ConvertKit vs Mailjet: The Best Email Marketing Tool for 2024

ConvertKit or Mailjet in 2024? Discover which email marketing tool excels in features, ease of use, and cost-effectiveness in our detailed review.

Hey there, fellow marketer! Are you in a bit of a pickle trying to decide between ConvertKit and Mailjet for your email marketing needs in 2024? Well, you’re in luck because we’re about to dive deep into a head-to-head comparison of these two giants. This isn’t your typical dry comparison; I’m here to walk you through the nitty-gritty of each platform, ensuring you make an informed decision without getting lost in jargon. So, let’s get started!

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User Experience: Navigating the Digital Maze

In the dynamic world of email marketing, the ease of navigating through a platform is not just a luxury; it’s a necessity. After all, who wants to spend hours figuring out how to send an email? Let’s peel back the layers of ConvertKit and Mailjet to see which one makes your life easier.

ConvertKit: Simplicity at Its Best

First up is ConvertKit. Designed with bloggers and creators in mind, this platform is the epitome of user-friendliness. Right from the get-go, ConvertKit greets you with a clean, intuitive dashboard that feels welcoming, even for the less tech-savvy. Setting up an account is a breeze, and before you know it, you’re sending out your first email campaign.

The real charm of ConvertKit lies in its simplicity. The platform eschews complex jargon for clear, actionable language. Crafting emails, setting up automations, and segmenting your audience are all straightforward. And the best part? Their visual automation builder. It’s like a magic wand for your email sequences, allowing you to create sophisticated campaigns with simple drag-and-drop actions.

Mailjet: Power Meets Flexibility

Now, let’s talk about Mailjet. Here’s a platform that caters to a broader audience, from small businesses to larger enterprises. While it offers a user-friendly experience, Mailjet comes with a slightly steeper learning curve than ConvertKit. But once you get the hang of it, it’s a powerhouse.

Mailjet’s strength lies in its versatility. The email editor is a playground of creativity, offering an array of templates and customization options. You can craft emails that align perfectly with your brand’s image. For the more adventurous, you can dive into the HTML and CSS, giving you complete creative control.

But where Mailjet really flexes its muscles is in its collaboration features. It’s a dream come true for teams. You can work on campaigns together in real-time, provide feedback, and make changes on the fly. This collaborative angle is a game-changer, especially for businesses where email marketing is a team sport.

The Verdict on User Experience

If your priority is a no-nonsense, easy-to-use platform, ConvertKit is your go-to. Its straightforward approach means you spend less time figuring out the platform and more time engaging with your audience. On the other hand, if you need a platform that offers a bit more under the hood and thrives on collaboration, Mailjet is your best bet.

Deliverability: Getting Your Message Across

The cornerstone of email marketing is deliverability. It doesn’t matter how snazzy your email looks if it never makes it to the inbox. Let’s cut through the chase and see how ConvertKit and Mailjet handle this critical aspect.

ConvertKit: Consistency is Key

ConvertKit has carved out a reputation for reliable deliverability. This consistency stems from their robust approach to maintaining a clean sender reputation. They enforce best practices rigorously, which translates into high deliverability rates for their users.

But ConvertKit doesn’t just leave you to fend for yourself. They provide tools that help optimize your emails for the best chance of hitting the inbox. Features like automatic link checks and a spam score analysis tool are like having a guard at the gate, ensuring your emails are clean and ready to go. Plus, they offer detailed reports on how your emails are performing, giving you insights to tweak and improve.

Mailjet: Sophistication in Delivery

Mailjet takes deliverability seriously, using advanced technology to keep your emails flying straight to the inbox. Their system continuously adapts, ensuring your email strategies stay ahead of the constantly changing email landscape.

One of Mailjet’s standout features is its real-time monitoring. This keeps an eye on your email performance, alerting you to any issues that could affect deliverability. They also offer robust segmentation and personalization options, which can significantly boost your engagement rates – and by extension, your deliverability.

Moreover, Mailjet’s collaboration features play a role here too. By allowing teams to work together seamlessly, they ensure that your emails are not only creatively sound but also deliverability-optimized.

The Verdict on Deliverability

In the realm of deliverability, both ConvertKit and Mailjet shine, but in slightly different ways. ConvertKit offers a straightforward, consistent approach, making it a solid choice if you want peace of mind with minimal fuss. Their tools are geared towards ensuring your emails are clean and compliant, which is great for solopreneurs and small businesses.

Mailjet, with its advanced technology and real-time monitoring, offers a more sophisticated approach. This is ideal if you’re part of a team and need to manage complex email strategies with multiple moving parts. Their focus on collaboration means that deliverability is not just one person’s responsibility but a team effort.

