Mailjet vs Drip: The Best Email Marketing Tool for 2024

Discover the superior email marketing tool for 2024 - Mailjet vs Drip. Optimize your campaigns with our detailed comparison guide for business success!

Hey there! In the fast-paced world of email marketing, choosing the right tool can be as tricky as finding a needle in a haystack. Today, we’re putting two giants under the microscope: Mailjet and Drip. As we step into 2024, these platforms are not just tools; they’re the engines driving your email marketing strategy. So, let’s cut to the chase and dive into what makes each of these tools tick and which one might be the best fit for your business this year.

Mailjet Email Tooldrip
G2 Score – 4.0 out of 5 stars
G2 Score – 4.4 out of 5 stars
TrustRadius Score – 7.9 out of 10TrustRadius Score – 8.4 out of 10

User Interface and Ease of Use: Your Daily Driver in Email Marketing

When it comes to email marketing tools, the user interface (UI) and ease of use aren’t just fancy extras; they’re essential. Think of it like driving a car. You want something that’s not only powerful under the hood but also comfortable and easy to drive, right?

Mailjet: Simplicity and Efficiency Rolled into One

Mailjet is like that cool, minimalist car. It’s got a sleek dashboard that doesn’t overwhelm you the moment you sit behind the wheel. The UI is intuitive, making it a breeze for beginners and a comfort zone for the pros.

Picture this: you’re creating your first campaign. With Mailjet, it’s a walk in the park. Their drag-and-drop email builder lets you craft professional-looking emails without needing to be a tech wizard. It’s all about clicking, dragging, dropping, and voila – you have an email that looks like it’s been designed by a pro.

But it’s not all about looks. Mailjet’s simplicity is backed by robust functionality. You’ve got everything you need within a click’s reach, from managing your contact lists to analyzing campaign performance. It’s the kind of tool that grows with you as you get more comfortable in the driver’s seat.

Drip: The Power User’s Playground

Now, let’s talk about Drip. Imagine a car with all the high-tech gadgets. Drip’s UI is for those who love having all sorts of tools at their disposal. It’s a bit more complex, but for a good reason – it’s packed with features.

Drip might take a bit longer to get used to, especially if you’re new to email marketing. But once you get the hang of it, it’s like unlocking a new level in a game. The level of customization and automation you can achieve with Drip is phenomenal.

From detailed segmentation to intricate automation workflows, Drip offers a playground for those who want to get their hands dirty with data and personalization. It’s the kind of tool that says, “Hey, if you want to tailor every aspect of your campaign, I’ve got your back.”

So, in the battle of UI and ease of use, it boils down to what you’re looking for. If you want something straightforward, quick to learn, and efficient, Mailjet is your go-to. But if you’re aiming for high customization and have the time to master a more complex tool, Drip could be your ally.

Pricing and Scalability: Balancing Cost and Growth

Let’s face it, when you’re running a business, every dollar counts. The pricing and scalability of an email marketing tool are like choosing a car based on its fuel efficiency and capacity to grow with your family. Let’s break down how Mailjet and Drip fare in this critical arena.

MailjetFree Plan: Includes up to 6,000 emails per month (with a daily limit of 200) and unlimited contacts. Basic features like email creation and sending are included.
Essential Plan: Starting at around $15/month for 15,000 emails per month. This plan removes the daily sending limit and includes online customer support, no Mailjet logo, and sub-accounts.
Premium Plan: Starting at around $25/month for 15,000 emails per month. Includes additional features like segmentation, A/B testing, marketing automation, and multi-user collaboration.
Custom Enterprise Solutions: Offers custom volume of emails with advanced features and dedicated support. Pricing is custom and based on specific requirements.
DripPricing is based on the number of subscribers:
Up to 2,500 subscribers: $39/month.
Up to 5,000 subscribers: $89/month.
Up to 10,000 subscribers: $154/month.
Custom pricing for more than 10,000 subscribers.
All plans include unlimited email sends, automation, segmentation, detailed reporting, third-party integrations, and SMS notifications.

Mailjet: Affordable and Flexible

Mailjet is like that economical car that surprises you with its efficiency. It offers a range of pricing plans that cater to businesses of all sizes, starting from a free tier, which is perfect for small businesses or startups just dipping their toes in the email marketing waters.

What’s great about Mailjet’s pricing structure is its adaptability. As your business grows, Mailjet grows with you. You can start small and upgrade as your needs evolve, without breaking the bank. It’s like having a car that adapts to your changing family size.

Another notable aspect is the transparency of Mailjet’s pricing. There are no hidden fees or surprises. You get what you pay for, and what you pay for is a robust set of features that are accessible even at lower-tier plans.

Drip: Comprehensive but Pricier

Now, Drip is like that slightly more expensive car that comes with advanced features. It’s designed for businesses that need more from their email marketing platform and are willing to invest a bit more.

Drip’s pricing reflects its advanced capabilities, especially in automation and segmentation. While it might not be the most budget-friendly option for smaller businesses, it offers a wealth of features that justify the cost for medium to large-sized businesses.

