Mailshake vs Campaigner: The Best Email Marketing Tool for You

Evaluate Mailshake against Campaigner in our head-to-head comparison to determine the superior email marketing platform for your business.

In the bustling world of email marketing, where every click and open is a step closer to your next customer, the choice of tools can be bewildering. Enter Mailshake and Campaigner, two giants in the arena, each with its unique strengths and approach to conquering inboxes and hearts. But which one is the champion for your business needs? Is it Mailshake with its straightforward, sales-focused outreach, or Campaigner, known for its rich features and automation prowess? Dive into this detailed comparison to discover the best fit for you, starting with a crucial battleground: Ease of Use and User Interface.

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Ease of Use and User Interface

In the digital marketing race, ease of use and an intuitive user interface aren’t just nice-to-have; they’re essential. Your email marketing tool should feel like a natural extension of your marketing team, empowering rather than encumbering. Let’s see how Mailshake and Campaigner stack up.

Mailshake: Simplified Sales Outreach

Mailshake has carved a niche for itself with a platform that prides simplicity above all. Designed with sales teams and non-technical marketers in mind, it offers a clean, intuitive user interface that makes setting up and launching email campaigns a breeze. From crafting personalized cold emails to automating follow-up sequences based on recipient actions, Mailshake ensures that every feature is accessible and straightforward. This focus on simplicity does not strip away power; instead, it streamlines efficiency, enabling users to spend less time navigating the platform and more time engaging with prospects.

Campaigner: Robust Features with a Learning Curve

Campaigner takes a different approach, offering a robust suite of email marketing tools that cater to marketers looking for depth and flexibility in their campaigns. With a wide array of features from advanced segmentation and automation to detailed reporting, Campaigner’s interface is rich and comprehensive. This abundance of features, while powerful, introduces a steeper learning curve. Users may find themselves investing more time initially to master the platform. However, for those willing to climb the learning curve, Campaigner unfolds as a highly customizable tool, capable of executing sophisticated marketing strategies with precision.

The Verdict: Choosing Your Path

Deciding between Mailshake and Campaigner on the basis of ease of use and user interface depends largely on your team’s expertise and the complexity of your email marketing needs. If you value a tool that gets you quickly from idea to execution with minimal fuss, Mailshake is the clear choice. Its user-friendly approach ensures that your focus remains on crafting messages that resonate, not on navigating the tool.

Conversely, if your marketing strategy demands a wide range of features and you’re ready to invest the time in mastering a more complex platform, Campaigner offers the depth and flexibility to bring your sophisticated campaigns to life. Its comprehensive toolset is ideal for marketers who view their emails as a canvas for creativity and engagement.

Whether you lean towards the streamlined, efficient simplicity of Mailshake or the customizable, feature-rich environment of Campaigner, your choice should empower your marketing team to launch campaigns that captivate your audience and drive results.

Integration Capabilities

A tool’s capacity to integrate with CRMs, social media platforms, analytics suites, and other marketing tools can significantly enhance your ability to execute comprehensive campaigns, automate workflows, and analyze data across platforms. Here’s a look at how Mailshake and Campaigner approach integration with other systems.

Mailshake: Focused Integrations for Sales and Marketing Efficiency

Mailshake keeps its focus sharp, offering integrations that are particularly valuable for sales teams and marketers looking to streamline their outreach efforts. By providing seamless connections with popular CRMs like Salesforce and Pipedrive, Mailshake ensures that users can easily sync their email campaigns with their sales processes, enhancing lead tracking and follow-ups. Additionally, its integration with Zapier opens the door to hundreds of other apps, allowing users to automate workflows across their marketing stack, from social media updates to lead capture forms.

This targeted approach to integrations means that while Mailshake might not boast the widest range of native integrations, it covers the essentials with efficiency, focusing on tools that complement its sales-oriented features. This makes it an excellent choice for businesses looking to enhance their outreach without the need for extensive customization or integration with niche tools.

Campaigner: Broad Integration for a Comprehensive Marketing Strategy

Campaigner positions itself as a more holistic email marketing solution, with a broader range of integrations designed to support a comprehensive digital marketing strategy. It offers native integrations with major e-commerce platforms, CRM systems, and social media networks, facilitating a more interconnected approach to marketing. Whether you’re looking to trigger email campaigns based on shopping behavior, sync contact lists across platforms, or measure the impact of email on your overall marketing funnel, Campaigner provides the tools to make it happen.

Moreover, Campaigner’s API access allows for custom integrations, giving businesses the flexibility to connect the platform with bespoke systems or niche tools that are crucial to their operations. This extensive integration capability makes Campaigner a powerful ally for businesses that rely on a diverse set of tools and platforms to engage with their audience across multiple touchpoints.

