Mailigen vs Gist: The Best Email Marketing Tool for You

Boost your email marketing strategy with Mailigen vs Gist. Compare features and pick your tool

In today’s digital age, email marketing remains a potent tool for businesses to connect with their audience and drive results. Choosing the right email marketing platform is crucial to ensure your campaigns are effective and efficient. Two popular options in the market are Mailigen and Gist. In this comprehensive comparison, we’ll explore the key features and benefits of both platforms, helping you determine which one is the best fit for your email marketing needs.

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User-Friendly Interface

When it comes to choosing an email marketing tool, user-friendliness is a top priority. A complicated interface can lead to frustration and wasted time. Let’s delve into how Mailigen and Gist stack up in terms of ease of use.

Mailigen: Simplicity at its Best

Mailigen prides itself on offering a user-friendly interface that is easy to navigate, even for beginners. The dashboard is well-organized, and the drag-and-drop editor simplifies the process of creating visually appealing emails. You don’t need to be a tech wizard to craft engaging campaigns with Mailigen.

Setting up automations and workflows is a breeze, thanks to the intuitive automation builder. Plus, Mailigen provides a wealth of video tutorials and customer support to help you get started and make the most of their platform.

Gist: Streamlined Functionality

Gist also boasts an intuitive user interface, designed to streamline your email marketing efforts. Their drag-and-drop builder allows you to create emails with ease. One notable feature is the ability to create interactive emails, making your campaigns more engaging.

In addition to email marketing, Gist offers a wide range of other customer communication tools, such as chatbots and knowledge bases. While this can be beneficial for businesses looking for an all-in-one solution, it might seem a bit overwhelming for those solely interested in email marketing.

Email Campaign Management

Now that we’ve explored the user-friendliness of Mailigen and Gist, let’s shift our focus to email campaign management. Effective email marketing requires the ability to create, send, and analyze campaigns effortlessly.

Mailigen: Campaign Management Made Easy

Mailigen excels in campaign management, offering a robust set of tools to cater to various needs. With their platform, you can create beautiful email campaigns using pre-designed templates or build your own from scratch. The drag-and-drop editor ensures that even those without design skills can craft visually appealing emails.

Mailigen also provides advanced segmentation options, allowing you to target specific segments of your audience with personalized content. This can significantly improve the relevance and effectiveness of your campaigns. Additionally, their A/B testing feature lets you experiment with different elements to optimize your email performance.

Furthermore, Mailigen’s reporting and analytics tools provide valuable insights into the success of your campaigns. You can track open rates, click-through rates, and conversion metrics, helping you refine your strategies over time.

Gist: Versatile Campaign Management

Gist offers a range of tools for managing email campaigns effectively. Their email builder is easy to use, allowing you to create and customize emails to match your brand. However, Gist’s real strength lies in its versatility.

Apart from email marketing, Gist integrates seamlessly with other communication channels like chat and social media. This means you can manage multiple aspects of your customer communication from a single platform. For businesses looking for a holistic approach to customer engagement, Gist’s versatility can be a significant advantage.

Gist also provides automation capabilities, enabling you to set up workflows and drip campaigns. While these features are powerful, they may be more suitable for businesses with complex marketing automation needs.

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Email Deliverability and List Management

Ensuring that your emails reach your subscribers’ inboxes and maintaining a clean and well-segmented email list are essential factors in the success of your email marketing campaigns. Let’s examine how Mailigen and Gist handle email deliverability and list management.

Mailigen: Reliable Deliverability and List Control

Mailigen places a strong emphasis on email deliverability. They provide tools to help you maintain a positive sender reputation, which is crucial for getting your emails into the inbox rather than the spam folder. You can authenticate your domain, use dedicated IP addresses, and implement DMARC policies to enhance your email’s trustworthiness.

List management in Mailigen is straightforward, allowing you to segment your subscribers based on various criteria, such as demographics, behavior, and engagement. You can easily clean your list by removing inactive subscribers to maintain a healthy sender reputation.

Additionally, Mailigen offers double opt-in options to ensure your list consists of engaged and interested recipients, which can further improve your email deliverability rates.

Gist: Comprehensive List Management and Engagement

Gist also provides robust list management tools, allowing you to segment your audience for targeted campaigns. They offer list cleaning features to remove invalid and duplicate email addresses, helping maintain a high deliverability rate.

One of Gist’s unique features is its ability to track user behavior across various communication channels, including emails, chats, and social media. This comprehensive data can be leveraged to send highly personalized emails, increasing engagement and conversions.

Gist’s email deliverability is solid, and they work diligently to ensure your emails reach the intended recipients. Their system actively monitors for spam complaints and unsubscribes, helping you maintain a positive sender reputation.

Pricing and Scalability

Pricing is a pivotal consideration when selecting an email marketing platform, as it directly impacts your budget and the long-term sustainability of your marketing efforts. Let’s delve deeper into how Mailigen and Gist structure their pricing and address scalability to cater to diverse business needs.


  • Pricing Structure: Based on the number of subscribers.
  • Basic Plans:
  • Up to 500 subscribers: Starts at approximately $10/month.
  • Up to 2,500 subscribers: Starts at approximately $25/month.
  • Up to 5,000 subscribers: Starts at approximately $40/month.
  • Higher Volume Plans:
  • Up to 10,000 subscribers: Pricing available upon request.
  • Up to 25,000 subscribers and more: Custom pricing.


  • Gist offers a range of tools including email marketing, live chat, and marketing automation.
  • Free Plan: Includes basic features with limits on the number of contacts and emails.
  • Professional Plan: Starting at $29/month when billed annually, includes full marketing automation, live chat, and other advanced features.
  • Premium Plan: Custom pricing based on the specific needs of a business, offering additional customization and dedicated support.

