SendinBlue vs Elastic Email: The Best Email Marketing Tool for You

Unlock the best email marketing solution with SendinBlue vs Elastic Email in 2024. Choose the tool that aligns perfectly with your business goals for optimal results.

Hey there! Are you in a pickle trying to choose between SendinBlue and Elastic Email for your email marketing needs? It’s like picking the right pair of shoes for a marathon – the decision can make or break your race. Worry not, because we’re about to dive into a detailed, easy-to-understand comparison of these two popular email marketing tools. Let’s kick off this journey and find out which tool is the perfect fit for you!

SendinBlueElastic Email
sendinblueelastic mail
G2 Score – 4.5 out of 5 stars
G2 Score – 4.3 out of 5 stars
TrustRadius Score -8.0 out of 10TrustRadius Score –  8.0 out of 10

Feature Set: The Toolbox of Your Email Marketing Campaign

Imagine walking into a hardware store looking for tools. You want the best ones that are easy to use yet effective. The feature set of an email marketing tool is just like that toolbox – it can greatly influence your marketing success.

SendinBlue: A Treasure Chest of Features

SendinBlue is like a well-stocked toolbox, brimming with features to tackle almost any email marketing challenge. It’s not just about sending emails; SendinBlue offers a comprehensive suite of tools that cater to various aspects of digital marketing.

From customizable email templates to SMS marketing, from transactional emails to advanced segmentation, SendinBlue has it all. It’s like having a multi-tool in your pocket. The platform also shines with its automation capabilities, allowing you to set up email sequences based on user actions, ensuring that your subscribers receive relevant and timely emails.

But there’s more. SendinBlue steps into the realm of CRM, providing tools to manage your contacts effectively. It also offers detailed analytics to track the performance of your campaigns, making it easier to understand what works and what doesn’t.

Elastic Email: Focused and Efficient

Elastic Email, on the other hand, approaches the toolbox concept with a more focused vision. Think of it as a specialized tool kit, honed for efficiency and effectiveness. Elastic Email is all about email marketing and transactional email services, and it does these exceptionally well.

The platform offers a range of email templates, and its editor is intuitive, making it easy to create beautiful, responsive emails. Elastic Email also provides essential features like A/B testing, list management, and basic automation capabilities.

One of Elastic Email’s standout features is its emphasis on deliverability. They have robust infrastructure in place to ensure your emails land in the inbox, not the spam folder. This focus on deliverability is like having a skilled guide ensuring your emails navigate through the complex web of internet service providers and email filters.

Choosing Your Ideal Toolbox

If you’re after a tool that offers a wide array of features extending beyond email marketing, SendinBlue is a strong contender. Its extensive feature set makes it suitable for businesses looking for a comprehensive digital marketing solution.

On the other hand, if your primary focus is on email marketing and transactional emails, with a keen interest in deliverability, Elastic Email could be the right choice. Its streamlined approach ensures efficiency and effectiveness in what it does best.

User Interface and Experience: Navigating with Ease

Picture walking into a new café. Some have a welcoming ambiance and an easy-to-navigate menu, while others leave you feeling lost. The user interface (UI) of an email marketing tool is much like this café experience – it can either invite you in comfortably or leave you confused.

SendinBlue: Intuitive and User-Friendly

SendinBlue’s UI is like walking into a café where everything feels familiar. The platform greets you with a clean, intuitive dashboard. It’s designed to make navigation a breeze, even for those new to email marketing. Think of it as a friendly barista who knows just what you need.

Crafting emails in SendinBlue is a smooth experience, thanks to its drag-and-drop email editor. It’s like customizing your coffee order with ease. The tool is flexible yet simple to use, allowing you to create professional-looking emails without needing advanced design skills.

But SendinBlue’s UI isn’t just about looks; it’s also about functionality. The platform provides easy access to its rich features, making it simple to switch between email campaigns, contact management, and analytics. It’s like having all your favorite coffee flavors at your fingertips.

