In a sea of startups, every innovative idea deserves its moment in the spotlight. We’ve handpicked and analyzed your website, offering free marketing insights, as our way to nurture the next big thing. We’re passionate about partnering with startups like yours.

If you find our insights valuable, and would like to discuss it further, feel free to schedule a call.

Startups with VC-funding of $1-20 Million can request their own marketing plan too.

In order to reach this goal, a single four-pronged strategy is what would be needed. Here’s what we suggest –

#1. On-Page SEO Plan for Expanso

Expanso has blog articles that can be considerably improved upon. As Expanso starts to scale, it needs to focus more on inbound marketing and it also needs to come off as a thought-leader in the space.

The current articles are too short, have no internal links and are poorly formatted.

As such, we recommend that you try and scale up your content to 1000 in the shortest possible time.

Here is a list of 100 blog post title suggestions along with relevant keywords that you can use to fix it. You can create it pretty fast if you use AI along with content editors (but take care, the articles have to be carefully optimized to improve readability and more importantly, insert internal links for faster indexing by Google) –

1. “Maximizing Enterprise Efficiency with Decentralized Data Management”
2. “How Decentralized Computing is Revolutionizing Data Governance”
3. “Navigating the Challenges of Big Data with Distributed Platforms”
4. “Building a Robust Enterprise Infrastructure for the Modern Age”
5. “The Advantages of Local Compute in Enterprise Data Flows”
6. “Peer-to-Peer Networks: The Future of Enterprise Data Management”
7. “Streamlining Data Governance in a Decentralized World”
8. “Why Your Enterprise Needs a Decentralized Data Strategy”
9. “The Role of Decentralized Nodes in Enhancing Business Operations”
10. “Cutting-Edge Solutions for Large-Scale Data Challenges”
11. “Decentralized vs. Centralized Data Centers: What Enterprises Need to Know”
12. “Leveraging Local Compute for Enhanced Data Security”
13. “Expanso’s Approach to Reducing Data Throughput in Enterprises”
14. “The Impact of Data Localization on Enterprise Security and Compliance”
15. “How to Achieve Granular Control Over Data Flows in Your Business”
16. “The Future of Data Centers: Decentralization and Local Computing”
17. “Understanding the Peer-to-Peer Enterprise Network Model”
18. “Optimizing Enterprise Data Management with Decentralized Systems”
19. “Reducing Latency and Improving Governance with Distributed Computing”
20. “Achieving Regulatory Compliance in Data Management Through Decentralization”
21. “Distributed Computing: A Solution for Today’s Data-Driven Enterprises”
22. “The Benefits of a Peer-to-Peer Network for Your Enterprise Data”
23. “Addressing Enterprise Data Governance Challenges in the Decentralized Era”
24. “How Distributed Platforms Can Enhance Your Enterprise’s Data Security”
25. “Data Throughput Minimization: A New Priority for Enterprise Infrastructure”
26. “Empowering Enterprises with Decentralized Data Orchestration”
27. “The Rise of Decentralized Computing in Enterprise Technology”
28. “Navigating Data Security and Governance in a Distributed Landscape”
29. “Why Enterprises are Shifting to Decentralized Data Networks”
30. “Enhancing Data Resilience with Decentralized Enterprise Platforms”
31. “How Distributed Networks are Solving Enterprise Data Bottlenecks”
32. “The Evolution of Data Centers: A Look at Decentralized Models”
33. “Decentralization: The Key to Scalable and Secure Data Management”
34. “Preparing for a Future Dominated by Decentralized Data”
35. “The Strategic Advantage of Decentralized Data Management for Enterprises”
36. “Building a Future-Proof Enterprise with Distributed Computing”
37. “The Growing Importance of Local Compute in Data Governance”
38. “Peer-to-Peer Networks: A Solution for Enterprise Data Overload”
39. “How to Streamline Your Enterprise’s Data Operations with Decentralization”
40. “Balancing Efficiency and Governance with Decentralized Data Platforms”
41. “The Power of Distributed Networks in Enterprise Computing”
