Mad Mimi vs Mailshake: The Best Email Marketing Tool for You

Explore the Mad Mimi vs Mailshake showdown to decide the superior email marketing tool, focusing on user-friendliness, features, and cost.

In the ever-evolving landscape of digital marketing, email continues to reign supreme as a pivotal channel for connecting with audiences directly and personally. Yet, with the multitude of tools available, choosing the right one can feel like navigating a labyrinth. Enter Mad Mimi and Mailshake—two platforms that stand out for their unique strengths and approaches to email marketing. Whether you’re a small business owner dipping your toes into email campaigns for the first time or a seasoned marketer looking for strategic efficiency, this comparison aims to shed light on which tool might best suit your needs. Let’s dive into an exploration of Mad Mimi and Mailshake, comparing them on critical aspects to help you make an informed decision.

Mad MimiMailshake
mad mimi Mailshake
G2 Score – 4.6 out of 5 stars
G2 Score –  4.7 out of 5 stars
TrustRadius Score -7.9 out of 10TrustRadius Score – 8.6 out of 10

Pricing and Affordability: Stretching Your Marketing Dollar

In the world where marketing budgets are always in focus, understanding how Mad Mimi and Mailshake stack up in terms of pricing is essential.

Mad MimiPricing Structure: Based on the number of contacts.
Basic Plans:
Up to 500 contacts: Starting at around $10/month.
Up to 1,000 contacts: Starting at around $12/month.
Up to 2,500 contacts: Starting at around $16/month.
Higher Volume Plans:
Up to 5,000 contacts: Starting at around $27/month.
Up to 10,000 contacts: Starting at around $42/month.
Up to 15,000 contacts: Starting at around $59/month.
Enterprise Plans:
For larger lists (above 15,000 contacts), custom pricing is available.
MailshakeEmail Outreach Plan: Priced at $59/user/month when billed annually. Includes features like email personalization, lead catchers, and analytics.
Sales Engagement Plan: Priced at $99/user/month when billed annually. Includes additional features like phone dialer, social selling, and Salesforce integration.
Both plans offer features tailored for sales teams and agencies focusing on cold email outreach and sales engagement.

Mad Mimi: Simplicity Meets Affordability

Mad Mimi is known for its straightforward, budget-friendly approach to email marketing. Offering a range of plans based on the size of your subscriber list, it ensures that businesses of all sizes can find a suitable option without breaking the bank. Mad Mimi’s strength lies in its ability to provide essential email marketing features at a cost-effective price point, making it an attractive choice for small businesses or those just starting out. Its pricing model is designed to grow with your business, ensuring that you only pay for what you need, when you need it.

Mailshake: Value Beyond Email

Mailshake takes a slightly different approach, positioning itself as a tool not just for email marketing but also for sales engagement and outreach. While potentially coming in at a higher price point than Mad Mimi, Mailshake offers a broader set of features designed to streamline outreach efforts across the board. Its pricing reflects the platform’s versatility, catering to businesses looking to combine their email marketing efforts with comprehensive sales engagement strategies. For teams focused on cold emailing and outreach, Mailshake provides value that extends beyond traditional email marketing tools.

Making the Right Financial Choice

Deciding between Mad Mimi and Mailshake on the basis of pricing involves evaluating not just the direct costs but also the return on investment each platform can offer. If your primary concern is executing straightforward email marketing campaigns with a tight budget, Mad Mimi’s affordable plans might be more appealing. Its focus on essential features at a competitive price makes it ideal for those looking to get the most bang for their buck.

On the other hand, if your strategy requires a blend of email marketing and sales engagement, and you’re willing to invest in a tool that offers features supporting both, Mailshake’s pricing model presents a compelling case. Its comprehensive set of tools for outreach and engagement offers a broader scope of functionality, justifying its cost for businesses with these dual needs.

Choosing the right platform depends on your specific marketing goals, budget constraints, and the scope of your email marketing and outreach strategies. Whether the simplicity and affordability of Mad Mimi or the extended features and versatility of Mailshake align with your objectives, ensuring that your chosen tool maximizes your efforts and investment is key to success.