Elastic Email: Clear and Straightforward

Elastic Email, in contrast, offers a UI that’s like a small, minimalist café. It’s clean, straightforward, and focuses on getting the job done efficiently. The dashboard is uncluttered, making it easy for users to find what they need without any fuss.

The email editor in Elastic Email is user-friendly, offering a straightforward approach to creating emails. While it may not have as many bells and whistles as SendinBlue, it provides all the essential tools to create effective email campaigns. It’s akin to a no-frills coffee that delivers the desired experience without complexity.

Elastic Email’s focus on simplicity extends to its overall navigation. The platform makes it easy to access different features, ensuring that even the less tech-savvy users can use it without feeling overwhelmed. It’s like a café where every menu item is clear and accessible.

The Right Path for Navigation

If you’re looking for an email marketing tool that combines an intuitive UI with comprehensive features, SendinBlue is a great choice. Its user-friendly interface makes it accessible, yet it doesn’t compromise on functionality.

However, if you prefer a tool that’s straightforward, easy to navigate, and focuses on the essentials of email marketing, Elastic Email’s clear and no-frills UI might be more your style.

Customer Support: Your Lifeline in Times of Need

Think of customer support as a trusty sidekick, ready to jump in when you’re in a tight spot. It’s the helping hand that can make a big difference in your email marketing journey. Let’s see how SendinBlue and Elastic Email stack up in this department.

SendinBlue: Comprehensive and Multifaceted Support

SendinBlue’s approach to customer support is like having a Swiss Army knife – versatile and equipped for various situations. They offer support through multiple channels, including email, chat, and phone, ensuring you can reach out in the way that suits you best.

The standout feature of SendinBlue’s support is its responsiveness and depth of knowledge. Whether you’re grappling with a complex issue or need guidance on best practices, their team is there to provide detailed and helpful advice. It’s like having a wise mentor guiding you through the maze of email marketing.

In addition to direct support, SendinBlue boasts a rich knowledge base filled with articles, guides, and tutorials. It’s a treasure trove of information that you can access any time, perfect for DIY problem-solving or learning new strategies.

Elastic Email: Focused and Efficient Assistance

Elastic Email, mirroring its overall simplicity, offers a more focused approach to customer support. Their main channel of support is via email, where they provide prompt and helpful responses. It’s like having a reliable friend who gives you their undivided attention.

Although Elastic Email doesn’t offer the breadth of support channels like SendinBlue, the quality of their assistance is noteworthy. They handle queries effectively, ensuring that your questions are answered in a clear and concise manner. It’s akin to a straightforward conversation where you get exactly the information you need.

Elastic Email also has a helpful knowledge base, providing users with resources to troubleshoot issues and learn more about the platform. While it might not be as extensive as SendinBlue’s, it covers the essential topics and is easy to navigate.

Picking Your Support System

If you value having a range of support options and a comprehensive library of resources at your disposal, SendinBlue’s customer support is an excellent choice. Their multilingual support and extensive knowledge base are particularly beneficial for businesses with diverse needs.

On the other hand, if you prefer direct, email-based support that’s efficient and to the point, Elastic Email’s customer service will meet your needs, especially if you favor a more streamlined approach.

WinSavvy helps grow VC-funded startups digitally

Related: Check out our free SEO suite

Free SEO Suite by WinSavvy

Analytics and Reporting: Measuring Your Success

Imagine your email campaign is a ship on the ocean. Analytics and reporting are like your compass and map, guiding you through the waters and showing you how to navigate. Let’s compare how SendinBlue and Elastic Email equip you with these essential tools.

SendinBlue: The Navigator with a Detailed Map

SendinBlue offers analytics and reporting that are like a detailed map, filled with all the information you need to chart your course. The platform provides comprehensive insights into your email campaigns, giving you data on open rates, click-through rates, bounce rates, and more.

What sets SendinBlue apart is the depth of its analytics. You can drill down into the details, segmenting your data to understand different audience behaviors. This is crucial for refining your strategy and ensuring your emails resonate with your audience.

Additionally, SendinBlue offers A/B testing, which allows you to send two versions of an email to see which performs better. This feature is like having a spyglass that helps you see which elements of your email are most effective, guiding your future campaign decisions.

