Benchmark Email vs Mailigen: The Best Email Marketing Tool for 2024

Supercharge your email marketing efforts in 2024! Benchmark Email vs Mailigen - Your guide to finding the perfect tool. Dive into the ultimate comparison now.

Welcome to our comprehensive comparison of two leading email marketing tools, Benchmark Email and Mailigen, as we step into 2024. In the dynamic world of digital marketing, choosing the right tool can be pivotal for your campaign’s success. Through this article, we aim to dissect these platforms in a conversational, easy-to-digest manner, giving you the insights needed to make an informed decision. Let’s dive into the first key area of comparison without any further ado.

Benchmark EmailMailigen
Benchmark Email ToolMailigen
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User Interface and Ease of Use

In email marketing, the efficiency and simplicity of the user interface (UI) play a significant role in the overall experience. Let’s compare how Benchmark Email and Mailigen stand up in terms of user-friendliness.

Benchmark Email: Clarity Meets Functionality

Benchmark Email is renowned for its straightforward and intuitive UI. It’s like walking into a well-organized room where everything is in its right place. This platform is designed with a clear focus on user experience, making it accessible even to those who are new to email marketing.

From the moment you log in, the clean layout and logical navigation make it easy to find what you need. Whether it’s setting up a new campaign, managing your contacts, or analyzing reports, each aspect of the platform is structured to ensure a smooth workflow.

Benchmark’s drag-and-drop email editor is a standout feature, making email creation a breeze. It offers a seamless experience, allowing you to choose from various templates or create your own designs from scratch without needing extensive technical knowledge.

Mailigen: Streamlined with a Touch of Sophistication

Mailigen takes a slightly different approach, blending simplicity with advanced features. The interface is sleek and modern, appealing to users who appreciate a more sophisticated UI. It manages to balance functionality with aesthetics, offering a pleasing user experience.

Navigating through Mailigen’s platform is straightforward, with each feature and tool thoughtfully placed for easy access. The platform offers a robust email editor with flexible design options, catering to both beginners and those with a bit more experience in email design.

One of Mailigen’s strengths is its integration of advanced features such as automation and segmentation within its easy-to-navigate interface. This integration allows for a more comprehensive approach to email marketing without overwhelming the user.

The Verdict on User Interface and Ease of Use

When it comes to UI and ease of use, both Benchmark Email and Mailigen offer compelling experiences but cater to slightly different user preferences. Benchmark Email excels in providing a no-frills, intuitive experience that is great for beginners or those who prefer simplicity and ease of use.

Mailigen, while also user-friendly, offers a more sophisticated interface with advanced features more readily accessible, making it a great choice for users who might have a bit more experience in email marketing or who appreciate a more modern UI design.

Automation Capabilities: Streamlining Your Email Campaigns

Automation is a critical feature in any email marketing tool, enabling marketers to send timely and personalized content without constant manual effort. Let’s delve into how Benchmark Email and Mailigen fare in terms of automation capabilities.

Benchmark Email: Simplifying Automated Campaigns

Benchmark Email focuses on making automation both accessible and powerful. The platform is like a helping hand, guiding you through setting up automated email sequences with ease. It’s particularly user-friendly for those new to email marketing automation.

The automation features in Benchmark allow you to create workflows triggered by subscriber actions like signing up for a list, opening an email, or clicking a link. This functionality makes it possible to send targeted follow-ups and nurture leads effectively.

Additionally, Benchmark provides automation templates which are perfect for common email sequences such as welcome emails, re-engagement campaigns, or post-purchase follow-ups. This saves time and effort, especially for small businesses or solo marketers who might not have the resources to create complex automations from scratch.

Mailigen: Advanced Automation for Personalized Experiences

Mailigen steps up the game in automation by offering more advanced and customizable options. It’s like having an expert tool at your disposal, equipped to handle more complex and personalized email sequences.

Mailigen’s strength lies in its ability to integrate automation with deep segmentation and behavioral data. This means you can create highly personalized email journeys based on a subscriber’s actions, preferences, and history with your brand. For businesses that have a lot of customer data and want to use it to its fullest potential, Mailigen’s automation capabilities are a perfect fit.

Moreover, Mailigen offers A/B testing within its automation workflows, allowing you to optimize your automated emails based on real data and improve the effectiveness of your campaigns over time.

