SendinBlue vs Sendy: The Best Email Marketing Tool for You

Elevate your email marketing strategy in 2024 with SendinBlue vs Sendy. Compare features and make an informed decision for optimal results in your campaigns.

Hey there! Are you wrestling with the decision of whether to go with SendinBlue or Sendy for your email marketing? It’s like trying to pick between a gourmet coffee and a classic espresso – both are great, but which one will perk up your marketing strategy? Let’s embark on a detailed exploration of these two popular tools, breaking down their features, usability, and more to help you make the perfect choice for your business. So, let’s dive right in!

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Feature Set: The Core of Your Email Marketing Platform

Choosing the right email marketing tool is akin to selecting the right vehicle for a road trip. You need something that aligns with your journey’s requirements – be it a family van for its spaciousness or a sports car for its performance. In the context of SendinBlue and Sendy, let’s assess their features to understand which tool better suits your marketing journey.

SendinBlue: The All-In-One Marketing Suite

SendinBlue is like a versatile SUV, equipped for various terrains. It’s not just an email marketing platform; it’s a comprehensive suite for your digital marketing needs. From robust email campaigns to SMS marketing, and even CRM functionalities, SendinBlue is designed to cater to a broad spectrum of marketing activities.

Imagine creating emails with a tool that provides an array of templates, catering to different styles and occasions. That’s SendinBlue for you. The platform’s drag-and-drop email editor makes designing your emails a creative and hassle-free experience. It’s like having a palette of colors to paint your marketing messages exactly how you envision them.

SendinBlue steps up the game with its automation features. You can set up automated workflows based on user interactions, ensuring your audience receives relevant content at the right time. It’s like having an intelligent co-driver in your marketing journey, who knows the route and the best stops to make.

Analytics in SendinBlue are comprehensive, offering insights into every aspect of your campaign’s performance. These analytics are actionable, allowing you to fine-tune your strategies for better engagement and results.

Sendy: The Cost-Effective, Self-Hosted Solution

Sendy is more like a compact, fuel-efficient car – it gets the job done effectively with a focus on cost-efficiency. It’s a self-hosted email marketing tool that integrates with Amazon SES (Simple Email Service) to send out emails at a fraction of the cost compared to other services.

Sendy’s feature set is focused primarily on email marketing. The platform allows you to manage your lists, create and send newsletters, and track your campaigns’ performance. Although its template options and email editor might not be as advanced as SendinBlue’s, Sendy offers enough functionality to create professional-looking emails.

One of Sendy’s key strengths is its affordability, especially for sending bulk emails. Since it uses Amazon SES, the cost per email is significantly lower than most other email marketing services. This makes Sendy an attractive option for businesses with a large subscriber base or those who send emails frequently.

Matching Features to Your Needs

If your marketing strategy demands a comprehensive tool that offers a wide array of features including CRM, SMS marketing, and advanced automation, SendinBlue is a formidable choice. Its user-friendly interface combined with extensive functionalities makes it suitable for businesses looking for an all-in-one marketing solution.

However, if you’re focused mainly on email marketing and are looking for a cost-effective tool, especially for bulk email campaigns, Sendy’s streamlined and economical approach is worth considering. It’s particularly ideal for those who are comfortable with a self-hosted solution and have a large volume of emails to manage.

User Interface and Experience: Navigating Your Marketing Tools

When you’re steering your email marketing campaigns, the user interface (UI) and overall experience (UX) can be the difference between a smooth ride and a bumpy road. Let’s compare how SendinBlue and Sendy fare in terms of usability and design.

SendinBlue: A Smooth, Intuitive Drive

SendinBlue’s UI is like sliding into the driver’s seat of a well-designed car. The dashboard is intuitive, making it easy for users of all levels to navigate. Its clean and organized interface ensures that you find what you need without unnecessary clutter or confusion.

The platform’s email editor is particularly user-friendly. It provides a drag-and-drop functionality that allows you to craft your emails with ease. Imagine designing your campaign like you’re arranging elements in a room, placing each piece exactly where you want it. This makes creating visually appealing emails accessible, even for those with no prior design experience.

Moreover, the overall user experience in SendinBlue is streamlined. From crafting your email to reviewing campaign analytics, every step flows logically into the next. This cohesive journey through the platform’s features makes managing your email marketing campaigns a more pleasant and productive experience.

