Mailshake vs Stripo: The Best Email Marketing Tool for You

Mailshake or Stripo? Discover the best tool for your email marketing efforts with our expert comparison. Make the right choice today.

Navigating the world of email marketing tools can often feel like trying to find your way through a maze. With so many options boasting a myriad of features, the decision can be overwhelming. Enter the ring, Mailshake and Stripo, two contenders vying for the title of your go-to email marketing tool. But which one deserves the crown for your specific needs? Whether you’re crafting cold outreach campaigns or designing newsletters that pop, understanding the nuances between these platforms is key to making an empowered choice. Let’s dive into an in-depth comparison, starting with a critical aspect that can make or break your email marketing success: Template Design and Customization.

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Template Design and Customization

The visual impact of your emails plays a pivotal role in engaging your audience. The right template can elevate your message, while a poorly designed one can doom it to the spam folder. Here’s how Mailshake and Stripo stack up in the realm of design capabilities.

Mailshake: Simplified Outreach with Focus

Mailshake’s approach to email design is straightforward, reflecting its roots in sales outreach and lead generation. It doesn’t offer a built-in template library for designing visually rich newsletters or promotional emails. Instead, Mailshake focuses on personalization and efficiency, providing users with tools to create compelling, text-based emails optimized for responses and conversions. This simplicity is a boon for users who prioritize direct communication and content over elaborate design.

What Mailshake lacks in visual template design, it makes up for with its powerful personalization features. It allows for easy insertion of custom fields and automated follow-up sequences, ensuring your emails resonate with recipients on a personal level. For businesses centered on sales and direct outreach, Mailshake’s straightforward design capabilities align perfectly with the need for clear, concise, and action-driven communication.

Stripo: Elevating Emails with Advanced Design

Stripo, on the other hand, positions itself as a powerhouse in email design and customization. It offers an extensive library of responsive templates alongside a drag-and-drop editor that makes creating visually stunning emails accessible to everyone, regardless of design experience. From newsletters to promotional campaigns, Stripo equips users with the tools to bring their creative visions to life, ensuring every email stands out in a crowded inbox.

Beyond its impressive template library, Stripo provides advanced features like interactive elements, AMP support, and the ability to export designs to a wide range of email service providers. This flexibility and focus on design innovation make Stripo an ideal choice for marketers who view their emails as a canvas for creativity and engagement.

Choosing the Right Tool for Your Email Design Needs

Deciding between Mailshake and Stripo in the context of template design and customization comes down to your primary email marketing objectives. If your strategy is built around personalized outreach and sales communication, Mailshake’s streamlined approach allows you to focus on message and efficiency. Its simplicity is its strength, especially for teams looking to scale their outreach without the need for complex design features.

Conversely, if your marketing efforts thrive on creating visually engaging emails that captivate and convert, Stripo’s advanced design capabilities offer the versatility and creative freedom you need. Its extensive template selection and innovative design features support a more visually driven email strategy, perfect for brands looking to make a strong visual impact.

Whether simplicity and personalization or creativity and design flexibility guide your choice, both Mailshake and Stripo offer unique advantages to meet diverse email marketing needs. Your decision should align with your marketing strategy’s core focus, ensuring that your chosen platform enhances your ability to connect with your audience effectively.

Integration Capabilities

In the digital age, where marketing strategies are increasingly data-driven and multi-channel, the capacity of your email marketing tool to integrate with CRMs, analytics tools, social media platforms, and other marketing technologies is paramount. Here’s a closer look at how Mailshake and Stripo accommodate this need.

Mailshake: Streamlining Sales and Marketing Efforts

Mailshake recognizes the importance of integration for sales-focused email outreach, offering direct connections with popular CRMs like Salesforce and Pipedrive. These integrations are crucial for ensuring that sales teams have up-to-date information at their fingertips, allowing for more personalized and timely follow-ups with prospects. Additionally, Mailshake’s integration with Zapier opens up a myriad of possibilities, connecting users to over a thousand other apps and services to automate workflows and enhance productivity.

While Mailshake’s integrations are particularly sales-oriented, they are designed to create a seamless experience for teams looking to blend their email outreach with broader sales and marketing processes. This focus on essential integrations without overwhelming users with unnecessary complexity makes Mailshake an attractive option for businesses that want to maintain streamlined operations.

Stripo: Empowering Marketers with Diverse Tool Connectivity

Stripo, focusing more on the design and deployment of email campaigns, offers a different set of integration capabilities. Its strength lies in the platform’s ability to directly export email templates to a wide range of email service providers (ESPs) and marketing automation platforms, including Mailchimp, HubSpot, and Salesforce Marketing Cloud. This flexibility ensures that marketers can design their emails in Stripo and then seamlessly deploy them through their preferred ESP, maintaining workflow efficiency and design consistency across campaigns.

