Moosend vs Stripo: The Best Email Marketing Tool

Looking for a leading email marketing tool for 2024? Compare Moosend and Stripo to see which fits your business needs

As the digital marketing landscape continues to evolve in 2024, email marketing remains a cornerstone strategy for businesses looking to connect with their audience. In this crowded market, two tools stand out for their unique offerings: Moosend and Stripo. Both platforms have their strengths and cater to different needs, but which one is the best fit for your business in 2024? This article delves into a comprehensive comparison of Moosend and Stripo, examining key features, usability, and overall performance. Let’s embark on this journey to discover which tool can best amplify your email marketing efforts this year.

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User Interface and Experience

The Ease of Navigation

Moosend’s Intuitive Interface

Moosend is renowned for its user-friendly interface, making it a popular choice among both beginners and seasoned marketers. The platform offers a streamlined dashboard that simplifies the creation, management, and tracking of email campaigns. This emphasis on ease of use is a significant advantage for businesses looking for an efficient and straightforward email marketing solution. The intuitive design ensures that users can focus more on strategy and content rather than grappling with a complex interface.

Stripo’s Dynamic Environment

Stripo, on the other hand, offers a dynamic and feature-rich interface tailored to users seeking a more comprehensive toolkit. While it maintains an intuitive design, the platform is packed with a range of advanced features that cater to the needs of more experienced email marketers. This makes Stripo a potent tool for those who want to delve deeper into email design and customization. The platform may require a slight learning curve for new users, but it rewards with a high level of control and flexibility in creating sophisticated email campaigns.

Customization and Flexibility

Crafting Emails with Moosend

Moosend shines in its ability to offer a wide range of customizable templates, making the process of creating engaging and professional-looking emails straightforward. The platform’s drag-and-drop editor is a key feature, enabling users to easily add, modify, and personalize elements within the email template. This level of customization, combined with Moosend’s user-friendly interface, makes it an excellent choice for businesses that require efficiency and simplicity in their email marketing efforts.

Advanced Design with Stripo

Stripo steps up the game in terms of design and customization flexibility. The platform is designed for those who require a more sophisticated approach to email design. It offers extensive customization options, including advanced features like interactive elements and the ability to edit HTML code directly. This makes Stripo ideal for users who want to push the boundaries of email design and create truly unique and engaging content.

Email Automation and Workflow

Streamlining Campaign Management

Moosend’s Automation Ease

Moosend’s platform excels in simplifying email automation. It offers an intuitive automation builder that allows users to easily create and manage email sequences. These automated workflows can be triggered by specific subscriber actions, such as signing up, making a purchase, or engaging with previous emails. The platform’s emphasis is on making sophisticated automation accessible, even to those with limited technical expertise.

This feature is particularly beneficial for small to medium-sized businesses looking to implement efficient, automated communication without the complexity often associated with such processes. Moosend’s automation tools enable users to maintain consistent engagement with their audience, ensuring timely and relevant communication.

Stripo’s Advanced Workflow Capabilities

Stripo, while primarily focused on email design, offers advanced integration capabilities for automation and workflow management. The platform allows users to design intricate and visually engaging emails which can then be integrated into the automation workflows of various email service providers.

This approach provides users with the flexibility to choose their preferred email sending platform while leveraging Stripo’s advanced design capabilities. For businesses that require detailed and customized automation workflows, Stripo’s integration capacity allows for the creation of complex, multi-step email campaigns that align with their broader marketing strategy.

Tailoring Campaigns to User Needs

Moosend for Efficiency and Simplicity

Moosend’s approach to automation is ideal for users who seek efficiency and simplicity in their email marketing campaigns. The platform’s straightforward automation features make it a great choice for those who want to enhance their marketing efforts with minimal fuss.

Stripo for Design Integration

Stripo’s strength in automation lies in its compatibility and integration with other email marketing platforms. This feature is particularly useful for users who require a high level of email design customization along with the ability to integrate these designs into complex automated workflows.

Email Deliverability and Performance Analytics

Ensuring Your Messages Reach Their Audience

Moosend’s Deliverability Focus

In email marketing, deliverability is key. Moosend places a strong emphasis on ensuring that your emails reach the inbox. The platform adopts advanced deliverability techniques, including sender reputation management, compliance with email sending best practices, and regular list cleaning to avoid spam filters. Moosend also offers tools to optimize email content for better engagement and deliverability.

Furthermore, Moosend provides detailed analytics on deliverability rates, open rates, and other critical metrics. This allows users to gauge the success of their campaigns and make necessary adjustments to improve their email strategy. By closely monitoring these metrics, businesses can enhance their understanding of what works best for their audience, leading to better engagement and higher conversion rates.

Stripo’s Integration for Deliverability

Stripo, specializing in email design, approaches deliverability by integrating seamlessly with various email service providers. While Stripo itself doesn’t directly manage deliverability, its designs are compatible with and can be exported to multiple platforms that specialize in ensuring emails land in the inbox.

This model offers flexibility, as users can choose a service provider known for excellent deliverability rates. Stripo ensures that the creative aspect of your emails is covered, while the chosen provider handles the technicalities of deliverability. This approach is beneficial for businesses that prioritize high-quality, engaging email designs and want the freedom to select a delivery service that best fits their needs.