Automation and Personalization: Enhancing Engagement and Efficiency

Mad Mimi: Streamlined Automation for Simplicity

Mad Mimi’s approach to automation is straightforward, focusing on providing users with the essential tools needed to automate basic email marketing tasks. This includes setting up autoresponders and scheduling emails to go out at predetermined times. While Mad Mimi’s automation features might not be as advanced or flexible as those offered by other platforms, they serve well for businesses and marketers who require simplicity and ease of use above all. The platform allows for basic personalization, such as inserting a subscriber’s name into emails, but may lack the depth of customization and segmentation capabilities seen in more sophisticated tools.

Mailshake: Advanced Automation for Targeted Outreach

Mailshake, on the other hand, offers a more robust suite of automation tools, designed to facilitate not just email marketing but also sales engagement and outreach efforts. With Mailshake, users can create detailed automation workflows that trigger based on subscriber actions, enabling highly targeted and personalized communication strategies. The platform excels in personalization, allowing for dynamic content insertion and advanced segmentation to ensure that messages resonate with each recipient based on their behaviors, preferences, and previous interactions. This level of detail in automation and personalization makes Mailshake particularly valuable for businesses looking to optimize their outreach and engagement strategies.

Tailoring Your Tools to Your Marketing Needs

The decision between Mad Mimi and Mailshake regarding their automation and personalization capabilities hinges on the complexity of your marketing and outreach strategies and the level of engagement you aim to achieve with your audience.

If your strategy is focused on straightforward email marketing campaigns with basic automation needs, Mad Mimi’s simplicity and user-friendly approach provide a solid foundation. It’s ideal for those who prioritize ease of use and are perhaps new to email marketing or prefer not to delve into complex automation setups.

Conversely, if you’re looking to leverage detailed automation workflows and deep personalization to drive more targeted and effective email campaigns and sales outreach, Mailshake offers the advanced features necessary for these objectives. Its capabilities are well-suited for marketers and sales teams aiming for a high degree of customization and engagement in their communication strategies.

Ultimately, whether the streamlined functionality of Mad Mimi or the comprehensive automation and personalization features of Mailshake better align with your operational style and marketing goals, ensuring the platform you choose enables you to effectively connect with and engage your audience is key to maximizing the impact of your campaigns.

Integration Capabilities: Connecting Your Marketing Ecosystem

Mad Mimi: Essential Integrations for Streamlined Operations

Mad Mimi focuses on providing a select range of essential integrations that cater to the basic needs of most email marketers. This includes integrations with popular CRM systems, social media platforms, and e-commerce solutions. Mad Mimi’s integration approach is designed to be straightforward, enabling users to easily connect their email marketing activities with other key tools without the need for extensive technical knowledge.

While Mad Mimi’s range of integrations might not be as vast as those offered by some other platforms, it effectively covers the essentials. This makes it a suitable option for small businesses or solo marketers who may not require a complex integration ecosystem but rather a more focused set of connections that support their primary marketing activities.

Mailshake: Comprehensive Integration for a Versatile Marketing Tech Stack

Contrastingly, Mailshake offers a broader array of integration options, designed to accommodate businesses with more complex marketing needs. The platform boasts integrations with a wide spectrum of CRM software, social media networks, web services, and productivity tools, facilitating a highly interconnected marketing tech stack. These integrations allow for the automation of workflows, the sharing of data across platforms, and the creation of more personalized and effective email marketing campaigns.

Moreover, Mailshake’s API provides additional flexibility, enabling custom integrations for businesses with specific needs or those using proprietary systems. This level of integration capability is particularly beneficial for medium to large businesses or those with sophisticated marketing processes that require seamless data exchange and workflow automation across multiple tools.

Making the Best Choice for Your Marketing Infrastructure

Choosing between Mad Mimi and Mailshake based on integration capabilities should be guided by the complexity of your marketing tech stack and the specific tools you need your email marketing platform to work with.

If you’re looking for a platform that provides essential integrations in a user-friendly manner, Mad Mimi’s streamlined approach might suffice. It’s ideal for users who value simplicity and need to ensure easy connectivity with a handful of key platforms.

On the other hand, if your marketing strategy involves a complex array of tools and you require deep, flexible integration capabilities to support advanced workflows and data analysis, Mailshake’s extensive integration options and API access offer the necessary breadth and depth. This makes it more suited to businesses that rely on a comprehensive marketing tech ecosystem to drive their marketing efforts.