Moreover, Stripo’s integrations extend beyond ESPs. The platform supports advanced features like interactive AMP emails and can connect with e-commerce platforms, enabling users to incorporate real-time content, such as product recommendations and inventory levels, directly into their emails. This level of integration supports a highly personalized and dynamic email marketing strategy, catering to businesses looking to leverage the latest innovations in email technology.

Making an Informed Decision Based on Integration Needs

When comparing Mailshake and Stripo based on their integration capabilities, the decision hinges on the nature of your email marketing campaigns and the other tools in your marketing tech stack.

If your primary focus is on sales outreach and you value the ability to integrate closely with CRMs and automate follow-up processes, Mailshake’s targeted integration approach provides the functionality you need without overcomplicating your workflow. It’s ideal for businesses that prioritize sales efficiency and lead management.

Conversely, if your strategy relies heavily on the design, personalization, and deployment of visually engaging emails across various platforms, Stripo’s broad connectivity with ESPs and support for cutting-edge email technologies offers a compelling advantage. It caters to businesses aiming to push the boundaries of what’s possible in email marketing through innovative design and dynamic content.

Ultimately, the best email marketing tool for you will seamlessly fit into your existing tech ecosystem, enhancing your ability to create, manage, and optimize campaigns that resonate with your audience. Whether that means a focus on sales integrations with Mailshake or design and deployment flexibility with Stripo, choosing a platform that aligns with your strategic goals and operational needs is key to maximizing your email marketing success.

Automation and Personalization Features

The core of effective email marketing lies in reaching the right person with the right message at the right time. Automation and personalization are key to achieving this, enabling marketers to craft campaigns that resonate personally with each recipient while efficiently managing their outreach on a large scale. Here’s how Mailshake and Stripo address these pivotal features.

Mailshake: Personalization at the Heart of Sales Outreach

Mailshake’s platform is inherently designed with sales outreach in mind, offering a suite of features that facilitate personalized communication at scale. The tool allows users to automate follow-up emails based on recipient actions, such as opens, clicks, and replies, ensuring that engagements are timely and relevant. This level of automation is crucial for maintaining persistent and personalized communication without manual intervention, increasing the chances of converting prospects into leads.

Beyond simple automation, Mailshake provides users with easy-to-use personalization tokens, enabling the insertion of recipient-specific information into emails. This feature ensures that even automated messages retain a personal touch, a critical factor in breaking through the noise in busy inboxes. For sales teams and businesses focused on personalized email outreach, Mailshake’s features strike a balance between automation efficiency and the personalization necessary to build meaningful connections.

Stripo: Enhancing Email Design with Personalization and Interactivity

Stripo takes a broader approach, focusing on the design and content aspects of email marketing, including advanced personalization and interactivity features. The platform offers dynamic content blocks and interactive elements like AMP components, allowing marketers to create emails that not just personalize content based on recipient data but also engage users in novel ways, such as through forms, polls, and interactive images within the email itself.

This emphasis on dynamic content and interactivity enables businesses to craft highly engaging and personalized email experiences. Stripo’s tools are designed to make sophisticated email designs accessible to marketers without extensive technical skills, including those looking to implement advanced personalization and automation strategies. The platform’s focus on design versatility and content engagement positions it as a powerful tool for businesses aiming to elevate their email marketing campaigns beyond traditional approaches.

Choosing Based on Your Automation and Personalization Needs

When deciding between Mailshake and Stripo based on their automation and personalization capabilities, consider the nature of your email marketing campaigns and the level of engagement you aim to achieve with your audience.

Mailshake is the go-to choice for users prioritizing sales outreach and lead generation, offering robust automation features tailored for personalized communication at scale. Its focus on efficiency and effectiveness in sales-oriented contexts makes it ideal for teams looking to automate their outreach without sacrificing the personal touch crucial for conversion.

On the other hand, Stripo is suited for marketers who place a high value on the visual and interactive quality of their emails, along with the ability to personalize content creatively. Its advanced design features, coupled with dynamic content capabilities, offer a comprehensive solution for businesses striving to create standout email experiences that captivate and convert.

Ultimately, the best platform for you will align with your specific goals in automation and personalization, enhancing your ability to connect with your audience in meaningful ways while optimizing your workflow for maximum efficiency and impact.

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Analytics and Reporting Capabilities

In the data-driven world of digital marketing, the insights you gather from your campaigns can illuminate the path to improved performance and deeper customer engagement. Both Mailshake and Stripo offer analytics and reporting features, but their approaches and the depth of insights provided can vary significantly.

