MailUp vs Stripo: The Best Email Marketing Tool for You

Choosing between MailUp and Stripo for email marketing? Read our detailed analysis to find the perfect tool for your campaigns.

In the ever-evolving world of digital marketing, email remains a cornerstone of connecting with your audience. But with so many tools at your fingertips, how do you choose the right one? Today, we’re diving deep into a friendly duel between two giants in the email marketing arena: MailUp and Stripo. Whether you’re a seasoned marketer or just dipping your toes into email marketing waters, this comparison is crafted to light your way. Let’s embark on this journey together and uncover which tool can best transform your email marketing strategy into a powerhouse of engagement and conversion.

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Ease of Use: Navigating the Platforms

In the quest for the perfect email marketing tool, the ease of use is often the deciding factor. After all, we’re looking for a trusty sidekick that makes our lives easier, not a complex puzzle that requires a manual the size of “War and Peace.” Let’s compare how MailUp and Stripo stand up to the task of being user-friendly, shall we?

MailUp: A Comprehensive Yet Friendly Giant

MailUp is like that friend who’s always got a tool for everything. It’s packed with features, from email automation to SMS marketing, making it a versatile choice for marketers looking to cover all bases. But does this vast array of tools come at the cost of usability?

Surprisingly, MailUp manages to keep things relatively straightforward. The dashboard is well-organized, with clear labels and a logical structure that guides you through the process of creating and managing your campaigns. It’s like having a well-organized toolbox where everything has its place.

For beginners, MailUp offers a gentle learning curve with its drag-and-drop editor. This feature is a game-changer, allowing you to craft professional-looking emails without needing to know a single line of code. Imagine playing with Legos, but instead of colorful bricks, you’re piecing together the elements of your email campaign.

However, with great power comes a slightly more complex interface. Some users might find MailUp’s extensive features a bit overwhelming at first glance. But fear not! With a bit of exploration and perhaps a quick peek at their tutorials, you’ll soon feel like a captain steering a well-equipped ship.

Stripo: The Streamlined Speedster

Enter Stripo, the tool that prides itself on being not just a tool but a catalyst for creativity. Stripo is the equivalent of a sleek sports car in the world of email marketing tools: fast, efficient, and designed with performance in mind.

The platform’s standout feature is its incredibly user-friendly email editor. Stripo takes the drag-and-drop concept to the next level, offering a seamless interface that makes email design feel more like crafting art than performing a marketing task. It’s intuitive, with no frills or unnecessary complications, making it a dream for creatives who want to bring their ideas to life quickly and without fuss.

Stripo also excels in template variety. Whether you’re looking to announce a product launch or nurture leads with a newsletter, there’s a template that’s just a few clicks away from being customized to fit your brand. This accessibility makes Stripo a strong contender for those who value speed and simplicity in their workflow.

But it’s not all about speed and looks. Stripo does not shy away from offering advanced features, such as interactive elements in emails, without sacrificing its user-friendly ethos. It strikes a remarkable balance between functionality and simplicity, catering to both novices and seasoned marketers alike.

The Verdict on Usability

Choosing between MailUp and Stripo might feel like deciding between a Swiss Army knife and a scalpel. If you’re after a tool that offers a wide range of features with a manageable learning curve, MailUp could be your go-to. Its comprehensive platform is designed to handle various aspects of digital marketing, all under one roof.

On the flip side, if speed, efficiency, and a focus on design are what you seek, Stripo might just steal your heart. Its streamlined approach ensures that you spend more time creating and less time navigating through a complex interface.

Template Quality and Customization: Crafting Your Message

The heart of any email campaign lies in its ability to capture and hold the recipient’s attention. This magic begins with the design and customization options available for your emails. Let’s delve into how MailUp and Stripo empower you to craft messages that not only look good but also resonate with your audience.

MailUp: Versatility Meets Creativity

MailUp approaches template design with a mindset that values both versatility and creativity. With a rich library of templates, the platform serves as a canvas for businesses across various industries. Whether you’re in retail, hospitality, or B2B, you’ll find templates that are ready to be tailored to your brand’s voice and aesthetic.