Sendy: Functional but Requires a Bit of Navigation

Sendy’s UI is more like getting behind the wheel of a functional, no-frills car. It’s straightforward, focusing on utility over aesthetics. The interface is simple and does not overwhelm you with too many options upfront. However, it might lack the polished feel of more sophisticated platforms like SendinBlue.

The email editor in Sendy is basic but gets the job done. It may not offer the advanced design features of SendinBlue, but it allows you to create clean, effective emails. It’s akin to driving a manual car – it requires a bit more effort, but it’s entirely capable of reaching the desired destination.

Navigating through Sendy’s features can be a bit more manual compared to SendinBlue. The platform is more suited for users who don’t mind a steeper learning curve or those who prioritize functionality and cost-effectiveness over a sleek interface.

Selecting the Right Interface for Your Journey

If you value an intuitive, easy-to-navigate interface with a user-friendly email editor, SendinBlue is an excellent choice. Its approachable design and logical user flow make it suitable for marketers of all skill levels.

On the other hand, if your priority is functionality and affordability, and you’re comfortable with a more basic interface, Sendy’s straightforward design will serve your needs well, especially if you’re adept at handling more technical aspects of email marketing tools.

Customer Support: Your Backup on the Marketing Road

Just like having a reliable roadside assistance service is crucial during a long drive, effective customer support is essential for navigating the twists and turns of email marketing. Let’s compare the customer support services offered by SendinBlue and Sendy to see which one has your back.

SendinBlue: A Multichannel Support System

SendinBlue offers customer support much like a comprehensive roadside assistance package. They provide support through various channels, including email, live chat, and phone, catering to a wide range of preferences and needs. This multichannel approach ensures you can reach out for help in the way that’s most convenient for you.

The quality of support provided by SendinBlue is commendable. Their team is responsive and knowledgeable, capable of addressing a wide array of issues, from technical glitches to strategic advice. It’s akin to having a team of experts on speed dial, ready to assist you at any turn.

In addition to direct support, SendinBlue also boasts a rich repository of resources like articles, guides, and tutorials available in their knowledge base. This is a valuable self-help tool that allows you to troubleshoot issues or learn new strategies independently.

Sendy: Self-Support with Community Backing

Sendy’s approach to customer support is more like having a basic toolkit in your car. The primary mode of support is through their official forum and email. Here, you can reach out to the Sendy community and the support team for assistance. Responses on the forum are generally helpful, and the community of users can be a great resource for solving common problems.

While Sendy may not offer immediate or diverse support channels like SendinBlue, they focus on providing clear and concise answers. This approach is suitable for users who are comfortable with a more hands-on, self-service style of problem-solving.

The Sendy user forum also acts as a knowledge base, where you can find answers to frequently asked questions and learn from the experiences of other users.

Choosing Your Support Crew

If you prefer having a range of support options at your fingertips, along with extensive resources for self-help, SendinBlue’s customer support is an excellent choice. Their multichannel support system and comprehensive knowledge base are particularly beneficial for businesses that require prompt and varied forms of assistance.

On the other hand, if you are comfortable with a more do-it-yourself approach to customer support and don’t mind relying on community forums and email support, Sendy’s model will serve your needs. It’s particularly suitable for users who have a technical inclination or those who prefer a more hands-off support system.

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Analytics and Reporting: Your Roadmap to Success

In email marketing, analytics and reporting are like the GPS and dashboard of your car – they provide the data and insights you need to navigate and optimize your journey. Let’s see how SendinBlue and Sendy measure up in giving you the feedback you need for a successful campaign.

SendinBlue: Comprehensive Data at Your Fingertips

SendinBlue offers analytics and reporting features that are akin to a sophisticated car dashboard, giving you comprehensive insights into your campaign’s performance. This platform provides detailed metrics on open rates, click-through rates, bounce rates, and much more.

What sets SendinBlue apart in this area is the depth of its analytics. You can dive deep into the data, segmenting your audience to understand different behaviors and responses. This is crucial for refining your strategy and ensuring that your emails resonate with your audience.

Additionally, SendinBlue offers A/B testing capabilities, which allow you to test different elements of your emails to see what works best. It’s like having a diagnostic tool that helps you fine-tune your engine for optimal performance.