Mailshake: Focused Analytics for Outreach Optimization

Mailshake understands the importance of analytics in the context of sales and outreach efforts. It provides users with essential metrics such as open rates, click rates, response rates, and bounce rates. These key performance indicators are crucial for sales teams and marketers to understand how their campaigns are performing and where adjustments may be needed.

In addition to basic metrics, Mailshake offers insights into the effectiveness of follow-up sequences and the overall engagement levels of recipients. This information is invaluable for optimizing outreach strategies, ensuring that follow-ups are timely and relevant. Mailshake’s analytics dashboard is designed to be straightforward, offering clear and actionable data that users can easily interpret and use to refine their approach.

Stripo: Comprehensive Reporting for Email Design Performance

Stripo, with its emphasis on email design and content creation, offers a robust analytics suite that goes beyond basic performance metrics. It allows users to delve into the specifics of how their email designs and interactive elements are resonating with audiences. This includes detailed engagement analytics, device and client usage statistics, and the performance of dynamic content and AMP elements within emails.

By providing a comprehensive view of how different aspects of an email’s design and content contribute to overall engagement, Stripo enables marketers to fine-tune their emails for maximum impact. The platform’s reporting capabilities are designed to help users understand not just if their emails are being opened, but how recipients are interacting with the content, offering insights that can drive more effective and engaging email strategies.

Tailoring Your Strategy with the Right Insights

Choosing between Mailshake and Stripo based on analytics and reporting capabilities boils down to the specific insights you need to optimize your email marketing efforts.

For businesses and teams focused on sales outreach, where the primary goal is to maximize opens, clicks, and responses, Mailshake offers the targeted analytics necessary to monitor and improve these key metrics. Its straightforward reporting ensures that even those without a deep background in data analysis can make informed decisions to enhance their outreach effectiveness.

On the other hand, if your strategy relies heavily on the design and interactive content of your emails, Stripo provides the detailed reporting needed to understand the nuances of engagement. Its advanced analytics allow marketers to dissect the performance of their emails, from design elements to user interactions, making it ideal for those dedicated to creating highly engaging and visually compelling email experiences.

Ultimately, your choice should align with where you aim to derive value from your analytics. Whether it’s optimizing sales outreach with Mailshake or enhancing email engagement with Stripo, selecting a platform that offers the insights most relevant to your goals is key to driving success in your email marketing campaigns.

Campaign Creation and Management

The ease with which you can create, launch, and manage email campaigns plays a significant role in your marketing strategy’s success. Here’s how Mailshake and Stripo enable users to handle these tasks, focusing on user interface, template availability, customization options, and overall management features.

Mailshake: Streamlined for Sales and Outreach

Mailshake’s platform is engineered with a clear focus on simplifying the campaign creation process, especially for sales-oriented email outreach. It offers a user-friendly interface that guides users through setting up personalized email sequences. While Mailshake might not boast a vast library of visually rich email templates, given its emphasis on text-based sales and outreach communications, it excels in providing a straightforward path to creating effective campaigns.

Personalization and follow-up are where Mailshake shines, allowing users to easily insert personalized fields and automate sequence emails based on recipient actions. This focus on automation and personalization ensures that campaigns are not only easy to set up but also highly effective in engaging recipients. The management aspect is streamlined, offering users clear insights into campaign performance and easy adjustments to improve outcomes.

Stripo: Advanced Design and Multi-Channel Campaigns

In contrast, Stripo is designed to cater to a wide array of email marketing needs, from newsletter distribution to promotional campaigns, with a strong emphasis on design and creativity. The platform offers an extensive collection of customizable templates, complete with a drag-and-drop editor that makes creating visually appealing emails accessible to all skill levels.

Stripo’s standout feature is its advanced design capabilities, including interactive elements and AMP for email, allowing marketers to craft dynamic, engaging content. Additionally, the platform supports direct integration with numerous Email Service Providers (ESPs), streamlining the process of campaign execution across different channels. Campaign management is robust, with features that support extensive testing, optimization, and version control, ensuring that every campaign can be fine-tuned to perfection.

Choosing the Ideal Tool for Campaign Execution

Deciding between Mailshake and Stripo for campaign creation and management ultimately depends on the nature of your email marketing campaigns and your priorities in terms of design complexity and outreach strategy.

If your primary focus is on sales outreach and lead generation, requiring efficient setup and management of personalized email sequences, Mailshake offers the tools and simplicity you need to launch campaigns quickly and monitor their performance effectively.

Conversely, if your marketing strategy relies heavily on the visual impact and engagement of your emails, with a need for creative design and content interactivity across multiple channels, Stripo provides the advanced design capabilities and integration options to bring your creative visions to life, along with the tools to manage and optimize these campaigns extensively.

