Aritic Mail vs Pure360: The Best Email Marketing Tool for You

Aritic Mail vs Pure360: Analyze features, benefits, and pricing with our comprehensive guide to select the best email marketing tool

In the vibrant world of digital marketing, the right email marketing tool can be your ace in the hole. Today, we’re comparing two notable names in this space – Aritic Mail and Pure360. Both bring unique strengths to the table, but which one will be your perfect marketing partner? Let’s jump in and start our comparison with a critical aspect that often swings the decision

Aritic MailPure360
Aritic Mailpure 360
G2 Score – 4.0 out of 5 starsG2 Score – N/A
TrustRadius Score – N/ATrustRadius Score – 7/10

User Interface and Ease of Use

Aritic Mail: User-Friendly and Intuitive

Aritic Mail greets its users with a user interface that is both intuitive and welcoming. Designed with a focus on user experience, it caters to both seasoned marketers and newcomers in the field. The dashboard is clean, well-organized, and easy to navigate, ensuring that you can find what you need without any hassle.

Getting started with Aritic Mail is a seamless journey. The platform guides you through the setup process with clear instructions and helpful tips, making the typically daunting task of launching your first campaign feel like a breeze. Whether you’re importing a contact list, segmenting your audience, or crafting an email, each step is simplified, ensuring a smooth and stress-free experience.

The process of creating emails in Aritic Mail is not just straightforward; it’s enjoyable. The platform offers a variety of responsive templates, ensuring your emails look professional and engaging regardless of the device they are viewed on. Coupled with a drag-and-drop editor, customizing these templates to suit your brand’s unique style becomes an effortless and creative endeavor.

Pure360: Streamlined and Efficient

Pure360 takes a streamlined approach to its user interface and usability. The platform is designed for marketers who value efficiency and a straightforward approach. Its interface is clean and minimalistic, reducing distractions and focusing on the essentials to help you get your campaigns up and running quickly.

The setup process in Pure360 is swift and direct. The platform offers enough guidance to get you started without overwhelming you with information. It’s an excellent choice for those who want to dive straight into creating and sending emails without navigating through a complex setup process.

Creating emails with Pure360 is a functional and efficient process. While it might not offer as extensive a library of templates as Aritic Mail, it provides essential tools and a flexible editor to craft effective emails. This focus on functionality makes Pure360 an appealing choice for businesses that prioritize efficiency and simplicity in their email marketing tool.

Both Aritic Mail and Pure360 offer user-friendly experiences but cater to different user preferences. Aritic Mail is ideal for those who appreciate guided support and a visually engaging interface. Pure360, on the other hand, is best suited for users who prefer a more direct, no-nonsense approach to email marketing.

Features Deep Dive

Automation Capabilities

Aritic Mail’s Automation: Personalized and Comprehensive

Aritic Mail stands out for its robust automation features, which are designed to make your email marketing efforts both efficient and highly personalized. The platform offers sophisticated automation tools that allow you to craft detailed, multi-step workflows. This ensures that each of your subscribers receives content that’s not just timely but also tailored to their interests and behaviors.

With Aritic Mail, automation goes beyond simple autoresponders. You can set up intricate sequences that nurture leads, welcome new subscribers, or re-engage inactive customers. The platform’s visual workflow builder lets you map out each step of your subscriber’s journey, providing a clear, intuitive way to create personalized experiences at scale.

Moreover, Aritic Mail’s automation extends to SMS and push notifications, providing a holistic, multi-channel marketing approach. This ensures that your messages reach your audience on the platforms they use most, enhancing engagement and increasing the chances of conversion.

Pure360’s Automation: Efficient and User-Centric

Pure360 offers a streamlined and efficient approach to automation, focusing on providing you with the essential tools to automate your email marketing campaigns effectively. The platform allows you to set up automated sequences that ensure your subscribers receive the right message at the right time.

While Pure360’s automation features might not be as extensive as Aritic Mail’s, they are designed with the user in mind, offering a balance between functionality and ease of use. You can easily create autoresponders and schedule emails based on subscriber behavior, ensuring your messages are timely and relevant.

Pure360’s focus on practical, user-centric automation makes it an excellent choice for businesses looking for a straightforward way to enhance their email marketing efforts without getting bogged down in complex workflows.

Integration Capabilities

Aritic Mail’s Seamless Integration

In today’s interconnected digital landscape, the ability of your email marketing tool to integrate seamlessly with other systems is crucial. Aritic Mail excels in this area, offering a broad spectrum of integration options that connect with various CRM systems, e-commerce platforms, analytics tools, and more.

Aritic Mail’s robust API offers limitless possibilities for customization and integration, enabling you to sync complex data sets or tailor the platform to fit your specific business processes. This level of adaptability makes Aritic Mail not just an email marketing tool but a central part of your digital marketing ecosystem.

Pure360’s Practical Integration Solutions

Pure360 takes a practical approach to integration, offering essential connectivity options that cover the most common needs of businesses. The platform ensures that integrating your email marketing campaigns with your CRM, analytics, or other business tools is straightforward and hassle-free.

While Pure360’s range of integrations might not be as extensive as Aritic Mail’s, the platform focuses on providing practical and functional connectivity. This approach is particularly beneficial for small to medium-sized businesses or those looking for a simple yet effective way to ensure their email marketing campaigns are in sync with their overall business strategy.

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Analytics and Reporting

Aritic Mail: In-Depth Insights for Data-Driven Strategies

Aritic Mail excels in providing comprehensive analytics and reporting, offering you a deep dive into the performance of your email campaigns. The platform is built on the understanding that effective email marketing is grounded in data-driven strategies, and thus, it equips you with detailed metrics to analyze every aspect of your campaigns.

