Mad Mimi vs Sendy: The Best Email Marketing Tool for You

Compare Mad Mimi vs Sendy and discover the best tool for your email marketing needs. Insights on usability, features, and affordability.

Choosing the right email marketing tool is pivotal in crafting campaigns that resonate with your audience and drive results. In the sea of options available, Mad Mimi and Sendy emerge as noteworthy contenders, each bringing unique strengths to the table. Whether you’re a small business owner embarking on your first email marketing campaign or a seasoned marketer looking for a powerful, cost-effective solution, this comparison aims to guide you through selecting the tool that best aligns with your needs. Let’s dive into a detailed comparison of Mad Mimi and Sendy, focusing on key aspects to help you make an informed decision.

Mad MimiSendy
mad mimi sendy
G2 Score – 4.6 out of 5 stars
G2 Score –  4.4 out of 5 stars
TrustRadius Score -7.9 out of 10TrustRadius Score – 9 out of 10

Pricing and Cost-Effectiveness: Maximizing Your Budget

One of the most critical factors in choosing an email marketing tool is how it fits into your budget while meeting your needs.

Mad MimiPricing Structure: Based on the number of contacts.
Basic Plans:
Up to 500 contacts: Starting at around $10/month.
Up to 1,000 contacts: Starting at around $12/month.
Up to 2,500 contacts: Starting at around $16/month.
Higher Volume Plans:
Up to 5,000 contacts: Starting at around $27/month.
Up to 10,000 contacts: Starting at around $42/month.
Up to 15,000 contacts: Starting at around $59/month.
Enterprise Plans:
For larger lists (above 15,000 contacts), custom pricing is available.
SendySendy is a self-hosted email newsletter application that integrates with Amazon SES (Simple Email Service) for sending emails.
One-Time Fee: A one-time purchase price of $69, which allows you to install Sendy on your own web server.
Amazon SES Costs: After purchasing Sendy, you’ll need an Amazon SES account. Amazon SES typically charges $0.10 per thousand emails sent, plus data transfer fees. This can be significantly cheaper than other email marketing services for large volumes of emails.

Mad Mimi: Simplicity and Affordability

Mad Mimi is known for its straightforward and affordable pricing structure, making it an attractive option for small businesses and individuals just starting with email marketing. It offers a range of plans based on subscriber count, allowing you to scale your marketing efforts as your list grows. Mad Mimi’s focus on providing essential email marketing features without the complexity of advanced tools means you won’t be paying for functionalities you don’t need, ensuring cost-effectiveness for those with simpler requirements.

Sendy: Unbeatable Price Point for the Tech-Savvy

Sendy presents a different value proposition, leveraging Amazon SES (Simple Email Service) to offer an extremely cost-effective solution for sending bulk emails. By hosting Sendy on your server and paying Amazon SES fees directly, you can significantly reduce your email marketing costs, especially as your subscriber list scales. This setup requires a bit more technical know-how but can result in substantial savings for businesses with large mailing lists or those sending frequent campaigns.

Evaluating Cost Against Features

Choosing between Mad Mimi and Sendy based on pricing involves weighing the immediate cost savings against the features and ease of use each platform offers. If you prefer a straightforward, no-frills tool with predictable pricing, Mad Mimi’s simplicity and transparent plans make budgeting for your email marketing efforts easy. It’s ideal for those who need essential email marketing capabilities without the complexity of managing a self-hosted solution.

On the other hand, if you’re technically inclined and looking to minimize costs at scale, Sendy’s model offers compelling savings, especially for high-volume senders. The initial setup and ongoing management require a hands-on approach, but the long-term cost benefits can be significant for businesses with the capability to leverage this model effectively.

Ultimately, whether the user-friendly and straightforward pricing of Mad Mimi or the self-hosted, cost-effective approach of Sendy better suits your marketing strategy, ensuring your chosen tool aligns with your budget and technical capabilities is crucial for maximizing the return on your email marketing investment.

