Mailjet vs VerticalResponse: The Best Email Marketing Tool for 2024

Choose the right email marketing tool for 2024. Mailjet vs VerticalResponse - a comprehensive comparison to guide you towards successful and effective campaigns!

Hey there! Today, we’re going to tackle a burning question in the world of digital marketing: Which is the better email marketing tool for 2024 – Mailjet or VerticalResponse? With the digital landscape constantly evolving, making the right choice can be a game-changer for your business. So, let’s dive into a detailed comparison, keeping things simple, engaging, and actionable. Let’s kick off this journey and find out which tool might be the best fit for your needs!

Mailjet Email Toolvertical response
G2 Score – 4.0 out of 5 stars
G2 Score – 3.3 out of 5 stars
TrustRadius Score – 7.9 out of 10TrustRadius Score – 10.0 out of 10

User Interface and Ease of Use: The First Impression Counts

In the realm of email marketing, the user interface (UI) and ease of use are like the welcoming front porch of a house. They set the tone for your entire experience. Let’s compare how Mailjet and VerticalResponse welcome their users and facilitate their journey.

Mailjet: Simplicity and Intuitiveness Combined

Navigating through Mailjet’s interface is like walking through a well-designed, user-friendly home. Everything is where you expect it to be, making it a breeze to find your way around, even if you’re new to the neighborhood. The clean and intuitive design of Mailjet’s platform is particularly appealing to those who appreciate straightforwardness in technology.

The platform’s email editor is a standout feature. It’s a no-fuss, drag-and-drop tool that allows you to create beautiful emails effortlessly. Imagine being able to arrange the furniture in your house with just a few clicks – that’s how Mailjet feels when crafting an email campaign.

For teams, Mailjet’s collaborative features are a big plus. It’s like having a living room where everyone can gather and contribute their ideas. This aspect makes it not just a tool for sending emails but a platform for teamwork and shared creativity.

VerticalResponse: Functional but Requires Some Acclimatization

Now, turning to VerticalResponse, the experience is a bit like entering a house with more rooms and a slightly more complex layout. It offers a robust platform, but it may take a little while for newcomers to feel at home. The interface is functional but doesn’t have the same level of intuitiveness as Mailjet.

That said, once you get used to the layout, VerticalResponse reveals its charms. Its email editor provides solid functionality, allowing for a decent level of customization. The platform also offers a variety of templates, which is like having different room designs to choose from.

VerticalResponse’s interface might not be as sleek and easy to navigate as Mailjet’s, but it compensates with its range of features and options. It’s more suited for those who don’t mind spending a bit of time learning the ropes to fully utilize the capabilities of the platform.

In the area of user interface and ease of use, Mailjet takes the lead with its more intuitive, user-friendly design, perfect for beginners or those who value simplicity. VerticalResponse, while a bit more complex, offers a solid, functional experience for users who are willing to explore its full range of features.

Pricing and Flexibility: Matching Your Budget with the Right Tool

When it comes to choosing an email marketing tool, pricing and flexibility are like picking the right meal plan – you want something that satisfies your appetite without overstretching your budget. Let’s delve into how Mailjet and VerticalResponse fit into your financial menu.

MailjetFree Plan: Includes up to 6,000 emails per month (with a daily limit of 200) and unlimited contacts. Basic features like email creation and sending are included.
Essential Plan: Starting at around $15/month for 15,000 emails per month. This plan removes the daily sending limit and includes online customer support, no Mailjet logo, and sub-accounts.
Premium Plan: Starting at around $25/month for 15,000 emails per month. Includes additional features like segmentation, A/B testing, marketing automation, and multi-user collaboration.
Custom Enterprise Solutions: Offers custom volume of emails with advanced features and dedicated support. Pricing is custom and based on specific requirements.
VerticalResponseFree Plan: Offers up to 300 emails per month to up to 300 contacts.
Basic Plan: Starting around $11/month for up to 500 contacts, offering unlimited emails and more tools.
Pro Plan: Starting from around $16/month for up to 500 contacts, adding advanced features like automated follow-up emails, landing pages, and email scheduling.
Pro+ Plan: Offers full-service email marketing starting around $196 per month, where a team of experts designs and sends your emails for you.

Mailjet: Affordable and Scalable Solutions

Mailjet’s pricing structure is akin to a customizable meal plan. You start with a basic package, which is free, and as your appetite grows, you can upgrade to more comprehensive plans. This scalability is a boon for small businesses or startups that are conscious of their spending but also need room to grow.

The free plan, though limited in features, is a great way to get a taste of what Mailjet has to offer. As you scale up, the pricing remains competitive, ensuring that you’re getting a good mix of features and value for your money. It’s like starting with a basic meal and adding side dishes as your hunger increases.

Another notable aspect of Mailjet’s pricing is its transparency. There are no hidden costs or unexpected charges, making budget planning more manageable. This clear pricing structure is ideal for businesses that need to keep a close eye on their expenses.

VerticalResponse: Comprehensive but Potentially More Costly

VerticalResponse’s pricing is more like a full-course meal at a fine dining restaurant – you get a wide array of features, but the cost is higher. Their plans are designed to cater to businesses of varying sizes, but the entry-level price point is generally higher than Mailjet’s.