Sendy: Essential Metrics for a Clear Overview

Sendy’s approach to analytics and reporting is more like a standard car dashboard – it provides you with all the essential information you need, without overwhelming detail. The platform gives you a clear overview of open rates, click-through rates, and bounces, allowing you to gauge the effectiveness of your campaigns at a glance.

While Sendy might not offer as detailed analytics as SendinBlue, it covers the basics effectively. This makes it a good choice for users who need straightforward, actionable data without the need for complex analysis.

Sendy also allows for basic A/B testing, enabling you to compare different versions of your campaigns to see which performs better. Although not as advanced as SendinBlue’s tools, this feature still offers valuable insights to help guide your email strategy.

Navigating with the Right Data

If you’re a data-driven marketer who loves to delve into analytics for detailed insights and informed decision-making, SendinBlue’s rich reporting features will impress you. Its comprehensive analytics are perfect for businesses that rely heavily on data to steer their email marketing strategies.

However, if you prefer a more straightforward, no-nonsense approach to analytics, providing just the key metrics to inform your decisions, Sendy’s reporting will suit you well. It’s ideal for those who want a clear, concise overview of their campaign’s performance.

Pricing and Plans: Matching Your Budget and Email Marketing Goals

Choosing an email marketing tool is a bit like planning a budget for a road trip. You need to find a balance between cost, efficiency, and the features you need for the journey. Let’s delve into the pricing structures of SendinBlue and Sendy to see which one might fit your budget and marketing goals best.

SendinBlueFree Plan: Includes unlimited contacts with 300 emails per day.
Lite Plan: Starting around $25/month, this plan includes no daily sending limit and is suitable for smaller businesses.
Premium Plan: Starting from around $65/month, offering advanced features like marketing automation, Facebook ads, landing pages, and multi-user access.
Enterprise Plan: Custom pricing with advanced and custom features, dedicated account manager, and priority support.
SendySendy is a self-hosted email newsletter application that integrates with Amazon SES (Simple Email Service) for sending emails.
One-Time Fee: A one-time purchase price of $69, which allows you to install Sendy on your own web server.
Amazon SES Costs: After purchasing Sendy, you’ll need an Amazon SES account. Amazon SES typically charges $0.10 per thousand emails sent, plus data transfer fees. This can be significantly cheaper than other email marketing services for large volumes of emails.

SendinBlue: Flexible and Scalable Pricing

SendinBlue’s pricing is like a range of travel packages, each designed to suit different types of travelers. They offer a free plan, which is great for those just starting out or with minimal email marketing needs. This plan includes basic features and a daily email limit, making it suitable for small-scale campaigns.

As your needs grow, SendinBlue offers several paid plans, each providing more features and a higher email sending limit. What’s unique about SendinBlue is that its pricing is based on the number of emails sent rather than the number of contacts. This can be more cost-effective if you have a large contact list but don’t send emails very frequently.

Additionally, the higher-tier plans offer advanced features like segmentation, automation, CRM, and more detailed analytics. For businesses with fluctuating email needs, SendinBlue also has a pay-as-you-go option, adding flexibility to their pricing model.

Sendy: Cost-Effective for High Volume Senders

Sendy’s pricing model is like planning a road trip on a tight budget – it’s economical and straightforward. Sendy is a self-hosted application, which means you pay a one-time fee to purchase the software. After that, your only ongoing cost is the fee for sending emails through Amazon SES.

This structure makes Sendy incredibly cost-effective, especially for high-volume senders. The per-email cost using Amazon SES is significantly lower than most other email marketing services. For businesses with a large subscriber list or those who send emails frequently, Sendy offers substantial cost savings.

However, it’s important to note that being self-hosted, Sendy requires you to have your own hosting environment and handle any technical issues that may arise, which might incur additional costs or require technical know-how.

Aligning Cost with Your Email Strategy

If you are looking for a flexible and scalable email marketing tool with a range of features and don’t mind paying a bit more for advanced capabilities, SendinBlue’s tiered pricing plans offer great value. Its pay-as-you-go option also adds a layer of flexibility for businesses with varying campaign sizes.

On the other hand, if your primary concern is cost, especially for large-scale email campaigns, and you have the technical ability to manage a self-hosted platform, Sendy’s one-time purchase model and low ongoing costs via Amazon SES can be extremely economical.