The scalability of Drip is impressive. As your business and email marketing needs grow, Drip offers the tools and capabilities to handle increased complexity and volume. It’s like upgrading to a larger, more powerful car as your family grows and your needs change.

In summary, when it comes to pricing and scalability, your choice between Mailjet and Drip will depend on your budget and the stage of your business. Mailjet is ideal for those looking for an affordable, flexible solution that can grow with them. Drip, on the other hand, is more suited for businesses ready to invest in a more feature-rich platform to support their expanding marketing efforts.

Automation and Integration Capabilities: The Engine Behind Effective Campaigns

In the digital marketing race, automation and integration are the engines that power your campaigns. They’re the features that let you set your marketing efforts on autopilot while ensuring they work seamlessly with other tools in your arsenal. Let’s see how Mailjet and Drip perform in this vital area.

Mailjet: Streamlined Automation for All

Mailjet’s approach to automation is like having a reliable, easy-to-use cruise control in your car. It offers straightforward automation features that are perfect for setting up basic email sequences, such as welcome emails, anniversary messages, or follow-ups.

Where Mailjet really shines is in its ability to integrate smoothly with a wide range of other tools and platforms. Whether you’re using a CRM like Salesforce, an e-commerce platform like Shopify, or a CMS like WordPress, Mailjet fits right in. This versatility makes it an excellent option for businesses looking for a tool that will seamlessly blend into their existing tech stack.

However, if you’re looking for highly sophisticated automation capabilities, Mailjet might seem a bit basic. It’s great for the essentials but doesn’t delve too deep into complex automation territory.

Drip: Advanced Automation for the Data-Driven Marketer

Drip, on the other hand, is like a high-performance engine with all the advanced features you could ask for. It’s designed for businesses that want to delve into the nitty-gritty of email marketing automation.

With Drip, you can create complex, multi-step automation workflows that are triggered by specific customer behaviors and interactions. This level of customization allows you to craft highly targeted and personalized email campaigns, increasing the likelihood of conversions and customer engagement.

In terms of integration, Drip also offers a robust array of options, ensuring it can slot into your existing marketing tech stack with ease. The breadth of its integrations, particularly with e-commerce platforms, makes it a powerful ally for businesses looking to automate and streamline their online marketing efforts.

In the realm of automation and integration, your choice between Mailjet and Drip will hinge on the complexity of your needs. Mailjet is your go-to for straightforward, easy-to-implement automation and seamless integration with a wide range of platforms. Drip, meanwhile, is ideal for those seeking advanced automation capabilities and deep, data-driven customer insights.

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Email Design and Customization: Crafting the Perfect Look for Your Campaigns

The design of your email is like the storefront of your online business – it’s the first thing your customers see, and it sets the tone for their experience. Both Mailjet and Drip offer tools for designing emails, but how they do it and the flexibility they offer can make a big difference in your marketing efforts.

Mailjet: Intuitive Design with a Creative Touch

Mailjet is like an artist’s palette, offering you a blend of simplicity and creative freedom. With its drag-and-drop email builder, crafting aesthetically pleasing emails is as easy as pie. You don’t need to be a designer to create emails that look professionally designed.

The platform offers a vast array of templates that cater to various needs and occasions, making it easy to start with a solid foundation and tweak it to your liking. Whether it’s a newsletter, promotional email, or an event invite, you have a template ready to go.

What’s more, Mailjet’s collaborative features make it a standout choice for teams. Multiple team members can work on the same email template simultaneously, offering suggestions and making edits in real time. It’s like having a group of artists working together on a masterpiece.

Drip: Detailed Customization for the Detail-Oriented

Drip approaches email design like a master engineer – with precision and a wide array of tools. It’s ideal for those who want more control over every aspect of their email design. With Drip, customization is key, and the possibilities are nearly endless.

The platform allows for detailed customization of templates, giving you the freedom to tweak every element to match your brand’s identity. For those with HTML knowledge, Drip offers even more possibilities – you can dive into the code and create something truly unique.

However, with great power comes a greater learning curve. Drip’s advanced customization options are fantastic, but they can be a bit overwhelming for beginners or those who prefer a more straightforward approach.

When it comes to email design and customization, Mailjet offers ease and efficiency, perfect for teams and those who prefer a more straightforward approach. Drip, on the other hand, provides depth and detailed control, suited for those who want to get into the nitty-gritty of email design and have the skills to do so.

Analytics and Reporting: Measuring Success and Making Informed Decisions

In email marketing, diving into analytics and reporting is like looking under the hood of your car; it helps you understand what’s working and what needs a tune-up. Both Mailjet and Drip offer analytics features, but the depth and usability of these features can greatly influence your marketing strategy.

Mailjet: Straightforward Analytics for Quick Insights

Mailjet handles analytics like a dashboard that gives you all the essential information at a glance. It provides straightforward reporting tools that allow you to track the performance of your email campaigns with ease. Metrics like open rates, click rates, and unsubscribe rates are readily accessible, offering a clear view of how your campaigns are performing.