The Verdict on Automation Capabilities

In terms of automation, both Benchmark Email and Mailigen offer strong capabilities but cater to different needs. Benchmark Email is ideal for those seeking simplicity and ease of use without sacrificing effectiveness. It’s perfect for straightforward automated campaigns and is particularly user-friendly for beginners or small businesses.

Mailigen, with its advanced automation features, is more suited for marketers who require a higher degree of customization and want to leverage detailed subscriber data for highly targeted campaigns. It’s a great choice for medium to large-sized businesses or those who want to delve deeper into personalized email marketing strategies.

Email Design and Customization: Crafting Visually Appealing Campaigns

A critical component of any email marketing campaign is the design and customization of the emails themselves. Let’s examine how Benchmark Email and Mailigen enable users to create visually appealing and effective email campaigns.

Benchmark Email: Intuitive and Creative Design Tools

Benchmark Email excels in offering an intuitive design experience that caters to both novices and experienced marketers. The platform serves as a creative assistant, providing a wealth of customizable templates and a user-friendly drag-and-drop editor. This setup is ideal for those who want to quickly create professional-looking emails without requiring extensive design skills.

The email editor in Benchmark allows for easy manipulation of layout, inclusion of images, and customization of colors and fonts to match your brand’s aesthetic. Additionally, the platform offers tools for creating responsive emails, ensuring that your designs look great on any device, which is crucial in today’s mobile-centric world.

Mailigen: Advanced Customization for Brand Consistency

Mailigen steps up in the realm of email customization by offering more advanced design capabilities. It’s like having a sophisticated design studio at your fingertips, giving you the power to craft emails that align closely with your brand identity.

Mailigen’s email editor provides a high level of control over the design elements, enabling more experienced users to fine-tune every aspect of their email. You can experiment with more complex layouts, dynamic content, and personalized elements that speak directly to your audience. This level of customization is particularly beneficial for brands with a strong visual identity or those looking to stand out in crowded inboxes.

The Verdict on Email Design and Customization

When it comes to email design and customization, Benchmark Email and Mailigen cater to different user needs. Benchmark Email is ideal for those who value simplicity and speed, offering an array of templates and an easy-to-use editor that makes email design a straightforward task.

Mailigen, on the other hand, is better suited for users who want more control over their email design and are comfortable navigating more advanced customization options. It’s a great choice for businesses that require a higher degree of brand consistency and uniqueness in their email campaigns.

A Pricing Strategy Comparison

Benchmark Email and Mailigen are notable contenders in the email marketing sphere, each offering a distinct approach to pricing that reflects their unique service offerings. In this comprehensive comparison, we’ll dissect the pricing models of Benchmark Email and Mailigen, providing you with a clear understanding of each platform’s costs and what you get in return, assisting you in making an informed decision that aligns with your business’s financial and marketing objectives.

Benchmark EmailFree Plan: Offers basic email marketing features with a subscriber limit and Benchmark branding.
Pro Plan: Pricing starts at $13/month for 500 subscribers and includes advanced features like automation, A/B testing, and targeted emailing. The price increases based on the number of subscribers.
MailigenPricing Structure: Based on the number of subscribers.
Basic Plans:
Up to 500 subscribers: Starts at approximately $10/month.
Up to 2,500 subscribers: Starts at approximately $25/month.
Up to 5,000 subscribers: Starts at approximately $40/month.
Higher Volume Plans:
Up to 10,000 subscribers: Pricing available upon request.
Up to 25,000 subscribers and more: Custom pricing.

Unpacking Benchmark Email Pricing

Benchmark Email is recognized for its user-friendly interface and a broad spectrum of features that accommodate businesses of various scales. Its pricing strategy is mainly subscriber-based, offering a clear and scalable model.

Benchmark Email provides a Free plan, suitable for startups or small businesses embarking on their email marketing journey, including basic functionalities with a limitation on the number of sends. The Basic plan scales up in services and subscriber capacity, with a price that increases alongside your subscriber count.

For more sophisticated marketing needs, Benchmark Email offers the Pro plan. This package is designed for marketers in need of advanced tools like automation, comprehensive analytics, and A/B testing, with costs that adjust in accordance with your subscriber base.

