ActiveCampaign vs Mailshake: The Best Email Marketing Tool for 2024

Explore the top email marketing solutions: ActiveCampaign vs Mailshake. Learn which offers better ROI, features, and ease of use for your business in 2024.

Hello there! If you’re on the lookout for the best email marketing tool for 2024, you’ve probably heard of ActiveCampaign and Mailshake. But, which one will be the champion for your needs? Let’s embark on a detailed exploration, comparing these two giants in a way that’s as easy as having a chat over coffee. No jargon, no repetition, just straight-to-the-point insights. We’re going to cover everything you need to know to make an informed decision. Let’s dive in!

G2 Score – 4.5 out of 5 stars
G2 Score –  4.7 out of 5 stars

TrustRadius Score – 8.0 out of 10TrustRadius Score – 8.6 out of 10

Email Campaign Customization: Crafting Your Message

In email marketing, customization is king. How you tailor your message can make or break your campaign’s success. Let’s compare how ActiveCampaign and Mailshake fare in this vital area.

ActiveCampaign: The Master of Tailored Campaigns

ActiveCampaign takes customization to another level. It’s like an artist with a vast palette of colors, offering you endless possibilities to craft your email campaigns. You can create highly personalized messages based on user behavior, past interactions, and preferences. This isn’t just about addressing your subscribers by their first names – it’s about delivering content that resonates with their individual journey.

What really makes ActiveCampaign stand out is its dynamic content feature. This nifty tool lets you change parts of your email based on who’s reading it. Say you run a clothing store; your male subscribers can see the latest men’s wear, while female subscribers see the newest women’s collection. It’s this kind of personalization that can skyrocket your engagement rates.

But ActiveCampaign isn’t just about the bells and whistles. It also nails the basics. Its user interface is intuitive, making the process of creating, testing, and sending emails as smooth as butter. Whether you’re a seasoned marketer or a newbie, you’ll find its platform accommodating and easy to navigate.

Mailshake: Simplicity Meets Effectiveness

Mailshake takes a different approach. It’s like the friend who tells you to keep things simple yet impactful. With Mailshake, the focus is on creating straightforward, effective campaigns without overwhelming you with too many options. It’s perfect for users who want to hit the ground running without a steep learning curve.

Mailshake shines in its ability to create personalized email sequences quickly. It’s particularly adept at cold email outreach, allowing you to reach out to potential leads or customers with a personal touch. You can customize your emails based on the recipient’s information, ensuring your message hits the mark.

Additionally, Mailshake’s A/B testing feature is a standout. This lets you test different versions of your email to see what works best with your audience. It’s like having a built-in advisor telling you which version of your message is more likely to resonate with your subscribers.

Tailoring Your Decision

Choosing between ActiveCampaign and Mailshake for email campaign customization depends on your needs and how deep you want to go. If you’re looking for a tool that offers deep customization and allows you to create highly personalized, complex campaigns, ActiveCampaign is your go-to. Its advanced features give you the power to tailor your emails to each subscriber’s unique journey.

On the other hand, if you prefer simplicity and effectiveness, especially for cold outreach campaigns, Mailshake is a fantastic choice. It provides you with the essential tools for personalization without overwhelming you with too many options.

In essence, ActiveCampaign is like a Swiss Army knife, packed with tools for various scenarios, while Mailshake is like a specialized tool, honed for specific tasks.

Automation and Workflow Efficiency: Streamlining Your Email Marketing

Both ActiveCampaign and Mailshake offer automation features, but they approach this functionality in different ways. Let’s break down how each tool can help you automate your email marketing and make your workflow more efficient.

ActiveCampaign: The Automation Powerhouse

ActiveCampaign truly shines when it comes to automation. It’s like a seasoned conductor orchestrating a complex symphony with precision. The platform allows you to automate not just email sequences, but entire marketing and sales workflows.

What sets ActiveCampaign apart is its visual automation builder. This tool enables you to create intricate workflows based on specific triggers and actions. For example, you can set up an automation that sends a follow-up email if a subscriber clicks a link in a previous email, or tag a subscriber for segmentation if they visit a certain page on your website. The possibilities are nearly endless.