Customization is where MailUp shines. The platform allows for deep customization, enabling you to modify layouts, add dynamic content, and even incorporate elements specific to your marketing strategy, like countdown timers for sales or personalized recommendations based on user behavior. This level of detail means you can create highly personalized and engaging emails that speak directly to your audience’s needs and interests.

Yet, with great customization capabilities comes a bit of complexity. While MailUp offers the tools to create highly tailored emails, mastering these features might require a bit more time and experimentation. It’s akin to having an elaborate set of artist’s tools at your disposal; learning to use them effectively can take some practice, but the potential to create masterpieces is immense.

Stripo: Seamless Design for Every Marketer

Stripo, true to its nature, takes a streamlined approach to template quality and customization. The platform boasts a modern and diverse template gallery, emphasizing design quality and current trends. Stripo’s templates are not just aesthetically pleasing; they are designed with responsiveness in mind, ensuring your emails look great on any device.

Customization in Stripo is surprisingly robust for such a user-friendly platform. The drag-and-drop editor is intuitive, making it easy to modify templates to fit your brand. What sets Stripo apart is its focus on efficiency and innovation. Features like the ability to save custom blocks for future use or the option to edit HTML directly cater to both beginners and those with a bit more technical savvy.

Stripo also encourages experimentation with more advanced email features, such as AMP elements, without making the process feel daunting. This means you can add interactive features to your emails, like polls or image carousels, directly within the editor, a boon for engaging your audience in novel ways.

Crafting the Perfect Email: A Balancing Act

When it comes to template quality and customization, both MailUp and Stripo offer compelling options, but they cater to slightly different audiences. MailUp is your go-to if you’re looking for depth, control, and the ability to fine-tune every aspect of your email to match your brand perfectly. Its extensive customization options are ideal for marketers who have specific visions for their campaigns and are willing to dive deep into the tool’s capabilities to bring those visions to life.

Stripo, on the other hand, appeals to those who value efficiency and design equally. Its templates provide a strong starting point, and its editor ensures that customization is straightforward, saving you time while still allowing for creativity. Stripo is particularly attractive for teams looking to incorporate modern, interactive elements into their emails without needing extensive design or coding experience.

Choosing between MailUp and Stripo in terms of template quality and customization ultimately depends on your priorities: the depth of customization and control versus efficiency and ease of use in crafting visually compelling emails.

Automation and Workflow Capabilities: Setting Your Campaigns on Autopilot

In the digital marketing world, the ability to automate tasks and create efficient workflows isn’t just nice to have—it’s essential for scaling your efforts and maintaining personal connections with your audience as your list grows. Let’s see how MailUp and Stripo stack up in this vital area.

MailUp: Sophisticated Automation for the Savvy Marketer

MailUp takes automation seriously, offering a suite of tools designed to make your email marketing efforts as efficient and effective as possible. With MailUp, you can set up complex automation workflows that trigger emails based on specific actions or criteria, such as opening a previous email, clicking a link, or even purchasing behavior.

The platform’s strength lies in its flexibility and depth. You can create multi-step workflows that guide your subscribers through a personalized journey, nurturing them from initial contact to loyal customer. MailUp also allows for segmentation and targeting within these workflows, enabling you to tailor your messages to specific audience segments based on their behavior or demographics.

While MailUp’s automation capabilities are powerful, they do come with a learning curve. Setting up intricate workflows requires a good understanding of the platform and a clear strategy. However, for marketers willing to invest the time, MailUp offers the potential to significantly enhance the efficiency and effectiveness of their email campaigns.

Stripo: Streamlining Automation for Efficiency

Stripo, in keeping with its ethos of simplicity and efficiency, approaches automation in a way that’s accessible to marketers of all skill levels. While it might not offer the same level of complexity as MailUp, Stripo integrates seamlessly with a wide range of email service providers (ESPs) that handle the automation side of things.

This means that while Stripo itself focuses on the design and creation of emails, it allows you to export your designs effortlessly into your ESP of choice, where you can then set up your automation workflows. This approach provides flexibility, as you can choose an ESP that matches your specific automation needs, whether you’re looking for simple autoresponders or more sophisticated behavioral triggers.