Pricing: Balancing Cost with Features

In the world of email marketing, finding a tool that fits your budget without skimping on features is like striking gold. Let’s break down the pricing models of ConvertKit and Mailjet to see which one offers the best value for your buck.

ConvertKitFree Plan: Offers basic features for up to 1,000 subscribers, including email broadcasts, landing pages, and forms.
Creator Plan: Starting at $29/month for up to 1,000 subscribers, including automation and third-party integrations. The price increases with more subscribers.
Creator Pro Plan: Starting at $59/month for up to 1,000 subscribers, adding advanced features like newsletter referral system, subscriber scoring, and advanced reporting.
MailjetFree Plan: Includes up to 6,000 emails per month (with a daily limit of 200) and unlimited contacts. Basic features like email creation and sending are included.
Essential Plan: Starting at around $15/month for 15,000 emails per month. This plan removes the daily sending limit and includes online customer support, no Mailjet logo, and sub-accounts.
Premium Plan: Starting at around $25/month for 15,000 emails per month. Includes additional features like segmentation, A/B testing, marketing automation, and multi-user collaboration.
Custom Enterprise Solutions: Offers custom volume of emails with advanced features and dedicated support. Pricing is custom and based on specific requirements.

ConvertKit: Transparent and Creator-Friendly

ConvertKit adopts a subscriber-based pricing model. They start you off with a free plan, perfect for beginners or small-scale operations. This plan covers the basics but as you grow, you’ll want to step up to their paid tiers, which unlock more advanced features like automation and premium support.

What’s great about ConvertKit’s pricing is its transparency. You pay based on the number of subscribers, with no hidden fees. This model is straightforward and predictable, making it easier for you to plan your budget as you scale. For creators and small businesses, this predictability is a boon.

Mailjet: Flexible and Scalable

Mailjet offers a more nuanced approach to pricing. Like ConvertKit, they have a free plan, but their paid options are divided into two categories: Essential and Premium. The Essential plan is great for smaller businesses looking for a step up from the basics. But if you’re looking for advanced features like A/B testing and segmentation, the Premium plan is where it’s at.

The unique selling point of Mailjet’s pricing structure is its flexibility. You can choose to be billed based on the number of emails sent or the number of subscribers, giving you the freedom to pick a plan that aligns with your email marketing strategy. This flexibility can be particularly advantageous for businesses whose email volumes fluctuate.

The Verdict on Pricing

When it comes to pricing, both ConvertKit and Mailjet have their merits. ConvertKit’s straightforward, subscriber-based pricing is ideal if you value simplicity and predictability. It’s particularly suitable for individual creators or small businesses with steadily growing subscriber lists.

Mailjet, with its dual approach to pricing, offers greater flexibility. This can be a significant advantage if your email sending needs vary month to month, or if you’re managing larger, more dynamic campaigns.

Integration and Compatibility: Expanding Your Marketing Ecosystem

In today’s digital world, the ability of an email marketing tool to seamlessly integrate with other applications and services can dramatically enhance your marketing efforts. These integrations can streamline workflows, enrich data insights, and ultimately, elevate your marketing strategies. Let’s see how ConvertKit and Mailjet stack up in terms of integration and compatibility.

ConvertKit: Focused and Creator-Centric Integrations

ConvertKit offers a range of integrations tailored primarily towards bloggers, creators, and online entrepreneurs. Their integrations with platforms like WordPress, Shopify, and WooCommerce facilitate easy synchronization between your website or e-commerce store and your email campaigns. This seamless integration is invaluable for those looking to combine content creation with audience engagement.

Additionally, ConvertKit provides integrations with lead capture tools like OptinMonster and landing page builders like LeadPages, enhancing your ability to grow and manage your subscriber base. For analytics and CRM, ConvertKit connects with services like Google Analytics and Salesforce, offering a more holistic view of your marketing efforts.

Mailjet: Broad and Versatile Integration Options

Mailjet takes a broad approach with its integration capabilities, catering to a diverse range of business needs. Its compatibility with a wide array of CRM systems, e-commerce platforms, and productivity tools makes it a versatile choice for various types of businesses.

Notable for its adaptability, Mailjet integrates with popular CRM systems like Salesforce and HubSpot, e-commerce platforms such as Magento and Shopify, and productivity tools like Slack and Trello. This extensive range of integrations allows Mailjet to fit into various marketing ecosystems, supporting complex, multi-channel marketing strategies.

The Verdict on Integration and Compatibility

Both ConvertKit and Mailjet excel in integration capabilities, but each serves a different audience. ConvertKit is ideal for content creators, bloggers, and small businesses looking for integrations that support content creation and direct audience engagement. Its integration options are focused and tailored to these specific needs.