Both platforms present unique strengths in campaign creation and management—Mailshake with its streamlined, sales-focused approach, and Stripo with its comprehensive design and multi-channel campaign capabilities. Your choice should align with your marketing objectives, whether they lean more towards direct sales outreach or engaging audiences with creative, visually rich content.

Pricing Structures of Mailshake and Stripo

MailshakeEmail Outreach Plan: Priced at $59/user/month when billed annually. Includes features like email personalization, lead catchers, and analytics.
Sales Engagement Plan: Priced at $99/user/month when billed annually. Includes additional features like phone dialer, social selling, and Salesforce integration.
Both plans offer features tailored for sales teams and agencies focusing on cold email outreach and sales engagement.
StripoFree Plan: Offers basic features like email template design and exports to various email service providers (ESPs).
Business Plan: Starting at approximately $125 per month, offering advanced features like banner creation, testing on different devices, and integrations with more ESPs.
Agency Plan: Custom pricing for agencies, including features like team collaboration tools, unlimited exports, and custom subdomain for email testing.
Both paid plans offer increased limits on the number of projects and templates compared to the free plan.

Mailshake: Tailored Plans for Sales Outreach

Mailshake offers a clear and straightforward pricing model, typically based on subscription tiers that cater to various scales of sales outreach needs. While specific pricing can evolve, Mailshake generally structures its plans to include essential features like email personalization, automation, and integration capabilities, with more advanced features and higher usage limits available in higher-tier plans. This tiered approach allows businesses of different sizes to select a plan that matches their outreach volume and feature requirements without paying for unnecessary extras.

One of Mailshake’s strengths is its focus on providing value through essential sales-focused features across all plans, ensuring that even the entry-level options offer powerful tools for effective email outreach. The pricing is designed to be competitive, making it accessible for small to medium-sized businesses while still offering the scalability larger enterprises need.

Stripo: Flexible Pricing for Design-Centric Marketers

Stripo’s pricing strategy is designed to accommodate a wide range of users, from individuals and small businesses to large enterprises, with a focus on email design and campaign management. Stripo may offer a free version with basic functionality, perfect for users who wish to explore the platform’s design capabilities before committing to a paid plan. Paid plans usually expand on the free version by offering more templates, higher project limits, and advanced features like AMP for email and enhanced integration options.

The platform’s pricing is reflective of its advanced design features and the added value these bring to marketers looking to create engaging, interactive email content. For businesses that prioritize email aesthetics and functionality, Stripo’s pricing tiers provide options that balance cost with access to more sophisticated design tools and integration capabilities.

Making an Informed Decision Based on Pricing

When comparing the pricing of Mailshake and Stripo, it’s important to consider not just the cost but also the value each platform brings to your specific email marketing strategy.

Mailshake is an excellent choice for businesses that require a straightforward, sales-oriented email outreach tool with a clear pricing structure. Its focus on sales and outreach efficiency makes it a cost-effective solution for teams looking to maximize their email engagement without the need for extensive design features.

On the other hand, Stripo appeals to businesses and marketers for whom email design plays a critical role in their strategy. Its flexible pricing, including a free entry point and scalable paid options, ensures that users can access advanced design capabilities tailored to their budget and needs.

Ultimately, your decision should be guided by the balance between the features you need and the budget you have allocated for email marketing tools. Whether you lean towards the sales-focused functionality of Mailshake or the design-centric approach of Stripo, understanding the pricing structure and the value proposition of each platform will help you choose the tool that best aligns with your marketing objectives and financial considerations.


Choosing between Mailshake and Stripo hinges on identifying your primary email marketing goals, budget constraints, and the specific features you value most. If your focus is on streamlining sales outreach with personalized, efficient email sequences, Mailshake offers a straightforward, cost-effective solution tailored to enhance your sales processes. Its pricing model is designed to provide essential outreach tools without overwhelming users with unnecessary complexities, making it ideal for businesses seeking simplicity and effectiveness.

On the other hand, Stripo stands out for businesses prioritizing email design and engagement, offering a range of pricing options to access advanced design features and integrations. Its flexibility in pricing ensures that marketers can craft visually compelling emails that resonate with their audience, regardless of the size of their operation. Ultimately, the decision between Mailshake and Stripo should align with your marketing strategy’s core focus, whether that’s optimizing sales outreach or elevating your email designs, ensuring you select a platform that supports your business’s growth and success in the digital landscape.

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Poulomi Chakraborty
Poulomi Chakraborty is at the heart of our digital marketing team at WinSavvy. With a keen grasp on the ever-evolving world of SEO and digital trends, she is known for her thoughtful and strategic approach. Poulomi blends deep industry knowledge with a genuine enthusiasm for helping businesses shine online. Her ability to translate complex digital concepts into clear, actionable strategies is what sets her apart.
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