Elastic Email: The Efficient Compass

Elastic Email’s approach to analytics and reporting is like a reliable compass, guiding you in the right direction with efficiency. The platform provides all the essential data you need to understand your campaign’s performance, such as open rates, click-through rates, and unsubscribes.

While Elastic Email might not offer as extensive analytics as SendinBlue, it excels in presenting data in an accessible and easy-to-understand format. This is great for users who need a straightforward overview of their campaign’s performance without getting bogged down in too much detail.

Elastic Email also includes basic A/B testing, allowing you to compare different email versions to see which one is more effective. This feature, although not as advanced as SendinBlue’s, still provides valuable insights into your email marketing efforts.

Charting Your Analytical Journey

If you’re looking for a tool that offers in-depth analytics and the ability to delve into the finer details of your campaign’s performance, SendinBlue is the way to go. Its comprehensive reporting and advanced A/B testing capabilities make it a powerful tool for data-driven marketers.

However, if your needs are more centered around straightforward, easy-to-digest analytics, Elastic Email provides an efficient and user-friendly way to track your campaign’s success.

Pricing and Plans: Matching Your Budget and Needs

Choosing an email marketing tool is a lot like picking out a new outfit – you want something that fits well without breaking the bank. Let’s compare how SendinBlue and Elastic Email dress up their pricing and plans to suit different budgets and needs.

SendinBlueFree Plan: Includes unlimited contacts with 300 emails per day.
Lite Plan: Starting around $25/month, this plan includes no daily sending limit and is suitable for smaller businesses.
Premium Plan: Starting from around $65/month, offering advanced features like marketing automation, Facebook ads, landing pages, and multi-user access.
Enterprise Plan: Custom pricing with advanced and custom features, dedicated account manager, and priority support.
Elastic EmailUnlimited Email Plan: Offers unlimited email sends per month. Pricing starts at $15/month for up to 5,000 contacts, with increasing rates for more contacts.
Pay as You Go Plan: Charges based on the volume of emails sent. Starts at $0.09 per 1,000 emails, with the price decreasing for higher volumes.
Email API Plan: Tailored for developers and high-volume senders. Offers robust API with detailed reporting. Pricing is based on volume and specific requirements.

SendinBlue: Flexible Pricing for Varied Needs

SendinBlue’s pricing model is akin to a wardrobe with options for every occasion. They offer a free plan, which is a great way to test the waters without any financial commitment. This plan includes basic features and a daily email limit, making it suitable for small businesses or startups just beginning their email marketing journey.

As your requirements grow, so do the options with SendinBlue. They have several tiers of paid plans, each offering more features and a higher email sending limit. What’s unique about SendinBlue is that their pricing is based on the number of emails sent, not the number of contacts. This approach can be more cost-effective, especially if you have a large contact list but send emails infrequently.

Additionally, SendinBlue provides advanced features like automation, segmentation, and CRM functionalities in their higher-tier plans. They also offer a pay-as-you-go option, which is perfect for businesses with fluctuating email marketing needs.

Elastic Email: Straightforward and Affordable Solutions

Elastic Email’s pricing structure is like a simple, elegant outfit – it’s straightforward and practical. They offer a very competitive free plan, which allows a generous number of emails per day but with limited features. This plan is ideal for individuals or small businesses that are just starting out.

As your needs expand, Elastic Email offers tiered pricing based on the volume of emails sent. Their plans are affordable and scale up incrementally, making it easy for growing businesses to find a plan that fits their budget and email volume requirements.

One of the appealing aspects of Elastic Email’s pricing is its transparency. There are no hidden fees or surprises, making it easy for businesses to budget for their email marketing expenses.

Tailoring to Your Financial Fit

If you’re looking for a flexible pricing model with a variety of features at different levels, and a plan that grows with your business, SendinBlue offers a great range of options. Their pay-as-you-go plan adds an extra layer of flexibility, ideal for businesses with varying email marketing needs.