Making the Right Integration Choice

When choosing between Mailshake and Campaigner based on integration capabilities, the decision comes down to the scope of your marketing strategy and the complexity of your tech stack.

For businesses focused on streamlined sales outreach and looking for essential integrations that enhance productivity and lead management, Mailshake offers a concise set of connections that fit well with its user-friendly approach to email marketing.

Conversely, for organizations seeking a more integrated marketing approach that spans email, e-commerce, CRM, and beyond, Campaigner’s extensive integration options provide the versatility needed to create a seamless ecosystem of tools that work together harmoniously.

In essence, your choice should reflect not just your immediate integration needs but also your long-term strategy for growth and engagement across all marketing channels. Whether simplicity and focus or breadth and flexibility guide your decision, ensuring your email marketing tool complements and enhances your overall marketing technology stack is key to unlocking its full potential.

Customer Support and Educational Resources

Both Mailshake and Campaigner understand the importance of support and education in maximizing the value users get from their platforms. Here’s how each service approaches these crucial areas, offering assistance and learning opportunities to their users.

Mailshake: Personalized Support With a Learning Focus

Mailshake places a strong emphasis on user support, providing direct assistance through email and an extensive knowledge base filled with articles, guides, and FAQs. What sets Mailshake apart is its commitment to not just solving user problems but also educating them on best practices for email outreach and sales. This educational approach is reflected in their regular webinars, detailed blog posts, and resources designed to help users refine their strategies and improve their outreach effectiveness.

This blend of personalized support and actionable educational content ensures that users can not only resolve any issues they encounter swiftly but also continuously improve their marketing skills and knowledge. For businesses that value ongoing learning and direct support, Mailshake’s approach offers a compelling package.

Campaigner: Comprehensive Support Across Channels

Campaigner offers a robust support system, providing assistance through multiple channels, including live chat, phone support, and email. This ensures that users can reach out for help in whatever way they find most convenient, receiving timely and effective assistance. Beyond its direct support, Campaigner also boasts an extensive library of resources, including detailed tutorials, video guides, and a regularly updated blog that covers a wide range of topics from email marketing basics to advanced tactics.

Furthermore, Campaigner offers dedicated account management and onboarding services for higher-tier plans, emphasizing personalized assistance to help businesses maximize their use of the platform. This level of comprehensive support, combined with a wealth of educational resources, makes Campaigner an attractive option for organizations that seek in-depth guidance and a wide array of learning materials.

Elevating Your Email Marketing With the Right Support

Choosing between Mailshake and Campaigner based on customer support and educational resources depends on your preferences for learning and the type of support you anticipate needing.

If you’re drawn to a platform that offers personalized support combined with a strong emphasis on user education through a variety of formats, Mailshake’s approach to empowering users with the knowledge to improve their outreach efforts is invaluable.

Conversely, if your organization values a broad spectrum of support options, including the possibility of dedicated account management, and a rich library of educational content to dive into, Campaigner’s comprehensive support system and extensive resources present a robust solution to support your marketing journey.

Ultimately, the effectiveness of your email marketing efforts can be significantly enhanced by the level of support and educational opportunities provided by your chosen platform. Whether through Mailshake’s focused educational approach or Campaigner’s wide-ranging support and resources, selecting a platform that aligns with your learning style and support needs is crucial for unlocking the full potential of your email marketing campaigns.

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Automation and Workflow Capabilities

In the realm of email marketing, automation isn’t just about sending emails on a schedule. It’s about creating a series of interactions based on user behavior, preferences, and data to deliver the most relevant content to each subscriber at the optimal time. Here’s how Mailshake and Campaigner enable these capabilities.

Mailshake: Streamlining Outreach with Automation

Mailshake’s automation features are designed with simplicity and efficiency in mind, primarily focusing on sales and outreach automation. The platform allows users to create personalized sequences that automatically send follow-up emails based on recipient actions, such as opens, clicks, or replies. This level of automation ensures that your outreach efforts are persistent and timely, increasing the likelihood of engaging prospects and driving conversions.

Additionally, Mailshake provides tools for A/B testing within these sequences, enabling users to refine their approach based on real-world data. While its automation capabilities are robust, they are specifically tailored to streamline sales outreach processes, making Mailshake an ideal choice for teams looking to automate their cold emailing and follow-up tasks without the need for complex marketing automation workflows.