Stripo’s strength lies in its ability to simplify the email creation process, ensuring that the time you save on design can be invested in strategizing and implementing your automation workflows within your chosen ESP. This makes Stripo an excellent option for teams looking for a streamlined process that doesn’t sacrifice the power of automation.

Automation for Modern Marketers: A Strategic Choice

Choosing between MailUp and Stripo for automation and workflow capabilities depends largely on your approach to email marketing. If you’re looking for an all-in-one solution that offers deep automation features and the ability to meticulously craft each step of your subscriber’s journey, MailUp is the way to go. Its comprehensive tools support sophisticated strategies and provide the granularity needed for targeted, effective campaigns.

On the other hand, if you prefer a tool that focuses on ease of use and design, with the flexibility to pair with an ESP that meets your automation needs, Stripo is an excellent choice. It caters to marketers who value efficiency and simplicity in the creation process, without limiting the potential for powerful automation through integration.

Both platforms offer paths to achieving personalized, automated email marketing campaigns, but they cater to different preferences in how you get there. Whether you lean towards the comprehensive control offered by MailUp or the streamlined design-to-automation workflow of Stripo, both tools have the potential to elevate your email marketing game.

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Integration Capabilities: Enhancing Your Email Marketing Ecosystem

In the interconnected world of digital marketing, the best email marketing tool doesn’t operate in isolation; it acts as a hub, integrating smoothly with your CRM, analytics, social media, and other essential platforms. Let’s examine how well MailUp and Stripo play with others.

MailUp: The Central Hub for Your Marketing Tools

MailUp positions itself as a central component of your marketing tech stack, offering a wide array of integration capabilities with CRMs, e-commerce platforms, social media tools, and more. This extensive network of integrations is designed to streamline your marketing processes, allowing data to flow freely between MailUp and other tools in your arsenal.

One of the platform’s strengths is its API, which offers the flexibility to develop custom integrations tailored to your specific needs. Whether you’re looking to sync subscriber data with your CRM, trigger emails based on customer behavior in your e-commerce platform, or analyze email campaign performance alongside other marketing channels, MailUp’s API makes it possible.

Moreover, MailUp provides native integrations with popular services like Shopify, Magento, and Salesforce, among others. These integrations are built to be straightforward, reducing the need for technical expertise to connect your various marketing tools. This capability ensures that MailUp can serve as a powerful, interconnected hub within your marketing ecosystem, enhancing the efficiency and effectiveness of your campaigns.

Stripo: Streamlined Integration for Design and Delivery

Stripo, focusing on its core strengths of design and ease of use, adopts a slightly different approach to integration. While Stripo itself is primarily an email design tool, it excels in providing seamless export options to a wide range of Email Service Providers (ESPs) and marketing automation platforms.

The beauty of Stripo’s integration strategy lies in its simplicity and flexibility. By focusing on the design aspect and allowing for easy export to over 40 ESPs, Stripo ensures that your beautifully crafted emails can be delivered using the platform of your choice, without the need for complex integration processes. This approach allows you to leverage Stripo’s design capabilities while utilizing the automation, segmentation, and analytics features of your preferred ESP.

Furthermore, Stripo’s direct integrations with platforms like WordPress, Zapier, and social media tools ensure that your email campaigns can easily incorporate content from your website or blog and enhance your overall digital marketing strategy.

Choosing the Right Integration Path

When it comes to integration capabilities, the choice between MailUp and Stripo hinges on your specific needs and the structure of your marketing tech stack. If you’re seeking an all-encompassing solution that can serve as the backbone of your marketing ecosystem, with extensive native integrations and the flexibility of a robust API, MailUp is the ideal choice. Its ability to integrate with a wide range of platforms makes it a powerful tool for marketers looking to centralize their operations.