For the price, VerticalResponse offers a comprehensive suite of features, including advanced analytics and automation tools. This makes it a good fit for businesses that are ready to invest more in their email marketing campaigns and need a wide range of functionalities to support their strategies.

However, it’s important to note that VerticalResponse might not be the most cost-effective solution for very small businesses or those just starting with email marketing. The more advanced features and higher price point could be overkill for those who need just the basics.

In the pricing and flexibility comparison, Mailjet emerges as a more budget-friendly and scalable option, perfect for smaller businesses or those with varying needs. VerticalResponse, while offering a broader range of features, is better suited for businesses that have a larger budget and require a more comprehensive email marketing tool.

Automation and Integration Capabilities: Streamlining Your Marketing Workflow

The ability to automate marketing tasks and integrate with other tools can significantly enhance your efficiency and impact. It’s like having a well-oiled machine where every part works in harmony. Let’s compare how Mailjet and VerticalResponse perform in these vital areas.

Mailjet: Simplified Automation for Effective Campaigns

Mailjet’s approach to automation is all about simplicity and effectiveness. Think of it as having a set of straightforward, easy-to-use tools at your disposal. The platform allows you to set up basic automated workflows for tasks like sending welcome emails, anniversary messages, or re-engagement campaigns.

While Mailjet may not offer the most advanced automation capabilities, it covers the essentials well. This makes it ideal for businesses that need straightforward automation without the complexities of more intricate systems.

In terms of integration, Mailjet scores well. It offers seamless integration with a variety of popular platforms like Shopify, WordPress, and Magento. This makes it easy to connect your email marketing with your website, e-commerce platform, or CRM system, creating a cohesive marketing ecosystem.

VerticalResponse: Versatile Automation for Personalized Experiences

VerticalResponse takes a more versatile approach to automation. It’s like having a Swiss Army knife for your email marketing – a tool that provides various functionalities for different needs. The platform allows you to create more complex, personalized automation workflows based on specific triggers and subscriber behaviors.

This ability to tailor your email marketing so precisely can significantly improve the effectiveness of your campaigns. For businesses that have more intricate marketing needs and a desire for deeper customer engagement, VerticalResponse’s automation features are a strong selling point.

Additionally, VerticalResponse offers a good range of integration options, allowing it to work seamlessly with other tools and services in your marketing stack. This integration capacity is crucial for maintaining a streamlined workflow across all your marketing channels.

In the realm of automation and integration, Mailjet is an excellent choice for those who value simplicity and straightforwardness, offering basic but effective automation and good integration capabilities. VerticalResponse, on the other hand, caters to those looking for more advanced automation features and a higher degree of personalization in their email marketing campaigns.

WinSavvy helps grow VC-funded startups digitally

Deliverability and Performance: Ensuring Your Messages Reach Their Target

In email marketing, deliverability isn’t just about sending messages; it’s about ensuring they land in the right inbox. It’s like making sure your invitation gets to the right address and isn’t lost in the mail. Let’s see how Mailjet and VerticalResponse handle this crucial aspect.

Mailjet: Prioritizing Reliable Inbox Placement

Mailjet treats deliverability like a top priority mission. They employ advanced technologies and best practices to ensure your emails don’t end up in the spam folder but reach the inbox where they belong. It’s like having a skilled courier who knows exactly how to navigate the postal system.

One of Mailjet’s strengths is its proactive approach to managing sender reputation. They provide tools and guidance to help you optimize your sending practices, which plays a crucial role in maintaining high deliverability rates.

Additionally, Mailjet offers features like A/B testing and segmentation, which not only help improve engagement but also contribute positively to deliverability. The platform ensures that your emails are not just sent, but also well-received.

VerticalResponse: Focused on Effective Delivery

VerticalResponse also places a strong emphasis on deliverability. They understand that a successful email campaign relies heavily on emails actually being seen by recipients. Their system is designed to maximize the chances of your emails reaching the inbox.

VerticalResponse offers robust email delivery features, including spam testing and email preview tools, which help you identify and fix potential deliverability issues before you send your emails. It’s like having a preview of the route your mail will take, allowing for adjustments to ensure smooth delivery.

The platform also provides detailed reporting on deliverability metrics, allowing you to monitor and adjust your strategies based on real performance data. This level of insight is essential for continuously improving your email campaigns.

In terms of deliverability and performance, both Mailjet and VerticalResponse show strong capabilities, ensuring that your emails reach their intended destination effectively. Mailjet shines with its proactive management of sender reputation and optimization tools, while VerticalResponse offers robust delivery features and valuable insights through detailed reporting.

Customer Support and Resources: Navigating Your Email Marketing Journey

Solid customer support and rich learning resources are like having a trusty compass and map on your email marketing journey. They guide you through challenges and help you make the most of your efforts. Let’s evaluate how Mailjet and VerticalResponse support their users.

Mailjet: Accessible Support and Extensive Knowledge

Mailjet offers a support system that’s akin to a friendly guide ready to help you out. They provide responsive email support, ensuring your queries are addressed timely. For premium plan users, the support extends to phone and live chat, offering more immediate assistance for urgent issues.