On the other hand, Mailjet offers a broader spectrum of integrations, making it a strong contender for businesses with diverse and complex marketing needs. Its ability to fit into various marketing tech stacks and support multi-channel strategies makes it a versatile choice for larger businesses or those with more intricate operational structures.

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Analytics and Reporting: Decoding the Success of Your Emails

In the realm of email marketing, the power of analytics and reporting cannot be overstated. These insights are essential for understanding your audience’s behavior, refining your strategies, and ultimately driving successful campaigns. Let’s delve into how ConvertKit and Mailjet perform in providing these crucial analytics.

ConvertKit: Clarity and Insight for Creators

ConvertKit’s approach to analytics is all about clarity and actionable insights. Their dashboard offers a straightforward overview of key metrics such as open rates, click-through rates, and subscriber growth. This simplicity is perfect for users who want quick and easy insights to inform their email marketing decisions.

A standout feature of ConvertKit’s analytics is the focus on subscriber engagement. You can track how individual subscribers interact with your emails and segment your audience based on their behavior. This granular level of insight is particularly useful for creators and small businesses aiming to build a strong, engaged community.

Mailjet: Comprehensive Reporting for In-Depth Analysis

Mailjet takes a more detailed approach to analytics and reporting. They offer a wide array of reports covering every facet of your email campaigns, from general performance metrics to in-depth analyses of subscriber behavior and engagement patterns.

The strength of Mailjet’s reporting lies in its depth. It allows you to dissect the effectiveness of different aspects of your emails, such as subject lines and content. This depth of analysis is invaluable for businesses looking to fine-tune every element of their email marketing. Additionally, Mailjet’s A/B testing feature lets you test variations of your emails, providing concrete data to guide your strategy.

The Verdict on Analytics and Reporting

Both ConvertKit and Mailjet offer valuable insights through their analytics and reporting features, but they cater to different needs. ConvertKit’s straightforward, user-friendly analytics are excellent for those who need quick insights for decision-making, particularly beneficial for creators, bloggers, and small businesses.

On the other hand, Mailjet offers more comprehensive and in-depth reporting, which is ideal for businesses that require detailed analysis of their email campaigns. This level of detail makes Mailjet a great option for larger businesses or those with a data-driven approach to marketing.

Customer Support and Learning Resources: Navigating Your Email Marketing Journey

Effective customer support and a wealth of learning resources can dramatically enhance your experience with an email marketing tool. Whether you’re a novice seeking basic guidance or an experienced marketer in need of advanced tips, these aspects are invaluable. Let’s examine the support and resources offered by ConvertKit and Mailjet.

ConvertKit: Personalized Support Tailored for Creators

ConvertKit excels in providing personalized support. They offer a range of support channels including email, live chat, and a comprehensive knowledge base. The standout aspect of ConvertKit’s support is the quality – their team is known for being responsive, knowledgeable, and genuinely invested in helping users succeed.

Beyond traditional support channels, ConvertKit offers a wealth of educational resources specifically tailored for creators. This includes detailed guides, webinars, and a blog filled with actionable tips on email marketing, content creation, and audience engagement. These resources are incredibly beneficial for bloggers, influencers, and small business owners looking to enhance their online presence and connect effectively with their audience.

Mailjet: Comprehensive Support for a Broad User Base

Mailjet offers robust support tailored to a wide range of user needs. They provide support through multiple channels, including email, phone, and live chat, ensuring that users can get help in a manner that suits them best. Mailjet’s support team is praised for their efficiency and expertise, offering quick and effective solutions to user queries.

In addition to its customer support, Mailjet offers a rich repository of resources. Their library includes in-depth guides, tutorials, and webinars covering a vast spectrum of topics. From the fundamentals of email marketing to complex strategy development, these resources are valuable for businesses of all sizes and levels of expertise in email marketing.

The Verdict on Customer Support and Resources

Both ConvertKit and Mailjet offer excellent customer support and educational resources, each catering to different audiences. ConvertKit’s personalized approach and creator-focused resources make it an ideal choice for individual creators and small businesses. Their support and resources are specifically designed to help these users effectively grow and engage their audience.

Mailjet, with its comprehensive support and a wide array of educational materials, is well-suited for a broader range of businesses. From small startups to larger enterprises, their resources are crafted to cater to various levels of email marketing proficiency.

Automation and Workflow Efficiency: Simplifying Email Marketing

In the world of email marketing, effective automation and streamlined workflows can be game-changers. They not only save time but also enable more personalized and impactful engagement with your audience. Let’s see how ConvertKit and Mailjet fare in terms of automation and workflow efficiency.