On the other hand, if you prefer straightforward, budget-friendly pricing with a focus on essential features, Elastic Email’s clear and affordable plans make it an attractive option, especially for small businesses or those new to email marketing.

Integration Capabilities: Connecting Your Marketing Ecosystem

In the vast landscape of digital marketing, your email marketing tool shouldn’t be an isolated island. It should seamlessly integrate with other applications, creating a connected ecosystem. Let’s see how SendinBlue and Elastic Email fare in the world of integrations.

SendinBlue: The Hub of Connectivity

SendinBlue is like a bustling hub, offering numerous integration possibilities with various apps and services. Whether you need to connect with CRM software, eCommerce platforms, or social media tools, SendinBlue likely has an integration for it. This wide array of options makes it a versatile choice for businesses that use a range of digital tools.

The platform’s API is robust and developer-friendly, allowing for custom integrations if needed. This is like having the ability to build your own bridges to connect SendinBlue with any specific tools your business uses.

Additionally, SendinBlue integrates with popular automation tools, enhancing its own automation capabilities. This allows for a more streamlined workflow, making it easier to manage various aspects of your marketing strategy in one place.

Elastic Email: Focused Integration Options

Elastic Email, in its characteristic straightforward manner, offers a more focused set of integration options. While it may not have the extensive range of SendinBlue, it covers the essentials. Elastic Email integrates well with common CMS platforms, CRM systems, and other marketing tools.

Their API is also quite accessible, providing the flexibility to create custom integrations. This is ideal for businesses that need a few key integrations rather than a vast network of connections.

While Elastic Email’s integration capabilities are not as broad as SendinBlue’s, they are sufficient for many businesses, especially those that do not require a complex web of integrations.

Choosing Your Integration Partner

If your business relies on a wide variety of tools and you need an email marketing platform that can integrate with almost anything, SendinBlue is a strong candidate. Its extensive range of integrations and robust API make it a highly adaptable choice.

However, if your integration needs are more straightforward and you prefer a platform that provides essential integrations without overwhelming options, Elastic Email’s focused approach could be more suitable.


Deciding between SendinBlue and Elastic Email is like choosing between a multi-tool and a specialized gadget. Both have their unique strengths and cater to different needs in the world of email marketing.

SendinBlue stands out as a comprehensive solution, brimming with features for those who seek depth and versatility in their email marketing strategy. It’s like a Swiss Army knife, offering everything from customizable email templates to advanced CRM functionalities, making it a robust choice for businesses that require a broad range of digital marketing tools. The platform’s user-friendly interface, coupled with its vast integration capabilities and flexible pricing plans, positions it as a versatile option suitable for businesses of various sizes and scopes.

Elastic Email, on the other hand, shines in its simplicity and focused efficiency. It’s the tool you pick for its straightforward approach to email marketing and transactional email services. With a user-friendly UI, efficient customer support, and a straightforward pricing model, Elastic Email appeals to those who prefer a no-frills, efficient tool. It’s particularly suited for small businesses or individuals who prioritize ease of use and affordability, and who need a reliable tool that covers the essential aspects of email marketing.

Your choice ultimately hinges on your specific requirements and goals. If you’re in search of a feature-rich platform that can handle a wide array of marketing tasks and offers extensive integration options, SendinBlue is your go-to choice. However, if you value simplicity, ease of use, and a tool that focuses on the core essentials of email marketing, Elastic Email is a great match.

Both SendinBlue and Elastic Email offer unique advantages, making them suitable for different types of users in the email marketing landscape. By aligning your business needs and preferences with the strengths of each platform, you can select the ideal tool to effectively drive your email marketing campaigns and grow your business in the digital world.

Read next:

author avatar
Poulomi Chakraborty
Poulomi Chakraborty is at the heart of our digital marketing team at WinSavvy. With a keen grasp on the ever-evolving world of SEO and digital trends, she is known for her thoughtful and strategic approach. Poulomi blends deep industry knowledge with a genuine enthusiasm for helping businesses shine online. Her ability to translate complex digital concepts into clear, actionable strategies is what sets her apart.
Scroll to Top