Campaigner: Advanced Workflows for Comprehensive Marketing Strategies

Campaigner offers a more sophisticated set of automation and workflow capabilities, designed to cater to a wide range of marketing automation needs. Beyond simple autoresponders, Campaigner enables the creation of complex, multi-step workflows that can trigger a variety of actions based on subscriber behavior, engagement levels, and segmentation criteria. This allows for highly targeted campaigns that can adapt in real-time to how subscribers interact with your emails.

With Campaigner, users can leverage dynamic content, conditional triggers, and extensive segmentation to create personalized email journeys for each segment of their audience. The platform’s emphasis on detailed analytics further enhances its automation features, providing insights that help refine and optimize each step of the customer journey. For businesses seeking to implement intricate, data-driven email marketing strategies, Campaigner’s comprehensive workflow capabilities offer the flexibility and depth required.

Selecting a Tool That Fits Your Automation Needs

When comparing Mailshake and Campaigner based on their automation and workflow capabilities, the best choice depends on the complexity of your email marketing strategy and the specific automation features you need.

If your primary goal is to automate sales outreach with a series of personalized emails and follow-ups, Mailshake offers a streamlined solution that makes this process efficient and straightforward. Its focus on sales-oriented automation makes it highly effective for teams dedicated to lead generation and conversion.

Conversely, if you require advanced marketing automation features to execute sophisticated, behavior-driven campaigns across a diverse subscriber base, Campaigner’s rich workflow capabilities provide the depth and flexibility needed. Its ability to handle complex automation scenarios makes it suitable for marketers aiming to craft personalized email journeys at scale.

Ultimately, whether you choose Mailshake for its focused outreach automation or Campaigner for its comprehensive marketing workflows, ensuring that the platform aligns with your marketing objectives and resources is key to leveraging email automation effectively.

Analytics and Reporting

The ability to track, analyze, and interpret campaign data not only sheds light on past performance but also guides strategic planning for future campaigns. Here’s how Mailshake and Campaigner stack up in providing users with the insights they need.

Mailshake: Actionable Insights for Outreach Optimization

Mailshake offers a focused set of analytics designed to enhance sales and outreach campaigns. It provides users with essential metrics such as open rates, click rates, response rates, and bounce rates, presented in an intuitive and easily understandable format. This approach ensures that even users with minimal analytical experience can grasp their campaign’s performance at a glance and identify areas for improvement.

What sets Mailshake apart is its emphasis on actionable insights. Beyond presenting data, Mailshake aims to help users understand the implications of their metrics, offering suggestions for optimizing follow-up strategies and improving overall engagement. This actionable approach to analytics is particularly valuable for sales teams and marketers focused on direct outcomes and efficiency in their email outreach efforts.

Campaigner: Comprehensive Reporting for In-depth Analysis

Campaigner takes a more granular approach to analytics and reporting, offering a wide array of metrics and customizable reporting options. Users can dive deep into their campaign data, analyzing everything from subscriber growth and engagement patterns to conversion rates and revenue impact. The platform also provides advanced segmentation capabilities in reporting, allowing marketers to dissect their audience based on a multitude of criteria and tailor their strategies accordingly.

In addition to standard email campaign metrics, Campaigner offers behavioral tracking and integration with Google Analytics, enhancing the ability to track the customer journey across multiple touchpoints. This level of detail and customization in reporting makes Campaigner a powerful tool for businesses seeking to leverage data for sophisticated, multi-faceted marketing strategies.

Choosing Based on Your Analytical Needs

Deciding between Mailshake and Campaigner in terms of analytics and reporting boils down to the complexity of the data you need to drive your marketing decisions.

For those prioritizing straightforward, actionable insights to refine their sales outreach and improve engagement quickly, Mailshake provides the necessary metrics without overwhelming users with excess data. Its focus on key performance indicators and actionable advice suits teams looking for clarity and direct application in their analytics.

On the other hand, Campaigner’s comprehensive and customizable reporting capabilities appeal to businesses and marketers who rely on in-depth data analysis to inform their email marketing strategies. Its extensive analytics suite supports a data-driven approach, ideal for those who seek to understand and optimize every aspect of their audience engagement and campaign performance.

Ultimately, whether you lean towards Mailshake’s streamlined insights or Campaigner’s detailed analytics, selecting a platform that aligns with your capacity to analyze data and apply those insights is key to maximizing the impact of your email marketing efforts.

Pricing Aspect

The pricing strategy of an email marketing platform not only affects your immediate budget but also influences long-term investment and potential ROI. Here’s a closer look at how Mailshake and Campaigner approach their pricing.