This level of automation is perfect for businesses that want to create sophisticated, highly targeted email campaigns. It saves time and ensures that your subscribers receive relevant, timely content without you having to manually manage each step.

Mailshake: Simplified Automation for Maximum Impact

Mailshake, in contrast, takes a more streamlined approach to automation. It’s like a skilled archer, aiming straight for the target without unnecessary movements. The platform is particularly strong in automating outreach and follow-up sequences.

Mailshake’s strength lies in its simplicity. Setting up automated email sequences is straightforward and user-friendly. This is especially useful for sales teams or marketers focusing on cold email outreach, as it allows for consistent, automated follow-up with potential leads.

While Mailshake may not offer the same level of complex automation as ActiveCampaign, it excels in what it does provide. Its automation is designed to be effective and easy to use, making it a great choice for those who want to automate their outreach without getting bogged down in complexity.

Choosing the Right Tool for Automation

The decision between ActiveCampaign and Mailshake in terms of automation and workflow efficiency depends on the complexity of your needs and your familiarity with email marketing tools. If you need a tool that offers comprehensive automation capabilities and can support intricate marketing workflows, ActiveCampaign is the ideal choice. It’s suited for businesses that require detailed, segmented, and behavior-based automations.

On the other hand, if your primary focus is on outreach and you prefer a tool that is straightforward and easy to use, Mailshake is an excellent option. It provides effective automation for outreach campaigns, making it ideal for sales teams and marketers who want to automate their email sequences without needing a complex setup.

In essence, ActiveCampaign is akin to a high-tech, multi-functional robot that can perform a variety of tasks autonomously, while Mailshake is more like a specialized drone, designed for specific missions and easy to pilot.

Integration Capabilities: Enhancing Your Marketing Ecosystem

ActiveCampaign and Mailshake both offer integration options, but they cater to different needs and preferences. Let’s explore how each platform facilitates integration with other systems and tools.

ActiveCampaign: The Integration Champion

ActiveCampaign stands out as an integration champion. It’s like the central hub of a wheel, where numerous spokes – representing different tools and platforms – converge. The platform boasts an extensive array of integrations with over 850 third-party apps and services, including CRM systems, e-commerce platforms, and more.

This wide range of integrations allows for a high level of versatility in your marketing strategy. For instance, you can sync ActiveCampaign with your CRM to ensure seamless data flow between your sales and marketing teams. Or, integrate it with your e-commerce platform to automate and personalize your customer’s shopping experience based on their behavior and preferences.

Such extensive integration capabilities are ideal for businesses that use a variety of tools and want to ensure all their systems work together harmoniously. It’s particularly beneficial for medium to large businesses with complex workflows that require multiple tools to function in tandem.

Mailshake: Focused and Practical Integrations

Mailshake takes a more focused approach to integration. It’s like a tool that fits perfectly into a specific slot in your toolbox. While it doesn’t offer the sheer volume of integrations as ActiveCampaign, it provides key integrations that are particularly useful for sales and outreach campaigns.

Mailshake integrates with CRM platforms, social media tools, and other essential services that support sales and marketing efforts. These integrations are designed to enhance the platform’s core functionalities – primarily email outreach and follow-ups. For example, integrating Mailshake with a CRM can help sales teams track their email interactions as part of their overall sales pipeline.

This focused approach to integration makes Mailshake a good fit for small to medium-sized businesses or teams that need to complement their outreach efforts without the need for an extensive array of integrations.

Selecting the Right Integration Approach

Your choice between ActiveCampaign and Mailshake in terms of integration capabilities depends largely on the breadth of tools you use and how you wish to synchronize them with your email marketing efforts. ActiveCampaign is ideal if you need a platform that can integrate with a wide variety of tools, offering flexibility and scalability. It’s suited for businesses with complex needs and a diverse set of tools.

Conversely, if you’re looking for a tool that offers essential integrations to enhance your outreach efforts, Mailshake is a strong contender. It’s perfect for teams focused on sales and outreach who need a tool that integrates well with their existing sales and CRM platforms.