42. “Why Data Localization Matters for Your Enterprise”
43. “Enterprise Data Trends: The Move Towards Decentralized Infrastructure”
44. “Implementing a Decentralized Network for Enhanced Enterprise Performance”
45. “How Decentralized Computing Impacts Enterprise Data Strategies”
46. “Reducing Enterprise Data Risks with a Peer-to-Peer Architecture”
47. “The Competitive Edge of Decentralized Data Solutions in Business”
48. “Overcoming Enterprise Data Governance Hurdles with Distributed Networks”
49. “Local Compute: A Game-Changer for Data-Intensive Enterprises”
50. “The Role of Decentralization in the Future of Data Management”
51. “How Enterprises Can Benefit from Peer-to-Peer Data Solutions”
52. “Revolutionizing Enterprise IT Infrastructure with Decentralized Networks”
53. “The New Frontier in Data Security: Decentralized Enterprise Solutions”
54. “Optimizing Data Transfer: Why Enterprises are Turning to Decentralization”
55. “Enterprise Data Solutions: The Shift to Decentralized Networks”
56. “Distributed Computing: A Guide for Modern Enterprises”
57. “Enhancing Data Flow Management in Enterprises with Decentralized Tech”
58. “The Significance of Local Computing in Enterprise Data Centers”
59. “Strategies for Implementing a Decentralized Data Network in Your Business”
60. “The Business Case for Decentralized Data Management”
61. “Decentralized Computing: Reshaping How Enterprises Handle Data”
62. “The Next Generation of Enterprise Data Infrastructure”
63. “Why Your Business Should Consider a Peer-to-Peer Data Network”
64. “Tackling Enterprise Data Governance with a Decentralized Approach”
65. “How to Leverage Local Compute for Enterprise Data Tasks”
66. “Decentralized Data Networks: The Enterprise Solution for Data Governance”
67. “Driving Business Growth with Distributed Computing Solutions”
68. “How Decentralized Systems are Changing Enterprise Data Dynamics”
69. “The Advantages of Peer-to-Peer Models for Enterprise Data Management”
70. “Ensuring Data Compliance with Decentralized Enterprise Networks”
71. “Optimizing Enterprise Operations with Distributed Data Solutions”
72. “The Transition to Decentralized Data Management in Enterprises”
73. “Local Compute and Its Impact on Enterprise Data Efficiency”
74. “Navigating the Shift to Decentralized Data Networks in Business”
75. “Why Decentralized Computing is Vital for Enterprise Success”
76. “Leveraging a Peer-to-Peer Network for Effective Enterprise Data Flows”
77. “How Decentralized Platforms Can Solve Your Enterprise Data Challenges”
78. “Building a More Efficient Enterprise with Decentralized Data Solutions”
79. “The Role of Distributed Networks in Enhancing Enterprise Data Processes”
80. “Expanso: Pioneering Decentralized Solutions for Enterprise Data”
81. “Mastering Data Throughput and Governance with Distributed Computing”
82. “Enterprise Data in the Decentralized Age: What You Need to Know”
83. “Peer-to-Peer Networks: Unlocking New Potentials for Enterprise Data”
84. “The Strategic Impact of Decentralized Data Solutions on Enterprise IT”
85. “How to Adapt Your Enterprise to a Decentralized Data Framework”
86. “The Advantages of Implementing a Peer-to-Peer Data Network”
87. “Decentralized Data Platforms: A Smart Choice for Modern Enterprises”
88. “Optimizing Data Management with Decentralized Enterprise Solutions”
89. “Decentralized Data Networks: The Key to Scalable Enterprise Growth”
90. “Harnessing the Power of Local Compute in Enterprise Environments”
91. “The Enterprise Guide to Decentralized Data and Computing”
92. “Transitioning to Decentralized Data Management: A Step-by-Step Guide”
93. “How Decentralized Infrastructure Enhances Enterprise Data Security”
94. “Peer-to-Peer Data Networks: Transforming Enterprise Data Governance”
95. “Building a Decentralized Data Ecosystem for Your Enterprise”
96. “Decentralized Computing: A Must-Have for Data-Driven Businesses”
97. “How to Future-Proof Your Enterprise Data Strategy with Decentralization”
98. “The Benefits of a Peer-to-Peer Data Approach for Enterprises”
99. “Why Decentralization is the Next Big Thing in Enterprise Data”
100. “Expanso: Leading the Charge in Decentralized Enterprise Computing”

