iContact vs Mailercloud: The Best Email Marketing Tool for You

Navigate the email marketing landscape confidently! Discover the ideal tool for your business by comparing iContact vs Mailercloud. Make informed decisions now!

In the digital age, email marketing remains a cornerstone of successful business strategies. Choosing the right tool can be a make-or-break decision. In this arena, iContact and Mailercloud are two names that often come up. But which one is the right fit for you? This detailed comparison will help you navigate through the features, pros, and cons of each, making your decision easier.

G2 Score – 4.1 out of 5 stars
G2 Score –  4.3 out of 5 stars
TrustRadius Score -7.7 out of 10TrustRadius Score – Nil

User Experience: Navigating the Platforms

The Welcoming Interface of iContact

iContact greets you with a user-friendly interface, making it a hit among those who value simplicity and efficiency. Its intuitive design means you won’t spend hours trying to figure out basic functions. Whether you’re crafting your first email campaign or analyzing performance data, iContact makes it straightforward.

The platform excels in guiding users through its various features. With helpful tooltips and an easily navigable dashboard, even beginners can feel like pros in no time. The drag-and-drop editor is a standout feature, allowing for the creation of visually appealing emails without any coding expertise.

Mailercloud: Simplicity Meets Functionality

Mailercloud takes a similar approach to user experience. Its clean, uncluttered interface is designed to take the hassle out of email marketing. You can set up campaigns, manage lists, and view reports without any unnecessary complications.

What sets Mailercloud apart is its emphasis on streamlined processes. The platform aims to reduce the time and effort required to launch a campaign, which is a boon for busy marketers. The simplicity of Mailercloud’s design doesn’t sacrifice functionality; it enhances it, making the platform accessible to users of all skill levels.

Customization at Your Fingertips

iContact’s Creative Freedom

Customization is where iContact shines. It offers a rich library of templates, each customizable to align with your brand’s unique identity. The level of control over design elements means you can create emails that truly stand out in your subscribers’ inboxes.

Mailercloud’s Efficient Templates

Mailercloud, while offering fewer templates than iContact, focuses on efficiency. The available templates are versatile and cater to various campaign needs. For businesses looking for quick and effective email solutions, Mailercloud’s templates provide an excellent starting point.

The User Experience Verdict

Both iContact and Mailercloud offer engaging user experiences, but they cater to slightly different audiences. iContact is ideal if you’re looking for a balance of user-friendliness and advanced features. Its intuitive interface, coupled with a robust set of tools, makes it suitable for marketers of all levels.

Mailercloud, on the other hand, is perfect if simplicity and speed are your top priorities. It offers a straightforward approach to email marketing, ideal for those who want to get their campaigns up and running with minimal fuss.

Pricing Structures: Finding the Best Value for Your Budget

In the world of email marketing tools, how much you pay and what you get in return is a crucial aspect of the decision-making process. Let’s dive into the pricing structures of iContact and Mailercloud to see which offers the best value for your investment.

iContactBase Plan: Pricing starts at around $30/month for 500 subscribers and includes features like drag-and-drop editing, detailed tracking, and autoresponders.
Pro Plan: Starting at approximately $45/month for 500 subscribers, adding features like workflow automation, landing pages, and segmentation.
Custom pricing is available for higher volume needs and more advanced features.
MailercloudFree Plan:

Includes up to 1,000 subscribers and 12,000 emails per month.
Access to basic features like email campaigns, reports, and list management.
Basic Paid Plans:

Up to 5,000 subscribers: Starting at approximately $10/month, with unlimited emails.
Up to 10,000 subscribers: Starting at approximately $15/month, also with unlimited emails.
As the number of subscribers increases, the price scales accordingly.
Higher Volume Plans:

Up to 25,000 subscribers: Starting at around $45/month.
Up to 50,000 subscribers: Starting at around $75/month.
Up to 100,000 subscribers: Pricing available on request.
For more than 100,000 subscribers, custom pricing is offered.

iContact: Flexible Pricing for Various Needs

iContact’s pricing strategy is designed to cater to a wide range of business sizes and needs. The platform operates on a tiered pricing model, where the cost is primarily determined by the number of subscribers in your email list. This approach is particularly beneficial as it allows businesses to scale up or down depending on their growth and budget.

