number of subscribers:
  • Up to 2,500 subscribers: $39/month.
  • Up to 5,000 subscribers: $89/month.
  • Up to 10,000 subscribers: $154/month.
  • Custom pricing for more than 10,000 subscribers.
  • All plans include unlimited email sends, automation, segmentation, detailed reporting, third-party integrations, and SMS notifications.

In the world of email marketing tools, the balance between cost and features is a critical factor in decision-making. Both Campaign Monitor and Drip offer unique pricing models and value propositions that cater to different segments of the market.

Campaign Monitor’s pricing strategy is particularly appealing to small businesses and individual users due to its affordability and flexibility. The tiered pricing structure is based on the number of subscribers, allowing users to choose a plan that aligns with their audience size and budget. This scalability is beneficial for businesses as they grow; they can start with a lower-tier plan and upgrade as their subscriber list expands. Furthermore, Campaign Monitor’s pay-per-campaign option presents a cost-effective solution for users who send emails less frequently, ensuring they only pay for what they use. The value in Campaign Monitor’s pricing lies not just in its affordability but also in the simplicity and transparency of its plans. Users can easily understand what they are paying for and can anticipate costs without worrying about hidden fees or complex pricing structures.

Drip’s pricing model, while higher, reflects its positioning as a more advanced tool with a comprehensive feature set. The pricing is based on the number of contacts in the user’s list, with each pricing tier providing full access to all features. This all-inclusive approach means that even users on the lower tiers have access to advanced features like complex automation and detailed segmentation. For businesses with a focus on leveraging these advanced capabilities, Drip offers considerable value. The cost might be higher, but the return on investment can be significant, especially for businesses looking to engage in sophisticated, data-driven email marketing strategies. Drip’s pricing model is designed to support businesses as they scale, providing them with a robust set of tools that can accommodate growing and increasingly complex marketing needs.

Customer Support and Community

Understanding the nuances of customer support and community engagement is crucial when selecting an email marketing tool. Campaign Monitor and Drip, while both offering robust support systems, have distinct approaches that cater to different user preferences and needs.

Campaign Monitor prides itself on its highly responsive and personal customer support. The team’s approach to user queries is not just about providing solutions but also about understanding the user’s perspective. This empathetic approach is evident in the way they handle support tickets, offering detailed, tailored advice rather than generic responses. Their knowledge base is comprehensive, covering a wide range of topics with easy-to-understand articles and guides, making it a valuable resource for users at all levels. The community forum, an integral part of Campaign Monitor’s support ecosystem, is a hub of active discussions, tips sharing, and peer-to-peer advice. This community aspect fosters a sense of belonging and provides a platform for users to learn from each other’s experiences and insights.

Drip, on the other hand, has a more self-service oriented approach to support. Their extensive knowledge base serves as a rich resource for users who prefer exploring and solving issues independently. The depth and breadth of Drip’s self-help resources are impressive, featuring in-depth articles, step-by-step guides, and video tutorials that cover everything from basic setup to advanced automation techniques. This focus on self-help resources is complemented by their direct support options. The chat support, in particular, is a standout feature, offering real-time assistance that is efficient and straightforward. While it might not be as personalized as Campaign Monitor’s approach, it is highly effective for quick problem resolution and immediate guidance.

Both platforms also place significant emphasis on educational content, but with differing focal points. Campaign Monitor’s webinars and articles are geared towards demystifying email marketing, offering insights into best practices, tips for effective campaigns, and guidance on leveraging the platform to its fullest. This content is particularly beneficial for those new to email marketing or looking to solidify their foundational knowledge. Drip’s educational content, in contrast, is aimed at providing users with a deeper understanding of advanced email marketing strategies and technical know-how. Their webinars, tutorials, and articles delve into more complex topics, catering to an audience that is already familiar with the basics and eager to explore more sophisticated aspects of email marketing.


Campaign Monitor shines with its user-friendly interface, straightforward analytics, and responsive customer support, making it an ideal choice for beginners or those seeking a simple yet effective email marketing solution. Its pricing structure is attractive for small businesses and individuals, offering flexibility and affordability.

Drip, on the other hand, stands out with its advanced segmentation, detailed analytics, and sophisticated automation features. It caters to a more tech-savvy audience, providing in-depth insights and customization options that can significantly enhance email marketing strategies. While it comes at a higher price point, the value it offers is substantial, particularly for medium to large businesses or those focused on scaling their email marketing efforts.

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Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
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