Exploring Mailigen Pricing

Mailigen is known for its emphasis on integration and automation, providing a versatile platform for businesses focusing on sophisticated email campaigns. Like Benchmark Email, Mailigen’s pricing is based on the number of subscribers but also integrates a unique approach to features and services.

Mailigen’s pricing model is straightforward and subscriber-based but offers a twist with its integration and automation capabilities. Each pricing tier includes a robust set of features, ensuring that businesses of all sizes have access to powerful tools to enhance their marketing strategies.

What differentiates Mailigen is its strong emphasis on integration with other platforms and advanced automation features, which are included in its pricing tiers. This ensures that businesses can maximize their marketing efforts through efficient workflows and comprehensive data analysis, regardless of the size of their subscriber list.

Benchmark Email vs Mailigen: Pricing Model Insights

While both platforms offer subscriber-based pricing models, the key differences lie in the additional features and the focus of the services provided at each pricing tier.

Benchmark Email’s pricing model is designed for businesses aiming for gradual growth, offering a pathway from basic functionalities to more advanced features as the business and its subscriber base expand.

Mailigen sets itself apart by integrating advanced automation and integration capabilities into each of its pricing tiers, catering to businesses that prioritize sophisticated, data-driven marketing strategies from the outset.

Selecting between Benchmark Email and Mailigen hinges on your specific marketing requirements, the importance of automation and integration in your campaigns, and how you envision your email marketing strategy evolving. Benchmark Email is an excellent choice for businesses looking for a straightforward, scalable solution that grows with their subscriber base. Conversely, Mailigen is particularly suitable for those who value advanced automation and seamless integration with other platforms from the early stages of their marketing initiatives. Reflect on your strategic goals and how the pricing and services of each platform align with these goals to make the most informed decision for your business.

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List Management and Segmentation: The Art of Targeted Communication

Effective list management and segmentation are key to delivering personalized and relevant content to your audience. Let’s compare how Benchmark Email and Mailigen handle these essential aspects of email marketing.

Benchmark Email: Streamlining List Management

Benchmark Email makes list management straightforward and efficient. It’s akin to having a well-organized filing system where every contact is in the right place. Importing contacts is simple, whether they’re coming from an existing database, a sign-up form, or a CSV file.

The platform allows for effective segmentation based on various criteria like demographics, engagement level, and past behavior. This functionality enables you to tailor your communications to different audience segments, ensuring that your messages resonate more deeply with each group.

Benchmark also provides tools for maintaining a clean and active email list, such as options for managing unsubscribes and removing inactive subscribers. This is crucial for maintaining good deliverability and engagement rates.

Mailigen: Advanced Segmentation for Precision Targeting

Mailigen offers a more advanced approach to list management and segmentation, ideal for marketers who want to dive deep into audience insights. It’s like having a sophisticated analytics tool that helps you slice and dice your audience data for maximum precision.

With Mailigen, you can segment your lists using a wide array of criteria, including detailed behavioral data. This allows for highly targeted email campaigns that speak directly to the specific needs and interests of different segments of your audience.

Moreover, Mailigen’s segmentation can be integrated with automation, enabling you to trigger personalized email sequences based on detailed subscriber profiles. This level of segmentation is particularly valuable for businesses that aim to deliver highly personalized and relevant content.

The Verdict on List Management and Segmentation

In terms of list management and segmentation, your choice between Benchmark Email and Mailigen will depend on the complexity of your needs. Benchmark Email is great for businesses looking for a straightforward, user-friendly approach to managing and segmenting their email list.

However, if you require more detailed and advanced segmentation capabilities, particularly for creating highly personalized and targeted campaigns, Mailigen is the superior choice. Its sophisticated segmentation tools are well-suited for marketers who want to leverage extensive subscriber data in their email marketing strategy.

Analytics and Reporting: Measuring Success in Email Marketing

Analytics and reporting are crucial for understanding the performance of your email campaigns and making data-driven decisions. Let’s compare how Benchmark Email and Mailigen provide insights through their analytics and reporting features.

Benchmark Email: Actionable Insights Made Easy

Benchmark Email offers a user-friendly approach to analytics, making it accessible for users of all levels of experience. It’s like having a dashboard that provides clear and actionable insights at a glance.

The platform provides essential metrics such as open rates, click-through rates, bounces, and unsubscribes in an easily digestible format. Graphical representations simplify data analysis, helping you quickly gauge the performance of your campaigns.

