SendinBlue vs Mailigen: The Best Email Marketing Tool for You

Make an informed decision for your email marketing success in 2024 with SendinBlue vs Mailigen. Compare features and choose the perfect tool for your business.

Hey there! Deciding between SendinBlue and Mailigen for your email marketing needs? It’s like choosing between two great coffee blends – both have their unique flavors but which one will kickstart your day just right? In this detailed exploration, we’ll dive into the nitty-gritty of both tools, comparing them across various aspects to help you make an informed decision. So, let’s roll up our sleeves and get into it, shall we?

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User Experience: The Journey Begins

Embarking on your email marketing journey with a new tool is like stepping into a new coffee shop. The ambiance, ease of ordering, and the way the menu is laid out – all these factors contribute to your experience. Let’s take a look at how SendinBlue and Mailigen welcome you into their world.

SendinBlue: The Welcoming Café

Imagine walking into a cozy café where the barista greets you with a smile, guides you to a comfortable seat, and hands you a well-organized menu. That’s the vibe SendinBlue gives off. The sign-up process is a breeze – clear, straightforward, and inviting. Once you’re inside, the interface greets you with a clean, intuitive dashboard that feels like a warm handshake.

Navigating SendinBlue’s platform is as easy as ordering your favorite coffee. The tools and features are laid out intuitively, and there’s a sense of simplicity in design that doesn’t overwhelm you. Whether you’re crafting your first email campaign or setting up an automated workflow, the process is smooth and user-friendly. It’s like having a coffee shop where you can easily find your favorite blend, or experiment with new flavors without any hassle.

Mailigen: The Modern Espresso Bar

Now, picture entering a modern espresso bar where everything is sleek, stylish, and a bit more sophisticated. That’s Mailigen for you. The sign-up process is straightforward, but once you enter the platform, you’re greeted with an array of tools and options that speak of sophistication. It might take a moment to get your bearings, but it’s exciting.

Mailigen offers a robust platform with a variety of features that cater to the email marketing connoisseur. The interface is well-designed, but there’s a bit of a learning curve compared to SendinBlue. It’s like needing to understand the different coffee beans and brewing methods to appreciate the full range of what’s on offer. However, once you get the hang of it, Mailigen reveals a world of possibilities, allowing you to brew sophisticated email campaigns that resonate with your audience.

The Verdict on User Experience

If you’re looking for an email marketing tool that’s easy to use, intuitive, and welcoming to all, regardless of your experience level, SendinBlue is your go-to. It’s like your favorite neighborhood café where everyone feels welcome and at ease.

For those who don’t mind a learning curve in exchange for a sophisticated, feature-rich platform, Mailigen is a strong contender. It’s perfect for those who have a taste for depth in their email marketing tools and enjoy exploring advanced features.

Feature Set: The Breadth and Depth of Tools

Choosing an email marketing tool is like picking the right ingredients for your signature dish – the better the ingredients, the more delicious the dish. SendinBlue and Mailigen both offer a range of features, but they cater to different tastes and preferences. Let’s delve into what each of these platforms brings to the table.

SendinBlue: A Rich Assortment of Flavors

SendinBlue is like a well-stocked kitchen, offering a variety of tools and features to spice up your email marketing efforts. It’s not just an email marketing platform; it’s a comprehensive suite that includes SMS marketing, chat functionality, and even a CRM system – all integrated into one platform.

The automation features in SendinBlue stand out for their versatility. Whether you want to set up a simple autoresponder or a complex series of emails triggered by specific actions, it’s all possible here. It’s like having a set of kitchen gadgets that automate part of the cooking process, making your life easier.

On top of this, SendinBlue’s transactional email service is a boon, especially for e-commerce businesses. These are the emails that get sent in response to a customer’s actions, like making a purchase or signing up for an account. SendinBlue ensures these crucial communications are swift and reliable, just like a trusted sous-chef in your kitchen.

Mailigen: Specialized Tools for the Gourmet Chef

Mailigen, on the other hand, is like a kitchen equipped for the gourmet chef, with tools and features that cater to more specialized tastes. It’s an email marketing platform that focuses deeply on what it does best – email campaigns and automation.

