Mailchimp vs Drip: The Best Email Marketing Tool for 2024

Welcome to the ultimate guide where we pit two email marketing giants against each other: Mailchimp and Drip. In the world of digital marketing, choosing the right tool can be the difference between a booming business and a missed opportunity. This comprehensive comparison will help you decide which tool, Mailchimp or Drip, is the best fit for your email marketing needs in 2024.

Feature Set and Capabilities

In the realm of email marketing, the range of features offered by a tool is crucial. Both Mailchimp and Drip come packed with features, but their focuses differ, catering to diverse marketing strategies and business needs.

Mailchimp: The All-Rounder

Mailchimp, known for its user-friendly approach, has evolved from a simple email marketing tool to a full-fledged marketing platform. Its feature set is vast and varied, making it suitable for businesses of all sizes.

One of Mailchimp’s standout features is its intuitive drag-and-drop email builder. This tool allows you to design visually appealing emails without any coding knowledge. The ease of creating beautiful, professional-looking emails is a big plus for users who aren’t technically inclined.

Beyond email creation, Mailchimp offers robust automation tools. These tools let you create automated email sequences triggered by subscriber actions, making your marketing campaigns more efficient and personalized.

Additionally, Mailchimp excels in audience segmentation and targeting. With its advanced segmentation features, you can tailor your emails to different segments of your audience, increasing the relevance and effectiveness of your campaigns.

Drip: The Ecommerce Specialist

Drip positions itself as an ECRM – Ecommerce Customer Relationship Management tool, specifically designed for ecommerce businesses. Its feature set is tailored to meet the unique needs of online retailers.

A key feature of Drip is its deep integration with ecommerce platforms like Shopify, WooCommerce, and Magento. This integration allows you to leverage customer data directly from your ecommerce platform to create personalized and targeted email campaigns.

Drip also excels in automation, but with a stronger focus on ecommerce workflows. For example, you can set up automated abandoned cart emails, post-purchase follow-ups, and product recommendation emails based on customer behavior and purchase history.

Furthermore, Drip offers advanced segmentation capabilities, allowing you to target customers based on their interactions with your ecommerce store. This level of detailed segmentation is invaluable for ecommerce businesses looking to maximize customer lifetime value.

The Verdict on Features

When it comes to the feature set, the choice between Mailchimp and Drip largely depends on your business type and goals.

If you’re looking for an all-in-one marketing platform that’s easy to use and offers a wide range of features for various types of businesses, Mailchimp is a great choice. Its user-friendly interface and comprehensive toolset make it a go-to for many businesses.

However, if you’re running an ecommerce business and need a tool that integrates deeply with your store and provides specialized ecommerce features, Drip is the way to go. Its ecommerce-centric features are designed to drive sales and enhance customer relationships.

Pricing and Affordability

When it comes to choosing an email marketing tool, pricing is a significant factor. It’s not just about how much you pay, but what you get for your money. Let’s compare how Mailchimp and Drip stack up in terms of pricing and the value they offer.


  • Free Plan: Available with basic features, suitable for up to 2,000 contacts and 10,000 sends per month with a daily limit of 2,000.
  • Essentials Plan: Starting at around $9.99/month, this plan includes all email templates, A/B testing, custom branding, and support for up to 50,000 contacts.
  • Standard Plan: Starting at approximately $14.99/month, this offers additional features like retargeting ads, advanced insights, and automation tools, catering to up to 100,000 contacts.
  • Premium Plan: Starting from $299/month, aimed at larger businesses, offering advanced segmentation, multivariate testing, and unlimited seats and role-based access.


  • Pricing is based on the number of subscribers:
  • Up to 2,500 subscribers: $39/month.
  • Up to 5,000 subscribers: $89/month.
  • Up to 10,000 subscribers: $154/month.
  • Custom pricing for more than 10,000 subscribers.
  • All plans include unlimited email sends, automation, segmentation, detailed reporting, third-party integrations, and SMS notifications.

Mailchimp: Flexibility for All Budgets

Mailchimp’s pricing structure is tiered, making it accessible for businesses of all sizes. It offers a free plan, which is ideal for small businesses or startups just beginning to explore email marketing. This plan includes basic features like email creation and campaign management, but with a cap on the number of emails you can send and the number of contacts you can have.

As your business grows, you can upgrade to Mailchimp’s paid plans, which offer more advanced features like automation, advanced segmentation, and analytics. The pricing increases with the number of contacts you have, so it’s important to keep an eye on your list size. Drip: Tailored for Ecommerce

Drip’s pricing is more straightforward but aimed at businesses that are a bit more established, especially in the ecommerce sector. Unlike Mailchimp, Drip doesn’t offer a free plan. However, its basic plan starts with a comprehensive set of features, making it a potent tool right from the start.

The pricing for Drip is based on the number of contacts in your database, with each tier offering the same set of features. This makes it easier to predict costs as your subscriber list grows. For ecommerce businesses, the investment in Drip can be quickly offset by the increased sales driven by its targeted ecommerce features.

The Verdict on Pricing

Mailchimp’s tiered pricing model and free plan make it an attractive option for small businesses and startups. It allows for gradual investment as your business and email list grow.

Drip, on the other hand, while not having a free tier, offers a more specialized set of tools for ecommerce businesses from the get-go. If you are an ecommerce business looking for an email marketing tool that can directly influence sales and customer engagement, Drip’s pricing can be seen as a valuable investment.