Conversely, if you prioritize design and flexibility, and you’re comfortable using a separate ESP for delivery and automation, Stripo’s approach to integration will appeal to you. Its focus on making the design process as efficient as possible, coupled with straightforward export options to numerous ESPs, makes Stripo a strong contender for teams that value design agility and the ability to choose the best delivery platform for their needs.

Both MailUp and Stripo recognize the importance of integration in modern email marketing, but they cater to different preferences regarding how those integrations are implemented and utilized.

Pricing: Balancing Cost and Value

In the world of email marketing tools, pricing can be as varied as the features offered. It’s not just about the bottom line; it’s about what you get for your money. Here’s how MailUp and Stripo approach their pricing models.

MailUpPay Per Speed Plans: MailUp’s pricing is based on sending speed rather than the number of contacts. Starts at around $65/month for the slowest sending speed.
Monthly Plans: Also offers traditional monthly plans based on the number of emails sent, with prices starting at around $85/month for up to 400,000 sends.
Prepaid Credits: Alternatively, you can buy prepaid credits for sending emails without a monthly fee.
All plans include features like email automation, transactional emails, and analytics.
StripoFree Plan: Offers basic features like email template design and exports to various email service providers (ESPs).
Business Plan: Starting at approximately $125 per month, offering advanced features like banner creation, testing on different devices, and integrations with more ESPs.
Agency Plan: Custom pricing for agencies, including features like team collaboration tools, unlimited exports, and custom subdomain for email testing.
Both paid plans offer increased limits on the number of projects and templates compared to the free plan.

MailUp: Flexible Plans for Growing Businesses

MailUp’s pricing structure is designed to accommodate businesses of all sizes, with a focus on scalability and flexibility. The platform offers several pricing tiers, based on the volume of emails you plan to send, with the cost increasing as you scale up your email marketing efforts. This volume-based pricing ensures that you only pay for what you need, making MailUp an attractive option for both small startups and large enterprises alike.

One of the key features of MailUp’s pricing is the absence of a subscriber limit within each plan. This means that regardless of how many contacts you have in your list, your cost is determined by how many emails you send, not how many subscribers you have. This can be particularly beneficial for businesses with large email lists but lower frequency of sends.

Additionally, MailUp offers a free trial period, allowing you to test the waters before committing to a paid plan. This trial period is a great opportunity to explore the platform’s features and determine whether it fits your needs without any upfront investment.

Stripo: Cost-Effective Design Tool with Free and Premium Options

Stripo adopts a slightly different approach to pricing, reflecting its focus on email design. The platform offers a free plan with basic features, which can be a great starting point for small businesses or individuals just getting into email marketing. This free plan includes access to Stripo’s design tools and templates, with some limitations on export options and the number of projects you can save.

For more advanced features and fewer restrictions, Stripo provides premium plans at various price points. These paid plans enhance your capabilities with additional features like advanced integration options, more export possibilities, and an increased number of projects and templates. The pricing for premium plans is based on a combination of the features offered and the level of access to Stripo’s advanced tools, rather than the volume of emails sent.

Stripo’s pricing model is particularly appealing for businesses that prioritize design and may use another platform for sending emails. The clear separation between design and delivery allows you to invest in Stripo for its design capabilities without paying for sending capabilities you might not need.

Finding the Right Fit for Your Budget

When considering the pricing of MailUp and Stripo, it’s important to assess not just the cost, but also the value each platform brings to your email marketing strategy. MailUp offers a comprehensive suite of email marketing tools with a flexible, volume-based pricing model that suits growing businesses. Its comprehensive approach means you’re investing in a robust platform that can handle both design and delivery at scale.

On the other hand, Stripo’s pricing model is designed to be accessible, with a free tier for basic use and affordable premium options that unlock more advanced design features. This makes Stripo an attractive choice for those who want a powerful design tool without the need for integrated sending capabilities, especially if you’re already using or plan to use another platform for email delivery.

Ultimately, the best choice depends on your specific needs: If you require a full-service email marketing solution with scalability, MailUp may offer the best value. If your focus is on creating stunning emails and you handle sending through another service, Stripo’s pricing and features might be more aligned with your requirements.

