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Startups with VC-funding of $1-20 Million can request their own marketing plan too.
In order to reach this goal, a single four-pronged strategy is what would be needed. Here’s what we suggest –
#1. On-Page SEO Plan for Fillogic
Fillogic has blog articles that can be considerably improved upon. As Fillogic starts to scale, it needs to focus more on inbound marketing and it also needs to come off as a thought-leader in the space.
The current articles are too short, have no internal links and are poorly formatted.
As such, we recommend that you try and scale up your content to 1000 in the shortest possible time.
Here is a list of 100 blog post title suggestions along with relevant keywords that you can use to fix it. You can create it pretty fast if you use AI along with content editors (but take care, the articles have to be carefully optimized to improve readability and more importantly, insert internal links for faster indexing by Google) –
- “Revolutionizing the Retail Landscape with Micrologistics Solutions”
- “How Micrologistics Hubs are Shaping the Future of Retail”
- “The Power of a Connected Retail Ecosystem: Efficiency and Beyond”
- “Enhancing Customer Delivery Experiences Through Advanced Logistics”
- “Filling the Gap: Micrologistics Hubs in Shopping Centers”
- “The Rise of Micrologistics in Modern Retail Strategies”
- “From Mall to Micrologistics Hub: The New Retail Evolution”
- “Optimizing Retail Delivery with Full-Service Micrologistics”
- “Transforming Excess Real Estate into Profitable Logistics Spaces”
- “Joining Forces: How Logistic Providers Benefit from Delivery Marketplaces”
- “The Nationwide Impact of Micrologistics on Retail Delivery”
- “Expanding Your Retail Footprint with Strategic Micrologistics”
- “Sustainable Retail: How Micrologistics Contributes to a Greener Future”
- “The Role of Technology in Streamlining Retail Logistics”
- “Building a More Sustainable Retail Chain with Micrologistics”
- “The Competitive Edge of Micrologistics in Retail Fulfillment”
- “Leveraging Micrologistics for Enhanced Retail Inventory Management”
- “Micrologistics: The Answer to Retailers’ Delivery Challenges”
- “The Impact of Micrologistics Hubs on Last-Mile Delivery”
- “Why Retailers are Turning to Micrologistics for Better Margins”
- “Micrologistics: Revolutionizing the Retail Industry’s Supply Chain”
- “How Micrologistics is Redefining Shopping Center Utilization”
- “Delivering the Future: Micrologistics’ Role in Retail”
- “The Micrologistics Approach to Overcoming Retail Delivery Obstacles”
- “Unlocking the Potential of Real Estate with Micrologistics”
- “Micrologistics: The Key to Efficient, Fast Retail Delivery”
- “Creating a Seamless Retail Experience with Micrologistics”
- “Driving Retail Innovation through Micrologistics Partnerships”
- “How Micrologistics is Changing the Game for Retailers and Brands”
- “The Strategic Advantage of In-Mall Micrologistics Hubs”
- “Reimagining Retail Spaces for the Micrologistics Era”
- “The Intersection of Retail and Logistics: Micrologistics as a Solution”
- “From Checkout to Doorstep: The Micrologistics Delivery Journey”
- “Empowering Retailers with Scalable Micrologistics Networks”
- “Micrologistics: The Secret to Agile and Responsive Retail Operations”
- “The New Retail: Micrologistics Hubs for Enhanced Customer Experiences”
- “Maximizing Retail Efficiency with Micrologistics Innovations”
- “Beyond the Warehouse: Micrologistics and Retail Strategy”
- “How Micrologistics Hubs Facilitate Faster Retail Deliveries”
- “Adapting to Retail’s Evolution with Micrologistics Technology”
- “Retail Delivery in the Digital Age: The Role of Micrologistics”
- “Navigating Retail’s Last-Mile Delivery with Micrologistics”
- “Micrologistics: Bridging the Gap Between Retailers and Consumers”
- “The Transformative Effect of Micrologistics on Retail Operations”