From tracking open rates, click-through rates, and conversion rates to more advanced analytics like subscriber behavior and engagement patterns, Aritic Mail covers it all. The platform doesn’t just stop at delivering numbers; it provides insights. Advanced features like heatmap analysis give you a visual representation of where subscribers are most engaged within your emails. This insight allows you to optimize your content for better performance and tailor your strategies to meet your audience’s preferences more accurately.

Moreover, Aritic Mail’s reporting on automation workflows is detailed and insightful. You can track the effectiveness of each step within your automated sequences, gathering actionable insights to continuously refine and improve your strategy. This level of detail ensures that every aspect of your email marketing is fine-tuned for success.

Pure360: Streamlined Analytics for Quick Insights

Pure360 offers a streamlined approach to analytics, focusing on providing you with quick and actionable insights. The platform presents essential metrics in an easy-to-understand format, allowing you to quickly gauge the effectiveness of your email campaigns.

While Pure360 might not offer the same depth of analytics as Aritic Mail, it excels in simplicity and efficiency. The platform provides real-time tracking of key performance indicators such as open rates, click-through rates, and bounce rates. This approach is ideal for businesses and marketers who need to make swift, informed decisions to optimize their campaigns.

Pure360’s analytics also include tracking the success of automated emails, giving you a clear view of how well your automated communications are performing. This feature ensures that you have the necessary data to tweak and improve your automation strategy for better results.


Aritic Mail

  • Pricing: Aritic Mail offers a range of plans based on sending volume:
  • Plans typically start for low volume senders and scale up to higher volumes, with pricing available on request from Aritic Mail.


  • Pure360 offers personalized pricing based on the size and needs of the business.
  • Email Marketing Module: Includes customizable templates, reporting, and analytics.
  • Personalization Module: Offers advanced personalization and segmentation tools.
  • Marketing Automation Module: Provides automation features for more sophisticated campaigns.
  • Pricing details are not publicly listed, so interested users need to contact Pure360 for a custom quote.

Customer Support, Training, and Resources

Aritic Mail: Comprehensive Support and Rich Learning Resources

Aritic Mail is recognized for its exceptional customer support and extensive learning resources, ensuring that you are well-equipped and well-supported throughout your email marketing journey. The platform understands that robust customer support is pivotal for the success of any marketing campaign, and thus, it offers an extensive range of support options to cater to your needs.

From the outset, Aritic Mail equips you with a wealth of resources. This includes detailed documentation, step-by-step guides, and a rich library of articles and tutorials. Whether you’re a novice trying to grasp the basics or an experienced marketer looking to optimize your campaigns, Aritic Mail’s resources are there to guide you every step of the way.

In terms of direct support, Aritic Mail offers multiple channels. You can reach out to their support team via email, live chat, or phone. This multi-channel support ensures that help is readily accessible whenever you need it. The response is timely, and the support staff are known for their expertise and willingness to go the extra mile to resolve your queries.

Moreover, Aritic Mail fosters a vibrant community of users. Through forums and community groups, you can connect with other marketers, share insights, learn from their experiences, and even get tips and best practices. This sense of community adds another layer of support, making your journey with Aritic Mail not just a solitary venture but a collaborative and enriching experience.

Pure360: Targeted Support for a Streamlined Experience

Pure360 takes a focused approach to customer support, providing a streamlined experience that ensures you get the assistance you need without any unnecessary complications. The platform offers a range of support options designed to address your queries and concerns promptly and effectively.

Pure360’s knowledge base is an extensive repository of information, filled with articles, guides, and tips to help you navigate the platform and make the most of its features. The resources are well-organized and written in a user-friendly manner, making them an invaluable tool for users at all levels.

When it comes to direct support, Pure360 provides a responsive system. You can reach out via email or through their support ticket system. The response is quick and helpful, ensuring that your queries are resolved in a timely and satisfactory manner. While Pure360 might not offer as many channels of support as Aritic Mail, the quality of support is top-notch, ensuring that you have a smooth and hassle-free experience.


In wrapping up our comprehensive analysis of Aritic Mail and Pure360, it’s clear that both platforms offer robust solutions tailored to meet the diverse needs of email marketers. The journey through their features, ease of use, automation capabilities, integration options, analytics, and customer support paints a picture of two highly competent tools, each with its own strengths and approach to email marketing.

Aritic Mail emerges as a comprehensive solution, ideal for businesses looking for a feature-rich platform that offers in-depth customization, sophisticated automation, and a wide range of integration options. Its extensive analytics capabilities and robust customer support system make it suitable for marketers who require a detailed, data-driven approach to their campaigns and appreciate a supportive, community-driven learning environment.

On the other hand, Pure360 presents itself as a streamlined, efficient tool, perfect for businesses that prioritize simplicity, speed, and targeted support. With its user-friendly interface, straightforward automation features, practical integration options, and focused customer support, Pure360 is a strong choice for businesses seeking an effective, no-nonsense email marketing solution.

Choosing between Aritic Mail and Pure360 ultimately depends on a thorough understanding of your business’s specific needs, the complexity of your marketing strategies, and your preferences for support and learning resources. Whether you opt for the comprehensive, feature-rich capabilities of Aritic Mail or the streamlined, efficient approach of Pure360, both platforms are equipped to empower your email marketing campaigns, engage your audience effectively, and contribute significantly to your business’s growth and success.

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author avatar
Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
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