Mailigen vs Elastic Email: The Best Email Marketing Tool for You

Hello, digital marketers, entrepreneurs, and everyone eager to elevate their email marketing game! Today, we’re diving into a detailed comparison of two noteworthy email marketing tools: Mailigen and Elastic Email. Whether you’re a small business owner, a growing startup, or an established enterprise, this comprehensive guide is crafted to help you make an informed decision that aligns with your marketing needs. So, let’s roll up our sleeves and unravel the features, benefits, and differences between Mailigen and Elastic Email.

MailigenElastic Email
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User Interface and Experience: Navigating the Platforms

The First Step into Email Marketing Mastery


Embarking on your Mailigen journey feels like stepping into a well-organized workspace. The user interface is clean, intuitive, and user-friendly, making it a great fit for beginners and seasoned marketers alike. The platform presents a straightforward dashboard that neatly lays out all the essential tools and features, ensuring you won’t get lost in a maze of options.

Crafting your first email campaign with Mailigen is as easy as pie. The platform guides you through a step-by-step process, from designing your email to selecting your audience and scheduling the send. It’s like having a helpful guide by your side, ensuring you don’t miss a beat. The drag-and-drop editor is a particular highlight, simplifying the design process and making it accessible for users with limited design experience.

Elastic Email

In contrast, stepping into Elastic Email is like entering a modern, high-tech studio brimming with tools and gadgets. The interface is sleek and contemporary, appealing to users who appreciate an advanced and feature-rich environment. For those who are tech-savvy, Elastic Email offers a playground of possibilities, from detailed campaign analytics to sophisticated automation tools.

However, newcomers might find the Elastic Email interface a bit overwhelming at first. The platform is packed with features and customization options, which, while powerful, require a bit of a learning curve. But once you get the hang of it, Elastic Email reveals its true potential as a robust email marketing solution capable of handling complex campaigns.

Tailoring Your Campaigns: Customization and Flexibility

The art of crafting an email campaign that resonates with your audience lies in customization and flexibility. This aspect of email marketing tools is akin to an artist having the right palette to paint a picture that speaks to the viewer. Both Mailigen and Elastic Email offer these capabilities, but in distinct ways that cater to different marketing needs and preferences.


With Mailigen, customization and flexibility feel like having a well-balanced set of tools that are easy to use and effective. The platform offers a variety of email templates, each with a responsive design ensuring your emails look great on any device. Customizing these templates is a straightforward process, making it accessible even to those with minimal design experience. You can easily modify colors, fonts, and layouts to match your brand’s aesthetic, making each campaign feel personal and authentic.

Mailigen’s strength in customization also extends to its segmentation capabilities. You can tailor your messaging to different segments of your audience, ensuring that your communication is relevant and engaging. This feature is crucial for marketers who understand the importance of delivering the right message to the right audience at the right time.

Elastic Email

Elastic Email approaches customization and flexibility like a master craftsman equipped with an extensive toolkit. The platform offers a wide range of templates, but the real power lies in its advanced customization options. You can fine-tune every element of your email, from intricate design details to complex layout changes. For those who have a precise vision of their email campaigns or enjoy the creative process of building unique designs, Elastic Email provides the necessary tools.

In addition to its design flexibility, Elastic Email excels in audience segmentation and personalized content. The platform allows for detailed segmentation, enabling marketers to create highly targeted campaigns based on subscriber behavior, preferences, and data. This level of personalization is a significant advantage for businesses aiming to create deeply engaging and effective email marketing campaigns.

Email Automation and Campaign Management: Driving Engagement Effectively

The realm of email automation and campaign management is where the true power of an email marketing tool is tested. It’s about creating a system that not only sends emails but also engages, converts, and builds lasting relationships with your audience.


Mailigen handles email automation and campaign management like a seasoned conductor leading a symphony. It strikes a harmonious balance between user-friendliness and effective marketing automation. The platform enables you to set up automated email sequences effortlessly, which are crucial for nurturing leads, onboarding new subscribers, or re-engaging dormant users.

What stands out with Mailigen is the ease with which you can segment your audience and tailor your messaging to different groups. This segmentation is intuitive, allowing marketers to deliver targeted content without needing to dive into overly complex processes. For small to medium-sized businesses, this level of automation is powerful as it combines simplicity with the ability to create personalized customer journeys.

Elastic Email

Elastic Email approaches automation and campaign management with a more technologically advanced toolkit. It’s like having a high-end sports car with a range of complex features and capabilities. The platform offers a robust set of tools for creating intricate and highly personalized automation workflows.

With Elastic Email, you can delve deeper into subscriber behaviors and preferences, enabling you to craft highly targeted campaigns. The platform’s strength lies in its ability to manage complex multi-tiered campaigns that can adapt based on real-time interactions and engagement patterns. This level of detail is particularly beneficial for larger businesses or those with more sophisticated marketing strategies that require a granular approach to audience segmentation and engagement.

Tailoring Campaigns to Your Audience

Both Mailigen and Elastic Email excel in email automation and campaign management, but they cater to different marketing needs and preferences.

If your priority is to have a straightforward, user-friendly platform that provides the necessary tools for effective email automation and audience segmentation, Mailigen is an excellent choice. Its intuitive interface and practical features are well-suited for businesses that want to execute successful campaigns without the need for complex configurations.

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Analytics and Reporting: Gauging the Success of Your Campaigns

Unlocking Insights into Campaign Performance


Mailigen offers a robust analytics platform that’s akin to having a clear and concise report card of your email campaigns. The platform provides essential metrics such as open rates, click-through rates, and subscriber engagement levels. This data is invaluable for understanding how your audience interacts with your emails and for making informed decisions about future campaigns.

