Moosend vs Gist: The Best Email Marketing Tool for 2024

Moosend or Gist for email marketing in 2024? Read our analysis to see which tool offers the best features for your campaigns

Welcome to the digital marketing battleground of 2024, where email marketing tools are vying for the top spot. Today, we’re zoning in on two formidable contenders: Moosend and Gist. Both platforms have been making waves in the email marketing world, but the question is, which one stands out as the best tool for your needs in 2024? In this comprehensive article, we’ll dissect these platforms, comparing key features and capabilities to help you make an informed choice. Let’s dive into the first area of comparison and uncover what Moosend and Gist have to offer.

G2 Score – 4.6 out of 5 starsG2 Score – 4.6 out of 5 stars
TrustRadius Score – 9.8/10TrustRadius Score – 9.6/10

User Interface and Ease of Use

In the fast-paced world of email marketing, a tool’s user interface and ease of use are not just about convenience; they’re about efficiency and effectiveness. Let’s see how Moosend and Gist stack up against each other in this critical area.

Moosend: Simplifying Email Marketing

Moosend is renowned for its intuitive, user-friendly interface. It’s designed with simplicity at its heart, ensuring that users of all skill levels can navigate and utilize its features effectively.

  • Streamlined Dashboard: Moosend welcomes you with a clean, well-organized dashboard. Each feature is easily accessible, reducing the time spent on learning the platform and allowing you to jump straight into creating campaigns.
  • Drag-and-Drop Editor: The platform boasts a robust drag-and-drop email editor. This feature simplifies the process of designing emails, enabling you to create visually appealing campaigns without needing advanced design skills.
  • Effortless Campaign Setup: Whether you’re crafting a basic email blast or a complex automated sequence, Moosend’s straightforward process makes it easy. The platform guides you seamlessly through each step, from audience selection to hitting send.

Gist: Catering to a Tech-Savvy Audience

Gist, while also focusing on usability, offers a platform that caters to users who appreciate a bit more sophistication in their tools.

  • Feature-Rich Interface: Gist presents an interface that is rich with features. It’s designed for users who are comfortable with technology and look for more than just the basics in their email marketing platform.
  • Advanced Customization Options: The platform provides a range of customization options for your email campaigns. However, maximizing these features might require a bit more time and exploration.
  • Comprehensive Campaign Management: Setting up campaigns in Gist is efficient, but it offers more layers of complexity, catering to users who prefer a more hands-on approach to their email marketing strategies.

Comparing the User Experience

Both Moosend and Gist recognize the importance of a user-friendly interface, but they cater to different user preferences.

Moosend is akin to a friendly guide through the world of email marketing. It’s perfect for beginners and those who value simplicity and quick setup. Its interface is designed to make email marketing accessible and stress-free.

Gist, on the other hand, serves as a more comprehensive toolkit. It offers a range of features and capabilities for those who need them. It’s better suited for users who are familiar with email marketing platforms and are looking for a tool that offers deeper functionality and customization.

Email Automation Capabilities

Email automation stands as a pivotal feature in modern email marketing, defining the efficiency and personalization of campaigns. Let’s delve deeper into the email automation capabilities of Moosend and Gist to understand how they cater to different marketing needs.

Moosend: Effortless and Efficient Automation

Moosend has developed a reputation for providing an automation experience that is both powerful and user-friendly. This approach is perfect for those who want to leverage automation to improve their marketing efforts without getting overwhelmed by complexity.

The platform’s automation tools are designed to be intuitive, allowing you to set up automated email sequences with ease. These can range from simple autoresponders, like welcome emails and anniversary messages, to more complex sequences based on specific subscriber actions or behaviors. Moosend also enables personalization in your automated emails, using subscriber data to tailor each message, thereby enhancing engagement and relevance.

For users who are either new to email marketing or prefer not to delve into overly complicated software, Moosend’s automation capabilities strike the perfect balance between simplicity and functionality. The platform ensures that you can create effective automated email campaigns without the need for extensive technical know-how.

Gist: Advanced Automation for the Experienced User

In contrast, Gist offers a suite of automation features that lean towards the more advanced user. The platform is designed for those who are seeking depth and flexibility in their email marketing strategies.