To sum up, ActiveCampaign is akin to a multi-purpose adapter, compatible with numerous devices, while Mailshake is more like a specialized connector, designed for specific, targeted use.

WinSavvy helps grow VC-funded startups digitally

Related: Check out our free SEO suite

Free SEO Suite by WinSavvy

Pricing and Value for Money: Balancing Costs and Benefits

Both ActiveCampaign and Mailshake come with their own pricing structures and value propositions. Let’s dissect their pricing models to see which offers the best bang for your buck.

ActiveCampaignLite Plan: Starting at $15/month (for up to 500 contacts), offering basic email marketing, marketing automation, and a customer CRM.
Plus Plan: Starting at $70/month, with additional features like landing pages, Facebook Custom Audiences integration, and lead scoring.
Professional Plan: Starting at $159/month, including site messaging, attribution, and predictive sending.
Enterprise Plan: Custom pricing, offering custom reporting, custom mailserver domain, and dedicated account rep.
MailshakeEmail Outreach Plan: Priced at $59/user/month when billed annually. Includes features like email personalization, lead catchers, and analytics.
Sales Engagement Plan: Priced at $99/user/month when billed annually. Includes additional features like phone dialer, social selling, and Salesforce integration.
Both plans offer features tailored for sales teams and agencies focusing on cold email outreach and sales engagement.

ActiveCampaign: Flexible Pricing with Scalable Features

ActiveCampaign’s pricing is like a tiered cake – the more you pay, the more layers (features) you get. It offers multiple pricing tiers, starting from a basic plan suitable for small businesses or beginners, up to more advanced plans that cater to larger businesses with complex needs.

The flexibility in their pricing model means that you can start small and upgrade as your business grows and your needs become more sophisticated. Each tier unlocks additional features, such as advanced automation, CRM capabilities, and more in-depth analytics.

However, it’s important to note that as you climb up these tiers, especially if your subscriber list grows, the cost can escalate. Therefore, while ActiveCampaign offers a wide range of powerful features, it’s crucial to assess which tier aligns best with your current needs to ensure you’re getting value for your money.

Mailshake: Straightforward and Affordable

Mailshake’s pricing model is more straightforward. It offers a clear-cut, affordable pricing structure based on the features and capabilities it offers, especially geared towards sales teams and email outreach campaigns.

Mailshake is generally considered more budget-friendly, particularly for small to medium-sized businesses or teams focusing on outreach and sales. Its pricing is transparent, making it easy for businesses to predict their expenses and assess the return on investment.

While Mailshake might not offer the extensive range of features that ActiveCampaign does, its strength lies in its focused approach. The platform provides all the essential tools for effective email outreach without overcomplicating things or adding unnecessary costs.

Choosing the Best Option for Your Budget

Deciding between ActiveCampaign and Mailshake in terms of pricing involves weighing the features you need against the investment you’re willing to make. If you need a comprehensive tool with advanced features and are prepared to invest more as your needs grow, ActiveCampaign is a great option. It’s ideal for businesses looking for depth and scalability in their email marketing tool.

On the other hand, if you’re on a tighter budget or your needs are more focused on outreach and sales without the need for advanced features, Mailshake offers a cost-effective solution. It’s a great fit for those who want to streamline their email outreach without a significant financial outlay.

In essence, ActiveCampaign offers a more comprehensive and scalable solution at a higher cost, while Mailshake provides focused functionality at a more budget-friendly price.

Reporting and Analytics: Gaining Insights into Your Campaigns

ActiveCampaign and Mailshake both offer reporting and analytics features, but they cater to different levels of user needs and preferences. Let’s examine how each platform enables you to measure and understand the success of your email campaigns.

ActiveCampaign: Comprehensive Analytics for In-depth Insights

ActiveCampaign’s approach to reporting and analytics is like having a high-powered microscope. It allows you to zoom in and get a detailed view of your campaign performance. The platform provides a comprehensive set of analytics tools that go beyond basic metrics like open rates and click-through rates.