One of the strengths of Mailjet’s analytics is its real-time reporting. You can see how your emails are performing as soon as they’re sent, allowing for quick adjustments if needed. This immediacy can be invaluable in optimizing your campaigns on the fly.

However, if you’re looking for deep-dive analytics and highly detailed reports, Mailjet might feel a bit limited. It covers all the basics superbly but doesn’t venture far into advanced analytics territory.

Drip: Comprehensive Reporting for Data-Driven Marketers

Drip, in contrast, offers a more comprehensive suite of analytics and reporting tools. It’s like having a high-end diagnostic tool for your car, providing detailed insights into every aspect of your email campaigns.

With Drip, you can delve into advanced metrics and segmentation reports, giving you a deeper understanding of your audience’s behaviors and preferences. Features like revenue attribution reporting are particularly valuable for e-commerce businesses, as they show exactly how much revenue each campaign is generating.

Drip’s analytics are robust and detailed, making it an excellent choice for marketers who rely heavily on data to guide their decisions. The trade-off, however, is complexity; getting the most out of Drip’s analytics features can require a steeper learning curve.

In terms of analytics and reporting, Mailjet offers an easy-to-use solution for those who need quick insights without much complexity. Drip, meanwhile, caters to those who want in-depth analytics and are willing to invest the time to delve into detailed reports.

Deliverability: Ensuring Your Messages Reach the Inbox

The core of email marketing success lies in deliverability – it’s like ensuring your letter gets delivered to the right mailbox and not lost in the postal system. Both Mailjet and Drip take this aspect seriously, but their approaches and effectiveness can vary.

Mailjet: Strong Focus on Reaching the Inbox

Mailjet treats deliverability as a top priority. Think of it as having a dedicated postman who makes sure your mail gets delivered come rain or shine. They employ advanced technologies and practices to ensure high deliverability rates, from constantly monitoring their sending servers to implementing best practices in email sending.

One of the key strengths of Mailjet is their proactive approach to managing sender reputation. They offer tools that help you maintain a good sender score, such as feedback loops, spam complaint handling, and regular data hygiene practices. This is crucial because a good sender reputation directly impacts your email deliverability.

However, while Mailjet provides excellent tools and guidelines, the ultimate responsibility for maintaining a clean mailing list and following best practices still falls on the user. This means you need to stay on top of your email marketing game to achieve the best results.

Drip: Precision and Personalization in Deliverability

Drip approaches deliverability with a keen eye for detail. It’s like having a smart navigation system that finds the best and fastest route for your mail. They focus heavily on personalization and subscriber engagement, which are critical factors in ensuring emails land in the inbox.

Drip offers sophisticated tools to segment your audience and send targeted, relevant content, which can significantly improve open and click-through rates. This relevance not only engages recipients but also positively impacts your sender reputation, enhancing deliverability.

Additionally, Drip provides detailed analytics on deliverability metrics, allowing you to pinpoint and address any issues quickly. This level of insight is invaluable for maintaining a healthy email marketing strategy.

Both Mailjet and Drip provide strong deliverability capabilities, but their approaches differ. Mailjet focuses on maintaining a strong sender reputation and offers tools to support this, while Drip emphasizes personalization and engagement to improve deliverability. Your choice depends on whether you prefer a more straightforward approach (Mailjet) or a data-driven, personalized strategy (Drip).


Deciding between Mailjet and Drip for your email marketing in 2024 is like choosing between two excellent cars, each with its unique features and strengths. Mailjet offers simplicity and efficiency, making it a fantastic choice for businesses seeking a straightforward, user-friendly platform. It shines in its ease of use, affordability, and straightforward analytics, suited for startups and small to medium-sized businesses looking for a reliable and efficient email marketing tool. Drip, on the other hand, is like a high-tech vehicle equipped with advanced features. It excels in detailed customization, comprehensive analytics, and sophisticated automation capabilities. This makes it ideal for medium to large-sized businesses or those requiring a more detailed, data-driven approach to their email marketing strategies.

In summary, your choice between Mailjet and Drip should align with your business’s size, needs, and the complexity of the email marketing strategies you plan to implement. Mailjet is the go-to for a more accessible, cost-effective solution that covers all the basics with efficiency and ease. Drip is the choice for those needing advanced features, deeper analytics, and a more robust, customizable platform. As you navigate the ever-evolving landscape of email marketing, remember that the best tool is the one that fits seamlessly into your business strategy, helps you connect effectively with your audience, and grows with your business’s needs. Whether it’s the streamlined simplicity of Mailjet or the advanced capabilities of Drip, the right choice will empower your email marketing efforts in 2024 and beyond.

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Poulomi Chakraborty
Poulomi Chakraborty is at the heart of our digital marketing team at WinSavvy. With a keen grasp on the ever-evolving world of SEO and digital trends, she is known for her thoughtful and strategic approach. Poulomi blends deep industry knowledge with a genuine enthusiasm for helping businesses shine online. Her ability to translate complex digital concepts into clear, actionable strategies is what sets her apart.
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