Beyond direct support, Mailjet shines with its wealth of self-help resources. Their extensive knowledge base is filled with articles, guides, and FAQs, covering a wide range of topics. This library of information is invaluable for both beginners and experienced marketers alike, providing a wealth of learning material at your fingertips.

However, the depth of Mailjet’s direct support can vary depending on the plan you’re on. Basic support is solid, but access to more immediate channels like phone and live chat is reserved for higher-tier subscribers.

VerticalResponse: Comprehensive Support for All Users

VerticalResponse takes a comprehensive approach to customer support. They offer multi-channel support, including email, phone, and live chat, ensuring that you have various ways to reach out for help, regardless of your plan.

The strength of VerticalResponse’s support lies in its accessibility and thoroughness. Whether you’re facing a technical issue or need guidance on best practices, their support team is known for being helpful and knowledgeable. This level of personalized support can be a significant advantage, especially for businesses that are new to email marketing or have complex needs.

In addition to direct support, VerticalResponse provides a rich array of online resources. Their blog, webinars, and tutorials offer insights and tips that can help users enhance their email marketing skills and make the most of the platform.

In customer support and resources, both Mailjet and VerticalResponse excel, each with its unique strengths. Mailjet offers solid support and a vast array of self-help resources, ideal for those who prefer exploring on their own. VerticalResponse, with its inclusive and comprehensive support across all plans, caters to users who value personalized assistance and extensive learning materials.

Analytics and Reporting: Deciphering Your Campaign’s Success

Analytics and reporting in email marketing are like the high-powered telescope through which you can observe the far reaches of your campaign’s universe. They help you understand your audience, refine your strategies, and make data-driven decisions. Let’s compare how Mailjet and VerticalResponse provide these crucial insights.

Mailjet: Clear and Concise Data for Quick Interpretation

Mailjet offers an analytics experience akin to looking through a clear, well-focused lens. The platform provides straightforward reporting tools, allowing you to track essential metrics like open rates, click-through rates, and unsubscribe rates with ease.

This simplicity is perfect for businesses that need quick insights to inform their decisions. Mailjet’s analytics dashboard is user-friendly, making it easy to monitor the performance of your campaigns and understand how your audience is engaging with your emails.

However, if you’re looking for deep-dive analytics and highly detailed reports, Mailjet might not satisfy your appetite for data. It covers all the basics effectively but doesn’t venture far into the realm of advanced analytics.

VerticalResponse: In-Depth Analysis for Data-Driven Decisions

VerticalResponse, on the other hand, offers a more comprehensive suite of analytics and reporting tools. It’s like having a powerful telescope that reveals not just the stars but also the intricate patterns of galaxies far away.

With VerticalResponse, you get detailed analytics that go beyond the standard metrics. You can delve into advanced reports offering deeper insights into subscriber behavior, campaign performance, and the effectiveness of different content. This level of analysis is particularly beneficial for businesses that rely heavily on data to guide their marketing strategies.

VerticalResponse’s robust reporting tools allow for a deeper understanding of your audience and the overall impact of your email marketing efforts. This data can be pivotal in shaping your future campaigns and refining your marketing approach.

In the realm of analytics and reporting, Mailjet suits those who prefer simplicity and ease of use, providing straightforward insights for quick decision-making. VerticalResponse, meanwhile, caters to businesses that require detailed, data-driven analytics to deeply understand their marketing performance.


When it comes to selecting the best email marketing tool for 2024, the choice between Mailjet and VerticalResponse hinges on your specific needs and goals. Mailjet stands out for its simplicity and ease of use, making it an excellent choice for beginners or businesses that prefer a straightforward approach. With its user-friendly interface, scalable pricing plans, and effective basic automation, Mailjet caters well to small to medium-sized businesses seeking efficiency without complexity. It’s the go-to tool for those who want to quickly set up campaigns and get clear, concise analytics without a steep learning curve.

VerticalResponse, on the other hand, offers a more robust solution with advanced features suitable for businesses requiring detailed analytics and sophisticated automation capabilities. Its comprehensive customer support and extensive learning resources make it ideal for users who need more guidance or have complex marketing needs. Although it might be pricier and more complex than Mailjet, VerticalResponse is a strong contender for businesses looking to delve deeper into personalized email marketing strategies. In summary, your choice will depend on your business’s size, marketing expertise, and the depth of features you require. Mailjet is perfect for simplicity and ease, while VerticalResponse suits those looking for depth and advanced capabilities. Both platforms offer unique strengths, and the right choice will ensure your email marketing strategy is not only successful but also aligns seamlessly with your business objectives in 2024 and beyond.

Read Next:

author avatar
Poulomi Chakraborty
Poulomi Chakraborty is at the heart of our digital marketing team at WinSavvy. With a keen grasp on the ever-evolving world of SEO and digital trends, she is known for her thoughtful and strategic approach. Poulomi blends deep industry knowledge with a genuine enthusiasm for helping businesses shine online. Her ability to translate complex digital concepts into clear, actionable strategies is what sets her apart.
Scroll to Top