Gist allows you to create sophisticated, behavior-based automated email sequences. This includes triggers based on detailed subscriber interactions, offering the flexibility to craft highly targeted and engaging campaigns. The platform’s strength lies in its ability to offer customization and control over the automation process, allowing for intricate campaign setups that cater to specific marketing goals.

While Gist provides advanced automation capabilities, it assumes a certain level of user expertise in its operation. The platform is best suited for experienced marketers or businesses that require a robust tool to manage complex email marketing strategies. Gist’s automation tools are designed for those who are comfortable navigating more sophisticated software and seek to implement highly customized strategies.

Email Automation: Tailoring to Your Needs

Comparing the email automation capabilities of Moosend and Gist illustrates two distinct approaches catering to different user needs.

Moosend is ideal for those looking for an easy-to-use platform that simplifies the automation process. It’s particularly suited for small to medium-sized businesses seeking efficiency and effectiveness without the need for complex functionalities.

Gist, on the other hand, is tailored for users who require advanced automation capabilities and a higher degree of customization. It’s a strong choice for experienced marketers or businesses in need of a robust tool to manage intricate email marketing strategies.



  • Free Plan: Offers access to basic features for up to 1,000 subscribers, including email campaigns, automation, and landing pages.
  • Pro Plan: Pricing starts at $8 per month for up to 2,000 subscribers, with unlimited emails. Includes advanced features like transactional emails, landing page builder, and phone support. The price scales with the number of subscribers.
  • Enterprise Plan: Custom pricing for businesses needing custom features like account management, SSO (Single Sign-On), and more.


  • Gist offers a range of tools including email marketing, live chat, and marketing automation.
  • Free Plan: Includes basic features with limits on the number of contacts and emails.
  • Professional Plan: Starting at $29/month when billed annually, includes full marketing automation, live chat, and other advanced features.
  • Premium Plan: Custom pricing based on the specific needs of a business, offering additional customization and dedicated support.

Analytics and Reporting

In the realm of email marketing, the power of analytics and reporting cannot be overstated. They are the key to understanding your audience, refining your strategies, and achieving better results. Let’s delve deeper into the analytics and reporting capabilities of Moosend and Gist to see how they cater to different marketing needs.

Moosend: User-Centric Analytics Approach

Moosend’s platform shines in its ability to offer analytics that are both comprehensive and easy to understand. The focus here is on delivering a user-friendly approach to analytics, making it accessible for all types of users, from beginners to seasoned marketers.

The analytics dashboard in Moosend provides clear and intuitive insights into key performance metrics, enabling users to quickly understand the impact of their email campaigns. It offers visual representations of data, which is great for users who need quick insights without deep diving into complex data analysis. This simplicity in data presentation is not just about ease of use; it’s about making data actionable.

Moreover, Moosend’s analytics tools are designed to provide actionable insights for campaign optimization. This means users can easily identify areas for improvement and make informed decisions to enhance their email marketing strategy. The platform ensures that you get the information you need to optimize your campaigns effectively.

Gist: In-Depth Analytics for Data-Driven Marketing

Gist takes a more detailed approach to analytics, catering to users who require in-depth data analysis to inform their marketing strategies. The platform is tailored for those who want to dive deep into the performance of their email campaigns, uncovering trends and patterns that might not be immediately apparent.

With Gist, you get comprehensive analytics tools that provide detailed insights into campaign performance. This includes tracking subscriber behavior, detailed engagement analysis, and more. Gist’s analytics features delve deeper into the nuances of email campaign performance, offering comprehensive tracking of subscriber behavior and detailed engagement analysis.

Customizable reporting is a key strength of Gist’s analytics capabilities. Users have the flexibility to tailor reports to focus on the metrics that are most relevant to their specific marketing goals. This level of customization is particularly beneficial for advanced users who rely heavily on data to drive their email marketing strategies.

Analytics and Reporting: Choosing What Works for You

When it comes to analytics and reporting, the choice between Moosend and Gist depends on your specific needs and how you plan to utilize data in your marketing efforts.