#2. Off-page SEO Plan for Expanso

Expanso has a low Domain Authority and Domain Rating. It’s Ahrefs’ DR is 12.

We suggest reaching out to blogs in the industry, asking to guest post. With the influx of GPT4 and other content marketing software, most blogs are not too agreeable to this suggestion, so you may need to keep some marketing budget aside for payments for backlink insertions and guest post placements.

However, you should hire a seasoned SEO guy for this as you don’t want to get backlinks from the wrong websites, as that can harm your website by adding to its spam score.

Here’s a list of 50 high quality and relevant blogs in your niche that you should try to guest post at:

1. TechCrunch – Enterprise
2. Wired – Business
3. Forbes – Technology
4. GigaOM
5. ZDNet
6. The Next Web
7. VentureBeat
8. ReadWrite
9. InfoWorld
10. Network World
11. Computerworld
12. CIO
13. ITworld
14. TechRepublic
15. The Verge – Tech
16. Ars Technica
17. GeekWire
18. Gartner Blog Network
19. MIT Technology Review
20. IEEE Spectrum – Computing
21. Data Center Knowledge
22. Cloud Computing Magazine
23. Datamation
24. DZone
25. CIO Dive
26. IT Pro Portal
27. The Register – Data Center
28. TechTarget
29. CIO Review
30. Dataconomy
31. Information Age
32. Digitalist Magazine
33. Cloud Tweaks
34. SiliconANGLE
35. AIthority
36. Inside Big Data
37. InfoQ
38. Computing
39. IT Briefcase
40. VMBlog
41. Data Center Frontier
42. Cloud Computing News
43. The Data Center Journal
44. CloudTech
45. StorageNewsletter
46. Data Center Dynamics
47. DataQuest
48. SDxCentral
49. EnterpriseTalk
50. Cloud Wars

#3. Social Media Marketing Plan for Expanso

If traffic, leads and revenue is your goal, we would advise you keep it simple.

We would suggest focusing on two main social platforms for starting out, which are Twitter and Facebook. We believe in keeping your marketing focused so as to deliver the highest returns.

The reason why we stress on these two platforms are simple –

1. Facebook’s organic reach is very low, but having a decent following up there, helps add to your credibility. Running some ads can get you a sizeable following quite fast and cheap. Further, you can drive the followers into a group, in which, you will have a strong reach and be able to use your group participants for additional marketing requirements.
2. Twitter can help add to your credibility. With Twitter’s recent partnership with Google, it looks like a great platform that can deliver amazing long-run results to your business.

What we showed you was just the basics. But of course, a plan is only as good as it’s execution. So, you could execute all of this yourself, or you could count on us to do it as well.

We could do so much more, such as-

1. Reverse HARO and get experts to share their thoughts with us for Expanso’s blog,
2. Run ads and grow your Facebook page and convert them into your Facebook group members,
3. Use Javascript code to massively boost your twitter presence,
4. Create leads for capture and boost your inbound marketing.

You can reach me directly by filling out this form in the sidebar or schedule a meeting here. You don’t need to pay anything for the meeting. Worst case: you learn something that you can implement for your startup’s marketing at 0 cost!

At WinSavvy, we manage everything, from digital marketing strategy formulation to execution, ensuring you can focus on what you do best – running your startup. We also provide weekly updates and I am personally available as a dedicated point of contact for any of your queries.

Best regards,
Adhip Ray
Founder, WinSavvy