  • Free Plan: Offers access to basic features for up to 1,000 subscribers, including email campaigns, automation, and landing pages.
  • Pro Plan: Pricing starts at $8 per month for up to 2,000 subscribers, with unlimited emails. Includes advanced features like transactional emails, landing page builder, and phone support. The price scales with the number of subscribers.
  • Enterprise Plan: Custom pricing for businesses needing custom features like account management, SSO (Single Sign-On), and more.


  • Free Plan: Offers basic features like email template design and exports to various email service providers (ESPs).
  • Business Plan: Starting at approximately $125 per month, offering advanced features like banner creation, testing on different devices, and integrations with more ESPs.
  • Agency Plan: Custom pricing for agencies, including features like team collaboration tools, unlimited exports, and custom subdomain for email testing.
  • Both paid plans offer increased limits on the number of projects and templates compared to the free plan.

Analytics for Campaign Optimization

Data-Driven Decisions with Moosend

Moosend’s analytics tools are comprehensive and user-friendly, providing users with actionable insights to optimize their email campaigns. The platform tracks standard metrics like open rates, click-through rates, and engagement levels, as well as more advanced analytics such as audience behavior and conversion tracking.

These insights are invaluable in understanding the effectiveness of different aspects of your email campaigns. Moosend’s platform enables businesses to conduct A/B testing, helping to determine the most impactful content, subject lines, and call-to-actions, thereby refining their overall email marketing strategy.

Stripo’s Design Analytics

While Stripo primarily focuses on email design, when integrated with an email service provider, it can contribute to the analytics of campaign performance. Users can track how their Stripo-designed emails perform in terms of engagement and conversions when used in conjunction with their chosen email marketing platform.

This integration allows for a holistic view of campaign performance, blending creative design with data-driven insights. Users can benefit from understanding how design elements influence engagement and can make informed decisions to enhance the effectiveness of their email marketing efforts.

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Integration Capabilities and Ecosystem

Moosend’s Comprehensive Integration Approach

Moosend recognizes the importance of integration in today’s multifaceted digital marketing world. The platform offers a wide array of integrations with popular CRM systems, eCommerce platforms, and other essential marketing tools. This interconnectedness facilitates a seamless flow of data across different aspects of a business’s online presence, enhancing overall marketing efficiency.

For businesses that rely on a cohesive digital strategy, Moosend’s ability to integrate with key tools means less time spent juggling between platforms and more time focused on crafting impactful marketing messages. Whether it’s syncing customer data from a CRM to personalize emails or connecting with an eCommerce platform for automated transactional emails, Moosend’s integrations streamline these processes.

Stripo’s Focus on Design and Versatile Integration

Stripo, primarily a powerful email design tool, stands out for its ability to integrate seamlessly with a range of email service providers. This flexibility allows users to create stunning, responsive email designs in Stripo and then easily export these designs to their preferred email marketing platform for sending.

This approach is particularly advantageous for users who put a premium on the visual appeal and customization of their emails. Stripo’s focus on design, combined with its capability to integrate with various email sending platforms, provides users with the freedom to choose the best email service provider based on other factors like deliverability, analytics, and specific automation needs.

Choosing the Right Integration for Your Needs

The choice between Moosend and Stripo in terms of integration capabilities comes down to the specific needs and structure of your business’s marketing strategy. If your priority is a streamlined, all-in-one platform that reduces the complexity of managing multiple tools, Moosend’s integrated approach offers a convenient solution. It’s especially beneficial for businesses looking to unify their marketing efforts with minimal hassle.

Conversely, Stripo’s approach is ideal for those who prioritize high-quality, custom email design and want the flexibility to choose from various email marketing platforms for sending and tracking their campaigns. This model is particularly appealing to businesses that already have a preferred email service provider or those who require specific functionalities that may not be available in an all-in-one platform.

Tailoring Your Email Marketing Stack

Ultimately, the decision between Moosend and Stripo should align with how you envision your email marketing stack. Moosend is a great fit for businesses seeking a comprehensive tool that simplifies workflow and enhances efficiency. Stripo, with its design-first approach and versatile integration options, caters to businesses that require a high degree of customization in their email designs and the ability to leverage the best features of various email marketing platforms.


In the dynamic world of digital marketing in 2024, choosing the right email marketing tool is crucial. Our comprehensive comparison of Moosend and Stripo highlights the unique strengths and capabilities of each platform, providing insights to help you make an informed decision.

Moosend emerges as an exceptionally user-friendly platform, ideal for small to medium-sized businesses and marketers who prioritize ease of use and efficiency. With its intuitive interface, straightforward automation, and integrated approach to campaign management, Moosend is well-suited for those who want a streamlined, all-in-one email marketing solution.

Stripo, on the other hand, stands out for its advanced design capabilities and flexible integration model. It caters to users who require a high degree of customization in email design and prefer the freedom to choose their email service provider based on specific needs. Stripo is an excellent choice for businesses that value creative freedom in email design and the ability to leverage different platforms for sending and analytics.

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author avatar
Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
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