Mailigen vs Mailshake: The Best Email Marketing Tool for You

Mailigen vs Mailshake: Compare and choose the best email marketing tool for your business success

In the bustling world of email marketing, making the right choice in tools is akin to finding the perfect dance partner – it needs to match your rhythm and style. Today, we’re zeroing in on two popular contenders: Mailigen and Mailshake. Both platforms have their fans, but which one will lead your marketing efforts to success? Let’s dive into an in-depth comparison, starting with one of the most critical aspects.

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Ease of Use

Mailigen’s Intuitive Platform vs Mailshake’s User-Friendly Approach

The ease of use of an email marketing tool is a make-or-break factor for many businesses. You want a platform that’s easy to navigate, simplifies complex tasks, and makes the process of creating and managing campaigns as smooth as possible. Here’s how Mailigen and Mailshake stack up in this department.

Mailigen: Streamlining Email Marketing

Mailigen prides itself on being user-friendly, especially for those who may not be tech wizards. From the moment you log in, you’re greeted with a clean, intuitive dashboard. The platform guides you through each step of the email marketing process, from setting up your first campaign to analyzing its performance.

Creating an email with Mailigen is a breeze thanks to its drag-and-drop email builder. This tool lets you easily design professional-looking emails without needing to know a single line of code. Plus, with a wide array of templates at your disposal, you can quickly craft emails that align with your brand’s aesthetic.

But Mailigen isn’t just about looks; it’s also about smart functionality. Its segmentation tools are straightforward, allowing you to target your audience effectively based on their preferences and behaviors. This level of personalization can significantly boost the engagement rates of your campaigns.

Mailshake: User-Friendly Meets Powerful

Mailshake takes a slightly different approach. It’s designed with simplicity in mind, targeting users who want to get their campaigns off the ground quickly and without hassle. The platform is renowned for its straightforward setup and easy-to-understand interface, making it a favorite among beginners and those who prefer a no-nonsense approach.

Despite its simplicity, Mailshake packs a punch where it counts. Its email campaign builder is efficient and user-friendly, allowing you to create personalized outreach campaigns in minutes. This is particularly beneficial for sales and marketing professionals focused on lead generation and outreach.

Another area where Mailshake excels is its automation features. You can automate follow-up emails based on whether the recipient opened the email, clicked a link, or replied. This level of automation ensures that you stay on top of your outreach efforts without manually tracking each interaction.

Features and Functionality

Mailigen’s All-in-One Solution vs Mailshake’s Specialized Approach

When choosing an email marketing tool, the range and depth of features offered can significantly impact the effectiveness of your campaigns. Let’s delve into how Mailigen and Mailshake compare in terms of their features and functionality.

Mailigen: A Comprehensive Tool for Diverse Needs

Mailigen positions itself as an all-in-one email marketing solution, offering a comprehensive suite of features that cater to a wide array of marketing needs. It’s like a Swiss Army knife for email marketers, equipped with everything from email creation to advanced automation.

One of the most notable features of Mailigen is its robust email automation. The platform allows you to create complex, behavior-based email sequences, enabling you to send highly targeted emails based on subscriber actions. This level of personalization is invaluable in creating a deeper connection with your audience.

Additionally, Mailigen shines in list management and segmentation. You can segment your email lists based on various criteria, ensuring that your messages are highly relevant to each recipient. This feature is crucial for improving open rates and engagement.

Mailigen also offers detailed analytics and reporting tools. These tools give you insights into the performance of your campaigns, allowing you to make data-driven decisions. Understanding what works and what doesn’t is key to refining your strategy and achieving better results.

Mailshake: Tailored for Outreach and Sales

Mailshake, while more specialized than Mailigen, excels in its domain. It’s primarily focused on email outreach and sales, making it a potent tool for lead generation and sales teams.

One of Mailshake’s standout features is its powerful outreach capabilities. The platform enables you to create personalized email sequences for outreach campaigns. This is particularly useful for sales teams and professionals who rely on cold emailing as part of their strategy.

Another significant aspect of Mailshake is its lead management features. The platform allows you to track the progress of each lead through your sales funnel, from initial contact to conversion. This focus on sales-oriented activities makes Mailshake an excellent choice for teams looking to streamline their sales processes.

Mailshake also integrates seamlessly with various CRM systems and sales tools. This integration ensures that your email outreach efforts are aligned with your overall sales strategy, providing a more cohesive approach to lead generation and nurturing.

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Pricing and Affordability

Mailigen’s Flexible Plans vs Mailshake’s Value for Money

In the realm of email marketing, finding a tool that aligns with your budget while meeting your functional needs is essential. Let’s delve deeper into the pricing structures of Mailigen and Mailshake, unraveling how each platform balances cost with features.


  • Pricing Structure: Based on the number of subscribers.
  • Basic Plans:
  • Up to 500 subscribers: Starts at approximately $10/month.
  • Up to 2,500 subscribers: Starts at approximately $25/month.
  • Up to 5,000 subscribers: Starts at approximately $40/month.
  • Higher Volume Plans:
  • Up to 10,000 subscribers: Pricing available upon request.
  • Up to 25,000 subscribers and more: Custom pricing.


  • Email Outreach Plan: Priced at $59/user/month when billed annually. Includes features like email personalization, lead catchers, and analytics.
  • Sales Engagement Plan: Priced at $99/user/month when billed annually. Includes additional features like phone dialer, social selling, and Salesforce integration.
  • Both plans offer features tailored for sales teams and agencies focusing on cold email outreach and sales engagement.