For small businesses or startups, iContact’s basic plan is an affordable entry point. As you climb up the tiers, additional features such as behavioral targeting and detailed segmentation become available. What’s commendable about iContact is the transparency in its pricing. There are no hidden costs, making it easier for businesses to plan their budgets.

Mailercloud: Competitively Priced Simplicity

Mailercloud positions itself as an affordable yet powerful email marketing solution. Its pricing is competitive, offering a great deal of functionality at a lower cost compared to many of its counterparts. Like iContact, Mailercloud’s pricing is based on the number of subscribers, but the overall cost tends to be more budget-friendly.

Even at its entry-level plan, Mailercloud provides a comprehensive set of features, making it a great choice for businesses looking to get the most bang for their buck. It’s a particularly attractive option for small businesses or startups that are cost-conscious but still want a robust email marketing tool.

Analyzing the Cost vs. Features

When it comes to choosing between iContact and Mailercloud based on pricing, it’s a balance between the depth of features you require and the amount you’re willing to spend. iContact offers a broader range of advanced features, which might be necessary for larger businesses or those with more complex email marketing needs. However, this comes at a higher price point.

Mailercloud, with its competitive pricing, is an excellent choice for those who need a capable email marketing tool without the hefty price tag. Its focus on essential features and user-friendliness makes it ideal for budget-conscious businesses or those just starting out.

Customer Support: Ensuring a Smooth Marketing Journey

The level and quality of customer support can significantly influence your experience with an email marketing tool. Let’s delve into how iContact and Mailercloud support their users, ensuring any issues are swiftly and effectively resolved.

iContact: Comprehensive and Responsive Support

iContact places a high value on customer support, offering multiple channels to assist users. Whether it’s through phone, email, or live chat, help is readily available. This variety ensures that you can choose the mode of communication that works best for you. The response times are generally quick, and the support team is known for its expertise and helpful nature.

In addition to direct support, iContact offers a wealth of resources, including video tutorials, webinars, and detailed articles. These resources are particularly beneficial for users looking to expand their knowledge and independently resolve issues.

Mailercloud: Streamlined and Efficient Support

Mailercloud’s approach to customer support is focused on efficiency and accessibility. They may not offer phone support, but their email and live chat channels are highly responsive. The support team at Mailercloud is praised for being knowledgeable and friendly, ensuring that your queries are addressed promptly.

Moreover, Mailercloud provides a well-organized knowledge base. This resource is filled with useful articles and FAQs, allowing users to quickly find answers to common questions. For users who prefer a self-service approach to troubleshooting, this is an invaluable tool.

Evaluating the Support Systems

Choosing between iContact and Mailercloud in terms of customer support depends on your preferences and needs. If you value having a variety of support channels, including phone support, and access to a rich library of learning resources, iContact stands out as the more comprehensive option.

On the other hand, if you prioritize quick, straightforward assistance and are comfortable with primarily digital communication channels, Mailercloud’s streamlined support will likely meet your needs effectively. Their focus on providing efficient and accessible support makes them a strong contender for businesses that prefer a more direct approach.

Analytics and Reporting: Gaining Insights into Campaign Performance

In email marketing, the ability to analyze and understand your campaign performance is crucial. It informs strategy, helps in audience understanding, and guides future decisions. Let’s compare how iContact and Mailercloud provide analytics and reporting features to their users.

iContact: Detailed Analytics for Informed Decisions

iContact offers a robust suite of analytics tools, designed to give you a comprehensive understanding of your campaign performance. You can track standard metrics such as open rates and click-through rates, but iContact goes beyond the basics. It provides advanced analytics like engagement over time, social media tracking, and subscriber growth analysis. This level of detail is particularly useful for businesses looking to deeply understand their audience and refine their strategies accordingly.