Ease of Use and User Interface: Navigating Your Email Marketing Journey

Mad Mimi: User-Friendly Design for Everyone

Mad Mimi stands out for its exceptionally user-friendly interface, designed with the non-technical user in mind. The platform offers a straightforward, clean design that makes navigating through various features intuitive. Creating email campaigns in Mad Mimi is a simple process, thanks to its drag-and-drop email composer, which allows users to easily design emails without prior knowledge of HTML or design skills. This focus on simplicity ensures that marketers can quickly get up to speed and start executing their email campaigns without a steep learning curve.

Sendy: A More Hands-On Approach

Sendy, being a self-hosted solution that leverages Amazon SES, presents a different user experience. The initial setup requires a bit more technical know-how, as users need to install Sendy on their own server and configure it to work with Amazon SES. Once set up, Sendy offers a functional UI that allows for managing campaigns, subscribers, and analytics. While Sendy’s interface is relatively straightforward, the platform’s self-hosted nature means that users may occasionally need to troubleshoot issues on their own or have a basic understanding of web hosting concepts. This setup can be a hurdle for less tech-savvy users but offers more control and flexibility for those comfortable with managing their own IT infrastructure.

Making the Right Choice for Your Team

Deciding between Mad Mimi and Sendy in terms of ease of use and UI involves considering your team’s technical capabilities and how much time you’re willing to invest in learning the platform.

If you’re looking for an email marketing solution that is easy to use from the get-go, with minimal technical setup required, Mad Mimi’s user-friendly platform is an excellent choice. It’s particularly suited for small businesses, solo entrepreneurs, or anyone who prefers to focus more on content and strategy than on technical details.

Conversely, if you have the technical know-how or resources to manage a self-hosted solution and are looking for a cost-effective platform that gives you more control over your email marketing operations, Sendy is a compelling option. The initial effort to set up and occasional maintenance is offset by the platform’s flexibility and the potential for significant cost savings on a large scale.

Ultimately, whether the simplicity and ease of Mad Mimi or the control and cost-effectiveness of Sendy better align with your operational style and marketing goals, selecting a platform that you’re comfortable managing and that meets your email marketing needs is key to driving successful campaigns.

Template Design and Customization: Creating Visually Appealing Emails

Mad Mimi: Simplified Design for Quick Campaigns

Mad Mimi emphasizes simplicity across its features, and template design is no exception. The platform offers a range of basic, easy-to-use templates that are designed to be straightforward and effective. Users can customize these templates to some extent, such as changing colors, fonts, and adding images, to match their branding. However, the options for customization are somewhat limited compared to more advanced platforms. This simplicity is perfect for users who prioritize quick campaign setup and those who may not need highly customized email designs.

Sendy: Leveraging Flexibility for Customization

Sendy, being a self-hosted solution that integrates with Amazon SES, takes a different approach to email design. Users have the freedom to create their own HTML email templates or modify existing ones to suit their needs. This offers a higher degree of customization and flexibility, allowing for more branded and intricate email designs. However, this also means that users need to have a basic understanding of HTML or access to someone who does. For those comfortable with or willing to learn HTML, Sendy provides the tools to craft unique email experiences that can stand out in an inbox.

Choosing the Right Tool for Email Design

The decision between Mad Mimi and Sendy in terms of template design and customization will largely depend on your design skills, resources, and the level of customization you wish to achieve in your email campaigns.

If you’re looking for an email marketing platform that allows you to quickly set up and send campaigns with minimal fuss, Mad Mimi’s straightforward templates and customization options offer a user-friendly solution. It’s ideal for those who prefer to focus on content over design complexity or for teams without dedicated design resources.

On the other hand, if you demand greater control over your email designs and are comfortable working with HTML, Sendy’s approach to template customization provides the flexibility to create highly tailored emails. This can be particularly advantageous for businesses that have specific branding requirements or that wish to stand out through unique, custom-designed emails.

Ultimately, whether the streamlined simplicity of Mad Mimi’s templates or the customizable flexibility of Sendy better suits your email marketing strategy, ensuring your chosen platform allows you to effectively communicate your brand’s message and engage your audience is key to the success of your campaigns.

