Mailigen vs Mailercloud: The Best Email Marketing Tool for You

Mailigen vs Mailercloud: Your guide to top email marketing tools. Optimize your campaigns today

Hey there, digital marketing enthusiasts! Are you tangled in the web of choosing the perfect email marketing tool? Well, it’s time to simplify your decision. Today, we’re pitting two notable contenders against each other: Mailigen and Mailercloud. Whether you’re a small business, a growing startup, or a seasoned marketer, this deep dive is designed to help you pick the tool that resonates with your marketing heartbeat. So, let’s get started and unravel the mysteries of Mailigen and Mailercloud.

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User Interface and Experience: The Gateway to Functionality

Navigating Through the Platforms

Imagine entering a well-organized room where everything is exactly where you expect it to be. That’s Mailigen for you. Its user interface (UI) is a blend of simplicity and functionality, making it a hit among users who appreciate straightforwardness. For beginners, Mailigen is a breath of fresh air – it’s intuitive, easy to navigate, and doesn’t bombard you with complex features from the get-go.

Setting up campaigns in Mailigen is like following a well-marked trail – you won’t get lost. The platform guides you through each step, from crafting your email to selecting your audience and finally hitting send. The process is seamless, almost like having a friendly guide by your side.

Mailercloud, on the other hand, is like stepping into a modern, tech-savvy office. It presents a sleek interface that’s both appealing and functional. However, it might take a moment to get your bearings, especially if you’re new to email marketing. Once you acclimatize, you’ll find that Mailercloud offers a robust platform with an array of features at your fingertips.

The platform shines in its ability to handle complex tasks without making them feel complicated. Setting up a campaign, managing your subscriber list, or diving into analytics – Mailercloud makes these tasks manageable with its well-structured interface.

Template Selection and Customization

When it comes to email marketing, templates are not just designs; they are the vessels that carry your brand’s message to your audience. The selection and customization of these templates in tools like Mailigen and Mailercloud play a crucial role in defining the effectiveness and appeal of your campaigns.


Imagine walking into an art gallery where each piece is distinct yet offers a sense of familiarity and ease. This is the experience Mailigen offers with its template selection. The range may not be vast, but each template is crafted with care, ensuring quality over quantity. For businesses that value simplicity and effectiveness, this selection provides a solid foundation for creating appealing emails.

Customization in Mailigen is akin to an artist adding their touch to a canvas. The platform allows you to personalize templates effortlessly, ensuring they align with your brand’s identity. The drag-and-drop editor is a key tool here, simplifying the design process. It’s user-friendly, making it accessible even to those with minimal design experience. You can easily adjust colors, fonts, and images, transforming a standard template into a unique reflection of your brand.


In contrast, entering Mailercloud’s template library is like stepping into a bustling bazaar brimming with choices. The array of templates is extensive, catering to a myriad of styles and preferences. Whether you’re crafting a newsletter, a promotional email, or a special announcement, there’s likely a template that fits the bill. This variety is particularly beneficial for businesses that frequently send diverse types of emails and want each one to stand out.

Customization in Mailercloud goes a step further, offering a higher degree of flexibility. It’s like being given a palette with more colors to paint your picture. The platform provides advanced customization options, allowing for a deeper level of personalization. You can tweak layouts, experiment with advanced design elements, and really make each template your own. This is especially appealing to those who have a clear vision of their brand’s email aesthetics or those who enjoy the process of crafting unique email designs.

Crafting Emails That Resonate with Your Audience

The choice between Mailigen and Mailercloud in terms of template selection and customization depends largely on your specific needs and how you want to portray your brand through email campaigns.

If you prefer a straightforward, no-fuss approach with enough flexibility to infuse your brand’s essence into your emails, Mailigen offers the simplicity and ease you need. Its approach ensures that you spend less time on design intricacies and more on crafting your message.

On the other hand, if you’re looking for a wide range of templates and the ability to dive deep into customization, Mailercloud is your go-to option. Its extensive template selection and advanced customization capabilities are ideal for brands that consider every email a vital part of their branding and marketing strategy.