Mailigen: Affordable Options and Flexible Scalability

Mailigen offers a pricing model that caters to businesses of all sizes. At the entry level, they provide a free plan, which serves as an excellent starting point for small businesses and those testing the waters of email marketing. With this plan, you can explore Mailigen’s basic features, perfect for beginners looking to establish their online presence.

As your email marketing requirements grow, Mailigen offers tiered pricing plans. These plans are structured based on the number of subscribers and the volume of emails you intend to send per month. The tiered approach ensures that you only pay for what you need, making it cost-effective for businesses at various stages of growth.

One key advantage of Mailigen’s pricing structure is its transparency. You receive a clear breakdown of costs, making it easy to anticipate and budget for your email marketing expenses. This predictability is particularly beneficial for small and medium-sized businesses that require a reliable, budget-friendly solution.

Mailigen also caters to larger enterprises with custom enterprise solutions. These tailored options offer advanced features and scalability to meet the unique demands of bigger businesses, ensuring they can efficiently manage their growing email lists and campaigns.

Gist: Feature-Based Pricing and Considerations for Scalability

Gist takes a different approach to pricing by focusing on the features you need rather than the number of subscribers. This model is advantageous if you have a smaller subscriber list but desire access to a broad range of communication tools, such as email marketing, live chat, and marketing automation.

Gist’s pricing structure allows businesses to pay for the specific capabilities they require, giving them the flexibility to choose the features that align with their goals. This approach can be appealing to startups and businesses with modest email lists but significant engagement aspirations.

However, it’s essential to consider how Gist’s pricing evolves as your business scales. For those with substantial email lists and increased marketing needs, the cost-effectiveness of this feature-based model may diminish over time. As your subscriber count grows, your expenses may rise accordingly, potentially surpassing what you’d pay with Mailigen’s tiered pricing.

While Gist can accommodate scalability, it’s essential to evaluate the long-term financial implications as your business expands its email marketing efforts.

Support and Customer Service

In the world of email marketing, even the most seasoned marketers occasionally encounter challenges, questions, or the need for guidance. That’s where reliable customer support and comprehensive resources come into play, ensuring that you can overcome any hurdles efficiently. Let’s take a closer look at how Mailigen and Gist fare in the realm of support and customer service.

Mailigen: Dedicated Support and Extensive Resources

Mailigen has built a reputation for its exceptional customer support. When you face issues or have inquiries, their support team is just an email or chat message away. They pride themselves on delivering timely and insightful assistance, ensuring that you can keep your email marketing campaigns running smoothly.

What sets Mailigen apart is its commitment to empowering users with knowledge. They understand that sometimes, you prefer finding answers on your own. That’s why they’ve compiled a rich library of resources. From video tutorials that walk you through the platform’s features to step-by-step guides for various tasks, Mailigen offers a wealth of self-help materials.

Their comprehensive knowledge base is a treasure trove of information, covering everything from basic tasks to advanced strategies. Whether you’re a novice or an email marketing pro, you’ll likely find valuable insights within these resources. Moreover, Mailigen frequently conducts webinars and training sessions, keeping users informed about best practices and any new features or updates.

With Mailigen, you can rest assured that you have a dedicated support team at your disposal and a plethora of resources to help you navigate any challenges that may arise.

Gist: Multi-Channel Engagement and Immediate Assistance

Gist, too, recognizes the importance of providing stellar customer support. They offer a range of support channels, including live chat and email support. The live chat feature is particularly noteworthy, as it allows you to engage with their support team in real-time. Whether you have a pressing question or need assistance with an issue, you can expect prompt responses and guidance.

One of Gist’s standout support features is its integration with other communication channels. They provide chatbots that can automate responses to common queries, ensuring that your website visitors receive immediate support, even outside regular business hours. This 24/7 availability can be a significant asset for businesses aiming to offer top-notch customer service.

In addition to their direct support channels, Gist maintains a knowledge base and offers comprehensive documentation. These resources are designed to empower users and help them maximize the potential of the Gist platform. While the resources are undoubtedly valuable, some users may find the multi-channel approach, including chatbots, a bit overwhelming compared to Mailigen’s more straightforward approach.


Choosing the right email marketing platform is a crucial decision that can significantly impact your business’s online presence, customer engagement, and ultimately, your bottom line. After a thorough comparison of Mailigen and Gist, it’s evident that both platforms have their strengths and cater to different business needs.

Mailigen excels in offering a user-friendly interface, making it an excellent choice for beginners and those seeking simplicity in their email marketing endeavors. Their transparent pricing, flexible scalability options, dedicated support, and extensive knowledge base are strong selling points. Mailigen is particularly well-suited for businesses looking for a reliable and budget-friendly solution to efficiently manage their email campaigns.

On the other hand, Gist distinguishes itself with its feature-based pricing model and multi-channel customer engagement capabilities. It’s an attractive option for smaller businesses aiming to consolidate various communication tools within a single platform. Gist’s real-time chat support and 24/7 assistance through chatbots provide a high level of accessibility.

However, as your business grows and email marketing becomes more central to your strategy, the cost-effectiveness of Gist’s pricing model may diminish. Careful consideration of your long-term scalability needs is essential when opting for this platform.

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author avatar
Ritu Dey
Rituparna is our go-to for all things tech. She delves into each business software in-depth for a hands-on review, as soon as they arrive. She hails from a Masters in English background and at WinSavvy, she usually writes on email marketing, SEO and social media marketing.
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