Benchmark also includes tools for tracking the success of specific links within your emails and understanding how subscribers interact with your content. These insights are invaluable for refining your email strategy and ensuring that your content is engaging and relevant.

Mailigen: Deep Insights for Data-Driven Decisions

Mailigen offers more in-depth analytics, catering to marketers who thrive on detailed data analysis. It’s like having a data scientist’s toolkit at your disposal, allowing you to dive deep into the performance of your campaigns.

Mailigen provides a wide range of analytics, including advanced tracking of subscriber actions and behaviors. This allows you to gain deeper insights into engagement patterns, preferences, and behaviors of your audience.

Additionally, Mailigen’s integration capabilities enable you to combine email campaign data with broader marketing metrics, providing a holistic view of your marketing efforts and their impact on your business goals.

The Verdict on Analytics and Reporting

When it comes to analytics and reporting, Benchmark Email and Mailigen cater to different preferences. Benchmark Email offers straightforward, actionable insights that are easy to interpret and act upon, making it ideal for businesses that want quick and clear feedback on their campaign performance.

Mailigen, with its more advanced analytics and data-driven approach, is a better fit for marketers who require detailed insights and want to integrate their email marketing analytics with broader marketing strategies.

Integration Capabilities: Expanding Your Email Marketing Ecosystem

The ability of an email marketing tool to integrate seamlessly with other business applications can significantly enhance its effectiveness. Let’s explore how Benchmark Email and Mailigen fare in terms of integration capabilities.

Benchmark Email: Versatility in Integrations

Benchmark Email offers a wide range of integrations with various third-party applications, making it a highly adaptable tool for diverse business needs. It’s like having a Swiss Army knife for digital marketing, where you can connect to a multitude of platforms, from CRM systems and e-commerce platforms to social media networks and more.

These integrations enable smooth workflows and data synchronization, ensuring that your email marketing efforts are well-aligned with other aspects of your business. For instance, integrating with a CRM system can automate the process of transferring leads from your email campaigns directly into your sales pipeline.

Mailigen: Targeted Integrations for Enhanced Performance

Mailigen, while offering a slightly narrower range of integrations compared to Benchmark, focuses on delivering more targeted and deeply integrated solutions. This approach is like having a set of specialized tools, each perfectly suited for a specific job.

The integrations available on Mailigen are carefully selected to complement and enhance the core functionalities of its email marketing platform. These include integrations with CRM software, social media management tools, and e-commerce systems, among others. The focus here is on quality over quantity, ensuring that each integration adds substantial value to your email marketing process.

The Verdict on Integration Capabilities

When it comes to integration capabilities, the choice between Benchmark Email and Mailigen will depend on your specific needs. Benchmark Email is a great option if you’re looking for a wide variety of integrations to connect a broad range of business tools and platforms. Its extensive integration options make it a versatile choice for businesses that use multiple software solutions.

On the other hand, if you prefer more focused and deeply integrated solutions that enhance specific areas of your email marketing, Mailigen is the way to go. Its targeted approach to integrations ensures that you get the most out of each connection, particularly for enhancing core email marketing functions.


In conclusion, choosing between Benchmark Email and Mailigen depends on your specific email marketing needs and preferences. Benchmark Email offers a user-friendly experience with a focus on simplicity and ease of use. It’s an excellent choice for beginners and businesses seeking a straightforward email marketing solution with essential features.

On the other hand, Mailigen provides a more advanced and customizable experience, catering to marketers who require in-depth automation, advanced segmentation, and highly personalized campaigns. It’s particularly suited for businesses with complex email marketing strategies and a desire for detailed analytics. Consider your organization’s size, your level of experience, and the complexity of your email marketing campaigns when making your choice. Both Benchmark Email and Mailigen offer robust features to help you effectively manage and optimize your email marketing efforts in 2024.

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Poulomi Chakraborty
Poulomi Chakraborty is at the heart of our digital marketing team at WinSavvy. With a keen grasp on the ever-evolving world of SEO and digital trends, she is known for her thoughtful and strategic approach. Poulomi blends deep industry knowledge with a genuine enthusiasm for helping businesses shine online. Her ability to translate complex digital concepts into clear, actionable strategies is what sets her apart.
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