MailshakeEmail Outreach Plan: Priced at $59/user/month when billed annually. Includes features like email personalization, lead catchers, and analytics.
Sales Engagement Plan: Priced at $99/user/month when billed annually. Includes additional features like phone dialer, social selling, and Salesforce integration.
Both plans offer features tailored for sales teams and agencies focusing on cold email outreach and sales engagement.
CampaignerStarter Plan: Begins around $59 per month for up to 5,000 contacts, including basic email marketing features and 24/7 support.
Essential Plan: Priced around $179 per month for up to 25,000 contacts, adding features like advanced segmentation and A/B testing.
Advanced Plan: Starting from around $649 per month for up to 50,000 contacts, offering advanced automation, reporting, and integrations.
eCommerce Plan: Designed specifically for eCommerce businesses with custom pricing, including features like purchase behavior tracking and predictive analytics.

Mailshake Pricing: Simplified and Sales-Focused

Mailshake offers a straightforward pricing model, typically based on a per-user, per-month subscription fee. This simplicity in pricing structure is reflective of Mailshake’s user-friendly ethos, catering primarily to sales teams and marketers focused on outreach efficiency. The platform may provide different tiers, each with an escalating set of features—from basic email outreach functionalities to more advanced automation and integration capabilities.

The key advantage of Mailshake’s pricing model lies in its transparency and predictability, making it easier for small to medium-sized businesses to budget for their email marketing needs. While specific prices can vary, Mailshake aims to offer competitive rates that provide value for money, especially considering its focus on sales automation and personalization features.

Campaigner Pricing: Comprehensive with Scalability

Campaigner’s pricing model is designed to accommodate a wide range of marketing needs, from small businesses to large enterprises. It often features multiple tiers, which can include a base plan for essential email marketing functionalities up to more advanced plans that offer sophisticated automation, segmentation, and personalization tools. Campaigner may also offer custom pricing for high-volume senders or businesses with specific requirements.

One of the strengths of Campaigner’s pricing strategy is its scalability, allowing businesses to start with a basic plan and upgrade as their email marketing strategy becomes more complex. This flexibility ensures that businesses pay for only what they need, with the option to access more powerful features as their marketing efforts grow. Campaigner’s comprehensive approach to email marketing is reflected in its pricing, making it a viable option for businesses that require a robust platform with a wide array of features.

Making an Informed Pricing Decision

Choosing between Mailshake and Campaigner based on pricing involves considering not just the cost but also the value each platform brings to your marketing strategy.

For businesses focused on sales outreach and looking for a cost-effective solution that simplifies email campaigns, Mailshake’s straightforward pricing and focused feature set present an attractive option. Its model is particularly appealing to startups and small businesses that need efficiency without a hefty price tag.

Conversely, for those requiring a more comprehensive email marketing solution with advanced features, Campaigner offers a scalable pricing model that grows with your business. Its tiered pricing accommodates a broader spectrum of marketing activities, justifying a higher investment with a rich feature set designed to support sophisticated campaigns.

Ultimately, the right choice depends on your specific marketing needs, budget constraints, and long-term goals. Whether simplicity and focus or breadth and scalability guide your decision, both Mailshake and Campaigner offer compelling solutions tailored to different segments of the email marketing landscape.


Choosing the right email marketing tool between Mailshake and Campaigner boils down to aligning the platform with your specific business needs, marketing goals, and budget considerations. Mailshake offers a streamlined, user-friendly solution focused on enhancing sales outreach with simple yet effective automation and personalization features, all presented through a transparent and predictable pricing model. It’s an ideal choice for small to medium-sized businesses prioritizing direct sales engagement and looking for a no-frills approach to email marketing.

On the other hand, Campaigner caters to a broader spectrum of email marketing needs with its comprehensive suite of advanced features, from intricate automation workflows to detailed segmentation and reporting, supported by a scalable pricing structure. This makes it well-suited for businesses of all sizes that require a more robust, feature-rich platform to support complex marketing campaigns across multiple channels. Ultimately, whether you lean towards the simplicity and focus of Mailshake or the extensive capabilities and flexibility of Campaigner, ensuring your chosen tool not only fits your current needs but also has the potential to scale with your future ambitions is key to long-term success in your email marketing endeavors.

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Poulomi Chakraborty
Poulomi Chakraborty is at the heart of our digital marketing team at WinSavvy. With a keen grasp on the ever-evolving world of SEO and digital trends, she is known for her thoughtful and strategic approach. Poulomi blends deep industry knowledge with a genuine enthusiasm for helping businesses shine online. Her ability to translate complex digital concepts into clear, actionable strategies is what sets her apart.
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