Where Mailigen shines is in its advanced segmentation capabilities and detailed behavioral analytics. You can slice and dice your email list in numerous ways, ensuring that each message is as relevant as possible to its recipients. It’s like finely chopping your ingredients to ensure each piece brings out the best flavor.

Another area where Mailigen excels is in its integration capabilities. While it may not have as wide a range as SendinBlue, the integrations it does offer are deep and well-thought-out, ensuring seamless compatibility with other tools in your marketing stack.

The Verdict on the Feature Set

If you’re looking for a multi-functional tool that not only handles your email marketing needs but also branches out into SMS, chat, and CRM, SendinBlue is your ideal choice. Its broad array of features makes it a versatile option suitable for a wide range of businesses.

For those who are focused primarily on email marketing and want a tool that offers depth in this area, particularly in terms of segmentation and analytics, Mailigen is a strong contender. Its specialized approach makes it ideal for marketers who want to dive deep into crafting highly targeted email campaigns.

Pricing and Value: Weighing the Cost Against Benefits

Choosing an email marketing tool is like selecting a meal plan – you need to balance the cost against your dietary needs. In the case of SendinBlue and Mailigen, both offer different pricing structures and plans, each appealing to different business appetites. Let’s break down their pricing to see which offers the best value for your specific needs.

SendinBlueFree Plan: Includes unlimited contacts with 300 emails per day.
Lite Plan: Starting around $25/month, this plan includes no daily sending limit and is suitable for smaller businesses.
Premium Plan: Starting from around $65/month, offering advanced features like marketing automation, Facebook ads, landing pages, and multi-user access.
Enterprise Plan: Custom pricing with advanced and custom features, dedicated account manager, and priority support.
EmmaPricing is typically tiered based on features and list size:
Pro Plan: Offers automation, segmentation, and analytics. Pricing usually starts at around $89/month.
Plus Plan: Includes additional features like landing pages and A/B testing. Pricing is higher and usually requires a quote from Emma.
Enterprise Plan: Custom pricing for advanced needs like custom integrations and dedicated support.

SendinBlue: A Flexible Menu for Every Budget

SendinBlue’s pricing structure is like a café with a menu that caters to everyone, from those who just want a coffee to those who are in for a full meal. They offer a free plan, which is surprisingly robust. It’s perfect for small businesses or startups just getting their feet wet in the world of email marketing.

As your business and email marketing needs grow, SendinBlue’s plans grow with you. Their pricing is based on the number of emails sent, not the number of contacts, which can be a more cost-effective model if you have a large list but don’t need to email them all frequently. It’s akin to paying for the amount of food you actually consume rather than a flat buffet fee.

For businesses with more advanced needs, SendinBlue’s higher-tier plans offer additional features like advanced segmentation, landing pages, and more detailed reporting. It’s like opting for a gourmet meal that offers a more exquisite dining experience.

Mailigen: Tailored Plans for Specific Needs

Mailigen’s approach to pricing is like a restaurant that specializes in fixed-course meals. They don’t offer a free plan, but their paid plans are structured to cater to businesses with more specific and larger-scale email marketing needs.

The pricing at Mailigen is based on the number of contacts in your database. This approach is straightforward and can be more economical if your email sending frequency is high. As your subscriber list grows, the cost increases, but so does your access to more advanced features and capabilities.

Mailigen’s higher-tier plans are designed to provide additional functionality such as behavioral segmentation and more sophisticated automation features. It’s akin to choosing a chef’s special that’s tailored to provide a richer and more refined dining experience.

The Verdict on Pricing and Value

For businesses looking for flexibility and scalability in pricing, SendinBlue offers a variety of plans that can accommodate different stages of business growth. Its free plan is particularly appealing for those just starting out or with limited email marketing needs.

On the other hand, for businesses that are clear about their email marketing requirements and are looking for a plan that aligns with a more defined set of needs, Mailigen’s structured pricing offers clarity and value. It’s ideal for businesses that are ready to invest in their email marketing efforts and require advanced features right from the start.

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Deliverability and Reliability: Ensuring Your Message Reaches Its Destination

In email marketing, deliverability is like ensuring your letter reaches the mailbox and not the trash can. Both SendinBlue and Mailigen promise to get your emails where they need to go, but let’s see how they stack up in terms of deliverability and reliability.

