Mailchimp vs Keap: The Best Email Marketing Tool for 2024

Choosing the best for 2024: Compare Mailchimp and Keap for features, pricing, and user-friendliness in our expert analysis.

Welcome to the ultimate showdown between Mailchimp and Keap, two titans of the email marketing world. In 2024, the stakes are higher than ever, and choosing the right tool can make or break your digital marketing strategy. So, let’s dive into this friendly duel and figure out which one is the best fit for you!

Ease of Use: Navigating the User Interface

When it comes to user-friendliness, Mailchimp has long been the go-to for many marketers, especially those just dipping their toes into the vast ocean of email marketing. It’s like walking into a well-organized room where everything is just where you expect it to be. The interface is intuitive, making it a breeze for beginners to start their journey.

The Dashboard

The moment you log in, Mailchimp greets you with a dashboard that’s both informative and uncluttered. It’s like having a friendly guide in the digital realm, showing you your campaign performance at a glance. The dashboard is designed not just to inform but to inspire, with tips and tricks popping up to help you improve your email game.

Template Design

Creativity flows freely in Mailchimp’s template designer. You don’t need to be a Picasso of the digital world to create eye-catching emails. The drag-and-drop builder is akin to playing with building blocks – simple, fun, and remarkably effective. With a plethora of templates to choose from, you can find the perfect style that resonates with your brand’s voice.

Keap: The Power of Personalization

Keap, on the other hand, takes a slightly different approach. It’s like stepping into a high-tech control room where every button and screen is tailored for your business’s specific needs. It offers a more sophisticated experience, ideal for those who have a bit of email marketing under their belt and crave more customization.

Dashboard Dynamics

Keap’s dashboard is a marvel of personalization. It allows you to tailor your view to focus on what’s most important for your business. You can track your campaigns, check your sales funnel, or even monitor client interactions, all from one central hub. It’s like having a custom-made cockpit for your marketing journey.

Crafting Campaigns

Building a campaign in Keap feels like being a conductor of an orchestra. Every element can be fine-tuned to the nth degree. The template options are extensive, and the customization capabilities are even more impressive. If Mailchimp is about simplicity, Keap is about sophistication. You can create emails that not only look stunning but also feel uniquely yours.



  • Free Plan: Available with basic features, suitable for up to 2,000 contacts and 10,000 sends per month with a daily limit of 2,000.
  • Essentials Plan: Starting at around $9.99/month, this plan includes all email templates, A/B testing, custom branding, and support for up to 50,000 contacts.
  • Standard Plan: Starting at approximately $14.99/month, this offers additional features like retargeting ads, advanced insights, and automation tools, catering to up to 100,000 contacts.
  • Premium Plan: Starting from $299/month, aimed at larger businesses, offering advanced segmentation, multivariate testing, and unlimited seats and role-based access.


  • Keap Grow: Starting at approximately $79/month, offering basic CRM, email marketing, and automation capabilities.
  • Keap Pro: Starting at around $149/month, this plan includes more advanced CRM features, automation, and ecommerce functionalities.
  • Infusionsoft: Starting from $199/month, offering a comprehensive set of features for advanced business needs, including sales pipeline, advanced reporting, and ecommerce tools.

Cost-Effectiveness: Getting the Most Bang for Your Buck

Mailchimp: Budget-Friendly for Beginners Explored

Mailchimp has carved out its niche as a budget-friendly solution in the email marketing landscape, particularly appealing to beginners and small businesses. This platform is not just about affordability; it’s about offering a robust set of tools that are accessible and easy to use, even for those who are new to email marketing.

Accessible Pricing Plans

Mailchimp’s approach to pricing is like a welcoming handshake for newcomers and small businesses. It offers a free plan that’s more than a mere teaser; it’s a fully functional starting point for those taking their first steps in email marketing. This plan is particularly appealing for small businesses or individuals who are cautious about committing funds to a marketing budget. As your business grows, Mailchimp grows with you, offering more advanced plans that are still priced with small businesses in mind.

Intuitive Template Designer

For many beginners, designing an email can seem daunting. Mailchimp removes this barrier with its intuitive template designer. The platform turns email design into a straightforward and even enjoyable task. The drag-and-drop interface is like playing with an easy-to-use puzzle, where each piece fits just right. This simplicity means that even those with no design experience can create professional-looking emails in no time.

Basic Automation Tools

Mailchimp offers basic automation tools even in its free tier, which is a boon for small businesses looking to dip their toes into more sophisticated email marketing. These tools allow users to set up simple automated emails, like welcome messages or birthday greetings. This feature is like having a personal assistant who ensures that your customers receive a timely, personalized touch without you having to manually send each email.

A/B Testing on Higher Plans

As your business grows and you move to higher-tier plans, Mailchimp offers features like A/B testing. This tool is crucial for understanding what resonates with your audience. You can test different subject lines, email content, and sending times to see what works best. It’s like conducting a mini-science experiment where the results lead to better engagement and more effective email campaigns.