Customer Support and Learning Resources: Ensuring Smooth Sailing

Whether you’re a seasoned email marketer or just starting out, having access to solid customer support and comprehensive learning resources can make all the difference in optimizing your use of an email marketing tool. Here’s how MailUp and Stripo ensure their users are well-supported.

MailUp: Comprehensive Support for All Users

MailUp takes customer support seriously, offering a range of options to ensure users can get help when they need it. This includes email support, phone support, and a knowledge base filled with articles, guides, and tutorials. The presence of multiple support channels ensures that users can choose the method that best suits their preference or urgency of their query.

Beyond reactive support, MailUp provides extensive learning resources aimed at helping users maximize their use of the platform. This includes webinars, case studies, and best practice guides that not only address how to use MailUp’s features but also delve into broader email marketing strategies. Such resources are invaluable for businesses looking to not just execute campaigns but optimize their email marketing efforts.

The level of support and resources MailUp offers reflects its commitment to serving businesses of all sizes. It acknowledges that effective email marketing requires more than just tools; it requires knowledge and ongoing learning.

Stripo: Streamlined Support Focused on Efficiency

Stripo, maintaining its ethos of simplicity and efficiency, offers a streamlined approach to customer support. Users have access to email support and a comprehensive knowledge base that includes tutorials, FAQs, and video guides. These resources are designed to quickly address common questions and issues, allowing users to resolve them swiftly and get back to designing emails.

In addition to the knowledge base, Stripo also offers a blog filled with email design tips, marketing strategies, and updates on new features. While the platform might not offer as wide a range of support channels as MailUp, the quality and accessibility of its resources are tailored to its user base—focusing on designers and marketers who prioritize ease of use and are likely comfortable self-serving for information.

Stripo’s approach to support and learning resources is consistent with its overall user experience: straightforward, accessible, and efficient. This ensures that users can easily find the help they need without navigating through complex support systems.

Weighing Your Support Needs

When considering MailUp and Stripo in terms of customer support and learning resources, think about your own needs and preferences. If you value having multiple channels of support and a wealth of educational content that covers both platform-specific and general email marketing topics, MailUp offers a robust support system designed to assist and educate its users comprehensively.

On the other hand, if you prefer a tool that offers straightforward, efficient support with an emphasis on self-service resources, Stripo’s streamlined support model might be more your speed. Its focus on providing direct, accessible guidance and tips aligns well with users who value efficiency and prefer to find answers quickly on their own.

Both MailUp and Stripo recognize the importance of supporting their users, albeit in ways that reflect their overall platform philosophies. Whether you’re looking for comprehensive support and learning opportunities or efficient, self-serve resources, both platforms offer valuable assistance to ensure you can make the most of your email marketing efforts.


Deciding between MailUp and Stripo hinges on understanding your unique email marketing needs and preferences. MailUp stands out as a robust, all-encompassing email marketing platform ideal for businesses seeking deep automation capabilities, extensive integration options, and a wide array of support channels to enhance their marketing strategies comprehensively. Its pricing model and support system cater to businesses ready to scale and optimize their email campaigns through a detailed and multifaceted approach.

Conversely, Stripo shines as a highly intuitive email design tool, perfect for marketers prioritizing efficiency, simplicity, and the creative aspect of email marketing. Its streamlined approach to pricing and support, coupled with seamless ESP integration, makes it a go-to for crafting visually compelling emails without the complexity of full-scale campaign management.

Ultimately, your choice between MailUp and Stripo should align with your marketing objectives, whether they lean towards comprehensive campaign management or focused email design and production. Both platforms offer distinct advantages, but the best fit for you will depend on your specific goals, team’s skill set, and the level of integration and automation you require to succeed in your email marketing endeavors.

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Poulomi Chakraborty
Poulomi Chakraborty is at the heart of our digital marketing team at WinSavvy. With a keen grasp on the ever-evolving world of SEO and digital trends, she is known for her thoughtful and strategic approach. Poulomi blends deep industry knowledge with a genuine enthusiasm for helping businesses shine online. Her ability to translate complex digital concepts into clear, actionable strategies is what sets her apart.
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