What’s more, iContact allows you to create custom reports. This feature is invaluable as it enables you to focus on the metrics that matter most to your business, ensuring you’re not overwhelmed by unnecessary data.

Mailercloud: Simplified Reporting for Quick Insights

Mailercloud, while not as extensive in its analytics offerings as iContact, still provides a solid range of reporting features. It covers all the essential metrics needed to gauge campaign success, including open rates, click-through rates, and unsubscribe rates. The platform’s reporting is straightforward, prioritizing ease of understanding and quick insights.

One of the appealing aspects of Mailercloud’s analytics is the user-friendly presentation of data. The information is conveyed in clear, easy-to-read formats, making it accessible to users who may not have a background in data analysis.

Choosing the Right Analytics Tool

Your choice between iContact and Mailercloud for analytics and reporting will largely depend on the complexity of the data you need. If you require in-depth analytics and the ability to customize reports extensively, iContact is the way to go. Its advanced features and customizable reporting options offer a depth of insight suited for detailed-oriented marketers.

Conversely, if you prefer a more streamlined, easy-to-grasp approach to analytics, Mailercloud is a strong candidate. Its focus on essential metrics and intuitive reporting makes it ideal for users who need quick insights to guide their campaign decisions.

WinSavvy helps grow VC-funded startups digitally

Related: Check out our free SEO suite

Free SEO Suite by WinSavvy

Integration Capabilities: Enhancing Your Digital Marketing Toolbox

The ability of an email marketing tool to integrate with other software is crucial in today’s interconnected digital landscape. It allows for a seamless flow of data and enhances the overall marketing strategy. Let’s see how iContact and Mailercloud fare in terms of integration capabilities.

iContact: A Wide Array of Integration Options

iContact offers a diverse range of integrations with various CRM systems, social media platforms, eCommerce tools, and more. This extensive integration capability allows for a more comprehensive and streamlined marketing approach. Whether you need to sync with a CRM like Salesforce, connect to an eCommerce platform like Shopify, or integrate with a content management system like WordPress, iContact likely has an option for you.

Additionally, iContact provides API access for custom solutions, enabling the creation of bespoke integrations. This is particularly beneficial for larger businesses or those with specific integration needs that go beyond standard offerings.

Mailercloud: Focused and Efficient Integrations

Mailercloud takes a more streamlined approach to integrations. While it may not offer as wide a range as iContact, it covers the essentials that most businesses require. Integrations with key platforms like Google Analytics, WordPress, and various eCommerce solutions are available, providing a solid foundation for most email marketing needs.

The process of setting up integrations in Mailercloud is straightforward, ensuring ease of use even for those who are not technically inclined. This simplicity is a significant advantage for businesses that require basic but effective integration capabilities.

Assessing Integration Needs

The choice between iContact and Mailercloud for integrations depends on the complexity and variety of your existing marketing tools. If your business relies on a broad ecosystem of tools and requires a high level of integration flexibility, iContact’s wide range of options and API access make it a strong contender.

On the other hand, if your integration needs are more straightforward and you value simplicity and efficiency, Mailercloud’s focused approach provides an effective solution without overwhelming you with too many options.

Security and Compliance: Safeguarding Your Data

In the digital era, the security and compliance features of an email marketing tool are non-negotiable. They ensure the safety of your data and the legality of your marketing practices. Let’s examine how iContact and Mailercloud address these crucial aspects.

iContact: A Fortified Approach to Security

iContact takes the security of its users’ data seriously. They employ robust security measures including secure data centers, encryption technologies, and regular security audits. This level of security is crucial in protecting sensitive information, especially for businesses that handle large volumes of personal data.

In terms of compliance, iContact stays abreast of global privacy regulations, including GDPR and CCPA. They offer tools and resources to help users navigate these complex regulations, ensuring that your email marketing campaigns are not only effective but also legally compliant.

Mailercloud: Prioritizing Data Protection and Compliance

Mailercloud, though not as extensive in its security features as iContact, still provides a solid foundation for data protection. This includes essential security measures like data encryption and regular system updates to protect against vulnerabilities.