Ultimately, whether the focused integration options of Mad Mimi or the extensive and flexible integration capabilities of Mailshake better align with your operational needs, ensuring your chosen platform can effectively communicate with your broader tech stack is crucial for maximizing efficiency and effectiveness in your email marketing campaigns.

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Deliverability and Security: Ensuring Your Messages Are Heard and Safe

Mad Mimi: Focused on Fundamentals

Mad Mimi places a strong emphasis on the basics of deliverability, ensuring that emails sent using its platform adhere to best practices that maximize the chances of landing in the inbox. This includes offering straightforward guidance on maintaining a healthy sender reputation, such as list cleaning and engagement monitoring. Mad Mimi also provides basic security measures to protect your account and subscriber data, including standard encryption and secure data storage practices.

While Mad Mimi covers the essential bases for deliverability and security, its offerings might seem basic compared to platforms with more advanced, dedicated tools for managing these aspects. However, for small businesses or those with simpler email marketing needs, Mad Mimi’s approach provides a solid foundation without overwhelming users with complex features.

Mailshake: Advanced Tactics for Optimal Reach and Protection

Mailshake takes a more comprehensive approach to both deliverability and security, employing advanced strategies to ensure that your emails not only reach the inbox but are also sent in a secure manner. The platform offers features like automated IP warming to gradually build your sender reputation, detailed analytics to monitor deliverability issues, and proactive measures to address them.

On the security front, Mailshake implements robust protections to safeguard your data, including advanced encryption methods, two-factor authentication for account access, and compliance with international data protection regulations. These features make Mailshake a strong contender for businesses that prioritize high deliverability rates and stringent security in their email marketing efforts.

Choosing the Right Platform for Peace of Mind

When comparing Mad Mimi and Mailshake based on deliverability and security, it’s crucial to assess the level of sophistication your email marketing strategies require and the importance of data protection for your business.

If your email marketing approach is straightforward and you’re looking for a platform that provides essential deliverability and security features without complexity, Mad Mimi’s focus on the fundamentals might be perfectly suited to your needs. It offers a no-frills solution that gets the job done for small to medium-sized businesses.

Conversely, if you’re conducting large-scale email campaigns or your business operates in a highly regulated industry where data security is paramount, Mailshake’s advanced deliverability tools and comprehensive security measures offer the enhanced capabilities necessary to navigate these challenges confidently.

Ultimately, whether the streamlined simplicity of Mad Mimi or the advanced, feature-rich approach of Mailshake aligns with your email marketing goals, ensuring that your chosen tool effectively delivers your messages and protects your data is key to building successful email campaigns.

Template Design and Customization: Crafting Your Campaigns

Mad Mimi: Simplifying Email Design

Mad Mimi takes a minimalist approach to template design, offering users a selection of straightforward, easy-to-edit templates. This simplicity is in line with Mad Mimi’s overall philosophy of making email marketing accessible, especially to those who may not have extensive design experience. The platform allows for basic customization options, such as changing colors, fonts, and adding images, enabling users to create clean and professional-looking emails without much fuss.

While Mad Mimi’s templates offer simplicity and ease of use, they may lack the variety and advanced customization features that more sophisticated marketers look for. For users who prioritize quick and straightforward email creation over highly customized designs, Mad Mimi provides an efficient solution.

Mailshake: Empowering Advanced Customization

Contrary to Mad Mimi’s approach, Mailshake offers a more robust template editor designed for greater flexibility and customization. With Mailshake, users have access to a wider array of templates suited for various purposes, from cold outreach to nurturing sequences. The platform’s editor supports advanced customization, allowing marketers to fine-tune every aspect of their emails, including layout adjustments, dynamic content insertion, and even HTML editing for those who want complete control over their design.

Mailshake’s emphasis on customization makes it an attractive option for users who require their emails to stand out or need to adhere to strict brand guidelines. For businesses looking to leverage email templates for more complex campaigns or sales outreach efforts, Mailshake provides the tools necessary to create highly personalized and engaging emails.

Selecting the Right Tool for Your Design Needs

When deciding between Mad Mimi and Mailshake based on template design and customization capabilities, consider your specific needs related to email campaign creation.

If you value a platform that simplifies the email design process, allowing you to quickly set up campaigns without needing in-depth customization, Mad Mimi’s straightforward template editor may be the ideal choice. It’s best suited for small businesses or marketers who need to send out professional-looking emails without the complexity of advanced design features.