With ActiveCampaign, you can track the customer journey across multiple channels, understand how your emails influence user behavior on your website, and even see how different segments of your audience interact with your campaigns. This depth of insight is particularly valuable for businesses that base their strategies on data-driven decisions.

Moreover, ActiveCampaign offers customizable reports, so you can focus on the metrics that matter most to your business. Whether it’s tracking conversions, engagement over time, or the effectiveness of different campaign elements, ActiveCampaign provides the data you need in an accessible and understandable format.

Mailshake: Streamlined Analytics for Quick Insights

Mailshake, on the other hand, offers a more streamlined approach to analytics. It’s like having a clear and concise dashboard that gives you a quick overview of your campaign’s performance. The platform focuses on providing essential analytics that are easy to understand and act upon.

Mailshake’s analytics cover the basics – open rates, click rates, and response rates – and present them in a user-friendly interface. This approach is especially useful for teams that need to quickly assess the effectiveness of their outreach campaigns and make timely adjustments.

While Mailshake may not offer the same level of detailed analytics as ActiveCampaign, it excels in giving users a straightforward way to measure the success of their campaigns without getting lost in overly complex data.

Deciding on the Right Analytics Tool

Choosing between ActiveCampaign and Mailshake for reporting and analytics comes down to the complexity of the insights you need. If you’re looking for detailed analytics that can inform a data-driven marketing strategy, ActiveCampaign is your best choice. Its in-depth reporting capabilities are ideal for businesses that need to deeply understand their audience and campaign performance.

Conversely, if you prefer simplicity and want quick, actionable insights, especially for sales-focused email campaigns, Mailshake is a great option. Its straightforward analytics are perfect for users who need to gauge the effectiveness of their campaigns at a glance and make quick decisions.

ActiveCampaign provides a comprehensive, in-depth analytical tool, perfect for detailed data analysis, while Mailshake offers a more streamlined, easy-to-use analytics feature, ideal for quick insights and decisions.

Customer Support and Community Engagement: Navigating with Assistance

The support structure and community ecosystem of an email marketing tool can greatly influence your experience and success with the platform. Let’s compare how ActiveCampaign and Mailshake fare in these areas.

ActiveCampaign: Robust Support and an Engaged Community

ActiveCampaign excels in providing a robust support system and fostering a lively community. It’s akin to having a knowledgeable guide and a supportive group of fellow travelers on your email marketing journey.

The platform offers multiple channels of support, including email, live chat, and a comprehensive knowledge base. This variety ensures that you can get help in the way that suits you best. ActiveCampaign’s support team is known for being responsive and knowledgeable, providing valuable assistance when you need it.

Beyond direct support, ActiveCampaign boasts a thriving community of users. This community is a goldmine of information, with users actively sharing tips, strategies, and best practices. Whether you’re a beginner or an experienced marketer, being part of this community can be incredibly beneficial for learning and growth.

Mailshake: Efficient Support Focused on User Needs

Mailshake provides efficient and focused customer support, tailored to the needs of its users. It’s like having a direct line to a team that’s ready to help you resolve issues and optimize your use of the platform.

While Mailshake may not offer as wide a range of support channels as ActiveCampaign, its support team is highly praised for their effectiveness and speed. Mailshake users can expect timely and helpful responses to their queries, ensuring minimal disruption to their email marketing activities.

In terms of community engagement, Mailshake has a growing community of users. While it may not be as large as ActiveCampaign’s, it’s a resourceful and supportive space for sharing insights and learning from others’ experiences. This can be especially valuable for businesses focusing on sales and outreach, looking to share strategies and tips in these areas.

Assessing Support and Community Needs

When deciding between ActiveCampaign and Mailshake for customer support and community engagement, consider your preferences for support and the value you place on community interaction. If you prefer a comprehensive support structure with multiple channels and an active, diverse community, ActiveCampaign is an excellent choice.

On the other hand, if you value quick, efficient support and a focused community that aligns closely with your outreach and sales goals, Mailshake is a great option. It provides targeted support and a community that, while smaller, can offer relevant insights and networking opportunities.