Automation and Campaign Management: Streamlining Your Marketing Efforts

Effortlessly Managing Your Email Campaigns


Diving into Mailigen’s automation and campaign management is like having a smart assistant who takes care of the details. The platform offers robust automation features that make it easy to create and manage targeted campaigns. You can set up automated sequences, such as welcome emails for new subscribers or follow-up messages after a purchase, with minimal fuss.

Mailigen shines in its ability to segment and target your audience effectively. Imagine being able to send personalized content to different segments of your audience based on their behavior or preferences – Mailigen makes this a reality. This level of customization in your email campaigns can significantly enhance engagement and conversion rates.

The reporting and analytics in Mailigen are also noteworthy. You get comprehensive insights into how your campaigns are performing, which is crucial for refining your strategies. It’s like having a report card that tells you exactly what’s working and what needs improvement.


Mailercloud, in the realm of automation and campaign management, is like a high-tech control center. It provides advanced automation features that are not only powerful but also surprisingly user-friendly. Setting up automated email sequences is straightforward, and you can create complex workflows based on subscriber behavior, ensuring that your audience receives highly relevant content.

What sets Mailercloud apart is its in-depth audience segmentation capabilities. You can slice and dice your audience in various ways, allowing for highly targeted and personalized email campaigns. It’s like having a crystal ball that helps you understand and cater to the specific needs and interests of your subscribers.

In terms of analytics, Mailercloud offers detailed reports that give you a bird’s-eye view of your campaign performance. You can track opens, clicks, and conversions, and delve deeper into subscriber behavior. This data is invaluable for continually optimizing your email marketing strategy.

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Integration Capabilities: Connecting Your Marketing Tools

Seamlessly Blending with Your Digital Ecosystem


Imagine Mailigen as a friendly neighbor in your digital neighborhood, ready to connect and collaborate. The platform offers a decent range of integrations with popular CRMs, e-commerce platforms, and social media tools. These integrations are crucial for creating a cohesive marketing strategy, allowing you to sync your email campaigns with other aspects of your business.

Mailigen’s integration with tools like Zapier opens up even more possibilities, acting as a bridge to a multitude of other applications. This connectivity ensures that your email marketing efforts are not isolated but are a part of a larger, interconnected digital strategy.

The ease of setting up these integrations in Mailigen is also noteworthy. It’s straightforward, requiring minimal technical expertise, which means you can quickly connect your email marketing with other tools and hit the ground running.


Mailercloud, on the other hand, is like a high-tech hub in your marketing ecosystem. It boasts an impressive array of native integrations with a wide range of tools, from CRMs and e-commerce platforms to social media channels. These integrations are more than just add-ons; they enhance the platform’s functionality, allowing for a more streamlined and efficient marketing workflow.

The strength of Mailercloud’s integrations lies in the depth of connectivity. You can automate data sync, create dynamic content based on data from other platforms, and gain more comprehensive insights into your marketing efforts. It’s like having a central command center where all your marketing tools converge and work in harmony.

Choosing the Right Connector for Your Needs

The integration capabilities of both Mailigen and Mailercloud play a pivotal role in how effectively you can align your email marketing with your overall digital strategy.

If your integration needs are straightforward and you’re looking for a platform that easily connects with other tools without much hassle, Mailigen is a great fit. It’s ideal for those who want a simple yet effective way to integrate their email marketing into their broader digital marketing efforts.

For those who need deeper and more extensive integrations, Mailercloud is the better choice. Its wide range of native integrations and the depth of connectivity it offers make it suitable for businesses that rely heavily on a fully integrated marketing ecosystem.



  • Pricing Structure: Based on the number of subscribers.
  • Basic Plans:
  • Up to 500 subscribers: Starts at approximately $10/month.
  • Up to 2,500 subscribers: Starts at approximately $25/month.
  • Up to 5,000 subscribers: Starts at approximately $40/month.
  • Higher Volume Plans:
  • Up to 10,000 subscribers: Pricing available upon request.
  • Up to 25,000 subscribers and more: Custom pricing.