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Automation and Personalization: Engaging Your Audience at Scale

Mad Mimi: Keeping It Simple and Effective

Mad Mimi offers basic automation features that allow for the scheduling of email campaigns and the sending of autoresponders. This functionality is designed to cover the fundamental needs of most email marketing campaigns, such as welcome emails to new subscribers or follow-up messages after a specific action. Personalization within Mad Mimi is straightforward, focusing on the inclusion of personal details like the subscriber’s name or other basic information within the email content. While these features might not offer the depth of customization or the advanced behavioral triggers found in more sophisticated platforms, they provide a solid foundation for businesses looking to implement simple, effective email marketing strategies.

Sendy: Advanced Automation with a Hands-On Approach

Sendy, leveraging the power of Amazon SES, enables more advanced automation and personalization capabilities, albeit with a more hands-on approach. Users can segment their lists based on subscriber behavior, such as opens or clicks, and create targeted campaigns that cater to specific segments of their audience. This allows for more nuanced personalization, going beyond basic details to tailor content based on subscriber interactions and preferences. The self-hosted nature of Sendy means that while it offers greater flexibility in automation and personalization, it also requires a bit more technical prowess to fully exploit these features.

Tailoring Your Strategy to Your Tools

Choosing between Mad Mimi and Sendy in terms of automation and personalization hinges on your specific needs for campaign sophistication and your comfort level with technical setup and management.

If your priority is ease of use and you’re looking for a tool that simplifies the automation and personalization process, Mad Mimi’s straightforward approach will likely serve your needs well. It’s particularly suited for small businesses or marketers who prefer to keep things simple while still benefiting from the basic tenets of automated and personalized email marketing.

On the other hand, if you require more detailed segmentation, advanced automation triggers, and deeper personalization—and you’re comfortable with a bit more technical involvement—Sendy offers the tools and flexibility to create highly targeted email campaigns. This platform is ideal for users who want to leverage detailed subscriber data to enhance engagement and conversions, provided they’re willing to navigate the additional complexity that comes with a self-hosted solution.

Ultimately, whether the simplicity and ease of use offered by Mad Mimi or the advanced capabilities and customization potential of Sendy better align with your marketing goals, ensuring your chosen platform allows you to effectively engage your audience at scale is key to the success of your email marketing efforts.

Reporting and Analytics: Gleaning Insights from Campaign Performance

Mad Mimi: Streamlined Analytics for Quick Insights

Mad Mimi provides a straightforward approach to reporting and analytics, focusing on delivering essential insights that allow users to quickly gauge the performance of their email campaigns. The platform offers basic metrics such as open rates, click rates, and unsubscribe rates. These key performance indicators are presented in an easily digestible format, enabling users to assess their campaign effectiveness at a glance. While Mad Mimi’s analytics might not delve into the more advanced metrics or offer deep segmentation analysis, its simplicity ensures that even users with minimal marketing experience can understand and utilize their campaign data effectively.

Sendy: Detailed Reporting for Data-Driven Decisions

Leveraging the power of Amazon SES, Sendy offers detailed reporting capabilities that allow for a more granular analysis of email campaign performance. Users can access comprehensive metrics, including opens, clicks, bounces, and more, with the ability to drill down into the data for deeper insights. Sendy also supports advanced segmentation in reporting, enabling marketers to analyze performance based on specific subscriber segments or behaviors. This level of detail is invaluable for users who base their marketing decisions on data, providing the tools needed to refine strategies and improve campaign effectiveness over time.

Choosing the Best Platform for Your Analytical Needs

When comparing Mad Mimi and Sendy based on their reporting and analytics capabilities, it’s important to consider the depth of insights you require to inform your email marketing strategy.

If you’re looking for an email marketing tool that offers simple, straightforward analytics to quickly understand campaign performance, Mad Mimi’s approach provides the essentials without overwhelming users with too much data. This can be particularly beneficial for small businesses or solo marketers who need to make quick adjustments to their campaigns based on basic performance metrics.

Conversely, if you’re a data-driven marketer who relies on detailed analytics to optimize your email campaigns, Sendy’s comprehensive reporting features offer the depth of analysis necessary for making informed decisions. The ability to segment data and analyze specific aspects of campaign performance can be a game-changer for marketers looking to fine-tune their strategies for maximum impact.