- “Scaling Up: How Micrologistics Supports Retail Growth”
- “The Retail Delivery Revolution: How Micrologistics is Leading Change”
- “Redefining Retail Logistics for a Connected World”
- “How Micrologistics Enhances the Omnichannel Retail Experience”
- “The Essential Guide to Micrologistics for Retail Success”
- “Building a Future-Proof Retail Business with Micrologistics”
- “Micrologistics: A New Paradigm in Retail Fulfillment and Distribution”
- “The Role of Micrologistics in Creating Efficient Retail Supply Chains”
- “Optimizing the Last Mile: Micrologistics’ Impact on Retail”
- “Creating Agile Retail Networks with Micrologistics Solutions”
- “Retail Evolution: How Micrologistics Hubs Support Modern Consumers”
- “From Distribution to Destination: Micrologistics in Retail Centers”
- “Strategic Placement: The Geography of Micrologistics in Retail”
- “Micrologistics: Aligning Retail Operations with Consumer Demands”
- “The Next-Gen Retail Solution: Why Micrologistics Matters”
- “Micrologistics: Enhancing Speed and Efficiency in Retail Delivery”
- “Revolutionizing Retail Through Efficient Micrologistics Networks”
- “The Symbiosis of Retail and Logistics: A Micrologistics Perspective”
- “Crafting the Optimal Retail Delivery Network with Micrologistics”
- “Building Resilient Retail Supply Chains Through Micrologistics”
- “Retail Reinvented: How Micrologistics is Leading a Logistics Renaissance”
- “The Green Impact of Micrologistics on Retail Ecosystems”
- “Why Micrologistics is the Next Big Thing in Retail Innovation”
- “The Role of Micrologistics in the Rapid Transformation of Retail Spaces”
- “Micrologistics: Creating a New Standard for Retail Delivery Excellence”
- “Navigating the New Retail Landscape with Micrologistics Solutions”
- “Micrologistics: The Efficient Path to Retail Customer Satisfaction”
- “The Retail Logistics Renaissance: Embracing the Micrologistics Model”
- “How Micrologistics Offers a Competitive Edge in Retail”
- “Rethinking Retail Real Estate for the Age of Micrologistics”
- “Micrologistics: The Future of Efficient and Effective Retail”
- “Innovating Retail Delivery: The Strategic Role of Micrologistics”
- “How Micrologistics is Enabling Retailers to Overcome Delivery Barriers”
- “Micrologistics: A Path to Sustainable and Profitable Retail Models”
- “From Space to Service: How Micrologistics Hubs Transform Retail”
- “Meeting Modern Retail Demands with Micrologistics”
- “The Synergy of Retail and Logistics: The Micrologistics Advantage”
- “Exploring the Benefits of Micrologistics for Retail Brands”
- “Retail’s New Normal: Adapting to Change with Micrologistics”
- “The Micrologistics Approach to Retail Delivery: Efficient and Economical”
- “How Micrologistics Hubs Drive Success in the Retail Sector”
- “Retail Transformation: Leveraging Micrologistics for Success”
- “Retail Logistics Made Simple: The Advantages of Micrologistics”
- “The Role of Micrologistics in Retail Delivery Optimization”
- “The Retail Revolution: How Micrologistics is Reshaping the Industry”
- “Micrologistics: The Antidote to Retail’s Last-Mile Challenge”
- “Reimagining the Retail Experience with Integrated Micrologistics”
- “The Power of Micrologistics in Retail: Connecting Products and People”
- “Micrologistics and the Retail Sector: A Partnership for the Future”
- “Retail’s Evolution: How Micrologistics is Setting New Standards”
- “The Strategic Impact of Micrologistics on Retail Profit Margins”
- “How Micrologistics Delivers a Better Retail Future”
- “Retailing in the Digital Era: The Role of Micrologistics Networks”
- “Optimizing Retail Spaces with Micrologistics Innovations”
- “How Micrologistics is Transforming the Retail Delivery Experience”
- “The Importance of Micrologistics in Today’s Retail Ecosystem”
#2. Off-page SEO Plan for Fillogic
Fillogic has a low Domain Authority and Domain Rating. It’s Ahrefs’ DR is 27.