Mailigen: Catering to a Spectrum of Needs with Scalable Pricing

Mailigen’s approach to pricing is characterized by its adaptability to different business sizes and needs. This flexibility is rooted in a tiered pricing structure, where costs are primarily based on the number of subscribers. Such a model is particularly beneficial for growing businesses, as it allows them to start modestly and expand their plan as their subscriber base grows.

The essence of Mailigen’s pricing strategy is to provide a scalable solution. For small businesses or startups, this means accessing a full suite of features without a hefty investment. Even at lower-tier plans, users can leverage advanced tools like segmentation and detailed analytics, ensuring that financial constraints don’t limit the power of their marketing efforts.

For larger businesses, Mailigen offers custom pricing options. This is a nod to the unique requirements of larger enterprises or businesses with extensive email lists. Custom pricing ensures that these larger entities don’t have to fit into a one-size-fits-all model but rather get a solution that aligns with their specific demands.

Mailshake: Prioritizing Affordability in Email Outreach

Mailshake presents a straightforward and affordable pricing structure, making it an attractive option for sales teams and professionals. Its pricing is designed to offer substantial value, particularly for those focused on email outreach and sales activities.

The unique aspect of Mailshake’s pricing is its user-based model. This approach makes it a viable solution for teams of varying sizes, ensuring that businesses only pay for what they need. Each plan, regardless of its level, grants access to all core features of the platform. This inclusivity is a significant draw for small to medium-sized businesses that need a full-featured tool without the high costs.

Mailshake’s commitment to providing a powerful tool at an accessible price point resonates with its target audience. The platform doesn’t compromise on essential functionalities, such as email automation and lead management, ensuring that users get a comprehensive tool that aligns with their budgetary constraints.

Analytics and Reporting: Mailigen’s In-depth Analysis vs Mailshake’s Sales-Focused Insights

In email marketing, the ability to analyze and understand the impact of your campaigns is crucial. Effective analytics and reporting can guide your strategies and help optimize future campaigns for better results. Let’s see how Mailigen and Mailshake stack up in terms of their analytics and reporting capabilities.

Mailigen: Comprehensive Data for Strategic Decisions

Mailigen offers a robust analytics platform that provides in-depth insights into your email marketing campaigns. This platform is designed to give you a comprehensive view of your campaign performance, from basic metrics like open rates and click-through rates to more advanced analysis like subscriber behavior and engagement trends.

One of the key strengths of Mailigen’s analytics is its real-time tracking capability. You can monitor the performance of your campaigns as they unfold, allowing you to make quick adjustments if needed. This immediate feedback is invaluable for optimizing campaigns on the fly.

Additionally, Mailigen includes A/B testing tools, enabling you to test different versions of your emails to see which elements (like subject lines, content, or design) resonate best with your audience. This feature is crucial for fine-tuning your emails for maximum impact.

Mailigen’s detailed reports are also a significant asset. They provide a clear understanding of how your campaigns are performing and offer insights that can inform your broader marketing strategy. This data-driven approach is essential for businesses looking to continuously improve their email marketing efforts.

Mailshake: Targeted Insights for Sales and Outreach

Mailshake, with its focus on sales and outreach, offers analytics and reporting features tailored to these objectives. Its platform provides clear, actionable insights that are particularly useful for sales teams and professionals engaged in email outreach.

The analytics in Mailshake are designed to track the metrics that matter most to sales-oriented campaigns. This includes tracking opens, clicks, and replies, which are critical for understanding the effectiveness of your outreach efforts. By knowing how recipients interact with your emails, you can refine your approach to improve engagement and response rates.

One of the standout features of Mailshake’s reporting is its lead tracking capability. The platform allows you to monitor the progress of each lead through your funnel, giving you valuable insights into the success of your outreach and follow-up strategies.

Mailshake also integrates with external tools and CRM systems, enabling you to merge your email campaign data with broader sales data. This integration is crucial for sales teams that need a holistic view of their sales pipeline and the role email outreach plays within it.


In conclusion, when it comes to choosing between Mailigen and Mailshake for your email marketing needs, the decision boils down to your specific requirements, budget constraints, and overall marketing objectives.

Mailigen stands out as a versatile, all-encompassing email marketing solution, offering scalability and a breadth of features that cater to a wide range of marketing needs. Its flexible pricing structure makes it an attractive option for both small businesses starting to grow their email list and large enterprises seeking a comprehensive email marketing platform. With advanced features like detailed segmentation, robust automation, and in-depth analytics accessible across all tiers, Mailigen is well-suited for businesses looking for a scalable and feature-rich email marketing tool.

Mailshake, on the other hand, offers a more focused approach, particularly excelling in email outreach and sales. Its straightforward and affordable pricing model, combined with a strong set of core features, makes it an ideal choice for small to medium-sized businesses or sales teams. Mailshake’s user-friendly interface, efficient lead management, and targeted analytics are particularly beneficial for those who prioritize simplicity, cost-effectiveness, and are focused on lead generation and sales through email outreach.

Ultimately, the choice between Mailigen and Mailshake should align with what you value most in your email marketing campaigns. If you are looking for a comprehensive, scalable solution that grows with your business, Mailigen might be the tool for you. However, if your primary focus is on sales and lead generation with a need for an affordable, straightforward tool, then Mailshake could be the better fit.

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author avatar
Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
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