Helpful Insights and Analytics

Even on its free plan, Mailchimp provides helpful insights and analytics that are easy to understand. You get to see how your emails are performing in terms of open rates, click-through rates, and subscriber activity. These insights are presented in a straightforward manner, making it easy for beginners to understand and act upon. It’s like having a friendly guide who points out what’s working and where there’s room for improvement.

In essence, Mailchimp’s budget-friendly nature is not just about its pricing; it’s about making powerful email marketing tools accessible and easy to use for beginners and small businesses. The platform is designed to grow with you, offering more advanced features as your needs evolve, all while maintaining its user-friendly ethos.

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Keap: Investing in Advanced Features Explored

Keap distinguishes itself in the email marketing landscape by offering advanced features that cater to businesses ready to invest in a more comprehensive solution. This platform is not just about email marketing; it’s an all-in-one tool that integrates various aspects of business management, making it a valuable asset for growth-focused companies.

Robust Automation Beyond Email

The automation capabilities of Keap are a standout feature, extending far beyond standard email marketing. This system is akin to having a multi-talented assistant who not only manages your email campaigns but also automates various business processes. From follow-up sequences to complex workflows that integrate with sales and customer service, Keap’s automation tools are designed to save time and enhance efficiency. This feature is particularly useful for businesses looking to automate repetitive tasks and focus on growth.

In-Depth CRM Integration

Keap’s in-depth CRM integration sets it apart from many other email marketing platforms. This feature is more than a contact management system; it’s a comprehensive tool that tracks and manages customer interactions, sales processes, and business development activities. For businesses that prioritize customer relationship management, Keap offers a seamless way to align marketing efforts with broader business objectives, ensuring a more personalized and effective approach to customer engagement.

Advanced Reporting and Analytics

Keap provides advanced reporting and analytics, offering deep insights into campaign performance and customer behavior. This feature is like having a business analyst on your team, providing detailed data on how your marketing efforts are performing. With these insights, businesses can make informed decisions, fine-tune their strategies, and better understand their audience’s needs and preferences.

Seamless E-commerce Integration

For businesses involved in e-commerce, Keap offers seamless integration with online selling and payment processing. This integration simplifies the online selling process, from managing inventory to processing payments. It’s as if you have a digital storefront embedded within your marketing platform, making it easier to turn leads into sales without the need for separate e-commerce tools.

Customization at Every Turn

Keap excels in its customization capabilities, allowing businesses to tailor every aspect of their campaigns and workflows. This level of customization means that companies can create highly targeted and personalized marketing strategies that resonate with their specific audience. Unlike platforms that offer one-size-fits-all solutions, Keap provides the tools to craft unique experiences for customers, enhancing engagement and loyalty.

In summary, Keap’s investment in advanced features makes it a powerful choice for businesses that require more than just email marketing. Its comprehensive automation, CRM integration, detailed analytics, e-commerce capabilities, and high degree of customization make it an ideal platform for businesses looking to integrate their marketing with their overall business strategy in a more sophisticated way.

The Verdict

For beginners and those who appreciate simplicity and speed, Mailchimp is a dream come true. It’s user-friendly, visually appealing, and doesn’t require a steep learning curve. Keap, however, shines in its ability to offer deep customization and control, making it ideal for seasoned marketers who want to fine-tune every aspect of their campaigns.

Choosing between Mailchimp and Keap in the ease-of-use department largely depends on where you stand in your email marketing journey.


Choosing the Right Champion for Your Email Marketing Needs

As we wrap up our exploration of Mailchimp and Keap, it’s clear that each platform brings its unique strengths to the table. The decision between them isn’t about finding the ‘best’ tool in a general sense but rather identifying which tool is best for your specific needs and goals.

Mailchimp shines as a user-friendly, budget-conscious option, perfect for beginners or small businesses stepping into the world of email marketing. Its intuitive interface, affordable plans, and essential features provide a solid foundation for launching effective email campaigns without overwhelming users. Mailchimp is like the friendly, approachable guide that takes you by the hand and helps you navigate the email marketing landscape with ease.

Keap, on the other hand, is the powerhouse for businesses ready to invest in a more comprehensive system. Its advanced automation, integrated CRM, detailed analytics, and e-commerce capabilities make it a robust choice for businesses looking to deeply intertwine their marketing efforts with their overall business strategy. Keap is like the multi-talented coach who prepares you for a marathon, offering tools and insights that go beyond the basics.

Remember, the best email marketing tool is the one that aligns seamlessly with your business goals and helps you connect with your audience effectively. Whether you choose Mailchimp or Keap, the key is to use these tools to their fullest potential to engage your customers and grow your business.

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author avatar
Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
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