Free Plan:

Includes up to 1,000 subscribers and 12,000 emails per month.
Access to basic features like email campaigns, reports, and list management.
Basic Paid Plans:

Up to 5,000 subscribers: Starting at approximately $10/month, with unlimited emails.
Up to 10,000 subscribers: Starting at approximately $15/month, also with unlimited emails.
As the number of subscribers increases, the price scales accordingly.
Higher Volume Plans:

Up to 25,000 subscribers: Starting at around $45/month.
Up to 50,000 subscribers: Starting at around $75/month.
Up to 100,000 subscribers: Pricing available on request.
For more than 100,000 subscribers, custom pricing is offered.

Analytics and Reporting: Measuring Success in Your Campaigns

Understanding the Impact of Your Emails


Imagine having a trusty guide that not only helps you navigate the terrain but also provides insights on your journey. That’s what Mailigen offers with its analytics and reporting features. The platform provides a comprehensive suite of tools that help you track the performance of your email campaigns. You get detailed reports on open rates, click-through rates, and subscriber engagement.

Mailigen’s analytics are like a compass, pointing you in the right direction. They help you understand what resonates with your audience, allowing you to tweak and improve your campaigns for better results. The platform also offers A/B testing, enabling you to test different elements of your emails to see what works best. This feature is invaluable for optimizing your email content and ensuring it hits the mark with your audience.


Stepping into Mailercloud’s analytics is like entering a high-tech lab where every detail is measured and analyzed. The platform goes beyond basic analytics to provide deeper insights into your email campaigns. You get detailed metrics on subscriber behavior, including how they interact with your emails and what actions they take. This level of detail is crucial for businesses that rely on data-driven strategies.

Mailercloud’s reporting tools are not just informative but also intuitive. You can easily navigate through the data to find the information you need. The platform also offers advanced features like click heatmaps, which show you exactly where subscribers are clicking in your emails. This insight is like having x-ray vision, allowing you to see beyond open rates and understand the true effectiveness of your content.

Making Data-Driven Decisions

Both Mailigen and Mailercloud offer robust analytics and reporting capabilities, but they cater to different types of users and needs.

Mailigen is ideal if you’re looking for straightforward, actionable insights that can help you refine your campaigns without overwhelming you with data. Its analytics are comprehensive yet easy to understand, making it a great choice for small to medium-sized businesses or those new to email marketing.

Mailercloud, with its advanced analytics and detailed reporting, is suited for marketers who love to dive into data. If you’re someone who wants to analyze every aspect of your campaign and use those insights to make informed decisions, Mailercloud’s in-depth analytics will serve you well.


As we wrap up our exploration of Mailigen and Mailercloud, it’s evident that both platforms offer unique strengths, tailored to cater to diverse email marketing needs. Your choice between the two will hinge on what features and qualities you value most in an email marketing tool.

Mailigen shines as a user-friendly, intuitive platform, perfect for those seeking ease of use without compromising on essential features. Its straightforward user interface, effective campaign management, and comprehensive but accessible analytics make it an excellent choice for small to medium-sized businesses or those new to the email marketing world. Mailigen is like a reliable guide, ensuring your email marketing journey is smooth and fruitful.

Mailercloud, on the other hand, stands out with its advanced features and deep customization options. It’s designed for the data-driven marketer who thrives on detailed analytics and extensive template choices. With its sophisticated automation capabilities and in-depth reporting tools, Mailercloud is well-suited for larger businesses or those with complex email marketing strategies. It’s the ideal tool for those who view email marketing as a critical component of their overall marketing strategy and are comfortable navigating a more intricate platform.

In conclusion, whether you go with Mailigen for its user-friendly approach and effective campaign management or choose Mailercloud for its advanced features and detailed analytics, the key is to pick a tool that aligns with your marketing goals and strategies. Both platforms have their merits, and the best choice depends on your business’s specific needs, your team’s expertise, and how you plan to engage with your audience through email.

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author avatar
Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
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