SendinBlue: The Dependable Postman

SendinBlue treats deliverability with the seriousness of a dependable postman, ensuring your emails reach their intended inboxes. They have a strong reputation for high deliverability rates, thanks to their robust infrastructure and adherence to best email practices. It’s like knowing your letters are being delivered by someone who knows every shortcut and hurdle on the route.

One of the keys to SendinBlue’s success in this area is their proactive approach to managing sender reputation. They offer tools to optimize your email content and ensure it’s aligned with email provider guidelines, reducing the likelihood of landing in the spam folder. It’s akin to having a mail expert who advises you on the best way to address and package your letters for guaranteed delivery.

Additionally, SendinBlue provides detailed reporting on deliverability metrics, which helps in fine-tuning your campaigns for better results. It’s like getting feedback on every delivery, so you know how well your message was received.

Mailigen: The Strategic Mail Coordinator

Mailigen approaches email deliverability with a strategic mindset, like a mail coordinator who plans the best route for each letter. They offer solid deliverability, backed by smart technologies and best practices in email marketing. This ensures that your emails have a high chance of landing in the right inboxes.

Their platform includes features for monitoring your email campaigns, giving you insights into how different factors affect deliverability. Mailigen also emphasizes the importance of list hygiene and segmentation, which are crucial for maintaining a good sender reputation and high deliverability rates. It’s like having a guide who not only delivers your letters but also helps you maintain a clean and organized address book.

The Verdict on Deliverability and Reliability

Both SendinBlue and Mailigen offer reliable deliverability, but they approach it differently. If you’re looking for a tool with a strong track record and tools to actively manage your sender reputation, SendinBlue is a great choice. It’s suited for businesses that want assurance and guidance in reaching their audience’s inboxes effectively.

For those who value strategic insights and tools for monitoring and improving deliverability as part of an overall email strategy, Mailigen is a strong contender. Its focus on list management and segmentation can be particularly beneficial for businesses aiming to refine their email marketing efforts continually.

Automation Capabilities: Crafting Personalized Customer Journeys

In the realm of email marketing, automation is like having a magical assistant who knows exactly when to send the right message to your audience. Both SendinBlue and Mailigen boast automation features, but let’s discover how each platform helps you in creating these automated, yet personalized, customer journeys.

SendinBlue: The Versatile Automation Wizard

SendinBlue’s automation capabilities are akin to a versatile wizard, capable of casting a wide range of spells. From simple autoresponders to complex, multi-step workflows, SendinBlue’s automation tools are both powerful and user-friendly. It’s like having an assistant who not only sends out emails on schedule but also customizes them based on user behavior and interactions.

The platform allows you to create automation workflows based on specific triggers, such as a user’s website activity, email engagement, or e-commerce transactions. This means you can craft highly personalized email sequences that resonate with each segment of your audience. It’s like setting up a series of dominoes, each perfectly placed to create a delightful chain reaction.

Moreover, SendinBlue offers the flexibility to integrate SMS into your automation workflows, providing an additional touchpoint to engage with your audience. It’s like having a multi-tool in your kit, ready to deploy the right tool at the right time.

Mailigen: The Strategic Automation Conductor

Mailigen approaches automation with the precision of a conductor orchestrating a symphony. Its strengths lie in its ability to create tailored email sequences based on subscriber data and behavior. While it may not offer the breadth of automation features as SendinBlue, its focus is on creating strategic, data-driven automated campaigns.

The platform provides advanced segmentation tools within its automation features, allowing you to send highly targeted messages. This ensures that each subscriber receives content that is relevant and engaging to them, based on their interactions and preferences. It’s like composing a piece of music that changes its melody and rhythm based on who’s listening.

The Verdict on Automation Capabilities

For those looking for a tool that offers a wide range of automation options, with the flexibility to include SMS and tailor complex customer journeys, SendinBlue is an excellent choice. Its combination of power and user-friendliness makes it suitable for both beginners and advanced users.

If your focus is on leveraging detailed subscriber data to create highly targeted and strategic automated email campaigns, Mailigen’s sophisticated approach to automation makes it a compelling option. Its strength lies in crafting email sequences that are finely tuned to the audience’s behavior and preferences.