ConvertKit: Intuitive Automation for Creators

ConvertKit has designed its automation features with simplicity and efficiency in mind. Its visual automation builder is a standout, allowing users to create complex email sequences through a user-friendly interface. This feature is particularly beneficial for bloggers, creators, and small businesses looking for an easy yet powerful way to automate their email campaigns.

ConvertKit enables users to automate email sequences, segment audiences based on subscriber actions, and tailor content to different groups. This level of automation is not only efficient but also highly effective in creating personalized experiences for subscribers.

Mailjet: Advanced Automation for Dynamic Campaigns

Mailjet offers more sophisticated automation features, catering to businesses with complex or large-scale email marketing needs. Their tools allow for detailed automation workflows, including triggers based on subscriber behavior, time-based actions, and comprehensive segmentation.

What sets Mailjet apart is its capacity to manage complex and dynamic email strategies. The platform offers the flexibility to craft customized paths for different segments of your audience, ensuring that each subscriber receives content that is most relevant and engaging to them.

The Verdict on Automation and Workflow

ConvertKit and Mailjet both offer strong automation features, but they cater to different needs. ConvertKit’s focus on ease of use and simplicity makes it an excellent choice for individuals and small businesses who want effective automation without the complexity. Its visual automation builder is particularly user-friendly, making sophisticated email marketing accessible to non-technical users.

On the other hand, Mailjet’s advanced automation capabilities are ideal for larger businesses or those with intricate email marketing strategies. The platform’s ability to handle complex automation workflows provides the necessary tools for businesses requiring a high degree of customization and control over their email campaigns.

Email Design and Customization: Crafting Visually Appealing Campaigns

The visual appeal of your emails plays a crucial role in engaging your audience. An email marketing tool’s capabilities in design and customization can significantly impact the effectiveness of your campaigns. Let’s compare ConvertKit and Mailjet in terms of their email design and customization features.

ConvertKit: Simplified Design for Maximum Impact

ConvertKit approaches email design with a focus on simplicity and effectiveness. The platform offers a range of customizable templates that are geared towards readability and engagement. ConvertKit’s templates are designed to be clean and minimalist, ensuring that your content takes center stage.

While ConvertKit may not offer the same level of design flexibility as some other platforms, its strength lies in its simplicity. The easy-to-use editor makes it straightforward to create visually appealing emails without needing advanced design skills. This is particularly beneficial for creators, bloggers, and small businesses looking for an efficient way to produce professional-looking emails.

Mailjet: Advanced Customization for Creative Freedom

Mailjet, in contrast, provides a more advanced email design experience. Their email editor offers a high degree of customization, allowing users to craft emails that closely align with their brand’s aesthetic. With a wide range of templates and the ability to edit HTML and CSS, Mailjet caters to users who want more control over their email design.

Mailjet’s editor is particularly well-suited for teams, as it enables collaborative design efforts. Multiple team members can work on the same email design simultaneously, making real-time adjustments and providing feedback. This collaborative approach is a significant advantage for larger businesses or marketing teams that require a cohesive approach to email design.

The Verdict on Email Design and Customization

When it comes to email design and customization, ConvertKit and Mailjet cater to different preferences and skill levels. ConvertKit is ideal for those who prefer a straightforward, no-frills approach to email design. Its templates and editor are easy to use, making it accessible for users without extensive design experience. Mailjet, on the other hand, is a better fit for users who seek more advanced design capabilities and creative control. Its robust editor and collaborative features provide the flexibility and tools needed for crafting highly customized and brand-aligned emails.


In conclusion, when choosing between ConvertKit and Mailjet for your 2024 email marketing tool, consider your specific needs and preferences. ConvertKit shines with its user-friendly interface, straightforward design options, and intuitive automation, making it ideal for creators, bloggers, and small businesses seeking simplicity and effectiveness. Its focus on ease of use and efficient email creation appeals to those who value content over complex design.

Mailjet, on the other hand, stands out for its advanced customization, robust automation features, and collaborative email design capabilities. It caters well to larger businesses or teams requiring detailed control over their email campaigns. The platform’s flexibility in design and comprehensive features make it suitable for sophisticated, dynamic email marketing strategies. Both platforms offer strong deliverability, competitive pricing, and valuable analytics, but your choice should align with your business’s scale, technical needs, and marketing goals. Whether you prioritize user-friendliness or comprehensive customization will guide your decision between ConvertKit and Mailjet for your email marketing needs in 2024.

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Poulomi Chakraborty
Poulomi Chakraborty is at the heart of our digital marketing team at WinSavvy. With a keen grasp on the ever-evolving world of SEO and digital trends, she is known for her thoughtful and strategic approach. Poulomi blends deep industry knowledge with a genuine enthusiasm for helping businesses shine online. Her ability to translate complex digital concepts into clear, actionable strategies is what sets her apart.
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