Moreover, Mailigen’s reporting tools are designed to be user-friendly. Even if you’re not a data analyst, you’ll find it easy to interpret the results and draw actionable insights. The platform also includes features for monitoring the growth of your subscriber list and the overall health of your email marketing efforts.

Elastic Email

Elastic Email takes analytics and reporting to a more advanced level. It’s like having a detailed analytics dashboard that offers a deeper dive into the performance of your campaigns. Elastic Email provides comprehensive metrics that go beyond basic open and click rates, offering insights into subscriber behavior, campaign comparison, and in-depth analysis of each email sent.

The platform’s ability to track and analyze a wide range of metrics makes it a powerful tool for businesses that base their strategies on detailed data analysis. With Elastic Email, you can fine-tune every aspect of your campaigns based on solid data, ensuring that each email sent contributes to your overall marketing goals.

Making Data-Driven Marketing Decisions

Mailigen Mailigen is ideal for businesses that need straightforward, easy-to-understand analytics and reporting. If your primary need is to track the basic performance of your emails and understand your audience’s engagement without getting bogged down in complex data, Mailigen provides the necessary tools to achieve this.

Elastic Email For businesses that require a more granular view of their email performance and enjoy delving into detailed analytics, Elastic Email is the better choice. The platform’s advanced reporting capabilities allow for a deeper understanding of campaign performance and subscriber behavior, which can be crucial for businesses with more sophisticated email marketing strategies.



  • Pricing Structure: Based on the number of subscribers.
  • Basic Plans:
  • Up to 500 subscribers: Starts at approximately $10/month.
  • Up to 2,500 subscribers: Starts at approximately $25/month.
  • Up to 5,000 subscribers: Starts at approximately $40/month.
  • Higher Volume Plans:
  • Up to 10,000 subscribers: Pricing available upon request.
  • Up to 25,000 subscribers and more: Custom pricing.

Elastic Email

  • Unlimited Email Plan: Offers unlimited email sends per month. Pricing starts at $15/month for up to 5,000 contacts, with increasing rates for more contacts.
  • Pay as You Go Plan: Charges based on the volume of emails sent. Starts at $0.09 per 1,000 emails, with the price decreasing for higher volumes.
  • Email API Plan: Tailored for developers and high-volume senders. Offers robust API with detailed reporting. Pricing is based on volume and specific requirements.

Deliverability and Reliability: Ensuring Your Emails Reach the Inbox

The Key to Successful Email Marketing


Mailigen treats deliverability as a top priority, understanding that the best email campaign is futile if it doesn’t reach the intended inbox. The platform employs a robust infrastructure to ensure high deliverability rates. This includes maintaining good sender reputations, adhering to email sending best practices, and providing tools for managing email lists effectively.

What makes Mailigen stand out in this aspect is its user-friendly approach to handling deliverability. The platform offers straightforward guidance on best practices, list cleaning features to remove inactive subscribers, and easy-to-understand feedback on email performance. For businesses that want a hassle-free approach to ensuring their emails land where they should, Mailigen’s deliverability features are a strong asset.

Elastic Email

Elastic Email approaches deliverability with a more technical edge. It’s like a specialist team that’s constantly monitoring and optimizing the routes to ensure your emails reach their destination. The platform offers advanced deliverability features, including detailed analytics on email performance, insights into potential deliverability issues, and tools for optimizing your sending practices.

One of the standout features of Elastic Email is its focus on scalability and reliability. The platform is designed to handle large volumes of emails without compromising on deliverability, making it a suitable choice for businesses with extensive email marketing needs. Its sophisticated monitoring and optimization tools are key for marketers who need in-depth insights into their email performance and deliverability rates.

Ensuring Your Messages Are Seen and Heard

Both Mailigen and Elastic Email offer strong capabilities in terms of email deliverability and reliability, but they cater to different needs and scales of operation.

Mailigen is well-suited for small to medium-sized businesses looking for a platform that combines effective deliverability with ease of use. Its straightforward tools and guidance are perfect for those who want to ensure their emails reach the inbox without needing to delve into complex technicalities.

Elastic Email, with its advanced deliverability features and scalability, is ideal for larger businesses or those with more demanding email marketing operations. Its comprehensive set of tools and analytics provides the depth needed to manage deliverability at a larger scale, offering peace of mind for businesses that rely heavily on email marketing.


In our comprehensive journey through the features and capabilities of Mailigen and Elastic Email, we’ve uncovered the strengths and nuances of each platform. This detailed exploration is designed to guide you in choosing the best email marketing tool that aligns with your business goals, audience engagement strategies, and operational preferences.

Mailigen emerges as an exceptionally user-friendly tool, ideal for small to medium-sized businesses or those new to the world of email marketing. Its intuitive interface, straightforward campaign management, and effective automation tools make it a strong contender for those who value simplicity and ease of use. Mailigen’s focus on essential features, coupled with reliable deliverability, ensures that your email marketing efforts are both manageable and impactful.

Elastic Email, on the other hand, offers a more advanced suite of features, catering to businesses with complex, high-volume email marketing needs. Its robust infrastructure, sophisticated automation capabilities, and detailed analytics are well-suited for larger businesses or marketers who require a high degree of customization and control. Elastic Email stands out for its scalability and technical prowess, making it a go-to choice for those looking to leverage email marketing at a larger scale.

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Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
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