Integration Capabilities: Connecting Your Marketing Ecosystem

In today’s digital marketing landscape, the ability of your email marketing tool to integrate with other software is like having a team of assistants working seamlessly together. It’s about creating an efficient, interconnected system. Let’s compare the integration capabilities of SendinBlue and Sendy to see which one might enhance your marketing ecosystem more effectively.

SendinBlue: The Master of Integration

SendinBlue’s integration capabilities are akin to a well-oiled machine where every part works in harmony with the others. The platform offers a wide range of integration options with popular CRM systems, e-commerce platforms, social media tools, and more. This versatility makes SendinBlue an excellent choice for businesses that use a variety of digital marketing tools and require them to work together seamlessly.

Moreover, SendinBlue provides a robust API, allowing for custom integrations. This means you can tailor the platform to fit perfectly with your unique business processes and systems. It’s like having a custom-made tool that adapts to your specific needs, enhancing your overall marketing strategy.

Sendy: Focused Yet Flexible Integration

Sendy’s approach to integration is more like a specialized tool designed to perform specific tasks efficiently. While it doesn’t offer as wide a range of integrations as SendinBlue, Sendy provides essential connections with services like Amazon SES and WordPress, among others. These integrations are particularly useful for businesses that use these services extensively and wish to add effective email marketing to the mix.

Sendy also offers an API for custom integrations, allowing you to connect it with other tools and systems as needed. This makes Sendy a flexible option for those who are comfortable with a bit of customization and are looking for a cost-effective email marketing solution that can integrate with key services.

Integrating Your Tools for Optimal Performance

If your business relies on a wide array of digital marketing tools and services, and you need an email marketing platform that can integrate with almost everything, SendinBlue is a strong contender. Its extensive range of integration options and robust API make it highly adaptable to various marketing ecosystems.

However, if your integration needs are more straightforward, focusing on key services like Amazon SES or WordPress, and you prefer a more cost-effective, self-hosted solution, Sendy’s integration capabilities are likely to meet your needs effectively.


Deciding between SendinBlue and Sendy for your email marketing is like choosing between a luxury sedan and a practical hatchback. Each serves different needs and preferences, and the best choice depends on your specific requirements and circumstances.

SendinBlue is like the luxury sedan, offering a comfortable, feature-rich ride. It’s an all-in-one marketing solution that excels in its wide range of features, user-friendly interface, extensive integration options, and robust customer support. This platform is ideal for businesses looking for a comprehensive tool that not only handles email marketing but also branches out into SMS marketing, CRM functionalities, and more. SendinBlue is suitable for those who need an intuitive, versatile tool with advanced capabilities and are willing to invest in a scalable solution.

Sendy, in contrast, is akin to the practical hatchback – efficient, cost-effective, and straightforward. It stands out for its affordability, especially for businesses with a large volume of emails. Being a self-hosted solution, it appeals to those with the technical know-how to manage their own email marketing system or those willing to invest time in learning. Sendy’s integration with Amazon SES makes it incredibly economical for high-volume email campaigns, although it requires a bit more hands-on management compared to SendinBlue.

Your decision ultimately hinges on several factors: your budget, the scale of your email marketing campaigns, the level of features and integration you need, and your comfort with managing a self-hosted platform.

If you’re looking for a comprehensive, feature-rich platform with strong support and integration capabilities, and are ready to invest in a more robust solution, SendinBlue is your go-to choice. However, if you prioritize cost-effectiveness, have a large volume of emails to send, and are comfortable with a self-hosted solution, Sendy offers a highly economical and efficient approach.

Both SendinBlue and Sendy have their unique strengths, making them suitable for different types of users in the email marketing arena. By aligning your needs and resources with the offerings of each platform, you can choose the ideal tool to propel your email marketing efforts and drive your business forward in the digital landscape.

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author avatar
Poulomi Chakraborty
Poulomi Chakraborty is at the heart of our digital marketing team at WinSavvy. With a keen grasp on the ever-evolving world of SEO and digital trends, she is known for her thoughtful and strategic approach. Poulomi blends deep industry knowledge with a genuine enthusiasm for helping businesses shine online. Her ability to translate complex digital concepts into clear, actionable strategies is what sets her apart.
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