On the other hand, if your strategy involves creating highly customized and branded emails, or if you’re engaging in sophisticated email outreach that requires a personalized touch, Mailshake’s comprehensive template customization options offer the flexibility and control needed to achieve your goals. This makes it more suitable for advanced marketers or sales teams focused on creating targeted, impactful emails.

Ultimately, whether the simplicity of Mad Mimi’s templates or the advanced customization capabilities of Mailshake better align with your operational style and marketing objectives, ensuring the platform you choose enables you to effectively communicate your brand’s message and captivate your audience is crucial for the success of your email marketing efforts.

Customer Support and Community Resources: Navigating Challenges and Learning

Mad Mimi: Personalized Support with a Friendly Touch

Mad Mimi is known for its personalized customer support approach, emphasizing direct and friendly assistance. Users can expect responsive email support, where queries are handled with care and a personal touch. While Mad Mimi might not offer a wide range of support channels like live chat or phone support, its commitment to providing thorough and helpful email responses stands out.

The platform also offers a selection of online resources, including a knowledge base and FAQs, designed to help users troubleshoot common issues and learn more about the platform’s features. However, Mad Mimi’s community resources, such as forums or user groups, might be less extensive compared to larger platforms, focusing instead on direct support to resolve user inquiries.

Mailshake: Comprehensive Support and Active Community Engagement

Mailshake offers a robust support system, featuring multiple channels including live chat, email support, and a detailed knowledge base. This ensures that users can quickly find answers to their questions and receive assistance in real-time. Mailshake’s commitment to user support is evident in its prompt responses and the breadth of resources available to help users navigate the platform.

Beyond direct support, Mailshake fosters an active community of users, encouraging engagement through webinars, user forums, and social media groups. This vibrant community is a valuable resource for sharing strategies, troubleshooting issues, and networking with fellow marketers. Mailshake’s emphasis on community engagement enhances the overall user experience, providing not just solutions to technical problems but also insights and inspiration for more effective email marketing campaigns.

Choosing Based on Support and Community Needs

When comparing Mad Mimi and Mailshake based on customer support and community resources, consider which aspects of support are most important to you and how much value you place on community interaction.

If you prefer a more personalized support experience and primarily rely on email for assistance, Mad Mimi’s approach may be more appealing. Its focus on providing detailed and caring support through email is suited for users who appreciate a more personal touch.

Conversely, if you’re looking for a platform with a wide range of support options and value being part of an active community of marketers, Mailshake’s comprehensive support system and vibrant user community offer extensive resources and networking opportunities. This is particularly beneficial for users who seek to continually learn and adopt new strategies.

Ultimately, whether the personalized support from Mad Mimi or the comprehensive assistance and community engagement offered by Mailshake better suits your preferences, having access to reliable support and a community of peers is invaluable for navigating the complexities of email marketing successfully.


Deciding between Mad Mimi and Mailshake for your email marketing tool comes down to aligning their features with your specific needs. Mad Mimi shines with its simplicity and personalized customer support, making it ideal for those new to email marketing or businesses that value straightforwardness. It offers an easy-to-use platform for creating, sending, and analyzing basic email campaigns, perfect for small businesses or solo entrepreneurs. On the other hand, Mailshake stands out for its robust automation, advanced customization options, and a comprehensive support system complemented by an active community. It caters well to users requiring sophisticated campaign strategies, particularly in sales and outreach, who also appreciate the benefits of community insights and extensive learning resources. Your choice should be guided by the complexity of your marketing strategies, the level of support and community engagement you seek, and how you balance simplicity against advanced features. Whether you lean towards the streamlined approach of Mad Mimi or the feature-rich capabilities of Mailshake, selecting the platform that best fits your operational style and goals is key to maximizing your email marketing effectiveness.

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Poulomi Chakraborty
Poulomi Chakraborty is at the heart of our digital marketing team at WinSavvy. With a keen grasp on the ever-evolving world of SEO and digital trends, she is known for her thoughtful and strategic approach. Poulomi blends deep industry knowledge with a genuine enthusiasm for helping businesses shine online. Her ability to translate complex digital concepts into clear, actionable strategies is what sets her apart.
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