We suggest reaching out to blogs in the industry, asking to guest post. With the influx of GPT4 and other content marketing software, most blogs are not too agreeable to this suggestion, so you may need to keep some marketing budget aside for payments for backlink insertions and guest post placements.
However, you should hire a seasoned SEO guy for this as you don’t want to get backlinks from the wrong websites, as that can harm your website by adding to its spam score.
Here’s a list of 50 high quality and relevant blogs in your niche that you should try to guest post at:
- Supply Chain Dive
- Logistics Management
- The Loadstar
- Supply Chain Brain
- Logistics Viewpoints
- Retail Dive
- Talking Logistics
- DC Velocity
- Inbound Logistics
- JOC.com (Journal of Commerce)
- Retail TouchPoints
- Supply Chain 24/7
- Total Retail
- Modern Materials Handling
- Chain Store Age
- Supply Chain Digital
- Logistics Insider
- CSCMP’s Supply Chain Quarterly
- Food Logistics
- Retail Technology Innovation Hub
- Logistics Matter
- Supply Chain Shaman
- Retail Systems
- Logistics Online
- MHD Supply Chain Solutions
- The Retail Bulletin
- Transport Topics
- Supply & Demand Chain Executive
- The Retailer
- Material Handling & Logistics
- Supply Chain Management Review
- Green Retail Decisions
- Warehouse & Logistics News
- Retail Gazette
- Supply Chain Movement
- Logistics Business
- Canadian Shipper
- The Retail Observer
- Logistics Tech Outlook
- Supply Chain Canada
- Parcel Industry
- RILA – Retail Industry Leaders Association
- Retail Operations Insights
- Truck News
- EFT (Eyefortransport)
- Global Trade Magazine
- American Journal of Transportation
- Logistics Quarterly
- Air Cargo World
#3. Social Media Marketing Plan for Fillogic
If traffic, leads and revenue is your goal, we would advise you keep it simple.
We would suggest focusing on two main social platforms for starting out, which are Twitter and Facebook. We believe in keeping your marketing focused so as to deliver the highest returns.
The reason why we stress on these two platforms are simple –
- Facebook’s organic reach is very low, but having a decent following up there, helps add to your credibility. Running some ads can get you a sizeable following quite fast and cheap. Further, you can drive the followers into a group, in which, you will have a strong reach and be able to use your group participants for additional marketing requirements.
- Twitter can help add to your credibility. With Twitter’s recent partnership with Google, it looks like a great platform that can deliver amazing long-run results to your business.
#4. Conversion Optimization Plan for Fillogic
At the end of the day, it is not the traffic or followers that matter, but the conversions and leads.
That’s why, once you get the first three plans up and running and start getting a decent amount of traffic, you can switch up to the following plan.
To implement this perfectly, you need to ensure that you are getting a decent amount of traffic from the above plans and you have at least 2000 followers in Facebook and Twitter (total).
Plus, you should have lead magnets throughout your website and on the sidebar of your blog articles.
If that’s done, you should optimize the lead magnets and the sidebars to go to a webinar in your niche, wherein you teach your audience about your expertise. That can create an amazing funnel whereby you can convert a good percentage of the attendees into your paying customers. Running ads on this can help supercharge the effort as well.
Having a decent marketing agency aiding you in this process would be even more beneficial as that can ensure you have a decent conversion rate, otherwise you risk burning through your ad money and traffic value.
Would You Like us to help take Fillogic’s Traffic to 100k and beyond?
What we showed you was just the basics. But of course, a plan is only as good as it’s execution. So, you could execute all of this yourself, or you could count on us to do it as well.
We could do so much more, such as-
- Reverse HARO and get experts to share their thoughts with us for Fillogic’s blog,
- Run ads and grow your Facebook page and convert them into your Facebook group members,
- Create leads for capture and boost your inbound marketing.
You can reach me directly by filling out this form in the sidebar or schedule a meeting here. You don’t need to pay anything for the meeting. Worst case: you learn something that you can implement for your startup’s marketing at 0 cost!
At WinSavvy, we manage everything, from digital marketing strategy formulation to execution, ensuring you can focus on what you do best – running your startup. We also provide weekly updates and I am personally available as a dedicated point of contact for any of your queries.