Moosend is a great choice if you’re looking for an analytics tool that provides straightforward, easily digestible insights. It’s ideal for users who need to quickly understand their campaign’s performance and make data-driven decisions without

delving into complex analytics. The platform’s user-friendly reports are perfect for quickly assessing campaign performance and making informed decisions to optimize future strategies.

Gist, on the other hand, is better suited for users who require detailed analytics and are comfortable with a deeper level of data analysis. It offers comprehensive tools for a thorough analysis of campaign performance, appealing to data-savvy marketers who base their strategies on comprehensive data analysis. With Gist, you can gain a granular understanding of your audience’s behavior and preferences, which is invaluable for refining and tailoring your email marketing campaigns for maximum impact.

WinSavvy helps grow VC-funded startups digitally

Related: Check out our free SEO suite

Free SEO Suite by WinSavvy

Integration and Compatibility

In today’s digital marketing ecosystem, the ability of your email marketing tool to integrate seamlessly with other software and services is a significant factor. It can determine the efficiency and effectiveness of your overall marketing strategy. Let’s compare Moosend and Gist in terms of their integration capabilities.

Moosend: Versatile and Broad Integration Options

Moosend is known for its wide range of integration options, making it a versatile choice for various business needs.

  • Compatibility with Numerous Platforms: Moosend easily integrates with popular e-commerce platforms, CRM systems, and various other digital marketing tools. This extensive range of compatibility ensures that, regardless of your existing digital setup, Moosend can be a valuable addition.
  • API Access for Custom Solutions: For businesses with specific integration needs, Moosend provides API access, allowing for more tailored connections and integrations. This is especially beneficial for businesses looking to customize their email marketing tool to fit into unique system requirements.
  • User-Friendly Integration Process: The process of integrating Moosend with other services is straightforward, making it accessible even to those with limited technical expertise.

Gist: Advanced Integration for Complex Needs

Gist offers robust integration capabilities, focusing on users who require advanced solutions and deeper system integrations.

  • Wide Array of Integration Options: Gist supports integration with advanced CRM platforms, e-commerce solutions, and other specialized marketing tools. Its broad spectrum of integration options caters to complex business models and requirements.
  • Sophisticated API for Deep Integration: The platform’s API allows for extensive customization and integration, ideal for larger enterprises or businesses with intricate, multi-faceted workflows.
  • Technical Proficiency Required: Setting up and managing integrations with Gist might require more technical know-how, making it more suitable for organizations that have the resources and skills to handle such complexities.

Integration and Compatibility: Matching Business Needs

When it comes to integration and compatibility, Moosend and Gist cater to different user bases and business models.

  • Moosend is like a universal adapter, offering easy and versatile integration with a wide range of popular platforms and services. It’s particularly well-suited for small to medium-sized businesses or users who prefer a straightforward integration process.
  • Gist, with its focus on advanced integration capabilities, serves as a specialized toolkit for businesses with more complex integration requirements. It’s designed for larger organizations or those with specific needs that require a high level of customization in their integrations.


As we conclude our comprehensive comparison between Moosend and Gist, it’s evident that both platforms offer distinct advantages tailored to different needs in the email marketing world. Your choice between these two will significantly depend on your specific marketing goals, the level of sophistication you require, and your approach to data analysis.

Moosend stands out for its user-friendly interface, straightforward automation capabilities, and easy-to-understand analytics. It’s an excellent choice for small to medium-sized businesses, startups, or individuals who are seeking an efficient, all-encompassing email marketing platform that is easy to use and understand. Moosend offers a balance of simplicity and effectiveness, making it perfect for those who want to quickly launch campaigns, analyze results, and improve their strategies without getting bogged down by complexity.

Gist, on the other hand, offers a more robust platform with advanced automation features and in-depth analytics. It caters to users who are looking for a comprehensive, data-driven approach to email marketing. Gist is well-suited for experienced marketers or larger businesses that require detailed insights and customization to fine-tune their email marketing strategies. With its emphasis on detailed data analysis and customizable reporting, Gist is the tool of choice for those who rely heavily on data to drive their marketing decisions.

Read Next:

author avatar
Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
Scroll to Top