Integration Capabilities: Expanding Your Digital Ecosystem

In the digital marketing world, the ability of your email marketing tool to integrate with other platforms and services is crucial. It’s like having a central command center that connects to all aspects of your business. Let’s explore how SendinBlue and Mailigen perform in terms of integration capabilities.

SendinBlue: The Multifaceted Integrator

SendinBlue’s integration capabilities are like a Swiss Army knife – versatile, multifunctional, and designed to fit a variety of needs. The platform integrates seamlessly with a wide range of e-commerce platforms, CRM systems, CMS tools, and more. This expansive array of integrations allows SendinBlue to adapt to various business models and workflows, enhancing your marketing efforts.

For e-commerce businesses, the ability to connect with platforms like Shopify, WooCommerce, or Magento is invaluable. It enables you to sync customer data, track purchase behavior, and tailor your email campaigns accordingly. It’s like having a bridge that links your online store directly to your marketing strategies, ensuring a smooth flow of information.

Moreover, SendinBlue’s integration with tools like Zapier broadens its reach, allowing you to connect with hundreds of other applications. This level of connectivity ensures that no matter what tools you use, SendinBlue can likely integrate with them, making it a central part of your marketing ecosystem.

Mailigen: The Targeted Integrator

Mailigen approaches integration with a more targeted strategy. While it might not offer the breadth of integration options as SendinBlue, it focuses on providing deep and meaningful connections with key platforms. Mailigen integrates effectively with major CRM systems, social media platforms, and select e-commerce solutions, ensuring that the most critical parts of your marketing strategy are interconnected.

Mailigen’s strength in integration lies in the depth of its compatibility, particularly with CRM systems. This allows for a smooth transfer of data between your email marketing campaigns and customer relationship management, enabling more personalized and targeted email strategies. It’s like having a specialized set of tools that work perfectly with the machinery you already have in place.

The Verdict on Integration Capabilities

If you’re looking for a tool that offers a wide range of integrations, serving as a versatile hub for your various marketing tools, SendinBlue stands out. Its ability to connect with a multitude of platforms makes it ideal for businesses with diverse needs and tools.

For those who need deep, focused integration, particularly with CRM systems and essential marketing tools, Mailigen offers robust and effective solutions. Its targeted approach to integration makes it suitable for businesses that want their email marketing tool to deeply intertwine with specific parts of their marketing stack.


When it comes to choosing between SendinBlue and Mailigen for your email marketing needs, it’s like deciding between two excellent paths, each leading to a unique destination. Your choice hinges on what you value most on your marketing journey and the nature of the terrain you are navigating – your business.

SendinBlue emerges as a versatile and user-friendly platform, ideal for businesses seeking simplicity and flexibility. With its intuitive interface, wide array of integrations, and comprehensive feature set including SMS and CRM functionalities, SendinBlue is well-suited for a variety of businesses. Whether you’re dipping your toes into email marketing for the first time or looking for an all-encompassing tool to manage multiple aspects of your marketing strategy, SendinBlue offers a scalable and adaptable solution.

Mailigen, with its focused and sophisticated approach, caters to businesses that prioritize depth in their email marketing initiatives. Its strength lies in creating targeted, data-driven campaigns with advanced segmentation and automation features. For those who have a firm grasp of email marketing fundamentals and wish to delve deeper into crafting personalized customer journeys, Mailigen presents a compelling choice. Its integration capabilities, particularly with CRM systems, make it a potent tool for businesses looking to integrate their email marketing efforts closely with their customer relationship management.

In summary, whether you choose the versatile, all-in-one approach of SendinBlue or the focused, strategic depth of Mailigen, both platforms offer powerful features to bolster your email marketing efforts. The decision ultimately rests on your specific business needs, goals, and the level of sophistication you desire in your marketing tools. Whichever path you choose, both SendinBlue and Mailigen stand ready to support your journey towards successful email marketing.

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Poulomi Chakraborty
Poulomi Chakraborty is at the heart of our digital marketing team at WinSavvy. With a keen grasp on the ever-evolving world of SEO and digital trends, she is known for her thoughtful and strategic approach. Poulomi blends deep industry knowledge with a genuine enthusiasm for helping businesses shine online. Her ability to translate complex digital concepts into clear, actionable strategies is what sets her apart.
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