Ultimately, whether the streamlined analytics of Mad Mimi or the detailed reporting capabilities of Sendy better align with your needs, selecting a platform that provides actionable insights tailored to your marketing objectives is crucial for driving the success of your email marketing campaigns.

Integration Capabilities: Bridging Your Marketing Tech Stack

Mad Mimi: Simplified Integrations for Essential Connectivity

Mad Mimi offers a straightforward approach to integrations, focusing on providing connections with key services and applications that are essential for the majority of its users. This includes integrations with popular CRM systems, social media platforms, and e-commerce solutions. The platform aims to keep things simple, enabling users to easily link their email marketing activities with other critical tools without the need for extensive technical knowledge or complex setups.

While Mad Mimi’s integration options might not be as expansive as those offered by some other platforms, it effectively covers the essentials. This approach is particularly suited for small businesses or solo marketers who may not require a vast integration ecosystem but need to ensure seamless operation with a select group of third-party services.

Sendy: Advanced Integration Through Flexibility

Sendy, being a self-hosted solution that leverages Amazon SES, offers a different kind of flexibility when it comes to integrations. Users can take advantage of the extensive Amazon SES API for custom integrations, allowing for a high degree of customization and connectivity with a wide range of services. Additionally, Sendy can be integrated with various third-party apps and services through plugins and API calls, providing the potential for a highly tailored email marketing setup.

This level of integration capability is particularly beneficial for medium to large businesses or those with more complex marketing processes that require deep integration across multiple tools. The ability to customize and extend Sendy’s functionality through integrations makes it a powerful option for users with specific needs or those looking to build a highly interconnected marketing tech stack.

Making the Right Choice for Integration Needs

When deciding between Mad Mimi and Sendy based on integration capabilities, consider the complexity of your marketing tech stack and the depth of integration you require.

If your needs are more straightforward, with a focus on easily connecting with a few key platforms, Mad Mimi’s simplified integration approach could be perfectly adequate. It’s ideal for users who value ease of use and need to ensure basic connectivity with essential marketing tools.

Conversely, if you require a high level of customization and the ability to integrate deeply with a broad range of services, Sendy’s flexibility and advanced integration potential through Amazon SES and third-party APIs offer the necessary capabilities. This is especially suitable for businesses that have the technical know-how to leverage these advanced features for creating a comprehensive, integrated marketing ecosystem.

Ultimately, whether the straightforward integration options of Mad Mimi or the customizable, extensive integration capabilities of Sendy better align with your operational needs, ensuring your chosen platform can effectively communicate with your broader tech stack is crucial for maximizing the efficiency and impact of your email marketing campaigns.


Choosing between Mad Mimi and Sendy for your email marketing efforts comes down to balancing simplicity against customization and depth of control. Mad Mimi shines with its user-friendly interface and straightforward integrations, making it an ideal choice for small businesses or solo marketers looking for an easy start to email marketing without the need for deep technical involvement. Its simplicity ensures that you can focus more on crafting your messages and less on managing the tool. On the other hand, Sendy offers a cost-effective, flexible solution for those willing to navigate its initial setup and leverage its powerful integration capabilities. It appeals to users with a more technical background or those requiring advanced features and deep customization to align with a complex marketing tech stack. Your decision should align with your technical comfort level, integration needs, and how you prioritize cost-effectiveness versus ease of use. Whether opting for the streamlined approach of Mad Mimi or the customizable, hands-on nature of Sendy, the right tool is the one that fits seamlessly into your marketing strategy, helping you achieve your email marketing goals effectively.

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Poulomi Chakraborty
Poulomi Chakraborty is at the heart of our digital marketing team at WinSavvy. With a keen grasp on the ever-evolving world of SEO and digital trends, she is known for her thoughtful and strategic approach. Poulomi blends deep industry knowledge with a genuine enthusiasm for helping businesses shine online. Her ability to translate complex digital concepts into clear, actionable strategies is what sets her apart.
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