Ease of Use and Learning Curve

User-Friendly or Feature-Rich?

Navigating the balance between a tool’s ease of use and the depth of its features is crucial in the realm of email marketing tools. A sophisticated tool with a plethora of features may seem appealing, but it can prove overwhelming if it’s not user-friendly. On the other hand, a tool that’s too simple might not meet all your marketing needs. Let’s take a closer look at how Mailchimp and Drip compare in terms of user-friendliness and learning curve.

Mailchimp: The Go-To for Ease of Use

Mailchimp has long been synonymous with user-friendliness in the email marketing space. Its interface is designed to be intuitive, making it a hit among beginners and those who value simplicity. This ease of use extends from its straightforward dashboard to its drag-and-drop email editor, which allows users to create beautiful emails without needing any technical expertise.

The platform also excels in providing a smooth experience for both new and experienced marketers. Newcomers can quickly grasp the basics and start launching campaigns, while more advanced users can delve into sophisticated features like A/B testing, detailed analytics, and complex segmentation. This dual appeal ensures that as users’ skills and needs evolve, Mailchimp evolves with them, offering more advanced options without compromising on user experience.

Drip: Powerful but with a Learning Investment

Drip presents a slightly different scenario. It’s a powerhouse, especially for ecommerce businesses, loaded with specialized features that can significantly ramp up marketing efforts. However, this specialization comes with a learning curve. Users often need time to familiarize themselves with ecommerce-specific functionalities such as customer behavior tracking, targeted product recommendations, and advanced segmentation based on purchase history.

Despite this, Drip is designed to help users climb this learning curve efficiently. The platform provides comprehensive resources, tutorials, and support to assist users in understanding and utilizing its full suite of features. For those who have a basic grasp of ecommerce dynamics and are willing to invest some time in learning, Drip offers rich rewards in terms of targeted marketing capabilities and potential ROI.

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The Verdict on Ease of Use

If ease of use is a top priority, particularly for those new to email marketing or with limited time to learn new software, Mailchimp stands out as the more approachable option. Its user-friendly design and straightforward functionality make it an excellent choice for a broad range of users.

In contrast, Drip, with its focus on ecommerce and more complex features, might require more time and effort to master. However, for ecommerce businesses ready to dive deeper into customer data and personalized marketing, Drip’s learning curve is an investment that pays off in the form of highly targeted, effective marketing campaigns.

User-Friendly or Feature-Rich?

In the world of email marketing tools, the balance between ease of use and the richness of features is critical. A tool can have all the features in the world, but if it’s too complex, it may be impractical for many users. Let’s explore how user-friendly Mailchimp and Drip are, and what kind of learning curve you can expect with each.

Mailchimp: Intuitive for Beginners and Experts

Mailchimp is often praised for its user-friendly interface. Its intuitive design makes it easy for beginners to navigate and use. The drag-and-drop email editor, simple automation setup, and clear analytics dashboard are designed with the user experience in mind.

One of Mailchimp’s strengths is its ability to cater to both beginners and more experienced users. New users can quickly get up to speed with the basic features, while advanced users can explore more complex tools like detailed segmentation and multivariate testing.

Drip: A Steeper Learning Curve for Ecommerce Focus

Drip, with its focus on ecommerce, packs a lot of specialized features, and this can translate to a steeper learning curve. Users might take some time to familiarize themselves with ecommerce-specific terminologies and concepts, like revenue attribution and customer lifetime value.

However, once mastered, Drip’s features offer powerful capabilities for ecommerce marketing. The platform provides detailed guidance and resources to help users understand and leverage its full potential. For users with a basic understanding of ecommerce and email marketing, getting accustomed to Drip won’t be a daunting task.

The Verdict on Ease of Use

For newcomers to email marketing or those who prefer an easy-to-navigate interface without a steep learning curve, Mailchimp is the ideal choice. Its balance of simplicity and powerful features caters to a wide range of users.

On the other hand, if you are running an ecommerce business and are willing to invest some time in learning, Drip’s ecommerce-specific features and capabilities make it a powerful tool for your business, despite the initial learning curve.


In conclusion, the decision between Mailchimp and Drip as your email marketing tool for 2024 hinges on your specific needs, the nature of your business, and your personal comfort with technology.

  • Mailchimp stands out as the more user-friendly option, ideal for a wide range of users from beginners to advanced marketers. Its intuitive interface, ease of use, and broad feature set make it a versatile choice, particularly for those who value simplicity and efficiency in their marketing tools. Whether you’re just starting out or looking to scale up your marketing efforts, Mailchimp offers a flexible and accessible platform.
  • Drip, on the other hand, is a feature-rich tool tailored for ecommerce businesses. It offers advanced capabilities, especially in terms of ecommerce integration and targeted marketing strategies. While it comes with a steeper learning curve, the investment in understanding its features can lead to highly effective and personalized marketing campaigns, making it a potent tool for ecommerce marketers looking to deepen customer relationships and drive sales.

Ultimately, your choice will depend on the unique requirements of your business, your marketing goals, and how much time and resources you’re willing to invest in mastering these tools. Both Mailchimp and Drip are capable of elevating your email marketing strategy, but the best fit depends on aligning their strengths with your business’s specific needs.

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author avatar
Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
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