ActiveCampaign provides a well-rounded support experience and a vibrant community, making it suitable for a wide range of users. Mailshake, while more focused in its support and community offerings, delivers efficient assistance and a community environment that’s particularly beneficial for outreach-focused users.

Deliverability and Email Optimization: Ensuring Your Messages Hit the Mark

Both ActiveCampaign and Mailshake emphasize the importance of deliverability and provide features to optimize email engagement. Let’s explore how each platform ensures your emails not only reach their destination but also make an impact.

ActiveCampaign: Maximizing Deliverability and Engagement

ActiveCampaign understands that the best email campaign is futile if it doesn’t reach the inbox. It’s like having a skilled navigator ensuring your emails sail smoothly into inboxes. The platform employs advanced deliverability features, including IP warming, domain authentication, and ongoing monitoring of sending practices.

In terms of optimization, ActiveCampaign provides tools to ensure your emails are engaging and relevant. Features like A/B testing, predictive sending (which optimizes sending times based on when subscribers are most likely to open emails), and dynamic content all contribute to higher engagement rates.

Moreover, ActiveCampaign helps you maintain a healthy email list with features like automated list hygiene and segmentation, which are crucial for keeping your deliverability rates high. This comprehensive approach ensures that your emails not only reach your audience but also resonate with them.

Mailshake: Focused on Effective Outreach

Mailshake’s approach to deliverability and email optimization is tightly focused on the needs of sales teams and outreach campaigns. It’s like having a sharpshooter ensuring each email counts. The platform provides essential tools to maintain high deliverability, such as automatic bounce handling and spam filter testing.

Mailshake excels in offering features that enhance the effectiveness of outreach emails. It includes personalization capabilities, templates that are optimized for responses, and scheduling options to ensure emails are sent at the most opportune times.

While Mailshake may not have the breadth of deliverability and optimization tools that ActiveCampaign offers, it focuses on what’s most important for outreach campaigns. This focus makes it a strong contender for sales teams and professionals who prioritize direct engagement with prospects and clients.

Choosing for Deliverability and Optimization

The choice between ActiveCampaign and Mailshake in terms of deliverability and email optimization depends on your specific needs. If you require a comprehensive set of tools to maximize both deliverability and engagement across diverse email campaigns, ActiveCampaign is the ideal choice. Its suite of advanced features is suited for marketers who need to manage complex campaigns and ensure high engagement rates.

Conversely, if your primary focus is on sales outreach and you need a tool that provides essential deliverability features along with optimization for response rates, Mailshake is a great option. It offers the necessary functionality to ensure your outreach emails are effective and reach your intended audience.

In essence, ActiveCampaign is like a versatile craftsman equipped with a wide array of tools for various tasks, ensuring your emails are both delivered and impactful. Mailshake, on the other hand, is like a specialist with a refined set of tools, focused on making each outreach email count.


In conclusion, ActiveCampaign and Mailshake each offer distinct strengths in the email marketing arena for 2024. ActiveCampaign stands out with its comprehensive suite of features, advanced automation capabilities, extensive integrations, and powerful analytics. It’s an ideal choice for businesses seeking a robust, all-encompassing email marketing solution that can cater to complex, diverse campaigns.

Mailshake, on the other hand, offers a more focused approach, excelling in simplicity and effectiveness for outreach and sales-driven campaigns. Its straightforward usability, essential deliverability features, and practical integrations make it a perfect fit for small to medium-sized businesses or teams concentrated on sales and lead generation. Ultimately, the decision between ActiveCampaign and Mailshake should be based on your specific email marketing needs, the complexity of your campaigns, and the level of customization and automation you require. Both platforms have their unique advantages, and the right choice will align seamlessly with your business goals and marketing strategies.

Read Next

author avatar
Poulomi Chakraborty
Poulomi Chakraborty is at the heart of our digital marketing team at WinSavvy. With a keen grasp on the ever-evolving world of SEO and digital trends, she is known for her thoughtful and strategic approach. Poulomi blends deep industry knowledge with a genuine enthusiasm for helping businesses shine online. Her ability to translate complex digital concepts into clear, actionable strategies is what sets her apart.
Scroll to Top