In terms of privacy and compliance, Mailercloud is transparent about its data handling practices. They offer clear guidelines and tools to help users stay compliant with various data protection laws, building a trust-based relationship with their users.

Making the Right Choice for Security and Compliance

Your choice between iContact and Mailercloud in terms of security and compliance will depend on the level of security sophistication your business requires and your need for assistance in navigating privacy laws. iContact is well-suited for businesses that deal with sensitive data and require a robust security framework, coupled with comprehensive compliance support.

For smaller businesses or those with simpler security needs, Mailercloud offers an adequate level of protection and privacy compliance. Its straightforward approach ensures that your email marketing activities are secure and compliant without the need for complex configurations.

Deliverability: Ensuring Your Emails Reach Their Destination

A key factor in the success of your email marketing campaigns is deliverability – the ability of your emails to successfully land in your subscribers’ inboxes. Let’s explore how iContact and Mailercloud handle this critical aspect, ensuring your messages don’t end up in the spam folder.

iContact: Maximizing Inbox Placement

iContact places a strong emphasis on deliverability. They use sophisticated monitoring and management tools to maintain a high sender reputation, which is crucial for avoiding spam filters. Additionally, iContact constantly adapts to the changing landscape of email regulations, ensuring your emails comply with current standards.

They also offer resources and guidance on best practices for email content and design, which can significantly impact deliverability. This holistic approach helps ensure that your emails not only get sent but also get seen by your audience.

Mailercloud: Effective Deliverability Strategies

Mailercloud may not have as many advanced deliverability features as iContact, but it covers the basics effectively. It includes features like spam filter testing and provides feedback on potential deliverability issues with your emails. These tools are crucial for identifying and fixing problems that could prevent your emails from reaching inboxes.

Mailercloud also focuses on user education, offering tips and best practices for improving email deliverability. This approach is particularly beneficial for small businesses or those new to email marketing, who might not be familiar with the intricacies of email deliverability.

Choosing the Right Tool for Email Success

When it comes to deliverability, your choice between iContact and Mailercloud will depend on the complexity of your email marketing campaigns and your specific needs. If you require a tool with advanced deliverability features and a proactive approach to managing sender reputation, iContact is a great option. Its comprehensive tools and resources are well-suited for businesses with large email lists or those in industries where deliverability challenges are more common.

For those who need a straightforward solution with essential deliverability features, Mailercloud offers an efficient and user-friendly choice. Its focus on the basics of deliverability, combined with educational resources, makes it suitable for smaller businesses or those just starting their email marketing journey.


Navigating the world of email marketing tools can be daunting, but our journey through the features of iContact and Mailercloud has hopefully illuminated the path. iContact stands out with its advanced features, comprehensive analytics, and robust security measures, catering to businesses that need a sophisticated, feature-rich email marketing solution. Its focus on deliverability and compliance ensures that your campaigns not only reach your audience but do so effectively and legally.

In contrast, Mailercloud presents itself as a user-friendly, cost-effective alternative, particularly suited to small businesses or those just stepping into the email marketing arena. Its straightforward interface, essential deliverability features, and focused integration capabilities make it an excellent choice for those seeking simplicity and efficiency in their email marketing tool.

Ultimately, the decision between iContact and Mailercloud hinges on your specific business needs, the complexity of your email marketing campaigns, and the level of sophistication you require. Whether it’s the depth and flexibility of iContact or the straightforward, budget-friendly approach of Mailercloud, your choice will play a pivotal role in shaping your email marketing strategy and, by extension, your business’s digital presence.

Read Next:

author avatar
Poulomi Chakraborty
Poulomi Chakraborty is at the heart of our digital marketing team at WinSavvy. With a keen grasp on the ever-evolving world of SEO and digital trends, she is known for her thoughtful and strategic approach. Poulomi blends deep industry knowledge with a genuine enthusiasm for helping businesses shine online. Her ability to translate complex digital concepts into clear, actionable strategies is what sets her apart.
Scroll to Top